Research PDF LCC

Graphic Design Fundamentals- Research PDF

Client: Message: Target Audience:A small

CompanyAppreciate

CultureStyle conscious 20-

30 year olds

The combination that I received and that I will work on throughout this project is...


During our tutorial lessons, we were helped to narrow down our brainstorm of ideas by us-ing the concept challenge. By reversing, exaggerating, distorting and by using wishful

thinking to come up with ideas that are not so obvious.

Reverse Exaggerate Distort Wishful Thinking

Client-Small

company

Message-Appreciate

Culture

TargetAudience-

Style conscious 20-30 year

olds

International•Large Enterprise•Chain Stores•

1 person- large company•REALLY small•

Group of friends•No money•

Dreams of becoming a •large companyChange the world•Change opinions•Huge budget•

Silence•Hating Culture•Sign language•Formal writing•Reality TV•Ideology•Marketing•Against non-culture•

Manipulative•Excessive•Small society•Abusive•Overstating•Overreacting•Catastrophe•Stretching the Truth•Criticism•

Braile•Information•Misrepresent•

Already appreciating •cultureStopping consumerism•Fairtrade•

Unoriginal•Lazy•Unimaginative•Cautious•Conformity•Uninspired•

Billionaires•Have everything done for •themOver the top fashion/ mu-•sic/ lifestyleCuts•

Only write letters•Disorderly•Disadvantaged•

Eco aware•Aware of environmental •human impactListen•Everything runs •smoothlyFriendly•


For a workshop and tutorial excercise, I created a presentation showing visual examples of graphic communication for my 3 variables.

These 3 slides were based on style conscious 20-30 year olds and the visual examples that target what they are into.

For the presentation I focused on the web, as online adver-tising is

A popular method for promoting a business•It’s affordable for small companies•One can use • banner ads dispayed on the web pageGoogle Adwords matches an ad to an Internet user’s •search inquirySocial Networking Marketing- Using sites like Facebook •to promote a product or service


Dominant ideas within culture are entertainment, music, arts, food and literature.

All these visual examples of websites aim to inform and guide about the arts, culture and going out. A few examples include Time Out and Ents24, being “round-the-clock guides”.


Forthesmallbusiness,Ifurtherdefinedandset myself a couple of rules to follow-

privately owned and operated•small number of employees•partnerships•privately owned corporations•marketing techniques that are affordable- •networking, word of mouth, customer refer-rals, radio, outdoor (roadside billboards), print, email marketing, and internet.


As I mainly focused on visual examples online, I researched into other formats also. Print- Magazine/Newspaper

Offerstheabilitytotargetaspecificau-dience based on common interests and is typically affordable.

Word of Mouth

Some argue word of mouth is not ad-vertising because its free, but this form of promotion is one of the most credible and priceless assets of business.

Billboards/ Transport Advertising

Large advertisements displayed on structures in public places, or on road-side billboards. There is also lots of advertising in tube stations or on buses.

Radio

Radio commercials are an effective way for businesses to target a group of people based on location or similar interests.

In-Store

Gives the store a more attractive dis-playanddrawsattentiontothespecificaudience. Can also include banners.


Toprogressontoaspecificidea,Ihavefurtherdefinedtheclient,messageandtargetaudiencefrommyre-search by using the concept challenge from the previous slides.

Client Message Target AudienceA small

exhibition/ Museum

Guiding to appreciate culture in

a certain style

Uninspired styleconscious 20-30

year olds

Production company

(Film/Events...)

Reality TV/Informative/

Communicating

Focusing on style conscious

throughconformity

Magazine Company

Stopping culture from being

misrepresented

Aware of environmentalhuman impact

Graphic Design Fundamentals- Research PDFMy format ideas....

Magazine

size, quality, quantity, text use•communicates places/culture to see•easy for small companies to produce on a budget and can be seen •by the target audience within cities

Poster/ Flyer/ Billboard

size, quality, quantity, colours•where?- mode of transport/ pubs/ universities/ clubs/ bars- to target •the audience all over the city/countryaffordable for small companies to produce om budget•informswhat’sgoingonatthetime-events/film/etc•

Website

domain name, hosting, browser, HTML/ CSS•logo, branding, navigation, pages, links•blog, shop capability•content•world-wide-canbeseenbyspecifictargetaudience•affordable•

Exhibition/ Museum

cantargettheaudiencespecifically•logo/branding•public/ private exhibition•blog/ website•size•low cost•message to engage target audience about culture/ lifestyle/ etc•

Event Company

website- to inform/ communicate culture through different events•following- blog•size, logo, branding, style, colour•low cost•advertisethroughposters,flyers..•

Graphic Design Fundamentals- Research PDFFormats- Concept Challenge

Reverse Exaggerate Distort Wishful Thinking

Poster

Flyer

Website

Media/ TV/ Animation•Wallpaper•Backlight poster•Stencil•

Billboard•Turning it upside down•Really small•

Interactive “play with the •poster”Layers•3D•Private •

Big colour posters for •different distributionChanges people’s opin-•ionsAttractive to all readers•

Constatina•Map•Cubed•Stencil•

Wash off Tattoos•“Scratch Card” effect•Material•

Origami/ Folded•Collage •3D•Merchandise•

Recycled•T-shirts/ Clothing•

Scroll•Blog•Archive•Fanzine•

Code•Get a code that accepts •you onto the siteLabyrinth•

Grids•Dating•Based on videos•

Everyone knows about •it- word of mouthPeople can post up •their comments/ work/ etc.

Exhibition/Museum

Unorganised•Street•Tiny space•Public•

Different venues- old build-•ings/ deserted/ parks etcLarge commercial•Travelling•Maze•

Dark lighting•Following•People can stick their •own things upDifferent place every •monthObtrusive•

Focus on one artist•Free exhibition•Cultural•

Research PDF LCC

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