Research Questionnaire for Celebrity Endorsement (Autosaved)
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Transcript of Research Questionnaire for Celebrity Endorsement (Autosaved)
Research Questionnaire for Celebrity EndorsementHi I’m a student of MBA. I need assistance for my research. so can we gratefully fill up this petition. Your assistance will be rarely appreciated.
Questionnaire
Name:-
Gender: •Male •Female
Age: •13-19 •20-30 •30-40 •40-50 •50 as well as above
Occupation: •Service Business •Student Others (Please Specify) _________
2. What have been motivating factors when we devise to buy mobiles or cars?•Discounts as well as offers•Fewer prices•Latest models as well as trends•Celebrity endorsing a product
3. Do we hold products privately advertised by celebrities have been of great quality?•Yes•No
4. What is a many persuading cause to squeeze a following products?
a) Motor vehicle?•Brand Name•Celebrity•Luxury•Self Esteem
b) Clothing•Brand Name•Celebrity•Status•Cost
c) Food ProductsCelebrity•Attractive Package•Quality•Brand Name•
d)
5. Companies have been investing vast amounts of income for regulating celebrities; do we consider a assisting them to enlarge their sum revenue?Yes•No•don’t know•
6. Which site do we see that ad?
- Content sites
- social networking sites
- Blogs (Twitter)- Shopping Sites
- Other
7. does a participation of celebrities similar to Shahrukh Khan, AmitabhBachan or Aishwariya Rai in an announcement encourages us to squeeze a product or service?Yes•No•
8. Do we hold celebrities additionally operate those products that they themselves endorse?Yes•No•
9. What sort of luminary publicity persuades we privately to squeeze products?•Film star•Famous personalities•Cricketer•Politician
10. Please rate following celebrities as a code endorser:-
a) Aishwariya Rai for L’OrealExcellent•Average•Poor•Unsure•
b) Amir Khan for coca colaExcellent•Average•
Poor•can’t rate•
c) Sushmita Sen for Olay creamsExcellent•Average•Poor•can’t rate•
d) Juhi Chawla for Kurkure-Excellent•Average•Poor•can’t rate•
e) Amitabh Bachan for Cadbury chocolates-Excellent•Average•Poor•can’t rate•
11. What do us worth a many when purchasing a product?Price of a product•Celebrity endorsement•Quality of a product•Value for money•
12. Does luminary publicity assistance in code promotion?Yes•No•
13. What equates to of advertisements persuades we a many to squeeze a product?•Television•Radio•Newspaper•Magazines•Internet
14. What do we consider is a reason for companies to select luminary publicity for compelling their products?Easy approval of product•can’t beget latest ideas•to be means to enlarge sales as well as profit•to contest strongly•