Research and media relations Working with online, print, radio and TV Carl Stiansen and Dionne Hamil...
-
Upload
tabitha-parrish -
Category
Documents
-
view
216 -
download
0
Transcript of Research and media relations Working with online, print, radio and TV Carl Stiansen and Dionne Hamil...
![Page 1: Research and media relations Working with online, print, radio and TV Carl Stiansen and Dionne Hamil Media Relations Officers Durham University.](https://reader030.fdocuments.in/reader030/viewer/2022033107/56649dda5503460f94ad07f4/html5/thumbnails/1.jpg)
Research and media relations
Working with online, print, radio and TV
Carl Stiansen and Dionne HamilMedia Relations Officers
Durham University
![Page 2: Research and media relations Working with online, print, radio and TV Carl Stiansen and Dionne Hamil Media Relations Officers Durham University.](https://reader030.fdocuments.in/reader030/viewer/2022033107/56649dda5503460f94ad07f4/html5/thumbnails/2.jpg)
∂
Introductions
• Who is who
• Media experience
• What you want to get out of the session
![Page 3: Research and media relations Working with online, print, radio and TV Carl Stiansen and Dionne Hamil Media Relations Officers Durham University.](https://reader030.fdocuments.in/reader030/viewer/2022033107/56649dda5503460f94ad07f4/html5/thumbnails/3.jpg)
∂
Objectives today
• To demonstrate how the media works in practice with regards to research
• To introduce the process of gaining media coverage and achieving ‘impact’
• To help you to handle the media• To help you to deliver positive messages
![Page 4: Research and media relations Working with online, print, radio and TV Carl Stiansen and Dionne Hamil Media Relations Officers Durham University.](https://reader030.fdocuments.in/reader030/viewer/2022033107/56649dda5503460f94ad07f4/html5/thumbnails/4.jpg)
∂
Media coverage helps:
• Profile building
• Offers of collaboration, funding
• Inform public debate
• Reach potential ‘customers’
•Boost Impact/ engagement
![Page 5: Research and media relations Working with online, print, radio and TV Carl Stiansen and Dionne Hamil Media Relations Officers Durham University.](https://reader030.fdocuments.in/reader030/viewer/2022033107/56649dda5503460f94ad07f4/html5/thumbnails/5.jpg)
∂
What makes news?
![Page 6: Research and media relations Working with online, print, radio and TV Carl Stiansen and Dionne Hamil Media Relations Officers Durham University.](https://reader030.fdocuments.in/reader030/viewer/2022033107/56649dda5503460f94ad07f4/html5/thumbnails/6.jpg)
A news story is…Relevant to the audienceTopical ControversialNewFirst/best/worst/greatestVisual Challenging to status quo Interesting
![Page 7: Research and media relations Working with online, print, radio and TV Carl Stiansen and Dionne Hamil Media Relations Officers Durham University.](https://reader030.fdocuments.in/reader030/viewer/2022033107/56649dda5503460f94ad07f4/html5/thumbnails/7.jpg)
∂
Power of the image• Contact your media office and keep them
informed• Expert comment
• Background information for journalists (briefings)
• Major press releases• Regional releases – regional and community
• Case studies, people, images and video always
help to sell a story into the media
![Page 8: Research and media relations Working with online, print, radio and TV Carl Stiansen and Dionne Hamil Media Relations Officers Durham University.](https://reader030.fdocuments.in/reader030/viewer/2022033107/56649dda5503460f94ad07f4/html5/thumbnails/8.jpg)
Appealing to the media
• On average, news editors in North East England receive 200 news releases, by email, per day• About half are deleted on reading the subject header• Only a very small percentage are used
(Survey by Sunderland University)
![Page 9: Research and media relations Working with online, print, radio and TV Carl Stiansen and Dionne Hamil Media Relations Officers Durham University.](https://reader030.fdocuments.in/reader030/viewer/2022033107/56649dda5503460f94ad07f4/html5/thumbnails/9.jpg)
Formats • News desks have an insatiable appetite for good
stories. The following are common broadcast media formats :
1. Features
2. Interviews: live and pre-records
3. Cuts for news / NIBS
4. Panel discussion
5. Expert comment
6. Documentary
![Page 10: Research and media relations Working with online, print, radio and TV Carl Stiansen and Dionne Hamil Media Relations Officers Durham University.](https://reader030.fdocuments.in/reader030/viewer/2022033107/56649dda5503460f94ad07f4/html5/thumbnails/10.jpg)
∂
Active engagement
• Use and communicate your area of expertise
• Beware of controversial areas
• Prepare for difficult questions
• Be confident and be aware
![Page 11: Research and media relations Working with online, print, radio and TV Carl Stiansen and Dionne Hamil Media Relations Officers Durham University.](https://reader030.fdocuments.in/reader030/viewer/2022033107/56649dda5503460f94ad07f4/html5/thumbnails/11.jpg)
∂
Exercise: Communicate your research
![Page 12: Research and media relations Working with online, print, radio and TV Carl Stiansen and Dionne Hamil Media Relations Officers Durham University.](https://reader030.fdocuments.in/reader030/viewer/2022033107/56649dda5503460f94ad07f4/html5/thumbnails/12.jpg)
∂
Tell us about your research:
Working in pairs, write down answers to the following questions:
• What is the main finding of your research work/or the main goal?
• What are the key implications e.g. in terms of policy/people/results?
![Page 13: Research and media relations Working with online, print, radio and TV Carl Stiansen and Dionne Hamil Media Relations Officers Durham University.](https://reader030.fdocuments.in/reader030/viewer/2022033107/56649dda5503460f94ad07f4/html5/thumbnails/13.jpg)
∂
From here
Think about case studies, images, stats, implications etc
Ask your funding body about training opportunities
Talk to your press office and tell them early