Research methodology Introduction by Prof. Puttu Guru Prasad
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Transcript of Research methodology Introduction by Prof. Puttu Guru Prasad
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8/14/2019 Research methodology Introduction by Prof. Puttu Guru Prasad
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Research Methodology
Prof. Lawyer. Puttu Guru Prasad
K L University
Prof. Lawyer. Puttu Guru Prasad K L University Vijayawada A.P
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Definitions and Meanings of
Research
1.Research in common parlance refers to a searchfor knowledge.
2. Research is actually a voyage of discovery.
3. Redman defined research as a systematizedeffort to gain new knowledge
4. Research is the pursuit of truth with the help ofstudy, observation , comparison and experiment.
5.Research is thus, an original contribution to theexisting stock of knowledge making for itsadvancement.
Prof. Lawyer. Puttu Guru Prasad K L University Vijayawada A.P
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Objectives of Research
The research objective is to gain familiaritywith a phenomenon or to achieve newinsight into it.
The main aim of the research is to find outthe truth which is hidden and which hasnot been discovered yet.
To test a hypothesis of a causalrelationship between variables (hypothesistesting)
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Motivation in Research
Directives of the Government andOrganizations
Curiosity about new things
Desire to understand causal relationship
Social thinking, awakening
Employment and economic conditions
Desire to get respect in the society
Desire to get intellectual joy of creativity
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Types of Research
Descriptive Research
Analytical Research
Applied Research
Fundamental or Basic Research
Quantitative Research
Qualitative Research
Empirical Research
Conceptual Research
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Descriptive Research
Descriptive research:-it includes surveys
and fact-finding enquiries of different kinds.
The major purpose of descriptive research
is description of the state of affairs as itexists at present. In social science and
business research we quite often use the
term EX-Post-Facto research fordescriptive research studies.
Prof. Lawyer. Puttu Guru Prasad K L University Vijayawada A.P
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Descriptive Research
The main characteristic of this method is
that the researcher has no control over the
variables, he can only report what has
happened or what is happening. Most Ex-
Post-Facto research projects are used for
descriptive studies in which the researcher
seeks to measure such items as for e.g:-frequency of shopping, preferences of
people, or similar data.
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Analytical Research
Analytical research:- on the other hand,
the researcher has to use facts or
information already available, and analyze
these to make a critical evaluation of the
subject or material
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Applied Research
Applied Research:- it aims at finding a
solution for an immediate problem facing a
society or an industry
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Basic Research
Fundamental or Basic research:- it is
mainly concerned with generalizations and
with the formulation of a theory.
Gathering knowledge for knowledges
sake is termed pure or basic research.
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Quantitative Research
Quantitative research:-is based on the
measurement of quantity or amount. It is
applicable to phenomena that can be
expressed in terms of quantity.
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Qualitative Research
Qualitative Research:-is concerned with
qualitative phenomenon, that involving
quality or kind.. For instance, when we are
interested in investigating the reasons forhuman behavior, we quite often talk of
Motivation Research.
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Conceptual Research
Conceptual research is that related to
some abstract idea or theory. It is
generally used by philosophers and
thinkers to develop new concepts or toreinterpret existing ones.
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Empirical Research
Empirical Research:- relies on experience
or observation alone, often without due
regard for system and theory. It is data
based research, coming up withconclusions which are capable of being
verified by observation or experiment.
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Other types of research
Longitudinal / One Time Research:-
Simulation /Field setting/Laboratory
Research
Clinical or Diagnostic Research
Historical Research
Decision Oriented Research
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Significance of Research
All progress is born of inquiry.
Doubt is better than over-confidence, for it leads to inquiry,and inquiry leads to invention. (famous Hudson Maxim).
Research provides the basis for all Govt policies in oureconomic system.
Research is For Prognosis (for the prediction of future.)
To understand the problems and plights of farmers, labors,small business people, consumers, students, political issues,defense forces, Space, Health, Social Reforms.
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Approaches to Research
There are two types of approaches toresearch, i.e. quantitative approach andqualitative approach.
The Quantitative approach be furtherclassified into inferential, experimental,simulation approach to research.
Qualitative approach to research isconcerned with subjective assessment ofattitudes, opinions and behavior.
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conclusion
Thus, research is the fountain of
knowledge for the sake of knowledge and
an important source of providing
guidelines for solving different business,governmental and social problems. It is a
sort of formal training which enables one
to understand the new development inones field in a better way
Prof Lawyer Puttu Guru Prasad K L University Vijayawada A P