Required Experience for Healthy Careers Lynn Vos: … Director, Communications Andrea Youngstrom...

THE NEWSLETTER OF THE HEALTHCARE BUSINESSWOMEN’S ASSOCIATION Required Experience for Healthy Careers MARCH/APRIL 2005

Lynn Vos: HBA 2005 “Woman of the Year”

www.hbanet.org

“ I am honored, thrilled andhumbled [by the WOTY Award].Recognition by your peers is thehighest satisfaction.”

—Lynn O’Connor Vos

Susan W. YoudovinB&Y Communications

ynn O’Connor Vos considersherself a very lucky person. Thecombination of medicine and

marketing is her passion and her profes-sion. Vos, the 2005 HBA “Woman of theYear,” (WOTY) is President and ChiefExecutive Officer of Grey HealthcareGroup Inc. (GHG), a global communications enterprise withover $1 billion in billings, and 42 offices in 21 countries. Shemanages all GHG’s fully integrated worldwide subsidiaries, in-cluding GHG Advertising, BrandEdge, Avenue Grey, NovaGrey, Phase Five Communications, International Meetings andScience, Summit Grey and Hurd Studios, enabling Grey todeliver a full continuum of advertising and medical educationservices to companies worldwide.

As far back as she can remember, Vos was drawnto medicine and to work. Becoming a nurse seemedlike the quickest avenue to combine both passions.While she enjoyed patient care, she knew it wasn’twhat she wanted long-term and responded to aJohnson & Johnsonad for a clinicaltrial data monitor,“with lots oftravel.” The jobmarked her debutin pharma and thebeginning of ahighly successful,fascinating and re-warding career.

Vos joined pharma at anexciting time. She came inon the ground floor of a new era of clinical marketingthrough her work with her next employer, Novo Nordisk.“We launched a unique insulin model born out of clinicalresearch,” she said. “This was a first for me, giving me anopportunity to work with top thought leaders and help to

turn to SUPER-CHARGED TEAMS on page 9

turn to LYNN VOS: HBA 2005 WOMAN OF THE YEAR on page 10

HBA Members Learn Steps for BuildingSuper-Charged Teams to Drive Business Results

LSAVE THE DATE

2005 WOMAN OFTHE YEAR LUNCHEON

Thursday,May 12th, 2005New York HiltonNew York City

11:00 AM

Carol SardinhaDirector, Bimark Medical Communications

NUTLEY, NJ—Teams need to have clearand specific goals if they want to be ef-fective in driving business results. Thatwas one of several key takeaway messagesHBA attendees heard from WendyBlumenstein, Principal, MomentumPartners, during Metro Chapter’s Febru-ary 17th seminar, Quit Dreaming AboutIt: Build a Supercharged Team. The pro-gram was hosted by Roche.

“Our companies are looking to usto deliver business results through

teams; therefore, we need to look atways we can deliver those results,”Blumenstein said. When teams don’tperform, business results suffer. In fact,according to a survey by the Work inAmerica Institute, 95% of companyexecutives said they considered build-ing and maintaining a team-based cul-ture their top issue, she said.

Having clear, specific goals that arecommunicated in a fashion that every-one on the team can understand is onearea where teams “often fall down,”Blumenstein said. She added that in herexperience working with teams, “I’ve

never seen goals that are specific enough,even when the teams thought they were.”

Written goals can be effective, butshould also be discussed and clarifiedas needed, she noted. In addition, it’simportant that everyone on the teamunderstand how the team’s goals con-nect to the company’s goals and to eachindividual’s goals. Once that’s achieved,“you can figure out how to motivatepeople to achieve those goals.”

During the interactive portions of theprogram, HBA attendees had the oppor-tunity to discuss specific challenges they

2 www.hbanet.org HBA Bulletin March/April 2005

is published bimonthly for the members of theHealthcare Businesswomen’s Association, 373 Route46 West, Bldg. E, Suite 215, Fairfield, NJ 07004.Phone: (973) 575-0606 Fax: (973) 575-1445E-Mail: [email protected] Web: www.hbanet.org

EDITORBritta Herlitz

MANAGING EDITORJoanne Tanzi

CONTRIBUTING EDITORSRosemary Azzaro

Wendy HauserKim A. Rowe

ART DIRECTORDeborahAnne Chingas SandkeADMINISTRATIVE COORDINATOR

Rosanne GogertyPlease send correspondence regarding the HBABulletin to Joanne Tanzi at the above address.

HBA BOARD OF DIRECTORSPRESIDENT—Barbara M. Pritchard, President, The

Pritchard Group & Intermedica, IncPRESIDENT ELECT—Debra L. Newton, President,

NewtonEdge, Inc.FIRST VICE PRESIDENT—Patricia F. Pesanello,

Solutions Partner & Chief Knowledge Officer,BusinessEdge Solutions, Inc.

SECOND VICE PRESIDENT—Elizabeth M. Mutisya,MD, Vice President Medical Affairs, Cephalon, Inc.

IMMEDIATE PAST PRESIDENT—Daria O.Blackwell, President, Knowledge Clinic, Inc.

TREASURER—Cathy Kerzner, VP, CommercialStrategy, Biotechnology & Sterile Life Sciences,Cardinal Health, Inc.

SECRETARY—Ceci Zak, Director of CustomerMarketing, Roche Laboratories, Inc.

DIRECTOR, ADVISORY BOARD—Tamar Howson,SVP, Corporate & Business Development, Bristol-Myers Squibb Company

DIRECTOR OF CORPORATE DEVELOPMENT—Mary E. Cobb, CEO/President, PACE, Inc., a LoweHealthcare Company

DIRECTOR OF NEW INTIATIVES—Linda DaSilva,MS, RPh, Director, Pharmacy & Trade Relations, Eisai Inc.

DIRECTOR OF MARKETING COMMUNICATIONS—Ilyssa Levins, Managing Partner, BrandEdge

DIRECTOR OF MEMBERSHIP DEVELOPMENT—Kimberly Farrell, CEO/President, UnlimitedPerformance Training, Inc.

