Research Method Logy

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The Notebooks Market in India:

• The proportion of notebooks in the overall PC sales is fast increasing as it

becomes affordable. Accounting for over 25 per cent of the total PC market in

Q1 2009, notebook sales recorded a high growth of 114 per cent taking the

CAGR (six-year time period) to 104 per cent. Consumption of notebooks was

driven by reasons of affordability, mobility, sleek designs, enhanced security

features and other in-built accessories. Focused marketing initiatives by the

vendors and celebrity endorsements have also contributed to increased

notebooks consumption in the country. The establishments segment as well as

the households witnessed healthy growth in notebook sales.

• The establishment segment witnessed a growth of 93 per cent over the last

year. Towns and cities outside the top four metros contributed to nearly 80%

of the notebook sales in the establishment segment. The small and medium

establishments recorded significant growth in Q1 2009 at 174 per cent and 123

per cent respectively over 2007-08. The SMEs accounted for over fifty per

cent of the total notebooks consumption in the country. Consumption in the

large establishments grew by fifty-one per cent.

• The household segment, accounting for forty-four per cent of the overall

notebook sales in the country, registered an impressive growth of 150 per cent

1



in the last fiscal. The SEC A and SEC B households, together, contributed to

over 90 per cent of the notebook sales in the household segment. Notebooks

have also started to make rapid inroads into the SEC C as well.

• Notebook consumption has driven the PC market in India in Q1 2009. With

sales crossing a million units in the second-half of last fiscal, total sales of

notebooks in Q1 2009 surpassed 22 lakh units growing 114 per cent over the

last year. Today, notebooks account for a quarter of the total PC market in the

country, up from less than three per cent four years ago. With shifting

consumer-preference in favour of notebooks over the desktop, this proportion

will only get larger with time.

S-T-P

• Market Segmentation

The purpose for segmenting a market is to allow your marketing/sales program to

focus on the subset of prospects that are "most likely" to purchase your offering. If done properly this will help to insure the highest return for your marketing/sales

expenditures. Depending on whether you are selling your offering to individual

consumers or a business, there are definite differences in what you will consider when

defining market segments.

• Targeting

It’s the selection of the customers you wish to service. The decisions involved in

targeting strategy include:

1. Which segments to target

2. How many products to offer

3. Which products to offer in which segments

2



• In marketing, Positioning has come to mean the process by which marketers

try to create an image or identity in the minds of their target market for its

product, brand, or organization. It is the 'relative competitive comparison' their

product occupies in a given market as perceived by the target market.

Hence on the basis of S-T-P we would analyse three brands of PCs/Notebooks whose

core product and most of the attributes having the same still their S-T-P is different

which is highlighted below ;

PCs Info System PCs

• USP: Indian marker knows Indian needs. Most of sales are to Indian

enterprises.

• Market Share Q1 ‘09 – India: 8%

• Price : Rs 15,000 – Rs 75,000

• Segmenting: segments across different section, with around 15,000 –

40,000 INR.

• Targeting: The youth and executives at the lower level of management of

firms

• Positioning: It positions itself as a multimedia brand. Most of sales are to

Indian enterprises

3

http://en.wikipedia.org/wiki/Marketing

http://en.wikipedia.org/wiki/Product_(business)

http://en.wikipedia.org/wiki/Brand

http://en.wikipedia.org/wiki/Marketing

http://en.wikipedia.org/wiki/Product_(business)

http://en.wikipedia.org/wiki/Brand



Sony Vaio Notebooks/PCs

• USP: Quality, Service and Brand presence

• Market Share’Q1 2009 – India: 4.5%

• Pricing : Rs 50,000 – Rs 1,50,000

• Segmenting: Sony Vaio segments across different section, with above 50,000

INR

• Targeting: Executives at top level management of the firm, proprietors.

• Positioning: Well trusted luxury brand of PCs, which is meant for elite class

and carries a status symbol with it.

