Instant Cup NoodlesInstant Cup Noodles

Instant Cup NoodlesInstant Cup NoodlesPresentationPresentation

• Prepared By:Prepared By:

• Mhkraja 081-063-045Mhkraja 081-063-045• Rajib baishnab 081-251-045Rajib baishnab 081-251-045• Sharmin Akter 081-323-045Sharmin Akter 081-323-045

DHAKA BANGLADESH DHAKA BANGLADESH

Executive SummaryExecutive Summary• Instant cup noodles is new concept in Bangladesh market which is petty Instant cup noodles is new concept in Bangladesh market which is petty

familiar in other counter but uncommon in our country. We are the pioneer familiar in other counter but uncommon in our country. We are the pioneer organization in cup noodles in Bangladesh market. We have analyzed nearly organization in cup noodles in Bangladesh market. We have analyzed nearly all position nearly all possible threats and opportunities of this business and all position nearly all possible threats and opportunities of this business and decided to bring a new concept of instant noodles which is served in a cup to decided to bring a new concept of instant noodles which is served in a cup to make it more attractive for the target market especially for the children, make it more attractive for the target market especially for the children, student, office and aged people. The core appeals of this product are hygienic, student, office and aged people. The core appeals of this product are hygienic, ready made meal and nutritious. Only mixing some hot water will make a ready made meal and nutritious. Only mixing some hot water will make a ready made meal for all with great test and mode.ready made meal for all with great test and mode.

• We have the setup the factory in Gazipur and will be distributing by We have the setup the factory in Gazipur and will be distributing by using two lawyer distributions channels. We have highlighted the marketing using two lawyer distributions channels. We have highlighted the marketing aspect, finical aspect, economical aspect and managerial aspect of this aspect, finical aspect, economical aspect and managerial aspect of this business forbusiness for operating this projectoperating this project

IntroductionIntroduction• Cup Noodles is an exclusively new kind of packaged food in Bangladeshi market. Cup Noodles is an exclusively new kind of packaged food in Bangladeshi market.

Though various local and foreign branded Noodles are vastly sold all over the country, Though various local and foreign branded Noodles are vastly sold all over the country, so far no companies have introduced the idea of Cup Noodles in the local market. This so far no companies have introduced the idea of Cup Noodles in the local market. This is the source of our new idea of introducing Cup Noodles in Bangladesh. We will be is the source of our new idea of introducing Cup Noodles in Bangladesh. We will be the pioneer Entrepreneur for producing it in locally. We have conducted few surveys the pioneer Entrepreneur for producing it in locally. We have conducted few surveys in the local market in six divisions and found positive response from the respondents in the local market in six divisions and found positive response from the respondents about the new up coming product. We are basically targeting the people aged between about the new up coming product. We are basically targeting the people aged between who do not have much time or scope to cook food at home and who are not inclined who do not have much time or scope to cook food at home and who are not inclined to buy unpacked foods from restaurants (Health conscious people). So, we have many to buy unpacked foods from restaurants (Health conscious people). So, we have many reasons around us that will insist us to Cup Noodles in rush hours inside and outside at reasons around us that will insist us to Cup Noodles in rush hours inside and outside at our homes. We want to promote hygienic and cost effective packed food in every our homes. We want to promote hygienic and cost effective packed food in every corner of our country to establish an icon in the packed noodles industry. Students, corner of our country to establish an icon in the packed noodles industry. Students, office goers, working working women and children are our target group in the market office goers, working working women and children are our target group in the market

HistoryHistory

• Instant noodles were invented in 1958 by Momofuku Instant noodles were invented in 1958 by Momofuku Ando, the Taiwanese-born founder of the Japanese Ando, the Taiwanese-born founder of the Japanese food company Nissin. He used Chikin Ramen (Chicken food company Nissin. He used Chikin Ramen (Chicken Ramen) as the first instant ramen noodles. In 1970, Ramen) as the first instant ramen noodles. In 1970, Nissin formed the subsidiary Nissin Foods (USA) Co. Nissin formed the subsidiary Nissin Foods (USA) Co. Inc, to sell instant noodles to the United States. Nissin Inc, to sell instant noodles to the United States. Nissin recognized that the bowls traditionally used to package recognized that the bowls traditionally used to package instant noodles were not common in the U.S, so they instant noodles were not common in the U.S, so they instead turned to the paper cup; in 1971, they instead turned to the paper cup; in 1971, they introduced instant ramen packaged in a foam cup. introduced instant ramen packaged in a foam cup. Nissin subsequently introduced this to Japan.Nissin subsequently introduced this to Japan.