DIRECTOR OF PUBLIC AFFAIRS—Donna Ramer,President, StrategCations, Inc.

DIRECTOR OF RESEARCH—Lisa Courtade, Director,Business Information & Research, Merck & Co., Inc.

DIRECTOR OF SPECIAL EVENTS—Lynn O’ConnorVos, CEO, Grey Healthcare Group, Inc.

PAST PRESIDENT—Nancy Larsen, President,PROmedica Communications, Inc.

ATLANTA CHAPTER PRESIDENT—Deborah Coogan Seltzer, Vice President, A. T .Kearney Executive Search

BOSTON CHAPTER PRESIDENT—Joanna Horobin,MD, Entreprenuer in Residence, MPM Capital

METRO CHAPTER PRESIDENT—Sharon Callahan,President, Summit Grey

SAN FRANCISCO CHAPTER PRESIDENT—Pam Yanchik,Senior Director, R&D Finance, Genentech, Inc.

CHICAGO CHAPTER PRESIDENT—Heather Mason, VicePresident, Specialty Operations, Abbott Laboratories

INDIANA CHAPTER PRESIDENT—Teresa Pascarelli,President & COO, DCL Medical Laboratories

MID-ATLANTIC CHAPTER PRESIDENT—SusanTorroella, President, Columbia MedCom Group

EXECUTIVE DIRECTOR—Carol Davis-Grossman,Executive Director, Healthcare Businesswomen’sAssociation

NATIONAL DIRECTOR—Karla Gonye

HBA NATIONAL COMMITTEE CHAIRSADVISORY BOARD—Tamar HowsonASSOCIATION RELATIONS—Eve DryerCHAPTERS/AFFILIATES—Patricia F. PesanelloCORPORATE DEVELOPMENT—Mary E. CobbINITIATIVE DEVELOPMENT—Linda Zani ThomasLEADERSHIP CONFERENCE—Susan TorroellaNOMINATING—Daria O. BlackwellPROMOTIONS

Newsletter—Britta HerlitzMarketing—Angela KempWeb Site—Debra L. Newton

PUBLIC RELATIONS—Donna RamerSTRATEGIC PLANNING—Tamar HowsonWOTY—Daria O. Blackwell and Debra L. Newton

REQUIRED EXPERIENCE FOR HEALTHY CAREERS

ATLANTAPresidentDeborah Coogan SeltzerVice PresidentA.T. Kearney Executive Search

President-ElectEileen WoodsManaging PartnerAgentive

Immediate Past PresidentJan HannonPresidentEnvision Communications, Inc.

Vice PresidentJuliann KaiserAPR, Managing PartnerLink Solutions Group

TreasurerBrenda KayeIndependent Marketing

ConsultantGreenwood Parameters

SecretaryCindy WalkerAssociate Director, Regional

Accounts ProjectsNovartis Pharmaceuticals

Corporation

Director, CommunicationsAndrea YoungstromAssistant Director, Medical

CommunicationsSolvay Pharmaceuticals, Inc.

Director, MembershipMelissa WendtDirector of Health SciencesHood Marketing Solutions

Director, ProgramsKelly Frazer

Director, Volunteer CoordinationMarlene DeSimoneSenior Vice President

Biopharmaceutical BusinessDevelopment

Matria Healthcare

Directors at LargeRita BrettSenior Vice President & Creative

DirectorAdair-Greene Healthcare

Communications

Tracy CondonDirector, New Business DevelopmentEnvision Communications, Inc.

Stephanie MaistrellisManaging ConsultantA.T. Kearney Executive Search

BOSTONPresidentJoanna Horobin, MDEntrepreneur in ResidenceMPM Capital

President-ElectDebbie ThomasVice President MarketingAurora Imaging Technology, Inc.

Immediate Past PresidentSandy LauterbachDirector, Global MarketingGenzyme Corporation

TreasurerDeanna PetersenVice President, Business DevelopmentAntigenics, Inc.

SecretarySusan AdlerSenior Director, Commercial

AnalyticsSepracor Inc.

Co-Director of MembershipMichele McCarthyExecutive RecruiterCarter MacKay

Co-Director of MembershipJoanne RobillardDirector Business DevelopmentPharmaTech Solutions (PTS)

Co-Director of EventsKaren HansenPresidentEnTrans Inc.

Co-Director of EventsDeborah HernandezDirector, Neurology Consumer

MarketingBiogen Idec

Director of Marketing AndCommunications

Sue R. LevyGroup Account DirectorCambridge BioMarketing Group

HBA Chapters Welcome New Boardsfor 2005

Director of Women In ScienceInitiative

Buket GrauStrategic Management ConsultantThe Ripples Group

Director of MentoringCarol NicholsonConsultant and FacilitatorNicholson Consulting

Boston “Chapter Mentor”/NationalLiaison

Anne Camille MaherConsultantHealth Leaders

CHICAGOPresidentHeather MasonVice President, Pharmaceutical

Specialty OperationsAbbott Laboratories

President-ElectAimee Casson

Immediate Past PresidentKimberly FarrellCEO, PresidentUnlimited Performance Training

SecretarySonya Sharpless, MDNorth Shore Advanced Surgery

TreasurerKathy BennVice President, Supplier DiversityCardinal Health

Marketing Co-ChairDenise KitchenVice President, Human ResourcesTAP Pharmaceuticals

Marketing Co-ChairSuzanne McDonaldDirector of Government AffairsTakeda Pharmaceuticals

Membership Co-ChairAnne Hagey, MDGlobal Project Head, Oncology

CytotoxicsAbbott Laboratories

Membership Co-ChairLorri ProvowArea Business DirectorWyeth

HBA Bulletin March/April 2005 www.hbanet.org 3

Membership Co-ChairPaul DalyGeneral ManagerHyatt, Deerfield

Meetings Co-ChairJane KiernanGeneral Manager, Medication

DeliveryBaxter Healthcare

Meetings Co-ChairVicky SwiftPresidentSwift Media

INDIANAPresidentTeresa PascarelliPresident and Chief Operating OfficerDCL Medical Laboratories, Inc.

