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To:From:Submitted by:Subject:

CITY OF CARMEL-BY-THE-SEACouncil ReportJune 3 2014

Honorable Mayor and Members of the City CouncilJason Stilwell, City AdministratorJanet Bombard, Library and Community Activities DirectorConsideration of a request from th Carmel Chamber of Commerce toclose San Carlos between Ocean and Sixth Avenues and operate aChamber s Concours Community Event and Refreshment Lounge, atwhich alcohol will be served, on Thursday, August 14, 2014 during thConcours D Eiegance

Recommendation s): Approve th request from the Carmel Chamber of Commerce to closeSan Carlos between Ocean and Sixth Avenues and operate a Chamber sConcours Community Event and Refreshment Lounge, at which alcoholwill be served, on Thursday, August 14, 2014 during the ConcoursD Eiegance.

Executive Summary: The Carmel Chamber of Commerce is requesting Council authorization tooperate a Concours Refreshment Lounge on the east side of San Carlosbetween Ocean and Sixth Avenues, from the hours of 11:30 a.m. to 3:30p.m., during the Concours D Eiegance on Thursday, August 14, 2014.The Refreshment Lounge will be a place to get a quick drink or bite to eat,as well as an alternative to sit-down restaurants. Visitor information willalso be provided.The lounge will off r coffee, water, soft drinks, juice, pastries, snacks, and

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Setup will begin at 7:30a.m ; tear-down will take place from 3:30 to 4:00p.m.The entire site will be contained by fencing around the perimeter. Beerwill be served in an enclosed area with taller fencing, and access to thebeer garden will be controlled by staff stationed at the entrance to theenclosed area (see Attachment A - Detail Map). The Chamber ofCommerce will secure an ABC license for the event.Sidewalks and a 12 foot wide emergency vehicle lane will be left open.Protective water barricades will be set up across San Carlos and 6 thAvenues (see Attachment Site Map).The Chamber will work with Waste Management, Inc. to provide trashcontainers inside the lounge areas and will be responsible for cleaning upthe site.The Chamber has spoken with Concours D Elegance Tour Director SeanJacobs, who is supportive of the Refreshment Lounge. The Chamber alsoconducted an online survey of local bu sinesses to ascertain whetherthere would be support for the idea. Of the 151 responses, 122responders were in favor of the Refreshment Lounge (see Attachment C .Chamber of Commerce Executive Director Manta Potter emailed localrestaurateurs about the idea. Eight restaurateurs who representfourteen local restaurants responded: all were in favor of the idea. Sheis also currently speaking with all the businesses in the proposedRefreshment Lounge area; as yet there have not been any negativeresponses.Additional Attachment {D): Proposal and Plan for a Special CommunityEvent

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Previous Council Action NoneDecision History None

Reviewed byCity dministrator City ttorney i Administrative ServicesAsst City Admin D Dir of CP D Dir of Public Svcs DPublic Safety Dir D Library Dir Other DCity Engineer D

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CITY O CARMEL-BY-THE-SEACITY COUNCIL

RESOLUTION NO . 2014-A RESOLUTION O THE CITY COUNCIL O THE CITY O CARMEL-BTHE-SEA AUTHORIZING THE CLOSURE O SAN CARLOS BETWEENOCEAN AND SIXTH A VENUES AND GRANTING PERMISSION TO THECARMEL CHAMBER OF COMMERCE TO OPERATE A CHAMBER SCONCOURS COMMUNITY EVENT AND REFRESHMENT LOUNGE, ATWHICH ALCOHOL WILL BE SERVED, ON THURSDAY, AUGUST 14, 2014

DURING THE CONCOURS D ELEGANCE

WHEREAS, the Cam1el Chamber ofCommerce is requesting Council authorization tooperate a Concours Refreshment Lounge on the east side of San Carlos between Ocean and SixthAvenues, from the hours of 11:30 a.m. to 3:30p.m., during the Concours D Elegance onThursday, August 14, 2014 at which alcohol will be served; and

WHEREAS, the closure of San Carlos between Ocean and Sixth A venues will berequired; and

WHEREAS, the event is intended to enhance the Concours D Elegance experience forthe 8,000 to 10,000 residents and visitors who attend the event annually; and

WHEREAS, there is community and business support for the eventNOW, THEREFORE, BE IT RESOLVED THAT THE CITY COUNCIL OF THECITY OF CARMEL-BY-THE-SEA DOES:1 Authorize the closure of San Carlos between Ocean and Sixth A venues2 Authorize a Chamber s Concours Community Event and Refreshment Lounge, atwhich alcohol will be served, on Thursday, August 14, 2014 during the ConcoursD ElegancePASSED AND ADOPTED BY THE CITY COUNCIL OF THE CITY OFCARMEL-BY-THE-SEA this rd day of June, 2014, by the following roll call vote:

