Research on Branded Soaps

8/8/2019 Research on Branded Soaps

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PROJECT REPORT

OF

RESEARCH METHDOLOGY

Survey on consumers for usage of Branded Soap

SUBMITTED BY:MAMTA CHOUDHARY (GJUJUL08AB077)

MANSI KUMARI (GJUJUL08AC203)

SUBMITTED TO

Prof.Vijay Nagrani(Visiting Faculty)

NSBSchool of Business

B-II/1, MCIE, Delhi Mathura Road

New Delhi- 110044


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ACKNOWLEDGEMENT

This project is our professional experience that enriched our

knowledge to a great extent. During the course of our project, we

had the good fortune of being guided by Prof.Vijay Nagrani,

Visiting Faculty of NSB New Delhi, who with all his magnanimity

supervised the project report through all its stages.

I have benefited a great deal from his incisive analysis &

crudits suggestions. The atmosphere of learning organization that

he has created along with the peers in this project program has

helped us.

Our special thanks to all our friends for their unremitting helps

in numerous ways, which deserve adequate expression on this

page.

In the end we would like to say that it was a great experience

working on this project.


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CONTENTS

PAGES

1. Summary . 4

2. Objective .. 5

3. Research Methodology . 7

4. Overview of Product . 9

5. Data Analysis Table . 11

6. Data Analysis 12

7. Sample of Questionnaire .. 23

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SUMMARY

This research as the name suggests, Survey on consumer for the

usage of branded Soap is concerned with the potential consumer of

different branded soap. In this research we take 60 consumers as sample forresearch. We made a questionnaire and fill up from these potential

consumers. We divide this consumer in three segments Upper Class, Middle

Class and Lower Class. Out of this we conclude about the whole population

for usage of different soap. In this research we find that most of the higher

class consumers use Pears, Dove etc type of soap which has higher price in

comparison with other branded soap. Middle class consumers prefer

Medimix, Dettol, and Hamam etc which is Optimum level of price. Low

level class mostly uses Lux, Lifebuoy etc which is price around Rs.10-15/-.

We also conclude that any class of consumer chooses their soap

according to their suitability. Many consumer uses according to doctors

advice. Consumers also purchase branded soap because their favorite

celebrity represents the product. People aware about the product from the

median like T.V., Newspapers, Magazines, Word of mouth People satisfied

with their product so they use it for long duration; if they are not satisfied

with the particular product then they want changes like Fragnance,

Packaging, Quality, Price etc.

At last, we conclude that if consumer are not satisfied with theparticular product than they go for another product. From this we know that

which particular brand soap is mostly uses in Market.

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OBJECTIVE

Project Objective Definition

The project objective consists of the business benefits that an organization

expects to achieve as a result of spending time and exerting effort to

complete a project.

Project objectives are often confused with project products e.g. the objective

of our project is to install system X. This sort of objective fails the "so

what?" test. That is, what is the end result of installing system X? It is thisend result that should be noted as the project objective.

TYPES OF PROJECT

Project objectives can be divided into three categories:

1. Main objectives (the reasons for doing the project)

2. Additional objectives (the benefits achieved almost as side-effects, notthe reasons for doing the project)

3. Non-objectives (the benefits that are not to be expected as a result of

the project). Care should be taken to list only such non-objectives that

can be reasonably expected by project sponsors or other interested

parties, but are not going to be achieved by the project. For example, a

project to implement SAP R/3 is not going to reduce the cost of data

entry, although this might be expected.

HERE THE MAIN OBJECTIVE OF THE PROJECT

TO GAIN PRACTICAL KNOWLEDGE: By the project work we make

a balance between theoretical and practical knowledge. Bookish knowledge

is worthless without practical knowledge.

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TO IMPROVE OUR ANLATICAL SKILLS: In the project work we

visit different types of industries and interact with the environment of those

industries. We also aware of different type of requirements of the market. By

the analytical skills we try to know that how much any firm and industries

are fulfilling the requirement of the market.

FOR COLLECTING DATA: By the project work we collect different

types of data just as primary and secondary data. That data helps in making

managerial decisions.

TO ENHANCE OUR PRACTICAL KNOWLEDGE: MBA is the merger

of theoretical study with practical work to be a proficient and problem solver

with skilled mind

TO BE FAMILIAR WITH CORPORATE ARENA: project provides uschance to work in market, to come across with customer, to talk with public,

to visit different types of place, this measure escalate our understanding

towards the corporate world.