President-ElectKathy ReehlingChief Executive Officer and

PresidentCREW Technical Services

1st Vice PresidentCandace LangeDirector, Workforce PlanningEli Lilly and Company

2nd Vice PresidentSherry Fabina-AbneyPartnerIce Miller Legal and Business Advisors

SecretaryCheryl AndersonAssociate Director of US

Regulatory AffairsEli Lilly and Company

TreasurerLinda HeitzmanSenior ManagerDeloitte Consulting

Marketing CommunicationsCommittee Chair

Laurie KowalevskyExecutive Vice President-Director

of Client ServicesPublicis

Member Programs CommitteeCo-Chair

Abby MallonVice PresidentVMS Medical

Member Programs CommitteeCo-Chair

Krista TurpinVice President, Sales & MarketingVMS Medical

Membership Committee ChairElizabeth ChildersMarketing ManagerCREW Technical Services

Volunteer Development ChairAnnetta BeuregardRegulatory ConsultantEli Lilly and Company

METROPresidentSharon CallahanPresidentSummit Grey

Vice PresidentJulia AmadioVice President Marketing &

Marketing ServicesDaiichi Pharmaceutical Corporation

President-ElectLeigh Ann SoltysiakDirector, Strategic Marketing

Global Commercial LeaderJohnson & Johnson, PGSM

Immediate Past PresidentCharlene ProunisManaging PartnerFlashpoint Medica

SecretaryJill QuistPresidentQuist Solutions LLC

TreasurerLori RyanExecutive Director, Business

Planning & AnalysisNovartis Pharmaceuticals

Corporation

Executive DirectorCarol Davis-GrossmanPresidentThe Charles Group

Managing Director of MarketingStephanie BovaGloval Marketing Manager–

RespiratoryALTANA Pharma US

Managing Director of DevelopmentStephanie G. Phillips, PhDPresidentProject House, Inc.

Managing Director of CareerDevelopment

Robin Winter-Sperry, MDPresidentScientific Advantage, LLC

Co-Directors of SeminarsJulie KampfPresidentJBK Associates, Inc.

andEve DryerPresident, Healthcare PRVox Medica, Inc.

Director of Membership DevelopmentHarriet GruberPrincipalGruber & Company

Communications

Director of CONNECTIONSKim RoweManaging PartnerAgentive Sales & Marketing

Solutions

Director of ResearchBarbara Haimowitz, PhDResearch DirectorCline, Davis & Mann, Inc.

Director of Executive Women’sBreakfast Program

Shellie CaplanPresidentCaplan Associates, Inc.

MID-ATLANTICPresidentSusan TorroellaCEO & PresidentColumbia MedCom Group

President-ElectLeigh Ann RugglesDirector, Business DevelopmentEconomic Alliance of Greater

Baltimore

SecretaryKathy MondayVice President, Customer &

Technical OperationsAstraZeneca Pharmaceuticals

TreasurerDonna Henry WrightPresidentWright Associates Healthcare

Public Relations

Marketing Co-DirectorNancy GolosmanVice PresidentGolinHarris

Marketing Co-DirectorCharlotte PellicciaMarketing & Corporate

Communications Consultant

Membership Co-DirectorConnie AndrewsSenior Director, Clinical OperationsMedImmune

Membership Co-DirectorCarmen JohnsonDirector of Business DevelopmentColumbia MedCom Group

Programming DirectorKay ChitaleConsumer Promotion AnalystFDA

Community OutreachAnnette GirondiSenior Human Resources PartnerAstraZeneca Pharmaceuticals

SAN FRANCISCOPresidentPam YanchikSenior DirectorGenentech, Inc.

Immediate Past-PresidentClaudia EstrinVice PresidentGenentech

Vice PresidentSharon LarkinVice PresidentAbbott Diabetes Care

TreasurerArlene KirschAccount Vice PresidentGlaxoSmithKline Managed

Markets

SecretaryPamela EubanksRegional Business DirectorBiovail Pharmaceuticals, Inc.

Director of CommunicationsJoe SotoExecutive Vice PresidentDorland Global Health

Communications

Director of MembershipDeeDee Deman-WilliamsPresident and CEOBench International

Events ChairSharon RundbergSeniorVice President/

Operations OfficerDorland Global Health

Communications


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BTW, Do U Know E-Nuff about E-Mail Etiquette?

A CAREER-DEVELOPMENT COLUMN ON BUSINESS SKILLSA CAREER-DEVELOPMENT COLUMN ON BUSINESS SKILLSA CAREER-DEVELOPMENT COLUMN ON BUSINESS SKILLSA CAREER-DEVELOPMENT COLUMN ON BUSINESS SKILLSA CAREER-DEVELOPMENT COLUMN ON BUSINESS SKILLS

SKILLS FOR SUCCESS Whatever your current career position, you aspire to greater responsibility.Whatever your current skills, you must sharpen and expand them to achieveyour next targeted level of accomplishment.

A

Rosemary AzzaroMarketing Communications Consultant;Creative Contributor, HBA Bulletin

n intriguing feature on themorning news program,“Good Morning America,”1

was provoked by the recent ouster of ahigh level Boeing executive whose e-mail use tipped off the company to aconsensual affair with a female execu-tive. The story underscores the fact thatwhen it comes to electronic communi-cations at work, nothing is “private”and begs the question, “Do you observeappropriate e-mail etiquette?”

I always considered myself an earlyadopter of corporate e-mail; my AOLaccount is at least a dozen years old.However, I was truly surprised to learnthat in 1985, the Rand Corporationhad already issued a white paper, “To-ward an Ethics and Etiquette for Elec-tronic Mail”2 for e-mail, for a mediumthe authors Norman Z. Shapiro andRobert H. Andersen had been using for15 years. The report is surprisingly stillright on about e-mail characteristicsthat affect its use: speed (“It is clear thatit is almost always faster than othercommon alternatives.”), durability(Electronic messages appear temporary,but are, in fact, quite permanent;“Never say anything in an electronicmessage that you wouldn’t want appear-ing, and attributed to you, in tomor-row morning’s front-page headline inThe New York Times.”), and emotional-ity (“Meanings are misunderstood.Tempers flare and cause ill-conceivedresponses to be written. Many recipi-ents’ time is wasted reading content-free or irrelevant messages.”). Shapiroand Andersen call for “a new set ofrules: how to be a constructive, cour-teous sender and receiver of electronicmessages.”

