Research 1 - Marketing Plan - Action Plans to Monitoring and Control

7/31/2019 Research 1 - Marketing Plan - Action Plans to Monitoring and Control

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Coordinate with PurchasingOfficer regarding supplier

pricing

1 day R&D Department Staff

Order market list andequipment list needed

1 day Purchasing Department 30,000 2

Receive raw productsdelivered according to the right

product specifications basedfrom recipes made

1 day Purchasing Department

Receive equipment deliveredaccording to the right

equipment specificationsbased of description made


Endorsing of delivered rawproducts and equipment

1 day Purchasing Departmentand R&D Department

Total P42,000

Action Plan No. 2: Develop and launch of fitness sandwiches line

Table 13.2

Activity Timetable Responsibility BudgetSet meeting with theconceptualizing team

1 day Marketing Department,R&D Department andoutsourced licensed

nutritionistWork on the products and

equipment delivered1 week R&D Department and

outsourced licensednutritionist

Come up with a list of nutritional facts

5 days Outsourced licensednutritionist

Develop the fitnesssandwiches line

1 week R&D Department andoutsourced licensed

nutritionistFood tasting and auditing the

results1 day Marketing Department,

Operations Departmentand R&D Department

Manager

1,000 3

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Make adjustments specified byMarketing Department and

Operations Department

3 days R&D Department andoutsourced licensed

nutritionistFood tasting and auditing the

results by the companyPresident

1 day Company President,Marketing Department

and OperationsDepartment

1,000 3

Compute food cost and sellingprices of each new sandwich

3 days Operations Assistant for ABC Sandwiches

Request approval from higher office, to continue or not to

continue new productdeveloped

5 days Marketing Manager

Upon approval, set launchingdate of the product

1 day Marketing Manager andOperations Manager

Coordinate with thePurchasing Department andorder raw products and other

materials needed

1 day Operations Assistant for ABC Sandwiches

40,000 20

Designing of additional menuboards for the new products

3 days Graphic Artist

Schedule photo shoot of newsandwiches

1 day Marketing Assistant

Photo shoot 1 day In-house Graphic Artistand Photographer

1,000 4

Designing layout for promotional collaterals such

as tarpaulins, posters,brochures, flyers and table

talkers

1 week Graphic Artist

Approval of designed layoutsfor promotional collaterals

such as tarpaulins, posters,brochures, flyers and table

talkers

3 days Graphic Artist

Final adjustment of designedlayouts for promotional

collaterals such as tarpaulins,posters, brochures, flyers and

table talkers and new menuboards

1 day Graphic Artist

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Printing of designed layoutsfor promotional collaterals

such as posters, brochures,flyers and table talkers and

new menu boards

5 days Graphic Artist 5,000 5

Seek out source printing for tarpaulins

1 day Marketing Assistant andGraphic Artist

Notify IT department tocalibrate current POS system

1 day IT Personnel

Add new buttons, sandwichnames and prices

1 day IT Personnel 500 6

Pick up tarpaulins fromoutsourced printer


2,000 5

Seek approval from Glorietta 3Mall Management for additional posting of

promotional collaterals

3 days Marketing Assistant

Strategic posting of newpromotional collaterals in ABCSandwiches Glorietta 3 branch


Orient and train ABCSandwiches Glorietta 3 branchstaff and crew on preparation

of the new products developed

1 week Personnel Training andDevelopmentDepartment

Launch new productdeveloped

contingent Operations Department

Total P50,500

Product Strategy No. 2: Development of organic food selection

Action Plan No. 1: Conceptualize organic food selection

Table 13.3

Activity Timetable Responsibility BudgetPropose suggested strategy 1 day Marketing Manager Identify product development

objective1 day Marketing Manager

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Make a formal proposal letter to Operations Department

