Movie Poster Research

Assignment Brief

Course Title/Level:

BTEC First in Media

Unit No: 1 Unit Title:

Research for Creative Media Production

Credit Value 5Assignment

Title:Movie Poster Research

IV of assignment brief by SSM Date:

Student Name: Assignment Tutor:

Date Issued: Deadline Date:

GVT/SKM

Assessment Decision

Criteria Covered

Part

Full

Criteria Covered

Part

Full

Criteria Covered

Part

Full

P1.1 M1.1 D1.1P2.1 M2.1 D2.1P3.1 M3.1 D3.1P4.1 M4.1 D4.1

For each assignment you must: 1. Check you have completed as much of the assignment as you are

able, taking note of the grading checklist with reference to the evidence required.

2. Complete any additional requested documentation.3. Ensure your name is on your work before you upload to moodle

Grading ChecklistAll pass criteria must be met to be awarded a Pass gradeAll pass and all merit criteria must be met to be awarded a Merit gradeAll pass, all merit and all distinction criteria must be met to be awarded a Distinction grade

Assignment Scenario

You are a new, small but ambitious print production company. You have been asked to research and deconstruct movie posters and how they are used to attract audiences and encourage people to see the films.

You will look at three different genre’s and the codes and conventions of those genre’s and collate research materials that will be useful when you come to making your own poster In your print production assignment.

You will create a questionnaire that investigates audiences, age groups, and the type of films they go to see. And gather the results.

You are going to produce a Research folder

The One folder submission should contain

Documentation needed for this assignment includes:

*Aims and intentions (Discuss how you intend to fulfil the brief and outline the work you will have to do)

* PowerPoint deconstructing movie posters from 3 genres, and...

* Extension PowerPoint slides from the genre you have chosen to work in.

* Questionnaire and results

* Written Evaluation with movie poster proposal.

Unit Content Covered: 1.1(PMD), 2.1(PMD), 3.1(PMD), 4.1(PMD),

Scenario: You are a new, small but ambitious print production company. You have been asked to research and deconstruct movie posters and how they are used to attract audiences and encourage people to see the films.

You will look at three different genre’s and the codes and conventions of those genre’s and collate research materials that will be useful when you come to making your own poster In your print production assignment.

You will create a questionnaire that investigates audiences, age groups, and the type of films they go to see. And collate the results.

You are going to produce a Research folder

TaskNo. Task Description Unit

NumberCriteria Covered

Date Achieved

1

Task Scenario:As a media producer you will need to describe how movie posters are used and designed to attract audiences. And what effect they have on the audiences.

Evidence:Your Aims and intentions should discuss the methods and techniques you will use to research movie posters and what you will have to do for the project.

Methods: primary; secondary; qualitative, eg opinions, attitudes, behaviour patterns; quantitative, egratings, circulation figures, web hitsTechniques: using libraries; using the internet; reading; searching archives; interviews; observations;questionnaires; surveys; focus groups; recceInformation trail: log of library; internet and archive searchesCollate: sift and select; organise, eg by name, by date, by type, by content, by information source; indexStore: secure storage; ease of access

To achieve a Pass grade Your aims and intentions must show evidence of a basic understanding of the project and a basic outline of the research methods and techniques you will use. To achieve a Merit grade Your aims and intensions must show evidence of a competent understanding of the project and what and a detailed outline of the research methods and techniques you will use. To achieve a Distinction grade Your aims and intentions must show clear and precise evidence and understanding of the project and what and a thorough outline of the research methods and techniques you will use.

1P1M1D1

See Interim Sheet

2 Task Scenario:As a media producer you will need to Investigate and deconstruct how movie posters are used and designed

1 P2M2D2

to attract audiences. And what effect they have on the audiences.Media product: Movie PosterPurpose of research: eg to identify composition of audience, to identify size of audience, to investigatereception of product, to compare to other similar products, to investigate production process.Evidence:Your PowerPoint should deconstruct movie posters Assessment: To achieve a Pass grade Your PowerPoint must show evidence of a basic understanding of the codes and conventions of a movie poster. To achieve a Merit grade Your PowerPoint must show evidence of a competent understanding of the codes and conventions of a movie poster including media terminology. To achieve a Distinction grade Your PowerPoint must show evidence of a thorough understanding of the codes and conventions of a movie poster. Including detailed media terminology and the effect it has on the audience.