So what do you need to know aboute-mail etiquette?

Start with the basics: good manners.“The formula for etiquette is manners +principles,” notes Cindy Post Senning,EdD, Director, Emily Post Institute andthe great-granddaughter of the etiquetteguru. Senning reminds us that etiquetteapplies to all aspects of business, includinge-mails. “The principles of etiquette areconsideration, respect and honesty,” shesaid “these never change.” Example: Signyour e-mail with your full name, title, cor-poration and contact points such asphone, fax and, yes, e-mail address.

Recognize there is no privacy. Ac-cording to the Federal Electronic Com-munications Act of 1996, companies andgovernment organizations have the rightto monitor their employees’ use of cor-porate e-mail and Internet systems. Sinceemployee use of these tools leaves employ-ers open to liability, be familiar with yourcompany’s policies on “reasonable use.”Be judicious about your personal com-munications at work.

Proofread before sending. Al-though e-mail is a very fast-paced me-dium and users are prone to typing er-rors, bad grammar and poor spellingshould not be forgiven so easily. E-mailis a permanent record of corporatecommunications and presents a corpo-rate image that others can, and will,judge. You can’t take your words backonce you click “send.”

Don’t distance yourself. E-mailshould not be used to the exclusion ofother communication tools or as a sub-stitute for personal communications orconfrontation. Use as many personalmeans of communication as you can.

Don’t discuss sensitive or confiden-tial matters in e-mail. This permanentrecord is not the place for speculation onpersonnel and other issues where privacyis legally protected.

Don’t meander. “Work-related e-mails should be direct and to the point.And, don’t forget the value of a well-placed phone call. Speaking on the phone

often is more time efficient and the per-sonal touch can go a long way,” pointsout Anne Corry, Senior Director of Ex-ternal Affairs, New York Cares.

Don’t be cute. Limit your use ofemoticons—those little expression facesso popular with the IM (Instant Message)crowd. Also, limit your use of acronyms.

Observe the chain of command.In general, copy your boss on majormatters taking care not to clutter here-mail box with the mundane. If anassistant screens your calls and snailmail, make sure that e-mail correspon-dence you generate is copied to yourassistant so she/he can stay in the loop.If a colleague’s name or departmentfunction is mentioned, copy the per-son named and the head of that func-tional area.

Develop clear policies; publishthem; train everyone to use them.Employers take heed! It’s up to you todevelop policies, definitions of “reason-able use” and to ensure that your em-ployees understand, have access to andare trained on your policies.

Be informed. There are some greatbooks out there on e-mail. One book youmight enjoy is E-SPEAK: Everything YouNeed To Know Before You Hit The SendButton by Michael Bednarski andMaureen Sullivan. Bednarski’s back-ground in Jungian psychology is evidentas readers discover e-mail styles and ap-ply communications’ strategies by person-ality type. The book comes with a carddeck that offers e-mail pointers by style.

References1. E-Mail Etiquette for Employers and Execs by Paul

Eng http://abcnews.go.com/Technology/Busi-ness/story?id=561845&page=1

2. Toward an Ethics and Etiquette for Electronic Mailby Norman Z. Shapiro and Robert H. Andersenhttp://www.rand.org/publications/R/R3283/

Rosemary Azzaro is a consultant who likes e-mail.Contact her at [email protected] [email protected]

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HBA IndianaKicks OffSecond Full YearINDIANAPOLIS, IN—Since foundingthe Indiana Affiliate (now Chapter) of theHBA in October 2003, members of thegroup have been busy developing initia-tives for their first year as an official chap-ter. With momentum from a successfullaunch last year, members are poised togrow the chapter in 2005 and developprograms that provide educational andnetworking opportunities.

The outlook for this year and beyondhas chapter leadership building on thestate’s health industry infrastructure. Thisstatewide network includes healthcaredelivery systems, a wealth of life sciencescompanies, an internationally known or-thopedics cluster and several major uni-versities that are playing significant rolesin Indiana’s health industry.

“HBA Indiana is growing in re-sponse to an increasing number ofwomen who serve in healthcare-relatedcapacities throughout Indiana,” saidTeresa Pascarelli, President, HBA’s In-diana Chapter; President & COO,DCL Medical Laboratories. “We willbuild on that energy this year and wellinto the future as we build the program-ming our members have requested.”

To create sustained value for its mem-

bership, HBA Indiana will focus on thefollowing areas of development this year:● providing educational opportuni-

ties to develop cutting-edge indus-try knowledge and leadership skills;

● recognizing outstanding womenin the industry;

INDIANA CHAPTER EVENT UPDATE

The Indiana Chapter of the HBA welcomedDenny Faurote,,,,, Human CapitalConsultant and founder of The FauroteGroup, as the featured speaker for itsMarch evening seminar program onThursday, March 3rd. The function was heldat the Embassy Suites in downtownIndianapolis, and offered a presentationtitled “Action Plan for Living Your Best Life.”Faurote’s past accomplishments includeproviding client service and humanresource direction for Deloitte, aninternational professional services firm.Faurote’s leadership helped the companyearn recognition for several years as the tophuman resources operation in theworldwide network.

GAITHERSBURG, MD—On March16th, a standing-room-only crowdturned out when the HBA’s Mid-At-lantic Chapter kicked off its educa-tional series at MedImmune, Inc. with“Leadership in Motion: The Story ofTop Female Executives.”

