Unit 1: P1, M1, D1Why would you complete research if you were creating a new media product?

To find out if your target audience would buy your product To find out how much you could sell your product for To find out how to make your product more appealing to your target audience To find out how to market your product to your target audience

Find definitions of the 4 research methods and give your opinions as to advantages/disadvantages for each one.

Method Definition Advantage Disadvantage

Primary

Research gathered by an individual through questionnaires and interviews. It is raw data.

- Trusted information - Up to date information- Unbiased- Specific

- Bias questions are created

- Time consuming - Participants may not be

honest with answers

Secondary

Research that already exists through internets and books.

- Quick and Easy- Time efficient - Trusted answers

- Not exactly what your looking for

- Out of date data - Data may not be

accurate- From a bias source - Not specific

Quantitative

Number/statistical data. Maybe from surveys and questionnaires

- Accurate - Easier to spot a

trend/pattern

- Response is limited- undetailed

Qualitative

Data through words. Through interviews and open questioned questionnaire.

- Detailed information - Specific - More representative

- Hard to spot a trend - Time consuming - Cant categorise

Unit 1: P1, M1, D1What research techniques (e.g. using the library, the internet, watching videos, reading info, recces, practises, plans etc) did you use when completing the assignments in year 11 for Unit 9 (Photography Techniques) and Unit 18 (Advertising) ?Unit 9- internet- Google, National geographic Practice shots Design plan

Unit 18-internet Research into real products and advertising agencies Tv adverts

What research methods (e.g. primary, secondary, qualitative, quantitative) did you use when completing the assignments in year 11 for Unit 9 (Photography Techniques) and Unit 18 (Advertising) ?Unit 9- Secondary research- Internet Primary research- QuestionnaireQuantitative and qualitative data from Questionnaire Unit 18-Secondary Research- Internet Primary research- questionnaire Quantitative and qualitative data from Questionnaire

If you didn’t use some of the methods in year 11, would use you them if you were to do your projects again? How and why would you do this?Film- Audience feed back on preferred films, research into successful films.Music videos- Research into music videos, audience feedback on preferred videos.

How did you collate, store and use the information when researching for your year 11 units? (e.g. did you book mark key websites? Keep a list of websites used? Print off or save any info for your folders?)Information was collected and stored by-Power pointBookmarks

Unit 1: P1, M1, D1Viewing historyBlogger Word documents Home learning Unit tasksFiles/folders