Research& General Analysis of R&B

conventions

Unit G324: Advanced Portfolio in Media

List of Music Genres

African

Afro-popBaseline

BashmentBhangra

Blues

Brit-pop

CLASSICAL

Dance

Dance-hall

Dubstep

Drum & Bass

Electro-popFunky house

GRIMEHIP H

OP/RAP

R&BROCK

category of artistic works: one of the categories, based on form, style, or subject matter, into which artistic works…

CONVENTIONS OF R&B

MUSIC VIDEO AND AUDIENCE

We chose to analyse R&B singers as R&B is a genre we know very well and can analyse closely.

It is a common convention that most R&B videos consist of a narrative and performance, where the main singer or singers perform the song with a dance and an easy to follow narrative. The singer(s) is always the main focus as the product being sold. An example would be R&B singer, Ciara’s video for ‘Never Ever’ where we follow a narrative relative to the song, but she also performs a dance sequence that all fits in to the video

MUSIC VIDEO

The first image is part of the narrative during the video whilst the second is from the dancing sequence tied in with the narrative.

GLAMOUR & R&B

She maintains her look in her music videos. As we can see in the two images above from different videos ‘Return the Favour’ and ‘Turnin Me On’, same sort of hair style, make up and shot. This makes the audience familiar with her.

SYNERGYAnother example of correlation is Beyonce Knowles’s album cover for ‘I am...Sasha Fierce’ and her current Fan site. Unlike Keri Hilson her photos are different but the conventions are the same. She’s still stuck to the platinum greyscale colour scheme and innocent looking poses.

She also uses the platinum/greyscale colour scheme as the filter for some of her videos as seen about in the images from two different videos off the ‘I am... Sasha fierce’ album, ‘Ego’ and ‘Single Ladies (Put A Ring On It)’.

Analysis of an RnB Video

In the music industry it is pretty apparent that ‘SEX SELLS’ !

Women in the in the R&B sector of the industry definitely live up to that assumption.

The audience of this genre would be mainly young ladies or men age from as young as 11 ( in secondary school they become more exposed to different music) and late 20, early 30’s, maybe even older. Women will look at the artist, see how glamorous they are and wish to emulate the artists style and choice of clothing.

Most female artists become iconic because of their tastes in fashion i.e. Lady Gaga. Her unique, provocative sense of style has given her a big name in Fashion and the music industry, making headlines for the outrageous costumes and outfits she sports to awards and other major events.

ICONIFICATION ; WOMEN

Wearing REAL Raw Meat O_o

ICONIFICATION; MEN♥

In this genre, men are made iconic for there appearance as well as their talent in almost in the same way as women. Fashion and flaunting a fabulous body is very important to the men of R&B as they are meant to be every women’s desire and every mans envy.Creating a distinctive look is very important to male R&B singers. And it is important they maintain and develop their looks during their career to keep them current and make sure they don’t lose their market to new, younger singers.