MedImmune’s Senior VP and CFO,Lota Zoth introduced the panel: CarolAmmon, CEO of Endo Pharmaceuticals;Susan Torroella, CEO of ColumbiaMedCom Group, and Founding Presi-dent of the HBA Mid-Atlantic Chapter;and Kathy Monday, VP of Customerand Technical Operations, AstraZenecaPharmaceuticals, LLC. The dynamictrio engaged and motivated the mostlyfemale crowd by telling their stories ofbreaking through the glass ceiling.

“I feel like I can go out and do any-thing after listening to Carol, Susan, andKathy talk about what it takes to workyour way up,” said Heather Crutchfield,Columbia MedCom Group, a Mid-At-lantic Chapter volunteer, “That was the

most engaging event I’ve been to so far.”Commenting on this program as well

as on HBA Mid-Atlantic’s stellar Boardof Directors for 2005 (see page 3), Chap-ter President Torroella said: “I look for-ward to leading this very successful orga-nization and working with an extremelytalented and committed group of womenas we kick off this next term. We’ve madeterrific progress as a new chapter withnearly 200 members in our first year. Mygoal is to continue to expand our mem-ber base and to provide an exciting pro-fessional growth environment to assist ourmembers to develop relationships, createnew opportunities, and advance their ca-reers in healthcare in the Mid-Atlantic re-gion.” With more programs like these,Torroella will surely meet this goal.

Special thanks to Laurel Marketing &Design, Global Meeting Partners, MountVernon Printing Company, ColumbiaMedCom Group, and MedImmune Inc.,for their generous support of thisprogram. �

● providing opportunities for net-working and creating greater visibil-ity for individuals in the industry; and

● extending the HBA membership op-portunity to women and men froman even more diverse group of Indi-ana health industry companies. �

Leadership Seminar Draws Crowds

HBA Continues Expansionwith New NC AffiliatePatrice Ferriola, PhDPresident, KZE PharmAssociates

RESEARCH TRIANGLE PARK, NC—TheHBA continues its global expansion withthe formation of its Research Triangle Park,North Carolina Affiliate (HBA RTP Affili-ate). This is the eighth regional group tobe created by the national HBA organiza-tion, and a ninth is expected to be an-nounced by mid-year. Affiliate status is arequired step to becoming an HBA Chap-ter and is granted to regional groups that meetspecific fiscal and membership criteria.

According to Affiliate Founder and Co-Director Nancy Wysenski, President of EMDPharmaceuticals and a long-time HBA mem-

ber, “I knew the value of the organization andhow important it is to offer the HBA’s pro-grams—including professional develop-ment, skill-building, networking andmentoring—to the women in the RTP area,one of the major pharmaceutical and biotechcenters in the country. Our objective for theHBA RTP Affiliate is to create new opportu-nities for women—as well as men—to cometogether to advance the careers of women inhealthcare.”

A launch event on May 10th will fea-ture a professional development work-shop and networking. A second event isplanned for the fall of 2005 and will fo-cus on “How to Successfully NavigateThrough Company Mergers and InternalRe-organization.”

For program and membership informa-tion, contact Pam Higdon, President, ExpressPersonnel, at [email protected]. �


Deborah Coogan SeltzerVice President, A.T. Kearney Executive Search;Chapter President

ATLANTA, GA—Regulatory expertCathy Marsh, LLETT Professional Con-sultants, was the featured speaker at atimely seminar that kicked off 2005 forthe HBA Atlanta Chapter.

The seminar, entitled “Ramificationsof FDA Recalls and Their Effect onR&D, Marketing, and Public Relationsin Healthcare,” highlighted key knowl-edge gained from Marsh’s two decades ofexperience in diverse pharmaceutical andbiological (predominantly regulatory)functions in the healthcare industry.Marsh has extensive experience over theentire lifecycle of drugs, from basic re-search to product recalls and market with-drawals, from contract toxicology andmanufacturing to routine manufactur-ing operations under various regulatoryenvironments (US, Canada, Europe,and Japan). She has also worked incompanies that have dealt with memo-rable recalls: Merrell (now part ofsanofi-aventis) the company that triedto bring thalidomide to the US, thatwithdrew Bendectin and launchedSeldane; and A.H. Robins/Wyeth (ofDalcon Shield and Fen-Phen fame).

Case in Point: The Vioxx DecisionMarsh went behind the hype to share

the data from the Vioxx-related studiesthat led to the decision to pull the drugfrom the market. As Marsh told attend-ees, the real number of individuals stud-ied to determine adverse events with thisdrug was much smaller than widely re-ported. This example highlights how sig-nificant conclusions must often be madefrom a relatively small set of data points,and that correlation does not always meancausation, Marsh noted.

The program was a round-table for-mat that enabled an interesting, inter-active discussion of the challenges in-

Ramifications of FDA RecallsAre the Focus of HBA AtlantaChapter Seminar

herent in designing effective clinicalstudies with sufficiently sized patientgroups. In addition, attendees exploredthe impossibility of removing all [side-effects related] risk and the hurdle ofdealing with the constant threat of liti-gation in the face of that reality. At-tendees further discussed how the phar-maceutical industry might help con-sumers understand the full complexityof the situation, thus improvingpharma’s tainted image. With an audi-ence that encompassed industry pro-fessionals and clinicians, the event pro-vided a platform for informative andbalanced discussion.

Special thanks to the chapter’s new Di-rector of Programs, Kelly Frazer, AccountExecutive, Adair-Greene HealthcareCommunications. �

have faced in trying to build effective teams. These included less face-to-face interac-tion with team members, over-reliance on electronic media to communicate, andthe difficulty of motivating peers who are not direct reports.

Here is a checklist of some simple things team members and leaders can do tofacilitate greater team effectiveness:● Ask questions. Be sure to clarify any items you

personally or other members of the team maynot fully understand. Don’t be afraid to invitenew thinking into the group process.

● Help your team leader. If you feel the leadermay not be communicating clearly or effectively,help facilitate discussion so other teams mem-bers become clear on the group’s goals, as well asindividual roles and responsibilities.