P4M4D4

3

Task Scenario:As a media producer you will need to collect information and use this information in a way that will show you have a clear concept of how and why movie posters are designed the way they are.

Media production: eg, print production, Format: eg PowerPoint presentation, audio-visual presentation, summary of data and material, eg graphics, charts, tables; analysis; results;conclusions; bibliography of sourcesExpression: structure; clarity; recognition of audience.

Evidence:You will create a questionnaire the questionnaire will include both open and close ended questions.The results of your questionnaires analyzed and presented in either a ‘PowerPoint’ or a written report using graphs to illustrate your findings.

Assessment: To achieve a Pass grade your questionnaire must contain some basic relevant questions and show some collation of results. To achieve a Merit grade your questionnaire must contain detailed relevant questions and show an organized collation of results. To achieve a Distinction grade your questionnaire must contain detailed relevant questions and results will be substantial and precisely detailed.

1P1M1D1

4

Task Scenario:When you have completed your research, now is the time to be reflective on the decisions you have made and how useful the research was.

Evidence:Your written evaluation should be a summary. Including results and description of the process and procedures undertaken. You will include a poster proposal based on your findings.

Assessment: To achieve a Pass grade your Evaluation/proposal will show a simple summary of the results of the research and of the research processes and procedures undertaken.

To achieve a Merit grade your Evaluation/ proposal will show a detailed summary of the results of the research and of the research processes and procedures undertaken

To achieve a Distinction grade your Evaluation/ proposal will show a precisely detailed summary of the results of the research and a full account of the research processes and procedures undertaken

2

P3M3D3

See Interim Sheet

Grading SheetBTEC First in Media (Communication Techniques)Unit: 1 Title: Research for Creative Media Production

PLTS

To achieve a pass grade the evidence must show that the

learner is able to: PLTS

To achieve a merit grade the evidence must show that, in addition to the pass criteria,

the learner is able to: PLTS

To achieve a distinction grade the evidence must show that,

in addition to the pass and merit criteria, the learner is

able to:

P1 outline research methods andtechniques M1

describe research methodsand techniques with somedetail and with referenceto appropriate illustrative

examples

D1

evaluate research methodsand techniques with

reference to precise anddetailed illustrative examples

P2use appropriate research

methods and techniques tocarry out research into an

existing media productM2

use research methods andtechniques competently tocarry out reliable research

into an existing mediaproduct

D2

use research methods andtechniques skilfully to carryout substantial research intoan existing media product

P3use appropriate researchmethods and techniques

to carry out research for aproposed media production

M3use research methods andtechniques competently to

carry out reliable research fora proposed media production

D3

use research methods andtechniques skilfully to carry

out substantial research for aproposed media production

P4 present research results. M4 competently present researchresults with some detail.

D4

use research methods andtechniques skilfully to carry

out substantial research for aproposed media production

Student NameQualification Title: BTEC First in MediaAssignment Title: Communication Techniques for the Creative Media ProductionUnit No: 2

Assessor Interim FeedbackAssessment

CriteriaAchieve

dY/N

Evidence Comments / Advice Date

P1M1D1

Aims and Intensions

P2M2D2P4M4D4

Create PowerPoint

deconstructing movie posters

P1M1D1

Questionnaire Materials

P3M3D3

Evaluation/Poster Proposal

The feedback sheet should be used to give guidance on achieving outcomes.To be signed upon completion of assignment

Assessor Signature

I.V. Signature

DateAchieved

Authentication StatementThis form must be signed by both the candidate and the centre-assessor, and attached to the candidate’s coursework submission. Any candidate unable to provide a signed authentication statement may receive zero credit for the unit.

Notice to Candidates The work you submit for assessment must be your own. You may be disqualified from this assignment if you copy from someone else, copy from downloaded or published materials, allow another candidate to copy from you, or if you cheat in any other way.

Declaration of Authentication I have read and understood the Notice to Candidates above. I have produced the attached work without assistance, other than that which my teacher has explained is acceptable within the specification.

DateStudent’s signature