ANALYTICAL STUDY OF THE FIRM: For preparing the project report,

we search different types of dates both primary as well secondary and the

relevant dates for our purpose. These measures escalate our analytical study

about those particular firms.

TO BE FAMILIAR WITH WORK CULTURE: During the project work

till the report writing, we work in corporate arena and become habituated

with work culture.

TO ENHANCE YOUR KNOWLEDGE IN AUTOMOBILE SECTOR:-

By the project work we enhance our knowledge in automobiles sector and

try to know how the automobiles sector is being able to capture the market

share and what are the new brand

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RESEARCH METHODOLOGY

Research Design

This research is conduct for formulating the strategy.

Population

As the population of Delhi is very large, so a small portion of people like 20from High class, 20 from Middle class, 20 from Lower class was selected, as

the population of this study.

Sample Unit

Individual in different occupation of different group were taken into account

because all they come under the segment of potential customer.

Sample Size

A sample size of respondent of different class falling under this different

segment of exiting customer under usages of branded Soap to obtain result

of the study.

Research Instrument

Contacting the customer through personally and studying the response. The

questionnaire fill up, related to usages of particular branded soap.

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Primary Data

Directly from filling the Questionnaire.

Secondary Data

Taken data from various magazines, Newspaper and other prominent source

of information collected from different websites and search engines.

Overview

Research Type : Objective

Data collection : Primary source of data (questionnaire), Secondarydata(internet, books, newspaper and various journals)

Research approach : Survey method

Research investment : Questionnaire

Research : Structured

Size : 60

Research Sampling : Convenient sampling

Tools of data analysis : Percentage analysis

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OVERVIEW

are useful for cleaning because soap molecules have both a

hydrophilic end, which dissolves in water, as well as a

hydrophobic end, which is able to dissolve nonpolar grease molecules.Although grease will normally adhere to skin or clothing, the soap molecules

can form micelles which surround the grease particles and allow them to be

dissolved in water. The hydrophobic portion (made up of a long

hydrocarbon chain) dissolves dirt and oils, while the ionic end dissolves in

water. Therefore, it allows water to remove normally-insoluble matter by

emulsification.

Soaps

LUXin step with the changing trends and evolvingbeauty needs of the consumers, offers an exciting range of soaps and Body

Washes with unique elements to make bathing time more pleasurable,

Since1929. Lux stands for the promise of beauty and glamour as one of

India's most trusted personal care brands. Lux Believes in passion for

beauty.Lux has recently launched its two fruit extract variants New Lux

Strawberry & Cream and Lux Peach & Cream contain a blend of succulentfruits & luscious Chantilly cream that melts down into your skin making it

soft and smooth.

DOVEsoap, which was launched by Unilever in1957, has been available in India since 1995. It provides a refreshingly real

alternative for women who recognise that beauty is not simply about howyou look, it is about how you feel. Dove is formulated to be pH neutral (pH

between 6.5 and 7.5) and to be mild on skin. This makes it suitable for all

skin types for all seasons. In the US, Dove bar soap is currently produced in

the cool moisture, exfoliating, sensitive skin unscented, nutrium nourishing,

white, pink, calming night, pro-age, and energy glow versions.

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PEARStransparent soap is a brand of soap firstproduced and sold in 1789 by Andrew Pears at a factory, England. It was the

world's first transparent soap. Introduced in India in 1902, Pears soap has no

equal. It is gentle enough, even for baby's skin. Pears is manufactured likeany other soap, but unlike in conventional soaps, the glycerin is retained

within the soap. That is the cause if its unique transparency. After

manufacturing, the soap is mellowed under controlled conditions over

weeks. Today Pears is available in three variants - the traditional amber

variant, a green variant for oil control and a blue variant for germ protection.

VIVEL,ITC expanded its personal careportfolio with the launch of Vivel Di Wills and Vivel brands. Vivel Di

Wills, a range of soaps, and Vivel, a range of soaps and shampoos, cater to

the specific needs of a wide range of consumers.Vivel Di Wills and Vivel

are high quality ranges of soaps and shampoos for the upper-mid and mid-

market consumer segments. All products offer a unique value proposition of

bringing together ingredients that provide the benefit of Nourishment,

Protection and Moisturisation through one product, hence providing the everdiscerning consumer complete care, which makes her beautiful and

confident.

