Research into Advertising Posters

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Album Cover Advertising

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Transcript of Research into Advertising Posters

Page 1: Research into Advertising Posters

Album CoverAdvertising

Page 2: Research into Advertising Posters

The lettering of Madonna is shown on the album cover using newspaper imaging, this connotes the image of her being the headline news and showing how she is high priority performer. Madonna's name is followed with the word ‘Celebration’ also in the form of newspaper imagery. This second word is slightly different by using the colour pink to outline the word, this highlights her girly side due to the stereotype of girls loving pink.

The image of Madonna on the front of the poster imitate the pop art culture, this type of art is seen by the public as fun and expressive. This art form was chosen for the cover as it conveys that this song is fun and very expressive just as the well known form of art.

The background imagery of this poster includes the advertisement of festivals and carnivals. This conveys the image of this song being included the same genre of fun as these certain events, Madonna's poster is on top of these advertisement pieces because it shows how the song rules the rest of these event due to her high status as a singer.

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The colour black is used in the poster due to it fitting in with the image of the rock band, this because of the black representing the image of be dark and expressing true emotion .

The lettering which is formed shows the connation of the group being rough and living life to the full. This is because of the lettering being chipped this makes the band look like they are showing the battle wounds due to the way the lettering is not completely rounded. The lettering in the colour white shows the innocents within the bans which helps highlight the black of the background. This righting is continued by the name of the song, the colour of this lettering is in red. This colour is represented in a way to convey the image of blood, this helps the audience create an image of the feelings expressed in the song.

The image on the front of the poster gives a very violent representation of the album, this is due to the connotation of the hand representing a killer. We get this image from the album because of connotation of the item that is being held. The item is shaped in the image of a heart which symbolises the centre person living. This image is switched to look like a bomb, this is by the way it has a pin positioned at the top conveying the image of playing between live and death due to the bomb being made to kill.

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The name of the album ‘Circus’ is represented in the poster, this is by the way the artists is dressed up and in a tent. This symbolizes the life of being in the circus and the feeling of her album. The shining lights in the tent and the sparkle on the dress creates a image of the album creating a show, it sells the album to the audience by the way is tells a story of show business.

The writing on the album continues the vibe of being in the show business world due to it connoting the image of it being in the style of a headline act. The righting on this is also included with stars, this also helps with the theme of the album due to stars being connected with the image of putting on a show.

The album cover is shown in the poster to show the audience what the album looks like and how it relates to the advertising posters. The stars dotted around the outside of the album and the poster helps connote the sense of the album being highly recommended and rated due to the more stars added the better the item.

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The image of Beyoncé on the front cover of the poster connotes the feeling of the album being classy and self empowering. This message is shown thought the way her pose in in a sexy manure showing how she is confident about her body. The glamour side of the album is shown by the glitter of the dress as it conveys the image of a show girl because of the 1920 decor.

The smoke image on the background carries on the performance affect of the album, this is due to the connotation of smoke being the image of make an appearance. The affect makes the poster look professional as it shows the amount of effort they put in to make it look realistic , this is because of the smoke making it look like the performer is on stage. This give the image of the artist connecting with her fans due to the way she look like see is inviting the of stage with her, showing how she cant be a singer without them.

The writing on the poster is in the classic Beyoncé style, this shows her continuous feeling of remembering her from the passed to the present. This makes the fans aware of how their favourite singer has not changed and her songs can only get better. This image is sent across due to the sliver affect of the writing shows the audience how this album is even better then the last one, this is because of the silver representing class and beauty within the songs.

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The artist name and song written on the album poster connotes the vibe of the album due to the edgy space theme it caries, this is because of the sharp edges and in the colour white makes the writing look futuristic. This theme advertises the artist as fun and up to date, this is due to the young generation wanting fun and colour injected into their lives. This feeling is shown in the writing of the poster due to the space vibe linked with adventure due to space being hard to get to.

The colour highlighting the artists makes the album look fun and easy to dance to, this message is being put across in this way because it shows the artist looking powerful giving a superhero vibe. This makes the album look fun due to the connection of superheroes and childhood, this time period is thought of being the fun time of somebody's life.

The background in this image backs up my theory with the album connected with space, this is because of the night time sky shows. This background links up with the title of one of the song advertised on this poster ‘written in the stars’, this is because the way the white dots against the black connoting the images of stars. The way the writing is against this reveals the meaning of the song due to the artist name and album being written in the star background of the poster.

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The images on this album cover gives the vibe of the album, this is because of the title of the album being ‘ the boy who knew too much’. The images connote the sense of being in the artist mind, a dream state. This is because of the way the artist uses many different sections of images such as a bedroom, space and a art display, all of these images make up a connotation of understanding Mika’s world. This helps you become closer to the artist due to understanding were they are coming from concerning their inspiration of the songs they are singing, this helps you connected and relate to their songs.

The writing on this poster in to tell the audience the artist name and the new album realise. The type of writing that is display carries the sense of it being hand drawn in a classroom, the audience get this effect due to the blue highlight the letters looking like the marks in a blue ink pen. This helps with the image of the song and the album due of the feeling of the artist spilling his life of the childhood he lived at school and at home.