Resale Rocket

Resale Rocket

How To Profit From Resale Rights, PLR And More!

By: Ryan Hogan

This ebook is proudly brought to you by:

Leona L

Resale Rocket

Legal Notice

While all attempts have been made to verify the information in this publication,

neither the Author nor Publisher assumes any responsibility for errors, omissions, or

contrary interpretations of the subject matter herein.

This publication is not intended as a source of legal or accounting advice.

The publisher wants to stress that the information contained herein may be subject

to varying state/local laws or regulations. All users are advised to retain competent

legal counsel to determine what state and/or local laws or regulation may apply to

the user’s particular business.

The Purchaser or Reader of this publication assumes responsibility for the use of

these materials and information.

Adherence to all applicable laws and regulations, federal, state and local governing

professional licensing, business practices, advertising and all other aspects of doing

business in the United States or any other jurisdiction is the sole responsibility of the

Purchaser or Reader.

The Author and Publisher assume no responsibility or liability, whatsoever on the

behalf of the Purchaser or Reader of these materials.

Any perceived slights of people or organizations are unintentional.

Rights

You are free to Rebrand this ebook and Pass it on to your friends, offer it as a bonus

download on your website or offer it as a gift to your opt-in subscribers.

Resale Rocket

About The Author

With a diverse background in Software development, Graphic design

and Technical Support, Ryan Hogan started working online part time as an affiliate marketer in late 2001.

Ryan is also a long-time advocate of using traffic exchanges as an effective, low cost means of online advertising.

His success with them inspired him to open two of his own traffic exchanges, TrafficPunk and PromoLotto.

Some of his websites include:

TrafficPunk.com

PromoLotto.com

RyanHogan.com

ResaleRocket.com

Resale Rocket

Contents

RESALE ROCKET: THE NEXT GENERATION OF RESALE RI GHTS_____ 1

Introduction _______________________________________________________________ 5

Resale Rights 101 ___________________________________________________________ 7

Resale Rights – For Profit ____________________________________________________ 9

Resale Rights – Go Niche____________________________________________________ 13

Resale Rocket – Keep It Fresh _______________________________________________ 14

Resale Rocket – Unique Content _____________________________________________ 16

A Watcher or a Doer? ______________________________________________________ 20

Resale Rocket

Introduction

In its broadest terms, ‘resale rights’ are simply the terms and

conditions that the creator of a product (usually an eBook or software application) applies to their creation. These ‘rights’ instruct the

customer what they are permitted to do with their purchase.

While the average product is sold for personal use only – resale rights generally allow the customer to resell the product to others and retain

ALL of the profit.

Less than two years ago, resale rights were everywhere. It seemed

almost every other week, a new product would be released followed by a flurry of marketers purchasing and then reselling the item to their

own mailing lists and website visitors.

Lately, this trend has swung back the other way. Marketers and list owners are once again focusing on affiliate programs and, to a lesser

degree, private label rights. Products are still being released through the ‘resale rights’ model but interest in snatching up new products to

turn around and resell has waned.

And that’s why selling products with resale rights has NEVER been more

effective!

At the peak of their popularity, when a new product was released with

resale rights, within a matter of days the internet marketing industry would be flooded with people reselling the item for lower and lower

prices.

Within a couple of months, all but the most spectacular of products, had become old news and its perceived value dwindled away to

nothing.

Resale Rocket

But today, with far less competition, new resale rights products retain their value for longer time periods and it’s far easier to be the first to

resell a fresh item to an eager audience.

In this report, I will give you a crash course in ‘resale rights’ buying

and selling, what pitfalls to avoid, different ways to profit, how to take advantage of untapped niches, where to find the latest products, and

even how to create your own unique product!

Resale Rocket

Resale Rights 101

‘Resale Rights’ packages vary wildly but in general, they will include a

copy of the sales page, the graphics and a definition of the rights you have obtained.

A few years ago, John Delevera wrote a comprehensive guide to every

variation of resale right and what they mean, called “All Rights Explained”. It’s worth hunting down but, the main thing to understand

is, there is NO single definition for any kind of right.

The creator will have his own personal and business preference for the

rights that he is selling to you and this will be included in your resale package. At a minimum this will usually include what you can and

can’t do with the product and the minimum price tag you can apply.

In most cases, ‘Resale Rights’ mean you can resell the product. ‘Master Resale Rights’ mean you can sell the ‘Resale Rights’ together

or separately to the main product. But there is no single, catch-all definition – especially when the products can include eBooks, software,

audio and video files.

This is why it is imperative that you check the creator’s terms

and conditions!

If the terms of the rights you have obtained are absent – you must not

conclude that you have free rein to do as you please. It may be that one of the resellers neglected to include the appropriate document.

BIG TIP:

If in doubt, always contact the original owner and ask. If you can’t get in touch with the owner or if you are in any doubt, find

a different product to use!

Resale Rocket

When you are ready to proceed with an item, edit the sales copy to

include your name and order link and then upload everything to your server.

