R E S E A RC H A N D P L A N N I N G

TRAILER

TRAILER DETAILS

• Genre: Drama• Type: Theatrical – I think that it would be better

to create a theatrical trailer because they are a lot more widespread and you can include more footage that will entice the audience more into wanting to watch the actual film.• Where will it be shown: In the cinema before

similar films so that I am directing the trailer at the same type of audience.• Target Audience: 16-24 year old females.

TRAILER DETAILS

• How does the trailer relate to the target audience of the film itself: The trailer will appeal to the target audience of the film because it will contain conventions of the drama genre that are most likely to appeal to the audience. These types of convention may include things such as:

- a boy / girl relationship- slow music in keeping with the tone of the trailer- interesting and relatable storyline

KEY GENRE ELEMENTS

• A key point to remember in drama film trailers and films, is to keep the storyline as realistic as possible, a very strong sense of verisimilitude is needed in order to create an effective drama that will appeal to a lot of people and also relate to a lot of issues in society.• For example a good way of showing how you

should use storylines that are relatable, a drama with a sub genre of romance is a good way of explaining how you can keep to a believable storyline. As an example of this type of trailer I am showing 500 Days of Summer.

THE MAIN AIM OF THE TRAILER

• The goal of the trailer is to get people intrigued and interested in the film and the idea behind it. In order to do this I am going to give a fairly detailed overview of what will happen in the film without giving too much away. I am going to leave a lot of cliffhangers to make people want to watch the actual film. This is important to stick to because if you give too much away in the trailer then the audience will already know pretty much what happens in the film and will not feel like the need to go and watch the actual film.

STUDIO ASSIGNMENT

• I think that it would be a good idea to assign my film to a studio company such as Universal, as they generally create films that are meant for family viewing and for audiences like my own. Films such as dramas and comedies are generally produced under this company because they know that they are renowned for appealing to a very specific type of audience.

MARKETING ASPECTS

• I am going to make sure that the themes that I portray through my storyline are up to date with modern society and the ever changing word so that more people will be able to relate to my film and therefore want to watch it.• Going to make sure that the poster and DVD

cover are up to the standard of highly anticipated and funded films so that I can show the various ways in which I can adapt my own work to everything that is happening in the professional media industry.