Economic AnalysisEconomic Analysis

One important type of investment involves a One important type of investment involves a correction in input and costs, to reflect the true value of correction in input and costs, to reflect the true value of foreign exchange, labor and capital.foreign exchange, labor and capital.

Our enterprise tries to assess the impact of its Our enterprise tries to assess the impact of its operation on foreign trade.operation on foreign trade.

The location of our enterprise is konabari, Gazipur, The location of our enterprise is konabari, Gazipur, which is leasehold land. It is a specialized industrial area which is leasehold land. It is a specialized industrial area which is appropriate for making cup noodles. Because which is appropriate for making cup noodles. Because the entire requirement for preparing cup noodles are the entire requirement for preparing cup noodles are available in these area in low cost. available in these area in low cost.

Absolute cost: Absolute cost:

If the established companies have an absolute cost If the established companies have an absolute cost advantage the threat of entry as competitive force is advantage the threat of entry as competitive force is weaker. Absolute cost advantage can be achieved by- weaker. Absolute cost advantage can be achieved by-

• Limiting the particular input requires for production Limiting the particular input requires for production raw materials by building long term relationship with raw materials by building long term relationship with the supplier of raw materials.the supplier of raw materials.

• Superior production operation and process can be Superior production operation and process can be achieved through experience, patent or secret achieved through experience, patent or secret processes and efficient production and other processes and efficient production and other distinctive competencies can be achieved by research distinctive competencies can be achieved by research development.development.

Economies of scale:Economies of scale:

Economies of scale are the relative cost advantages Economies of scale are the relative cost advantages associated with large volume of production that associated with large volume of production that lowers the company’s cost structure.lowers the company’s cost structure.

We can achieve the economies of scale by-We can achieve the economies of scale by-• Cost production from mass production by producing Cost production from mass production by producing

a standardized output.a standardized output.• Getting discounts on bulk purchases of cup noodles.Getting discounts on bulk purchases of cup noodles.• Spreading fixed costs over a large production volume.Spreading fixed costs over a large production volume.• Cost savings from marketing and advertising.Cost savings from marketing and advertising.

The production process of cup The production process of cup noodles:noodles:

We shall provide company wide commitment to We shall provide company wide commitment to efficiency and also facilitate cooperation among efficiency and also facilitate cooperation among function.function.

This product could include the food ingredients or This product could include the food ingredients or cooking method introduced in foreign countries, but cooking method introduced in foreign countries, but our product is developed at our own way depending our product is developed at our own way depending on the taste of our country people.on the taste of our country people.

Our product containing the raw materials are:Our product containing the raw materials are:

• ChickenChicken• VegetableVegetable• Vegetarian curryVegetarian curry• TomatoTomato• FlourFlour• EggsEggs• FruitFruit• SauceSauce• GheeGhee• ChillyChilly• MushroomMushroom

Marketing AnalysisMarketing Analysis

• Market NeedsMarket Needs• Market TrendsMarket Trends• Market CharacteristicsMarket Characteristics• Market Potential and GrowthMarket Potential and Growth• BrandingBranding

• Target MarketTarget Market• ProductProduct• PricingPricing• PromotionPromotion• PlacePlace• Supply chain ManagementSupply chain Management• TransportationTransportation

Financial AnalysisFinancial Analysis

• Raw MaterialsRaw Materials• Financial StatementFinancial Statement

11stst year Net loss =1794575 year Net loss =1794575

22ndnd year Net profit =2848276 year Net profit =2848276

Technology Technology

ProductionProduction

QualityQuality

Research & Development: Research & Development:

IT & Systems Department:IT & Systems Department:

Conclusion Conclusion The company's mission is to maintain people's health The company's mission is to maintain people's health

and enhance the quality of human life. We have and enhance the quality of human life. We have discussed about the total mission and vision of Instant discussed about the total mission and vision of Instant cup noodles and found them quite good but still there cup noodles and found them quite good but still there is always a chance for improvement. Here we have is always a chance for improvement. Here we have suggestion some ways through which we can make suggestion some ways through which we can make our productivity higher and give one step ahead our productivity higher and give one step ahead towards our mission towards our mission

Thank YouThank You

AllAll