● Help each other. If someone on the team can’t meet a deadline, and you canpitch in to help make sure that deadline is met, offer to do so. That will notonly keep the team on track, it will also foster a culture or environment thatpromotes teamwork and sharing of responsibility to achieve a common goal.

● Establish and utilize explicit group processes, not implicit ones. For ex-ample, what process should the group use to resolve conflict? Or make deci-sions? If the team must review a document prior to a meeting, should theteam be given that document at least 48 hours in advance (rather than onehour before)? Establish these criteria upfront and adhere to them.Many thanks to Program Directors Eve Dryer, President, Vox Medica

Healthcare Public Relations, and Julie B. Kampf, President, JBK AssociatesInc., and to Program Organizer Laurie Casady, Account Supervisor, Vox MedicaHealthcare Public Relations. �

MORE PROGRAM NEWSFROM ATLANTA

On February 28th, the chapter held aprogram on Career Management Strategies,presented over breakfast by ChapterPresident, Deborah Coogan Seltzer.Topics of discussion included: looking fordevelopmental opportunities (both internallyand externally), how to evaluate variouscareer options (and pushing passedhackneyed “conventional wisdom”), thepotential benefit of the less-traveled path,and tips for compensation negotiation. Shealso offered some helpful hints for jobsearching, including the differences amongemployment agencies, and contingency andretained recruiters. “It is so important forwomen to take a more proactive approach todeveloping their careers, thinking ofthemselves almost as portfolio managers oftheir skills and qualifications.”

On March 23rd the chapter hosted anEtiquette/Dress for Success program thatalso served as a clothing drive for disadvan-taged women in need of business clothes. Thiswas an evening seminar that was bothenlightening and spirit-boosting.

Watch for more detailed coverage ofboth events in the next issue of the HBABulletin or visit www.hbanet.org.....

SUPER-CHARGED TEAMS from page 1

Having clear, specific goalsthat are communicated in

a fashion that everyone on theteam can understand

is one area where teamsoften fall down.


evaluate novel approaches to diabetes treatment.” It alsohooked her on this way of communicating. “I saw that afew smart people can make a difference by engaging thoughtleaders in the process of improving thelives of their patients through educa-tion and research.”

Vos’s next job was with Pfizer dur-ing the exciting 80’s, where she had anopportunity to work creatively withmajor brands affecting millions ofpeople.

Marketing VisionaryImagine a time when cholesterol was an obscure word in

a medical dictionary. That was the world Vos entered whenshe met Alan Gross in 1986, who invited her to join GTFH(GrossTownsendFrankHoffman), an agency legendary forits energy and creativity. It was an invitation Lynn was happyto accept.

This move put Vos on the ground floor of a revolutionin cardiovascular care. “Our goal was to develop an innova-tive approach to market conditioning,” she recalled. To pre-pare for the introduction of Mevacor, the first “statin,” phy-sicians and patients needed to understand cholesterol andits role in heart disease. Vos led the team that identifiedthought leaders, developed the “Cholesterol Connection”to educate physicians, created the “Know Your Number”campaign for consumers and helped spark thecreation of the National Cholesterol EducationProgram (NCEP) of the National Institutes ofHealth (NIH). Portable screenings began, andwith them a new approach to patient educationand the treatment of heart disease.

Always the visionary, Vos seized the initiativeand founded Phase Five Communications, a pio-neering medical education group, in 1987. Thismove “took guts,” according to Ilyssa Levins, Ex-ecutive VP, GCI Group, and Managing Partnerfor BrandEdge. “Lynn left a comfortable positionwith the base advertising agency, catapulting her-self into an entirely new and groundbreaking ven-ture. Few ad agencies had in-house medical edu-cation companies, so it was her personal visionthat sparked and skyrocketed the company’sgrowth.”

Steven Felsher, Vice Chairman, CFO, GreyGlobal Group, called Lynn “one of the first to understandthe leading role medical education was to play in the pro-motional marketing mix.” Lynn’s leadership at Phase FiveCommunications “led to a fundamental industry-widechange in the way healthcare agencies serve their clients,”he said.

GTFH was acquired by Grey Advertising in 1986,opening a new chapter for Vos, but one that was not with-out challenges. Founders Alan and Jane Gross retired,

and her beloved mentor, Ronnie Hoffman, died in 1991.With the strong support of Grey’s management team, Vosbecame CEO of Grey Healthcare Group (GHG). In hercurrent position, she places a priority on mentoring, car-

rying on that early legacy that was so meaning-ful to her.

Another ingredient in Vos’s success is her abil-ity to see challenges as opportunities and busi-ness as a competitive sport. As the industry be-gan to look at global branding as more than“US+,” for example, Vos saw yet another groundfloor opportunity. She created a unique P&Lstructure linking the entire worldwide GreyHealthcare network. “That seamlessness con-

vinced clients that the agency’s incentive structure trulyplaced all the energies of a far-flung enterprise behind theneeds of each brand, a model now copied by many,” notedDonna S. Wolff, PhD, Executive VP, The Summit GreyDivision.

Vos and GHG have been widely recognized, winningnominations in 2005 as Agency of the Year, Most AdmiredAgency, and Best Global Network by Med Ad News.

Mission for the HBAA longtime HBA member and activist, Vos is currently

on the Board of Directors and a past member of the Advi-sory Board. “Over the last few years, the HBA has reallystepped out and become a major force in pharma. More

women are engaging in the HBA be-cause they feel the power of the net-work and a comfort in sharing war sto-ries, best practices and trials and tribu-lations,” she noted, adding that she seesa special role for the HBA in the cur-rent negative climate for pharma.“Who better than women to tell ourstory, regain the public’s trust and turnthis industry around?” she said.“Women have a special understandingof the importance of communications,philanthropy, teamwork and leadershipin running a business.” Vos looks for-ward to the next HBA Leadership Con-ference as an opportunity to mobilizethe organization in this effort.

Vos and GHG have also been instru-mental in branding the HBA as “re-

quired experience for healthy careers.” The mission of theHBA, said Vos, is to “tell women worldwide that they needto be part of this exciting organization and this fantasticindustry.”

