Presented by;

Group#3 1-Seetal Daas (Leader)

2-M.Saleem

3-Khamiso Khan

4-Ilamdin

5-M.Asim

INTRODUCTION Unilever is a British-Dutch multinational consumer goods company.

Head quarter is in Netherlands, and London, United Kingdom

Our turnover was €48.4 billion in 2014

Emerging markets now account for 57% of our business

Product available in 190 countries

Its products are 400

We have 14 brands with sales of more than €1 billion a year, making up more than 54% of our business

More than 174,000 people work for Unilever

We are the number 1 fast-moving consumer goods employer of choice among students in 26 countries

42% of our managers are women

Around 303 million people were reached by the end of 2013 through our programs on hand washing, safe drinking water, oral health and self-esteem

31% of our portfolio by volume met the highest nutrition standards in 2013

We have reduced our waste impact by around 11% since 2010

Around 48% of our agricultural raw materials were sourced sustainably by the end of 2013

HISTORY

• Unilever was formed in September 1929 by a merger of Lever Brothers & Margarine Unie.

• 1930s to 1940s business grew and new ventures

• 1950s to 1961s (Sunsilk, Dove, Frosted Foods-renamed Bird Eye ,Ice cream ,Laundry soap)

• 1970s to 1980s ( Lipton Ltd, Brooke Bond, Calvin Klein Cosmetics)

• 1990s ( Breyers from Philip Morris, Elida Gibbs, Chemical, Quest, Unichema for £4.9 million

LOGO

• Introduced in 2004

•Designed by Wolff Olins (Brand Consultancy)

•Composed of 25 icons creates “U” shape

Vision

We will lead for responsible growth, inspiring people to take small everyday actions that will add up to big difference ;we will grow by winning shares and building markets everywhere.

Mission

We work to create a better future every day, with brands and services that helps people feel good, look good and get more out of life.

Objectives

1)Win key Markets 2)Grow Superior Brands 3)Win with Customers 4)Fit to Compete Deliver Vitality

ORGANIZATIONAL STRUCTURE

GLOBAL RANKING

PRODUCT OFFERING

Company owns more than 400 hundred brands, current largest selling brands includes;

One Billion-euro brands

PRODUCT OFFERING (CONTINUED)

Foods and Beverages

PRODUCT OFFERING (CONTINUED)

Home care Products Personal care brands

MARKETING INTRODUCTION

•Based on every single-Babies to elderly.•UK-the population is divided in following categorizes;•Poor, Average, Rich, Children, Adults and Elderly

Market Targeting

•Margarine•Milk•Cooking Butter

Market Segmenting

•Position their products in almost every shelve •Higher percentage of the overall•Needs and wants like Tesco, Wal-mark, Carrefour and Ahold

Market Positioning

PRICING STRATEGY

The strategy follows on from Procter and Gamble’s pricing strategy where the company instituted major cuts on the discounts they provided on their products and increased advertising instead.

Main focus on 1 billion dollars brands

Sells much the same products everywhere

Success in Building strong character brand such as Dove, Sunsilk, Rexona & lux, lipton etc.

SWOT ANALYSIS

Strength Strong portfolio

Quicker product development

Global brand strategy

Market leading position

Focus on mass market

More efficient operational structure

SWOT ANALYSIS

WeaknessesLack of industry focus

Absence of Premium market

Lack of major patent

Fragmentary sectorial involvement

Non-core brands risk neglect

SWOT ANALYSIS

Opportunities Widening consumer base

Presence in dynamic product sectors

Stronger , focused hair care portfolio

Demand for mass-market products

Potential of development markets

Building on brand equity

SWOT ANALYSIS

Threats Industry consolidation

Private label products

Retailing changes pressurize margins

Niche brands gain favor

Negative publicity

ADVERTISING

Spend 5.1 billion on advertising

Television

Radio

Apps.

Online Games

Print

Internet

Campaign

SELLING TECHNIQUES

Giving discountsSelling smaller, cheaper productsProviding free samples

Thank You