Remember, YOU are selling the item now, so delivery of the item and customer support is your responsibility.

Resale Rocket

Resale Rights – For Profit

Since the creator and provider of the resale rights is not going to profit

directly from your sales, they will be hoping to gain back-end sales, mailing list subscribers, name recognition, or a combination of these.

By contrast, you as the purchaser of the resale rights, have the

opportunity to make a direct income. Nonetheless, this doesn’t mean that resale rights cannot be used

creatively.

Below are a few suggestions on how to use products with resale rights.

This is by no means an exhaustive list, so feel free to try different uses.

Direct Sales

This is the most obvious way to use resale rights. Every time you sell

an item you won the resale rights to, you keep 100% of the profit.

You can promote the items through:

� Your mailing list

� Your website

� A blog

� Pay-Per-Click advertising

� One-Time-Offers

� Newsletter adverts

In fact, you can market your products in the same way that you would

your own item. Resale rights allow you to sell the item AS IF IT IS YOUR OWN product, so get into the habit of thinking of it as your own

commodity.

Resale Rocket

To improve your conversion rate, there are two key things to bear in

mind:

The Price

Resist the urge to drop the price of your product to a ridiculously low

amount (unless you have other priorities – see below). Your resale rights will often provide you with a minimum price you can use, but

I’ve yet to see any restriction on a MAXIMUM price.

Lowering the price will only lower the perceived value of your product and, in many cases, may actually stop someone from purchasing.

Unless your sales copy is prepared properly, the visitor may well assume that the low price point means the product is low quality.

Increasing the price can have the opposite effect.

Resale rights users tend to lower the price quickly because they see

other people selling the same item for less. Don’t get involved in price

wars – in this field, it only means that everyone will lose.

Set yourself apart by offering a price that suits YOUR product and not one that reflects the poor marketing skills of other people.

It’s true, that some people will search Google to compare prices, but

these visitors were never going to be your customers anyway. Most, if not all, will finish up buying from someone illegally selling the item on

Ebay at a price that it would be pointless to try and match.

Not everyone is accustomed to doing price comparisons anyway and you can reduce this trend by…

Standing Out

Again, you’ll have to check the terms and conditions but, although most resale rights don’t permit you to change the product, most DO

permit you to edit the sales page.

This is one of the easiest ways to stand out – especially when most of your competitors will lazily be using the default package.

On a basic level, you can simply tweak the sales copy to improve your

conversions, but there is far more that you can do.

Resale Rocket

You could:

� Add your own unique bonuses

Your competitors won’t think to do this and if your bonuses are

REALLY good, then they won’t be able to just copy you.

Try offering bonuses such as consultancy, a support forum, or a bonus or supplementary report. It takes more work, but if your

bonuses are good enough it will make it much easier to stick to selling at a premium rate.

� Re-write the sales page

Don’t just tweak the sales page, re-do it from the ground up.

Different sales copy, different colour scheme, different graphics and, if

permissible, you could even change the name of the product slightly.

This will make it much harder for visitors to compare prices and really will make your sale a unique one.

If this all sounds like a lot of hard work – it doesn’t have to be.

Once you’ve done one or two of these, you’ll find you can complete the work needed far quicker than you did to begin with. Alternatively, you

can outsource the work to someone else. On Elance.com there are hundreds of people who can write sales copy and create fresh graphics

at a very low rate.

The people that fail at selling

resale rights products are the ones who don’t want to put in the effort.

But you’re different, right?

Resale Rocket

Bonuses

This is a very simple way to use resale rights products.

If the terms and conditions permit you to give the item away as part of another sale or as part of a paid membership site, then this is a simple

way to improve the conversions of other products that you market.

Generally, the lower cost products will permit you to use them as bonuses, whereas the more expensive items will not.

You could try using the lower cost items as bonuses to help you sell the more expensive products.

Give Away

If the resale rights allow you to give the item away without restriction,

then that is what most people will do, making it hard to sell the product for a fee.

Instead you should try using these products as:

� incentives for joining your mailing list

� surprise bonuses for your preferred customers to increase loyalty

� Unadvertised bonuses to give new customers a more satisfying purchasing experience.

To ensure these items are not viewed as useless or throw-away, be

sure to talk them up in your description. Creating a fresh eCover can go a long way to improving the perception of the product.

Resale Rocket

Resale Rights – Go Niche!

Most resale rights products are aimed at the Internet Marketing niche.

The consequence is that most people have already decided – even on a subconscious level – that it’s a waste of time to promote these in

other niches.

This is where you can gain the upper hand.

Get used to identifying resale rights products that will have a broad

appeal.

For example, an eBook on using a blog to promote a business may SEEM like IM fodder. But a lot of, even very large, businesses view

blogging as a mystery and would love to know how to make use of this unique marketing method.

Directly marketing your product to these businesses can prove very

effective, especially if you take the time to edit the sales copy so that it speaks directly to the target audience.

And, even better, the larger the business, the more they will be used

to paying larger fees for training material. Especially when you consider that the training manager isn’t personally footing the bill.