4



Scope of the study

Vision Statement

“It is the most preferred employer and principal taking leading edge IT products and

services to the masses through sustained excellence.”

Mission Statement

“We shall increase the shareholders value by improving the PAT through free cash

flow, reducing the inventory cycle, inventory levels, wastage.”

Quality Policy Statement

“We will deliver defect-free products, services and solutions to meet the requirements

of our external and internal customers the first time, every time.

OBJECTIVES OF THE STUDYOBJECTIVES OF THE STUDY

Management Objective

To fuel initiative and foster activity by allowing individuals freedom of action and

innovation in attaining defined objectives.

5



People Objective

To help PCS Insys people share in the company’s success, which they make possible;

to provide job security based on their performance; to recognize their individual

achievements and to help them gain of satisfaction and accomplishment from their

work.

Core ValuesCore Values

♦ It is uphold the dignity of individual

♦ It is honour all commitments

♦ It is committed to quality, Innovation and growth in every endeavor

♦ It is responsible Corporate Citizens.

RESEARCH PROBLEM

• PCS Corporate selling and feedback and market share of PCS and

compared to other IT companies.

• The business of PCS and the company through its researchers wants to

know the potential in order to expand and retain its market share.

RESEARCH DESIGN

• Determined the Information Sources: The researcher gathered data through

secondary sources.

• PRIMARY DATA is collected through questionnaire, search and

research through place where today's computer has been mostly used.

• SECONDARY DATA is being search sites like magazines, newspapers,

journals, websites and the data has been collected through other approaches.

6



DATA COLLECTION

The researcher collected information through the official websites, magazines and

journals.

DEVELOPED THE RESEARCH FRAME:

This included deciding upon various aspects for the project on which the entire

research is based. The research frame included.

7



NATURE OF STUDYThe project on which the researcher worked is descriptive and inferential in

nature.

DATA SOURCE:

The researcher took the help of both primary as well as secondary sources.

Secondary sources being interaction with various people across sectors selected

and have been chosen for the research by the researcher. Secondary sources being

the internet as the medium and the official sites of the companies of IT sectors and

corporate selling and feedback of PCS.

INSTRUMENT USED

The researcher for the research used a Questionnaire cum Schedule for market

research for both the segments horizontal and vertical. The Questionnaire was

prepared by the researcher and Schedule was provided by the company in which

the researcher did its research report.

SAMPLE SIZE

Sample size for the research is fixed. It counts to 55. That is the PCS companies,

retail & corporate selling and feed of PCS in comparison between other

companies.

8



DATA ANALYSIS

& GRAPHICAL DATA INTERPRETATIOIN

SAMPLE SIZE: 55

1). Which Brand of PCs you are currently stocking?

Currently Stocking

7%

8%8% 8%

11%

10%

10%

10%6%6%6%

10%

0%

Asus

Lenovo

IBMToshiba

Hp

Compaq

Dell

Acer

HCL

LG

Samsung

Sahara

Sony

• The entire multibrand outlet which we visited are Stocking this

brand of PCs

HP, Compaq, Dell, Acer, Sony.

• Six of the Multibrand outlets are Stocking PCS Notebooks.

9



2).Out of every 10 PCs that you sell, can you please tell me what

number of PCs do you sell for _____ brand? Please answer this taking

into account the sales you have made in the past three months.

Multibrand outlet

5%

6%

5%

9% 17%

8%

16%

10%6%

5%4%

1%

8%

Asus

Lenovo

IBM

Toshiba

Hp

Compaq

Dell

Acer

HCL

LG

SamsungSahara

Sony

• The Market Share of PCS PCs in Multibrand Outlet is 6%,

Whereas HP and Dell is at 17% and 16%

10



3).Suppose a customer asks for your recommendation on brand he/she

should buy. Which all brands are you likely to recommend?

