Research into Media Institutions

IPC MediaIPC publishes over 60 iconic brands including:

NME is the only music magazine that IPC publishes, but it is one of the biggest. NME features a wide range of music genres, but predominately ‘Rock’. IPC have other none music magazines with a range of genres and audiences.

BAUERBauer media group publishes 282 magazines in 15 countries including:

‘Q Magazine’ and ‘Kerrang’ are the 2 main music magazines that ‘Bauer’ publishes. Kerrang is a popular music with a strong genre of ‘Rock’ or ‘Heavy Metal’. ‘Q’ magazine features a wider genre range but is predominantly ‘Rock’.

FUTURE PLC

Classic RockClassic Rock ProgComputer MusicFuture MusicGuitar Aficionado (US)Guitar Legends (US)Guitar TechniquesGuitar World (US)GuitaristGuitarist (Australia)Metal HammerRevolver (US)RhythmTotal Guitar

Future PLC is an international institution publishes many specialised magazines including:

These magazines are very specialised in Guitar /Classic Rock, therefore its obvious that it has a genre of ‘Rock’ and would have little interest in taking on any other genre