DETTOLhas launched its latest Fresh Range with

a great fresh fragrance and the promise of long lasting Freshness! Keeping inmind the climatic conditions prevalent in India, Dettol Fresh Soap has been

formulated using a perfect blend of ingredients to give relief from heat and

sweat so that one stays fresh for long time. Dettol Fresh Liquid Handwash

gives a Fresh and clean feel during handwash. All this while retaining

superior protection of Dettol whereby it provides 10 times better protection

from germs as compared to ordinary soaps. Dettol Fresh range has been

introduced in Bar soaps and Liquid handwash.

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SAVLONis a product of Johnson & Johnson.Johnson & Johnson is the world's most comprehensive and broadly-based

manufacturer of health care products as well as a provider of related servicesfor the consumer. Thousands of products across a wide range of categories

are constantly innovated, manufactured and marketed to help families all

over the world lead healthy, happy lives.

LIFEBUOYSvision is, Making a billionIndians feel safe and secure by meeting all their health and hygiene

needs.True to its vision, the world's largest selling soap, offers a compelling

health benefit to the entire family. Launched in 1895, Lifebuoy, for over 100

years, has been synonymous with health and value. The honest & hard

working soap, with its distinctive perfume and popular jingle, has carried the

Lifebuoy message of health across the length and breadth of the country.

Lifebuoy also offers specific health benefits through specialised product

formats like Lifebuoy HandWash & Lifebuoy Clearskin, which providestreatment and protection against acne.

HAMAMLaunched in 1934, Hamam has always beena reliable option for consumers over years. Hamam is manufactured in the

most modern soap plants world-class quality control system. Hamamcontains polyols, which are known to be good moisturizers. Hamam also

contains Aloe Vera, Tulsi and Neem extracts.

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SANTOORis the flagship brand in the WiproConsumer Care & Lighting stable and the 2nd largest brand of soap in India

in the popular segment of the category.The brand enjoys two decades of trustsince its launch in 1986 and has grown to be counted amongst the top brands

in the Country in an intensively competitive market. Santoor is available in

three variants Santoor (Sandal & Turmeric), Santoor White (Sandal &

Almond milk) and Santoor Chandan which is a premium soap manufactured

with extracts of Sandalwood oil a favourite of discerning consumers.

MEDIMIX Ayurvedic Bath Soap is the worldslargest selling ayurvedic bath soap that is suited for all skin types. It is

completely herbal with a 60% coconut oil base and contains no animal fat. It

is known for its curative, preventive and beautifying qualities for skin, scalp

and hair. The rich lather of Medimix Ayurvedic Bath Soap is enriched by the

extracts of 18 Herbs scientifically incorporated to give protection from

various skin problems. The natural oil base of Medimix Ayurvedic Soap

contains pure coconut oil. Traditionally handcrafted as per the strictAyurvedic formulation, Medimix is packed with natural ingredients, making

it perfectly safe even for a baby's tender skin. Contains no animal fat

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DATA ANALYSIS

Q-1 Do you use Soap?

(1) Yes (2) No

0

10

20

30

40

50

60

Y

N

Comment:

In this report 60 people is taken as research. First question about the usage of

Soap. In this question all the 60 people mark on YES option. So assume

that all people use soap.

Q-2 What kind of Soap do you use?

(A)Beauty Soap (B) Antiseptics Soap (C) Ayurevedic Soap

YES 60

No 0

Beauty Soap 30

Antiseptic Soap 22

Ayurevedic Soap 8


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0

5

10

15

20

25

30

Beauty Soap

Antiseptic Soa

Ayurevedic So

Comment:

From the above figure we find that out of the 60 people more & more people

use Beauty soap. Majority of peoples choice is Beauty soap in which

include Lux, Dove, Pears etc.

Fill those which you have specified

(A) Beauty Soap

(1)Lux (2) Dove (3) Pears (4) Vivel (5) Others

0

2

4

6

8

1012

14

Lux

Dove

Pear

Vivel

Othe

Lux 13Dove 8

Pears 8

Vivel 1

Others 0

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Comment:

From the above graph the people give the first priority to the Lux

because all level of people easily consume this soap and it has lower

prices also. About Dove, Vivel and Pears they have high level prices soall level of people do not use easily.

(B)Antiseptic Soap

(1)Dettol (2) Savlon (3) Lifebuoy (4) Others

Dettol 11

Savlon 3

Lifebuoy 5Others 1

0

2

4

6

8

10

12

Dettol

Savlon

Lifebu

Other

Comment:

From this data people usages Dettol more than Savlon and Lifebuoy

because it protect skin from germs. These all soaps are recommended

by the doctor.