Recommendatiobn by multibrand outlet

HCL

LGSamsung

SaharaOther

Sony

Acer

Dell

Compaq

Hp

Toshiba

IBM

Lenovo

Asus

0

2

4

6

8

10

12

Brand

M u l t i b r a n d O u t l e t

• Six of the Sales Executive told that they would recommend PCS

PCs to the customer.

•

The rest told that PCS don’t have proper After Sales and Servicesand also the machine gets heated fast.

11



4).Of the brand you have just mentioned please tell me which brand

are you most likely to recommend?

Most likely to Recommend (Multibrand Outlet)

10%

10%

20%

10%20%

20%

10%

Asus

Lenovo

IBM

Toshiba

Hp

Compaq

Dell

Acer

HCL

LG

Samsung

Sahara

Sony

Other

• Most of the Sales Executive Recommends Acer, Dell, HP

12



B. SHOPPER BEHAVIOR

1) On an average, how many times do you think a customer visit any

retailer before finally purchasing the PCs? Please remember that I am

interested to know the number of visits before the final purchase visit

and not include the final visit.

• On an Average customer visits 03 times before purchasing the PCs

2) You just told me that on an average a customer visits ___ before

finally purchasing the PCs. What according to you are the reason for

multiple visits?

Reason for Multiple Vis it (Traditional Outlet )

0

2

4

6

8

10

12

P r i c e

B r a n d N a

m e

D e s i g

n &

F e a t u r e

T e c h i n c

a l

S p e c i f i c a t i o n

M o d e l s o f

t h e

C o m p a n

y

S c h e m e s &

P r o m o t i o

n a l

O f f e r

A f t e r S a

l e s

S e r v i c

e

• Price, Brand name, Technical Specification are the major reason of customer

for the multiple visit

13

Number of

Visits 03



3) Generally when a customer comes to purchase PCs. Whom do you

think accompany him?

(Multibrand Outlet) Accompanied With

9%

23%

25%

26%

17%

Comes Alone

Firends

Elders in the Family

Who Knows about

Laptop

Siblings

• Rarely customer comes alone to purchase the PCs, there’s always

someone accompanied with customer who influence him while

purchasing the PCs.

14



4) Of all the parameters mentioned here, on which of the following

parameters do a customer collects information about?

By your experience, can you assign 5 ranks to these parameters as per

the importance which customer gives to them during decision making process? That is give rank 1 to the most important parameter as per

customer.

(Multibrand Outlet) F ive Important Parameter

20%

27%33%

7%

13%Price

Brand Name

Technical Specification

Schemes & Promotional

Offer

After Sales Service

•

Technical Specification is the major parameter following Brandname, Price, After Sales and Services and promotional offers.

5) Can you please tell me 5 most popular features now days customer

usually asks while purchasing a PCs.

(Multibrand Outlet) Five Important Features

20%

27%33%

13%7%

Operating System

Hard Disk

Type of Processor

Battery Life

Speed of Processor

15



6 a) Out of 10 customers that visit your shop everyday, could you please

tell us what number of customers are decided about which brand they

want to purchase when they enter the shop?

b) Out of 10 customers that visit your shop everyday, could you please

tell us what number of customers are decided about which Model they


c) Out of 10 customers that visit your shop everyday, could you please

tell us what number of customers are decided about what Design and

Features they want to purchase when they enter the shop?

d) Out of 10 customers that visit your shop everyday, could you pleasetell us what number of customers are decided about what Technical

specifications they want to purchase when they enter the shop?

e) Out of 10 customers that visit your shop everyday, could you please

tell us what number of customers are decided about at what price they


(Multibrand Outlet) Decided About

22%

15%

20%20%

23% Brand

Model

Design & Features

Technical Specifications

Price

16



7) During the purchase process, which all brands of PCs does customer

usually ask for?

