Research Methedology

This study was mainly done for measuring the level of influence of advertisement on children.

Therefore, a group of children aged (3-6 years) were selected a sample of 229 children attending preschool on Augusta and Atlanta, were selected for this study purpose.

Case Facts:

The study design was based on the well accepted market research concept of advertisement recognition.

Recognition of an advertisement indicates that it has been both seen and remembered.

In this case22 brand logos were collected from a variety of printed sources including advertisements and product packaging.

Q.1) Evaluate the overall Design of the study?

McDonalds

Dominos

Old JoeCAMEL

Cigarette Brand

Walt Disney

Product position on the board was made by random assignment and was not varied between subjects.

The subjects were selected from various schools and 10 respondents were selected from each school and before the study the researchers tested each and every child individually and asked them they are going to play a game of matching card. No other instruction and encouragement was given to the respondents after conducting the study.

Cont..

Here they used the convenience sampling method as because the sample size was big and the age group was provided to them so they have to select from those groups and for that reason and also for reducing the clumsiness they selected children according to their convenience.

Q.2) Evaluate the sampling technique used?

Campus Overview

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Mumbai

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