The fonts are easy to read therefore enticing the viewer to be attracted by the poster

The clear, white fonts are easy and bold meaning that the key phrases such as the title and the review are

read with ease

The white text stands out from the dark and mysterious

background making the text look more attractive

The black, dark background

makes the white text stand out through the poster. This is

conventional the directors want to portray the horror

genre throughout their advertisement campaigns.

The mysterious background with the house and the low key filter that has been applied gives the

feeling of fear and the house is haunted. This effect is conventional in horror as it gives the feeling that

the poster wants to scare the audience and make them want to see the movie to identify what the boy is afraid of and what is in the

house.

The cut out eyes and the

white cut out shows a slight hypnotic tendency. This is conventional to the horror genre as it shows that the

boy is possessed and shows what type of horror film this

will be

The boy himself stands out from the gloomy mysterious

background. This makes us feel as if he is popping out of the scene

and is the forefront of what we see in the poster and makes the

audience realise he is the main

character. In many horror genre film posters we see that the main, possessed character is the main part of the poster as this is what

draws the audience in.

The lighting that has been used on the boy makes him look scary due to the lights that have been use to light the top

of his hair, his jumper and the sides of his face. This

technique known in industry as ‘blow out’ makes the subject a 3D image rather than making them look as if they

are a flat image. This is conventional in many horror film posters as it gives a 3D feel to the main image and in this case makes him pop out from the background to make

him look more scary to the audience.

The layout is very easy to look out and central. All of the main text is central on the poster to make them stand out and are in line with the route of the eye and hot spots meaning that the audience

read all the important information from top left to bottom right. This is very convectional as it makes sure people read the right info and looks authentic.

The layout is very easy to look out and central. All of the main text is central on the poster to make them stand out and are in line with the route of the eye and hot spots

meaning that the audience read all the

important information from top left to bottom right. This is very conventional as it makes sure people read the right info and

looks authentic.

The clear red, black and yellow fonts are easy and bold meaning that the key phrases

such as the title with ease.

The ‘1408’ at the bottom of the poster stands out from the rest of the poster due to its bold fonts and its fire outline to gibe it a three dimensional feel. This

is conventional to the horror posters as the title is always bolder and stood out more from the rest of the images

and text to entice the viewer in.

The black and red fonts that are seen at the top of this poster are easy to read and very bold. In

many film posters the actors names are shown in bold to tell people who the actors are resulting in

people wanting to go and see them in the cinemas due to the

actors they may like.

The use of the white background enables the

viewer to interact with the poster and look more in-

depth around the image. The background makes the

image pop out as if you

were looking through the key hole.

The colour of red that has been used is a

signifier of blood. This is very conventional within the horror genre posters as it gives the audience an insight into what type of film this is and that blood will be involved.

The use of the key as the main

image shows the setting of the film. Like the insidious poster we see that the use of the

setting within posters enables the audience to see what

type of horror film this is, meaning that it is

conventional.

The image of the key itself id scattered

and surrounded by blood. This is conventional as many horror film posters use the same method to show that it is a

horror film and what they will expect from the film.

The image is made to look as if it is 3D due to the white background and the key hole look. The lady figure at the back of the image makes it feel as if they are not meant to be there which is conventional to the horror genre. This also entices people as they want to know

what part she has to play in the film. The image is also central as seen in many poster so this genre to draw people into the film .