(Multibrand Outlet) No. of People asking for brand

4%

5%

5% 6% 15%

10%

17%

12%4%4%3%

1%

14%

Asus

Lenovo

IBM

Toshiba

Hp

Compaq

Dell

Acer

HCL

LG

Samsung

Sahara

Sony

• Only 4% of customer asks for PCS

8) Out of 10 customer that comes to you, how many do actually ask for your recommendation on PCs?

Ask you to recommend 06

9) Out of 10 times when you recommend something to as customer, how

many times does customer follow your recommendation?

Follow the recommendation 04

17



C. SALESMAN INTERACTION

1) How often do salesmen from _______ visit your shop?

Lenovo

IBM

Toshiba

Hp

Compaq

Dell

Acer

HCL

LG

Samsung

Sahara

Sony

Rarely Visit

Once a Month

Once in

Fortnight

The Inner circle represents “Once in a fort night” The Middle circle represents “Once in a Month”

The outermost circle represents “Rarely Visit”

• The PCS Sales Representative visit once in a month to the outlet.

Wherein the MNC’s Sales Representative visits twice a month

18



D. Visibility

1) Most Visible Brand inside the Shop?

Most visible brand inside the shop

15%

15%

14%14%

14%

14%

14% Dell

HCL

HP

Compaq

Ibm/ Lenovo

Sony

Acer

• All the brand are equally visible inside the shop.

19



Retailer module for Traditional Outlet

A. Stocking

1) Which all brands of PCs have you ever stocked?

Ever Stocked

10%

6%

6%

6%

13%

13%

13%

33%

Asus

Lenovo

IBM

Toshiba

Hp

Compaq

Dell

Acer HCL

LG

Samsung

Sahara

Sony

• Most of the Traditional outlet Used to stock Sahara

20



2) Which Brand of PCs you are currently stocking?

Currently Stocking

7%

8%8% 8%

9%

10%

10%

10%8%6%6%

10%

0%

Asus

Lenovo

IBM

Toshiba

Hp

Compaq

Dell

Acer

HCL

LG

Samsung

Sahara

Sony

• The entire Tradtional outlet which we visited are Stocking this

brand of PCs

HP, Compaq, Dell, Acer, Sony.

8% of the Traditional outlets are Stocking PCS Notebooks.

21



1) Out of every 10 PCs that you sell, can you please tell me what

number of PCs do you sell for _____ brand? Please answer this

taking into account the sales you have made in the past three

months.

Traditional Outlet

6%

6%5%

6%

17%8%

17%

14%7%4%4%1%

4%1%

Asus

Lenovo

IBM

Toshiba

Hp

CompaqDell

Acer

HCL

LG

Samsung

Sahara

Sony

Other

# The Market Share of PCS PCs in Multibrand Outlet is 7%,

Whereas HP and Dell is at 17% and 17%

22



2) Suppose a customer asks for your recommendation on brand he/she


Recommendatiobn by Traditional Outlet

HCL

LGSamsung

Sahara

Other

Sony

Acer

Hp Dell

CompaqToshiba

IBM

Lenovo

Asus

0

2

4

6

8

10

12

Brand

T r a d i t i o n a l O u t l e t

• While Interviewing we found that few of the traditional outlet had

received complaint about PCS PCs.

3) Of the brand you have just mentioned please tell me which brand


Most likely Recommend (Traditional Outlet)

10%

10%

10%

20%10%

20%

10%

10%

Asus

Lenovo

IBM

Toshiba

Hp

Compaq

DellAcer

HCL

LG

Samsung

Sahara

Sony

Other

• Most of the Sales Executive Recommends Dell and HP.

23



B. SHOPPER BEHAVIOR





• On an Average customer visits 03 times before purchasing the PCs


finally purchasing the PCs. What according to you are the reason for multiple visits?