HBA President Barbara Pritchard, President, ThePritchard Group and Intermedica, Inc., lauded Vos forher entrepreneurial success. “Lynn represents one of thestrongest role models for our industry. She demonstratesthe ideal of advancing women in their careers by appoint-

LYNN VOS: HBA 2005 WOMAN OF THE YEAR from page 1

“The world is aninteresting place—

be engaged!”—Lynn O’Connor Vos

“What truly separatesLynn from othernominees is her

incredible generosityand selflessness,devoting hours ofher own time toworthy causes.”—Kathy Giusti


ing them to key leadership positions in her organizationand mentoring women at various levels throughout theindustry.”

Giving BackVos’s energy and creativity extend well beyond GHG to

her many pro bono achieve-ments. She holds board po-sitions with several charitableorganizations, including theMultiple Myeloma ResearchFoundation (MMRF), whereshe works closely with HBA1998 WOTY winner andMMRF Founder and Presi-dent, Kathy Giusti; The JedFoundation, devoted to theprevention of suicide among

college students; and the YWCA of the City of New York.As Giusti noted, “What truly separates Lynn from othernominees is her incredible generosity and selflessness, de-voting hours of her own time to worthy causes.”

“I love pro bono work,” Vos said. “It opens my eyes tonew ideas, new people and what they can accomplish.” Giv-ing back is also an important aspect of GHG. “Lynn is thefirst CEO I have worked with who makes pro bono work afundamental part of her business,” said Phil Satow, Presi-dent, The Jed Foundation.

Think Three-DimensionallyVos also values work/life balance. “There are three parts

of life,” she said. “Work is one aspect, family is the secondand the third part is ‘You.’And you can’t be good at thefirst two unless the third partis enriched—by pro bonowork, sports, hobbies,friendships…. The world isvery interesting, and we oweit to ourselves to be three-di-mensional.”

Vos considers herselfvery fortunate in all threedimensions. She credits hermother, whom she lost toovarian cancer, with herpositive attitude. “She wasa high-energy woman who

never saw barriers—everything was possible.” Vos is alsoblessed with three children: Kate, 16; 12-year-old twinsConnor and Julia; and a supportive husband, George. Asa working mom, Vos makes it a point to be at herchildren’s special events. She also wants to convey an im-portant message: “Work isn’t drudgery. It’s exciting!”

What better role model could they have than this lively,engaging Woman of the Year? �

Joe SotoEVP, Dorland Healthcare; Chapter Director of Communications

SAN FRANCISCO, CA—The HBA’s San Francisco Chapterhad its first event of 2005 on March 2nd. The event, “PersonalAlliance Building—the DNA of a Great Career,” was hostedby Genentech and attended by over 60 members and guests.Featured speaker Jean Fuller is an executive search firm vicepresident who currently runs Fuller Coaching, an executivecoaching firm.

PersonalAlliances: Keyto CareerAdvancement

Fuller under-scored the impor-tance of buildingpersonal alliances,noting that theycan be the keys toexcelling in yourcurrent job andopening doors to new opportunities within your company and/orwithin the industry as a whole. Surveys consistently show that adifferentiator in executive women’s success is the ability to networkand build personal alliances. When you consider how job invita-tions come to you, trusted personal alliances are often the source.Fuller also discussed how to set objectives, how to start and ex-pand your personal alliance building, what works for your style,and how to measure your progress and manage your focus.

There are many more events planned for 2005, includ-ing executive breakfasts, networking events and a chapterdinner to recognize 2005 “Rising Stars.” Dates will be an-nounced soon, and the details will be posted to the chapterwebsite, which can be accessed at: www.hbanet.org. �

HBA’s San FranciscoChapter Shares Skills forPersonal Alliance Building

Event Guest Speaker, Jean Fuller andHBA San Francisco Chapter President,

Pam Yanchik build alliances at theMarch 2nd event.

THE HBA BULLETIN NEEDSPHOTOGRAPHERS

Are you attending an upcoming HBA event?Do you have a digital camera?

Please consider volunteering your time and talent totake photos of the event for the HBA Bulletin. A credit

line will be featured for all photos we run.Contact: Britta Herlitz, Editor, HBA Bulletin at

203-341-9245 for specifications and deadlines.

“Lynn represents one ofthe strongest role

models for ourindustry.”

—Barbara Pritchard

“Lynn was one of thefirst to understand

the leading rolemedical education

was to play inthe promotionalmarketing mix.”—————Steven Felsher


PRESIDENT’S FORUM

Rebuilding Confidence inOur IndustryBarbara PritchardHBA President


HBA CORPORATE MEMBERSHIPAbbott Laboratories

Accelera CorporationAdvanstar Medical Economics Healthcare

CommunicationsAmerican Medical Association

AstraZeneca Pharmaceuticals LPBiovail Pharmaceuticals, Inc.

The Boston Consulting Group,IncBench International

Boston Scientific CorporationBristol-Myers Squibb Company

BusinessEdge Solutions, Inc. Life SciencesChandler Chicco AgencyCline Davis & Mann, Inc.

Clinical CONNEXION, L.L.C.Columbia MedCom Group

CommonHealthCompas, Inc.

Communications Media, Inc.(CMI)Dimensional HealthCare

Dorland Global Health CommunicationsDowden Health Media

Endo Pharmaceuticals Inc.Eisai Inc.

Elsevier Inc.Ernst & Young

Faith Popcorn’s BrainReserveFCB HealthCareGenentech, Inc.

GlaxoSmithKlineGrey Healthcare Group

Guidant CorporationImpactRx Inc.

IMS HealthInnovative Medical Education

InnovexInternational Medical News Group, an Elsevier

CompanyInternational Meetings & Science, Inc.

Johnson & JohnsonKPR

Lyons Lavey Nickel Swift,Inc.The Mattson Jack Group

M/C CommunicationsMedLearning Inc.

MedPanel,IncMedsite, Inc.

Meniscus LimitedMerck & Co., Inc.

