Vietnam mobile day 2012 vietnam mobile vas market review - vdec
Research on web and app market in vietnam
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APPLICATION AND WEBSITE BUSINESS IN VIETNAM MARKET TREND IN 2013 -2015
Transcript of Research on web and app market in vietnam
APPLICATION AND WEBSITE BUSINESS IN VIETNAM
MARKET TREND IN 2013 -2015
Market update: Online advertising revenue in Vietnam- March, 2014 -
Online advertising revenue in Vietnam:
• 2010: 23 millions USD
• 2011: 27.6 millions USD
• 2012: 35 millions USD
• 2013: 42 millions USD
Total advertising revenue (include TV,
Radio, print newspaper): 1,2 billions
USD in 2013, increase 118 % in
compare to 2012
• Total: 20,400 billion VND
• TV: 18.246 billions VND
• Radio: 25 billions VND
• Newspaper: 2.151 billions VND
Source: “Asia Pacific Digital Marketing Yearbook 2013”
- Over 50% of mobile internet users in Vietnam have downloaded a video on their mobile device in the last month
- Movie is among the most affluent lifestyle in Vietnam (Source VSERV)
- Watching video is by far the most popular pastime, with web video having a penetration rate of 90.2 percent.
Top 5 Video Properties* by Market
Based on Total Unique Viewers in
Vietnam - March 2014
Youtube
VnExpress
Dailymotion.com
Clip.vn
Vuiviet.com
Top video features in Vietnam
Hot local clips
Hot clips around the world
Sock – funny – sexy
Users can upload clip
Fast buffering speed
High quality video
Attractive interface
Mobile platform (Apps)
Mobile Adnetwork of Vietnam in 6 recent months
• 90% advertising revenue are on OTT (Zalo, Line, Kakao Talk) because their CPC are high
• Top local mobile adnetwork in Vietnam are: Clevernet, Nova Ads, mWork, Adflex, Sosmart, mKichhoat
• Top international brand: Vserv, Buzzcity, Admob, MAD
• Fillrate and CPC low in general
• Big company’s mobile adnetwork (VTC, VCCorp…) only run their own products
Some statistic on Vietnamese app market
Number of apps in Vietnam: 15,000- 25% Android- 15% iOS- 60% JAVA
Revenue on App ~ 1,800 billion VNĐ
Mobile Game ~ 1,500 billion VNĐ
Mobile Game is the most success with: average Revenue per Registration (ARR) range from 15,000 to 50,000 VND/month
WEBSITE/WAPSITE ADNETWORK
Why Ads Network: Within online marketing methods, Banner ads can beconsidered as the pioneer in Vietnam in the form of static or dynamic ad box,located on sites with big traffic
Ad Network can reach more audience on a huge network of websites withcategories and with a real-time efficient statistical traffic system of report.
Ads Network with nearly 200 top websites in Vietnam, besides hundreds ofwebsites in Google content network, all of which are divided according tospecific industry groups.
Payment: CPC, CPA, CPD, CPM …
Top agency: AdMicro, GroupM, Dentsu, CleverAd, Innity, Ambient Di
*** Customer also can contact directly to website’s owner to run advertisingon that website
Why SMS brandname?
Put simply, SMS marketing is more effective. The open rate of text
promotions/offers is a whopping 98%!
Reach a highly engaged audience. Brands are able to market more directly to a
captive, and loyal, target audience if we buy a right database
Build your brand conversation through two-way SMS dialog.
Sell more and drive awareness
Measure the ad value
Top agency
Gapit, VHT, Viettel, Vivas, Vinaphone, Mobifone
Price/payment
Quite cheap, in compare with other services
BEST APPSTORE IN VIETNAM
LOCAL APP STORE INTERNATIONAL APP STORE
- Appota: http://appota.com/ - Itune Store:
https://itunes.apple.com/us/genre/mobile-
software-applications
VMarket: http://wap.vietteltelecom.com.vn/
wp/vi/dich-vu-viettel/viettel-market.htm
store: https://play.google.com/store
- M-Store: http://mstore.vn/ - Apple store: http://store.apple.com/us
- Chợ phần mềm:
http://chophanmem.com.vn/
- Android store:
http://www.android.com/apps/
- Download:
http://www.download.com.vn/
- Blackberry store
-Clevernet store
http://cleverstore.vn/
- Window store
- Vi Market: http://vimarket.vn/ - Amazon
- Chợ app: http://365app.vn/
- M-Space: http://mspace.vn/
About author:
Nguyen Thu Hien – Mobile and online expert
Member of:
Mobile Monday Vietnam,
Vietnam Marketing Communication Community (VMCC)
Vietnam Creative Enterprise (VCE)
Vietnam adnetwork and agency community
Digital Content Vietnam
Email: [email protected]
Mobile: +84 904 939632
https://www.facebook.com/hhm207
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