Research into artist

drake

Drake is a American rapper who was signed to young money in 2009.his first hit single ‘best I ever had’ and the moderate hit ‘Successful’ was from his first studio album “so far gone” in 2009. even from the beginning of drakes career he names his album after his success of becoming a someone from a no-one much like most other rappers such as meek mill calling his mix tape dream chasers. Much like all rappers drake also takes about his pain and struggle in his raps before he became famous but in a positive manor talking about driving expensive cars and drinking champagne everyday.

Style of music

Drakes style of rap music is different to other rappers he uses a rap flow but also sings in this song to give it a pop feeling with a rap structure. Drakes style of rap is unique to his albums as a lot of rappers can not sing also, the only other rapper to try mix both these vocals together is dappy from England. Drakes style of rap lyrics is mainly involved with his struggles in life with a modern twist unlike Tupac who rapped about seeing his family struggle everyday, drake raps about the positivity that has come from becoming a rapper e.g. fast life and expensive living.

Style of video Drake uses two different styles of videos, one is a everyday video showing him chilling spending money or a story telling video based around telling the story of his struggle. Much like his songs started from the bottom and find your love they show the struggles he's been through in life and the hard work he has to do to gain a girls love. Drakes videos have a strong story line that match the lyrical content but when he is not making a lyrical masterpiece he uses everyday scenes from his life to show the expensive life he lives such as in his song I'm on one it shows him in his pent house having a party with other major rappers and also shows off his flashy cars and chains. Drakes video concept consists of showing off his expenses in life whether it’s a everyday video for drake or a Hollywood style story video, both are based around the luxuries drake faces in life.

Website Drake much like a lot of rappers use various social networking sites to advertise to there fans but also interact with them and find out what they want. Drake has a personal website but it is mainly involved with telling his biography in life. Social sites such as twitter allow fans to interact with drake and talk to him about everyday life. Drakes websites are used to promote his album sales through these websites drake can directly interact with his fans and tell them about what to expect, hence why his website has information about upcoming shows and also a line for his clothing brand ovo. A lot of rappers also have a side business income whether its clothing or energy drinks like 50cent, it is always advertised on there websites as it helps the rappers build income in a variety of ways through promotion.

Album cover

Drakes album covers have all represented who he is and the type of genre he belongs to. His latest album cover for nothing was the same consists of him looking at a younger version of him, emphasizing on the factor that he's come a long way since he was young and he cant go back to being the young drake again. His later album take care shows him sat down thinking about something, the idea of using gold and fine china around him also emphasizes the factor of expense and high living. Both album covers show drake as a expensive person who is thinking about how far he has come from the past, his lyrics in these albums help emphasize this factor also.