Merrill LynchMillennium Pharmaceuticals,Inc.

NewtonEdge, Inc.Novartis Pharmaceuticals Corporation

Organon Pharmaceuticals USA Inc.Ortho Biotech Products, LP

PACE, Inc., a Lowe Healthcare CompanyPalio Communications

PDI, Inc.Pfizer Inc

PROmedica Communications, Inc.Quality Data Services, Inc.

Quintiles Medical CommunicationsRegan Campbell Ward

Roche PharmaceuticalsSaatchi & Saatchi Healthcare Group

Sankyo Pharmasanofi aventis

Schering-Plough CorporationScientific Frontiers Inc.

Solvay Pharmaceuticals Inc.Sudler & Hennessey, a Y&R Company

TAP Pharmaceutical Products Inc.Tibotec Therapeutics

Unlimited Performance Training, Inc.Ventiv Health

Vox Medica, Inc.Wishbone-ITP, Inc.

Wyeth

HBA ADVISORY BOARDJulia Amadio, Daiichi Pharmaceutical Corporation

Carol Ammon, Endo PharmaceuticalsJudith A. Britz, PhD, Cylex Inc.

Annie Callanan, Advanstar Medical EconomicsHealthcare Publishing Group

Lonnel Coats, Eisai Inc.Teri Cox, Cox Communications Partners

Carrie S. Cox, Schering-PloughNadine Craig, UCB Pharma Inc.

Maria Degois-Sainz, Guidant CorporationLisa Egbuonu-Davis, MD, US Medical, Pfizer Inc

David Epstein, Novartis OncologyMarsha Fanucci, Millennium Pharmaceuticals, Inc.

Debra Freire, Novartis Pharmaceuticals CorporationMatthew Giegerich, CommonHealth LP

Ginger Graham, Amylin Pharmaceuticals, Inc.Sarah Harrison, AstraZeneca Pharmaceuticals LP

Tom Harrison, Diversified Agency ServicesMichael Hickey, AstraZeneca Pharmaceuticals LP

Heidi Hunter, WyethJames Hynd, Solvay Pharmaceuticals, Inc.

Karen Katen, Pfizer IncCandice Lange, Eli Lilly and Company

Louis J. Manzi, GlaxoSmithKlineCharlotte McKines, Merck & Company, Inc.

Louise Mehrotra, Janssen Pharmaceutica Products, LPJill Mueller, Abbott LaboratoriesJoe Pieroni, Sankyo Pharma Inc.

Christine Poon, Johnson & JohnsonMyrtle Potter, Genentech, Inc.

Timothy Rothwell, Sanofi-Synthelabo Inc.Charlotte E. Sibley, Shire Pharmaceuticals, Inc.Catherine A. Sohn, PharmD, GlaxoSmithKline

Rita Sweeney, Dorland Global Health Communications

Leadership. There aremany ways to define itand there are many waysit is manifested in ourprofessional and per-sonal lives. Over theyears, the HBA has de-fined its own leadershipmission in many ways.But there has been oneconstant: The associa-

tion always has stood for skill building andpersonal growth. We foster mentoring atevery level and we frequently present pro-grams about ethical leadership that impactmembers across their professional lifecycles.

Unfortunately, our industry has becomean easy target and many aspects are beingcriticized. While some of the criticism maybe deserved, too much of it is based on mis-information and bias.

So there is another type of leadership thatis equally important as those cited in the firstparagraph: As the industry’s largest organi-zation dedicated to advancing the careers ofwomen in the industry, I strongly believe theHBA has a responsibility to be standard bear-ers for what is good about our industry. Asindividuals and as an organization, what isthe HBA’s role in attracting people to theindustry and to providing them with thetools to articulate the value of each segment?

Because it is not uncommon for mem-bers to look to the HBA for help answeringsome of the charges directed at healthcare,your National Board is studying some pos-sible actions. We will not deviate from ourclear mission “to further the advancementof women in the healthcare industry,” but itis important for us to examine our role withour Advisory Board when we meet in Juneand we want feedback from you as individualmembers.

Dick Meyer, Editorial Director,CBSNews.com, summed up the issues verywell (“Don’t Vilify Drug Companies”;www.cbsnews.com): “It’s a spectacular featof ingratitude to not appreciate the livessaved and bettered by new medicines in the

past few decades. Drug companies aren’tsaints, but they aren’t sinners either. And theysurely shouldn’t be our scapegoats.”

Meyer went on to make two points thatare important for all of us, whether we workin healthcare or are consumers of theindustry’s services and/or products:

1. People in the Western nations take forgranted and continue to expect cost-freeand risk-free “medical miracles” that willkeep us the healthiest humans in his-tory. But, he says that: “Reality, ofcourse, doesn’t work that way. And sowe affix blame on insurance companies,on HMOs, on doctors, but mostly, thesedays, on drug companies.”

2. The pharmaceutical industry is being“unfairly blamed for… being theprime cause of health care inflation.”Science and business writer MalcolmGladwell eviscerated this myth in aneasy-to-read article in The New Yorker(www.newyorker. com/cr i t i c s /atlarge/?041025crat_atlarge).

Meyer supports his point using an ex-ample that Gladwell and others have used,i.e., the treatment of asthma. Over a three-year period in the ‘90s, spending on asthmamedications doubled because more peoplewere properly diagnosed and treated, notbecause the price of the drugs increased.

The HBA also has established a task forceto explore our role in re-building confidencein our industry. One concept under consid-eration is a resource section on the HBAwebsite devoted to articles we believe are fairin their coverage of our industry. We alsoare looking into creating discussion pointsto help you—the HBA membership—inyour interactions with staff, conversationswith customers or your discussions withanyone else who may be misinformed aboutour industry.

What else should we be doing? Whatmore could we be doing? We want to knowwhat you think. You can reach me [email protected]. �

Required Experience for Healthy Careers Lynn Vos: … Director, Communications Andrea Youngstrom...

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Transcript of Required Experience for Healthy Careers Lynn Vos: … Director, Communications Andrea Youngstrom...