Reason for Multiple Visit (Multibrand Outlet)

0

24

6

8

10

12

P r i c e

B r a n d N a m e

D e s i g n &

F e a t u r e

T e c h i n c a l

S p e c i f i c a t i o n

M o d e l s o f t h e

C o m p a n y

S c h e m e s &

P r o m o t i o n a l

O f f e r

A f t e r S a l e s

S e r v i c e

24

Number of

Visits 03



• Price, Brand name, Technical Specification are the major reason of

customer for the multiple visit

4) Generally when a customer comes to purchase PCs. Whom

do you think accompany him?

(Traditional Outlet) Accompanied With

6%

27%

26%

26%

15%

Comes Alone

Firends

Elders in the Family

Who Knows about

Laptop

Siblings

• Rarely customer comes alone to purchase the PCs, there’s always

someone accompanied with customer who influence him while

purchasing the PCs.




the importance which customer gives to them during decision making

process? That is give rank 1 to the most important parameter as per

customer.

25



(Traditional Outlet) Five Important Parameter

20%

27%33%

13%

7%Price

Brand Name

Techincal Specification

Schemes & Promotional

Offer

After Sales Service

Technical Specification is the major parameter following Brand name,Price, promotional offers and After Sales and Services

5) Can you please tell me 5 most popular features now days

customer usually asks while purchasing a PCs.

(Traditional Outlet) Five Important Features

20%

7%

33%

13%

27% Operating System

Hard Disk

Type of Processor

Battery Life

Speed of Processor

6 a) Out of 10 customers that visit your shop every day, could you please

tell us what number of customers is decided about which brand they wantto purchase when they enter the shop?

26



b) Out of 10 customers that visit your shop every day, could you

please tell us what number of customers are decided about which

Model they want to purchase when they enter the shop?

c) Out of 10 customers that visit your shop every day, could you

please tell us what number of customers are decided about what

Design and Features they want to purchase when they enter the shop?

d) Out of 10 customers that visit your shop every day, could you

please tell us what number of customers is decided about what

Technical specifications they want to purchase when they enter the

shop?

e) Out of 10 customers that visit your shop every day, could you

please tell us what number of customers are decided about at what

price they want to purchase when they enter the shop?

(Traditional Outlet) Decided About

23%

14%

21%

19%

23% Brand

Model

Design & Features


Price

27



6) During the purchase process, which all brands of PCs does

customer usually ask for?

(Traditional Outlet) No. of People asking for brand

4%

5%5%

6% 16%

9%

14%

14%4%4%3%

1%

15%

0%

Asus

Lenovo

IBM

Toshiba

Hp

Compaq

Dell

Acer

HCL

LG

Samsung

Sahara

Sony

• Only 4% of customer asks for PCS

7) Out of 10 customer that comes to you, how many do actually

ask for your recommendation on PCs?

Ask you to recommend 06

8) Out of 10 times when you recommend something to as

customer, how many times does customer follow your

recommendation?

Follow the recommendation 04


1) How often do salesmen from _______ visit your shop?

28



Lenovo

IBM

Toshiba

Hp

Compaq

Dell

Acer

HCL

LG

Samsung

Sahara

Sony

Rarely Visit

Once a Month

Once in

Fortnight

The Inner circle represents “Once in a fort night”

The Middle circle represents “Once in a Month”

The outermost circle represents “Rarely Visit”

• The PCS Sales Representative visit once in a month to the outlet.

Wherein the MNC’s Sales Representative visits twice a month

29



D. Visibility


Most visible brand inside the shop

15%

15%

14%14%

14%

14%

14% Dell

HCL

HP

Compaq

Ibm/ Lenovo

Sony

Acer

2) Most Visible Brand outside the Shop?

Most visible brand Outside the shop

17%

12%

17%12%

12%

12%

18%Dell

HCL

HP

Compaq

Ibm/ Lenovo

Sony

Acer

30



Questionnaire

Retailer module for Multibrand/ Traditional Outlet

A. Stocking

1. Which all brands of PCs have you ever stocked?

2. Which Brand of PCs you are currently stocking?

3. Out of every 10 PCs that you sell, can you please tell me what

number of PCs do you sell for _____ brand? Please answer this

taking into account the sales you have made in the past three

months.