1 day Marketing Assistant

Request approval fromOperations Department

2 days Marketing Manager

Seek outsource nutritionist 3 days Human ResourceDepartment

12,000 1

Conceptualize the additionalorganic food selection

1 week Marketing Department,Operations Assistant for ABC Sandwiches and

outsourced licensednutritionist

Prepare market list andequipment list needed for

development of new product


Finalize market list andequipments list needed


Coordinate with PurchasingOfficer regarding supplier

pricing


Order market list and materialsneeded

1 day Purchasing Department 30,000 2

Receive raw productsdelivered according to the right

product specifications basedfrom recipes made


Endorsing of delivered rawproducts and equipment


Total P42,000

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XIV. MARKETING BUDGET

Exhibit 14.1Marketing Budget, Year 2013

Raw Materials Expense P90,000Printing Expense 53,300Hiring Expense 36,000Event Expense 32,000Ordering Expense 30,000Coordinating Expense 25,000X-Deal Expense 18,000Stationary Expense 16,000Food Tasting Expense 5,000Conceptualization Expense 5,000Contest Price Expense 5,000Pictorial Expense 4,000

Allowance Expense 3,000Logistics 2,700Reserve for Contingency 5,000

__________ TOTAL P330,000

=========

Notes to Marketing Budget

Raw Materials Expense P 90,000

Includes all activities in the Action Plans superscripted (2)

Printing Expense P 53,300


Hiring Expense P 36,000


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Event Expense P 32,000


Ordering Expense P 30,000


Coordinating Expense P 25,000


X-Deal Expense P 18,000


Stationery Expense P 16,000


Food Tasting Expense P 5,000


Contest Price Expense P 5,000


Conceptualization Expense P 5,000


Pictorial Expense P 4,000


Allowances Expense P 3,000

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Includes all activities in the Action Plans superscripted 21)

Logistics P 2,700


Reserve for Contingency P 5,000

To cover unexpected increases in price

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XV. GANTT CHART

Figure 15-1Gantt Chart

ACTION PLANS J F M A M J J A S O N DDevelop and launch of fitness sandwiches lineIntroduce organic food selectionUpgrade POS systemDevelop and launch fresh fruit and vegetable juice bar Conduct store auditUndertake facility repairs and renovationsDevelop and launch sandwich for a causeLaunch health contestTie-up with adjacent corporate officesIntroduce charity drive

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XVI. MONITORING AND CONTROL

Develop and launch of fitness sandwiches line

The Marketing Manager should manage the hired licensed

nutritionist if each suggested product or sandwich are in accordance to the

standard nutritional requirements. The Marketing Department and

Production Department must always be in coordination to make sure that

the project timetable is followed.

Food tasting and budgeting are two of the most important activities,

for the decisions of the company President may depend on these factors.

The Marketing Manager should check carefully the advertising campaign

making sure that all promotional items such as tarpaulins, posters,

brochures, flyers and table talkers are printed well and strategically placed

to attract customers. After the menu for the new sandwiches has been

launched, the Personnel Training and Development personnel should

orient the store staff and crew to suggestively sell the new sandwich line.

The staff should be asked to check on their customers for feedbacks

about the new sandwich line.

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Introduce organic food selection

Each proposed product development strategy must have objectives

that are in accordance with the standards of the company. The Marketing

Manager has to coordinate his/her department to do their outmost in each

action that they execute.

Assigned tasks given to each marketing personnel must be

monitored and coordinated by the Marketing Manager to ensure

observance of the action plan. The Marketing Assistant and Operations

staff should coordinate with the Purchasing Officer regarding supplier

pricing and orders to ensure that they are in accordance with their

specifications. The Marketing Manager and his/her department should

always check with the Production Departments to ensure that all organic

ingredients are delivered fresh and on time for the seasonal offer.

The assigned marketing staff should also check with the hired

licensed nutritionist for the nutrition table made and should administer food

tasting of the organic food sandwiches. The Marketing Department should

always check with the Production Departments to make sure that the

project timetable is followed especially that it is only offered within a

specified season.

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Research 1 - Marketing Plan - Action Plans to Monitoring and Control

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