You would be amazed at how many established businesses are still very inexperienced when it comes to the

internet – let alone the internet marketing niche.

The products and marketing techniques you may take for granted, because they have been in the IM niche for months or years, may be

very new to a marketing manager of even a very large organisation.

Resale Rocket

Resale Rocket – Keep It Fresh!

Hopefully you’re beginning to get the picture that resale rights can be a very profitable area to work within. Especially for those who are

willing to go the extra mile in ensuring their promotions are done properly.

Of course, the more help you can obtain in putting the different parts

together, the easier it will be for you to master these strategies and begin selling an ever growing catalogue of items.

To that end, I’m pleased to inform you that Resale Rocket will be a huge help in getting you on the right track.

As you can tell from this report, Resale Rocket is not your average website

re-circulating the same tired advice and tips that have been around for years.

At Resale Rocket, our mandate is to provide YOU with:

� Fresh products – We scour the resale rights industry to identify

the most sought-after products in the most currently popular genres. You’ll never again have to worry about missing a hot

new product.

� Variety – Sometimes it seems like resale rights are obsessed

with just one or two topics within the IM industry. But we know where to find resale rights products that cover a BROAD range

of topics inside and outside the IM field. If you need items for even the smallest, most random of niches, we will help you find

what you need.

� Categorized – Some people spend hours searching Google for

the product they need. We categorise our product catalogue so you can quickly find what you want – no fuss!

Resale Rocket

� All Inclusive – We recognise the importance of having the

COMPLETE reseller package. When you select an item from the Resale Rocket database, you can be confident that it will include

everything you need to get started quickly and easily.

But Resale Rocket also has another main feature that similar sites cannot provide…

Resale Rocket

Resale Rocket – Unique Content

As we mentioned earlier, making your sales copy and graphics unique is a superb way to ensure that your product stands out and, more

importantly, converts well.

But what if the product could be unique as well? What if you were the ONLY person selling one, individual item?

What if, the only way people could get the information you possessed

was by buying it from YOU?

“This is where Resale Rocket stands head and

shoulders above the rest.” Inside our Members Area is an incredible new tool that will allow you

to take your own articles and turn them into a professional-looking eBook, formatted and ready for you to sell or give away.

The E-Book Wizard is a fantastic piece of equipment but, as if that

wasn’t enough, you can also decide to add resell rights, master resell rights or even private label rights to your creation.

In just a few clicks, you’ll have your own resale rights product ready to

go. You can even apply to have it included in the Resale Rocket directory for other members to begin using right away!

Take a look at how simple the E-Book Wizard is:

Step One: Enter the name of your eBook.

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Step Two: Enter the title of your eBook.

Step Three: Enter your name.

Step Four: Enter your web address (if applicable).

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Step Five: Enter the type of rights you want to of fer the user.

Step Six: Paste in or type the text of your eBook.

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Step Seven: After a few moments, your eBook is rea dy for your to download.

It really couldn’t be simpler!

Of course, you shouldn’t just take my word for it. Try the E-Book

Wizard for yourself and see how easy it is to use.

Just go to www.ResaleRocket.com and complete your free registration for more details.

Resale Rocket

A Watcher or a Doer?

I hope you found the contents of this report useful. If you did, then this is an excellent time to recall the 80/20 rule.

In this instance that means that AT LEAST 80% of people that

download this report will do ABSOLUTELY NOTHING with the knowledge they’ve acquired.

It’s the remaining 20% (probably even less), that will act on, and

benefit from, what they’ve learned.

So the question is….

Are you in the 80% of WATCHERS or the 20% of DOERS?

Go to www.ResaleRocket.com now, download your first eBook or

software application and start putting what you’ve learned into action!

I’ll see you on the inside!

Best wishes,

Ryan Hogan www.ResaleRocket.com

Resale Rocket

Recommended Resources

Zoot Host

A reliable and respected hosting service that understands the needs of Internet

Marketers. Resale Rocket proudly uses Zoot Host!

Aweber

Keep in touch with your customers and signups!

Perhaps the most often recommended and widely used Auto Responder service on

the web! Try it free for 30 days!

ProTrackerPlus

Not only is it a great tool for tracking the effectiveness of your advertising, it will

help you earn commissions and build your lists at the same time!

IM Success Formula

A free, step-by-step ebook showing you exactly how to succeed online as quickly as

possible! PromoLotto

A great place to receive free, quality website traffic, build your opt-in list or grow

your downlines!

Resale Rocket

Recommended Free Tools:

Free Website Builder – A free, full-featured software program that helps you create and edit web pages quickly an d easily. Adobe Acrobat Reader – A free cross-platform document reader used for opening and reading .pdf files. You will n eed this to view ebooks. ALZip - 100% free compression utility for Windows. With it, you can open .zip files, create .zip files and even make self-extracting .exe files. Recognizes several file formats. SmartDD - Protect your downloadable files from would-be thieves and snoops. There is a Free as well as a deluxe version availab le. Ace FTP - A free FTP program to upload your files.