4. Suppose a customer asks for your recommendation on brand he/she


5. Of the brand you have just mentioned please tell me which brand


Grid 1 2 3 4 5

BrandEver stocked

currentlystocked

number sold Recommend MLR

Asus 1 1 1 1

Lenovo 2 2 2 2

IBM 3 3 3 3

Toshiba 4 4 4 4Hp 5 5 5 5

Compaq 6 6 6 6

Dell 7 7 7 7

Acer 8 8 8 8

PCS 9 9 9 9

LG 10 10 10 10Samsung 11 11 11 11

Sahara 12 12 12 12

Sony 13 13 13 13

Other 14 14 14 14

B. SHOPPER BEHAVIOR

31







Number of Visits


finally purchasing the PCs. What according to you is the reason for

multiple visits?

To gather information about

Price 1

Brand Name 2

Design& Feature 3

TechincalSpecification 4

Models of theCompany 5

Schemes &Promotional Offer 6

After Sales Service 7

Any other 8

3) Generally when a customer comes to purchase PCs. Whom do you

think accompany him?

Accompaniments

Comes Alone 1

Firends 2

Elders in theFamily 3

Who Knowsabout PCs 4

Siblings 5



32




the importance which customer gives to them during decision making

process? That is give rank 1 to the most important parameter as per

customer.

Grid 4 5

Parameter ParametersImportancerank

Price 1

Brand Name 2

Design& Feature 3

TechincalSpecification 4

Models of theCompany 5

Schemes &Promotional Offer 6

After Sales Service 7

5) Can you please tell me 5 most popular features now days customer

usually ask while purchasing a PCs.

Features

5 most

ImportantBluetooth

Wi-Fi connectivity

Type of prcessor

Speed of processor

Memory Space

Size of PCs

Colour of PCs

Screen Size

Compatibility with your other gadgets like music system,digital camera, DVD player etc.

Weight of PCs

Battery Life

Number of USB ports

Operating system

Hard disk space

DVD combo drive

Spekar quality

Type of ScreenBuilt in Web cameras

33



Memory card readers

upport of high defination video

Finger print recognition system

Face recognition system

6 a) Out of 10 customers that visit your shop everyday, could you

please tell us what number of customers are decided about which

brand they want to purchase when they enter the shop?

b) Out of 10 customers that visit your shop everyday, could you please

tell us what number of customers are decided about which Model they


c) Out of 10 customers that visit your shop everyday, could you please

tell us what number of customers are decided about what Design and

Features they want to purchase when they enter the shop?

d) Out of 10 customers that visit your shop everyday, could you please

tell us what number of customers are decided about what Technical

specifications they want to purchase when they enter the shop?

e) Out of 10 customers that visit your shop everyday, could you please

tell us what numbers of customers are decided about at what price they


No. of peopleasking for brand

Brand

Model

Design & Features


Price

7) During the purchase process, which all brands of PCs does

customer usually ask for?

Brands codes

34



Asus 1

Lenovo 2IBM 3

Toshiba 4

Hp 5Compaq 6

Dell 7

Acer 8PCS 9

LG 10

Samsung 11

Sahara 12

Sony 13

4) During the purchase process of a PCs, does the customer ask for

your recommendation/ suggestion?

Retailer Involvement codeYES 1

No 2

10) Out of 10 customer that comes to you, how many do actually ask

for your recommendation on PCs?

ask you to recommend

5) Out of 10 times when you recommend something to as customer,

how many times does customer follow your recommendation?

Follow the recommendation

35




1. How often do salesmen from _______ visit your

shop?