(C)Ayurvedic Soap

(1) Hamam (2) Santoor (3) Medimix (4) Others

Hamam 3

Santoor 1

Medimix 4

Others 0

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0

0.5

1

1.5

2

2.5

3

3.5

4

Hama

Santo

MediOther

Comment:

In this data, people give first priority to the Medimix soap just because it

contains a real Ayurveda with 18 herbs which is very effective for skin

problems. About Hamam soap which is enriched with neem, tulsi andaloe vera extracts.

Q3-Why do you prefer this brand?

(1)Attribute (2) Price Factor (3) Advertisement/Brand image (4) Suitability

(5) Others

Attribute 9

Price Factor 6

Advt/Brand img 8

Suitability 22

Others 2

0

5

10

15

20

25

Attribute

Price Factor

Advt/Brand i

Suitability

Others

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Comment:

This data tells that maximum people gets easily suitable to prefer this

brand. About attribute the people easily involved. About price factor,

soaps are of different prices as well as different sizes also so that all levelof people easily consumed. And ,about advertisement or brand which

attract the consumer more easily.

Q4-What is the monthly usage of your brand soap?

(1) 2 pieces (2) 4 pieces (3) 6 pieces (4) Specify

0

5

10

15

20

25

30

35

2 piec

4 piec

6 piec

specif

Comment:

From above data, people prefer 2 pieces because it is enough to consume

for an individual or a neutral family it is enough to consume in a month

and if they did not satisfied with their soap so they easily prefer other

brand soap also. In Joint family mostly uses of 4 & 6 pieces pack.

2 pieces 33

4 pieces 19

6 pieces 4

Specify 2

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Q5-How did you come to know about this brand?

(1) T.V. (2) Newspapers (3) Magazines (4) Word of mouth (5) Others

0

10

20

30

40

50

T.V.

Newspapers

Magazines

Word of Mou

Others

Comment:

In this data, firstly From T.V. people aware about the brand soap. From

word of Mouth it means when people gets easily satisfied with the brand

then they convey the message people to people.

Q6-What kind of changes you want to include in your favorite

brand of soap?

(1)Packaging (2) Fragrance (3) Quality (4) Prices (5) Others

T.V. 41

Newspapers 3

Magazines 5

Word of Mouth 7

Others 4

Packaging 7

Fragrance 20

Quality 19

Price 14

Others 0

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0

5

10

15

20

Packagi

Fragran

Quality

Price

Others

Comment:

From the above data we conclude that when people dissatisfied with

the Fragrance then they want some change in their favorite brand

soap. People wants the quality also for their soap. Price is also the

main factor, If the price rises of the soap then they go for the anotherbrand soap which is easily affordable for the all consumers.

Q7- Comment on its affordability?

(1)High (2) Optimum (3) Low

High 21

Optimum 37

Low 1

0

10

20

30

40

High

Optimu

Low

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Comment:

From the given data, price should be always affordable that all

levels of people easily consume the brand soap like pears, dove

which rates are very high that all levels of people does not consume

easily.

Q8-How much are you satisfied with your soap brand?

(1)Highly Satisfied (2) Satisfied (3)Unsatisfied

0

5

10

15

20

25

30

35

Highly Satisfi

Satisfied

Unsatisfied

Comment:

In this data, satisfied people are those which compromise with their

branding, packaging, labeling, pricing, etc and after sometimes theywant some change also for their brand .Now, highly satisfied people are

those which they do not want to change their brand soap because they

like price, packaging, labeling and so on

Highly Satisfied 25

Satisfied 33

Unsatisfied 2

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Q9 In how much duration you prefer to change your brand.

(1)Weekly (2) Monthly (3) Half Yearly (4) Yearly

0

5

10

15

20

25

Weekly

Monthly

Half Year

Yearly

Comment:

In this data, Monthly people wants to change their brand soap because

they feel some bored to use the one brand soap so they want some new

change about their brand soap. Many people also wants to change their

brand but not in monthly basis but after sometimes they want some

new.

Weekly 2

Monthly 25

Half Yearly 21

Yearly 12

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Q10-If this brand soap is not available then you go for another

brand soap?

(1)Yes (2) No

0

10

20

30

40

50

Y

N

Comment:In this data, people said Yes, because they does not depend only in one

soap they want some change also in their brand soap.And about No,the

people who gets easily adaptable with their brand soap now they do not

prefer to the another brand soap because they used for a long time also

and which is easily affordable and gets highly satisfied also.

Yes 42No 18

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Research on Branded Soaps

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