Research Seminar

Information Architecture in a

Cultural Context

Ather Nawaz, [email protected]

Department of Informatics

April 15, 2010 [email protected]

INF Research Seminar


Research Question • Do culture factors affect the information architecture of

websites?

• 1) if yes, what are these factors that affect the information

architecture and how to avoid the cultural influence on the products

that is designed for any other cultural group.

• 2) Do the geographically diverse users differ in their satisfaction,

task performance time and error rates from information

architecture of localized and globalised IA designs?


April 15, [email protected]

Concept / Literature Map


Groups of literature


Allen, B.R. and A.C. Boynton 1991

Gullikson, S., et al. 1999

Denn, S. and K. Maglaughlin. 2000

Toms, E.G. 2002

Rau, P.L.P., Y.Y. Choong, and G.

Salvendy 2004

Danaher, B.G., H.G. McKay, and J.R.

Seeley 2005

Kim, H., J. Kim, and Y. Lee 2005

Di Battista, V 2006

Morville, P. and L. Rosenfeld 2006

Duncan, J. and W. Holliday 2008

Mvugi, S., K.d. Jager, and P.G.

Underwood 2008

Choong, Y.-Y. and G. Salvendy 1997

Evers, V. and D. Day 1997

Barber, W. and A. Badre 1998

Bourges-Waldegg, P. and S. Scrivener 1998

Sheppard, C. and J. Scholtz 1999

Marcus, A. and E. Gould 2000

Marcus, A. and E. W. Gould 2000

Onibere, E. A., S. Morgan, et al. 2001

Marcus, A. (2003) 2003

Marion, W. and V. Vera 2003

Myers, M. D. and F. B. Tan 2003

Callahan, E. 2004

Fitzgerald, W. 2004

Hertzum, M., Clemmensen, T., et al., 2007

Lee, K., K. Joshi, et al. (2007) 2007

Lee, I. C., G. W. Kim, J. Kim, S. Lee, K. Kim, D. Han, M.

Park, S. Y. An, Y. (2008). 2008

Nantel, J. and E. Glaser 2008

Sapienza, F. 2008

Marcus, A. and S. Hamoodi 2009

Mushtaha, A. and O. De Troyer 2009

Website and cultureInformation Architecture


Rahim, W., N. WMI, et al. 2006

Isa, W., N. L. M. Noor, et al. 2007




Culture and Information Architecture

Design of Experiments

• Study 1: Explorative Study

• Study 2: Controlled Study



Explorative Study 1

• Open Card sorting

• Semi-closed card sorting

• Task exploration

• Interview with subjects



Initial Overview of Study 1



1 2 3 4 5

Attractiveness of design/Appearance

Ease of finding information services

Information that was clear and easy tounderstand

Accurate and up to date information

usefulness of site search

Initial Overview of Study 1

• Participants studied a majority of their subjects in English until their high

school wanted to get information only in English

• The participants having a majority of school education in Urdu also

wanted to view contents of university website in English

• Sections of university website contents to be displayed in Urdu




Expected Results• Do culture factors affect the information architecture of

websites?

Cultural factors affect only in Pakistani users on a localized design

and results will remain same on globalized design

• 1) if yes, what are these factors that affect the information

architecture and how to avoid the cultural influence on the products

that is designed for any other cultural group. List of factors that are important and affect the information architecture of

websites



Expected Results• 2) Do the geographically diverse users differ in their satisfaction, task

performance time and error rates from information architecture of localized

and globalised IA designs?

Yes, Pakistani and Danish users will be different on localized designs but not

different on globalized design.



Thanks


Research Seminar

Technology

Transcript of Research Seminar