SalesmanInteraction

Once inFortnight

Once aMonth

Once inThreeMonth

Oncein SixMonth

Oncein aYear

RarelyVisit

Never visit

Asus 1 1 1 1 1 1 1

Lenovo 2 2 2 2 2 2 2IBM 3 3 3 3 3 3 3

Toshiba 4 4 4 4 4 4 4Hp 5 5 5 5 5 5 5

Compaq 6 6 6 6 6 6 6

Dell 7 7 7 7 7 7 7

Acer 8 8 8 8 8 8 8PCS 9 9 9 9 9 9 9

LG 10 10 10 10 10 10 10

Samsung 11 11 11 11 11 11 11

Sahara 12 12 12 12 12 12 12

Sony 13 13 13 13 13 13 13

D. Visibility


2) Most Visible Brand Outside the Shop?

36



FINDINGS & LIMITATIONS

Every project has some limitations even the researcher came across some

limitations while working on the project which made the analysis a little

inappropriate at times. Some of the basic limitations faced during the

research are listed below:

Only limited number of authorized, companies and other areaswhere it has been found 55 players was covered in the study.

Most of the research was based on cold calls, so then visited many

places i.e. authorized and local areas and where it had not

responded much.

There was a bias on the part of the respondents.

Companies that were contacted through telephone at times did notgive correct information to the researcher.

The IT manager or the person heading the IT Department did not

have the rights to give the authorized official information to people

other then the members of the official itself and the high officials.

At times there was a problem of non response from the hospitals,

companies and other authorized and unauthorized areas which

affected the result of the project being done by the researcher.

37



SUGGESTION & RECOMMANDATIONSSUGGESTION & RECOMMANDATIONS

PCS is having large number of channel partners but it is not supporting & taking

care all of them equally which results in increasing discontentment among new

channel partners because its not possible for company to support all of them

equally. Company should take some positive action against it.

Company executive should visit dealers on regular basis.

They Should pay proper attention towards checking of various components of PC

before end user delivery. Otherwise it tends towards defame of brand name incomparison to rivals.

Need to expend customer care center as the consumer base of PCS Infosystem is

increasing with tremendously fast pace.

Proper attention should be paid for advertisement planning otherwise it may lead

to problem for dealer as well as for company.

Company should tie up with some event management company to organize

various promotional activities like canopy, Carnival.

Company should make policy for fixed end user price for all dealers so that fair

game will be played & dealer would not to compromise on their margin.

38



Conclusion

The Industry Performance Review, conducted is a survey of the domestic

IT market, its potential and trends. This round of the study involved

face-to-face interviews with over fifty respondents selected randomly

across Mumbai in India. The study was initiated on 4 May 2009 to 4 July

2009 and encompasses survey on PCs.

Though MNCs like HP and Dell ruled the roost and PCS kept the Indian

flag flying, assembled players still scored high on customer satisfaction.It is significant that this segment enjoying the confidence of the market.

The dismal showing of Zenith and Wipro reinforced the near total

marginalization of Indian vendors barring PCS.

Among Indian vendors, PCS managed to retain the position, scoring

satisfactorily on delivery and installation parameters. Zenith and Wipro,

the two wooden spooners, merely swapped places at the bottom.

39



BIBLOGRAPHYBIBLOGRAPHY

BOOK

AUTHOR: KOTLER PHILIP

TITLE: MARKETING MANAGEMENT

PLACE OF PUBLICATION: DELHI

PUBLISHER: TATA MC GRAW HILLS

PUBLISHING CO. LTD

MAGAZINES / JOURNALS / NEWSPAPERS

♦ Business World

♦ Business Today

♦ The Financial Express

♦ The Times of India

♦ The Hindu

WEBSITES :

♦ www.PCs.in

♦ www.indiainfoline.com

♦ www.google.co.in

♦ www.hp.com

♦

www.saharacomputer.com♦ www.acer.com

♦ www.dell.com

♦ www.ibm.com

♦ www.PCsinfosystem.in

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