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ATTEST:

Deanna AllenDeputy City Clerk

SIGNED:

JASON BURNETT MAYORCity o Carmel-by-the-Sea

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ATTACf+ME:UT A DE:TA lCH MBER REFRESHMENT LOUNGE p p

San CariOSEast Side of Street between Ocean and 6thOCEAN AVENUE BOTH SIDEWALKS AND 12 EMERGENCY VEHICLE LANE LEFT OPEN

Entrance and control check point- ticket purchaseADA ACCESS COMPLIANT ---Fencing and water barrier perimeter\ \

Tables & Chairs36 rounds -8 chairs per table

3 between tablesADA

21 and over Lounge - Entranceand ID control check point ENCLOSED AREA

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5/20/2014 Tell Us What You Think - Responses I u r \ y M o n ~ y

Tell Us What You Think: 1

The Carmel Chamber of Commerce hasasked the city for permission to hold anevent on the Thursday o Car Week, August14, 2014. Here's the plan: There would bewhat we are calling a Refreshment Lounge

from 11:303:30 on San Carlos betweenOcean and 6th . It is already blocked o forthe car event but we would add fencing sothat we can serve beer and also coffee andwater. We will also have some food availablebut it is primarily refreshments to enhancethe event on that day. Tell us what youthink.

I like theIdea, I thin ..

I haveconcern , co ..

Don t know

Answered : 146 Skipped: 5

0% 10 20 30 40 5 60% 70 80 90 100"/o

nswer Choices ResponseslUk e the Idea, I th ink it will help keepmore vlitors In tow n 83.56 122I have concerns , cou ld you eome by and t alk with me about this? 2.05 3Don t know 4.38 21Total 146Comments (24)

15 responses8 days (May 13, 2014 - now)

views

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T H E C R M E L C H M B E R O F C O M M E R C EON OURSREFRESHMENTLOUNG

A P ROP OS A L A N D P LA NIn Conjunction With

THE CONCOURS D'ELEGANCEAUGUST 14, 2014Submitted To

C I T Y O F C A R M E L B Y T H E S E A

yM GGIE H RD YMay 6, 2014

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T H E C R M E L C H M B E R O F C O M M E R C EON OURSREFRESHMENTLOUNGE

The Camel Chamber of Commerce holds a unique leadership position within the City o Carmel-by-the-Sea. As such, its leaderslook for appropriate new opportunities to showcase the town and its businesses. One such opportunity is a tie-in with the popularConcours Tour DEiegance, which is held annually.VISIONTo fulfill the Carmel Chamber o Commerce s mission to promote the community and build a strong local economy.CONCEPTTo provide residents and visitors with an expanded and enhanced community experience in conjunction with the Concours TourD Eiegance.PLANUnder the auspices of the Carmel Chamber o Commerce, the consultant, Maggie Hardy would design, create and implement aone-day event which:

Piggybacks on and ties into the existing Concours Carmel Tour DEiegance on Thursday, August 14, 2014. Increases the opportunity for visitors and residents to enjoy Carmel, before during and after the Tour. Encourages people to remain in downtown Carmel. Showcases Carmel s unique lifestyle, charm, restaurants, hotels and businesses. Creates a memorable experience. Provides food and beverage at a reasonable price and in an area adjacent to the existing Tour on Ocean Avenue. s compatible with the Concours Tour.

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T H E C R M E L C H M B E R O F C O M M R C EON OURSREFRESHMENTLOUNGE

DETAILS OF PROPOSED EVENT

The Event:Sponsor:Day:Hours of Operations:Location:Staff:Food:Beverage:Admission:Tickets:Guests:Business LicenseABC LicenseInsurance/Liability:Special Event Permit:FeesSecurity:Equipment:Potential Tie-ins:Promotional Opportunity:Approvals :

oncoursRerreshmentLoungeCarmel Chamber of CommerceThursday, August 14, 2014:30 PM-3:30PMSan Carlos between Ocean and 6th_ East Side - Adjacent to Tour AreaVolunteers, secured and managed by the ChamberSnacks & BBQCoffee, Juices, Water and BeerFree to enter; purchase tickets for food and beverageSuggested: $7; 3 for 20- cash only200-300 during operation hours; not 300 at one timeIf requiredYesAs required by CityAs required by CityAs required by City- VariousAs required by CityFencing; Security ID/check-in table; tables; chairs; sound systemCarmel Farmers' MarketTour Information Tables -Carmel & Chamber info; Concours shuttle bus info

The Community Activities and Cultural Commission The City Council Police Public Works

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FOOD AND BEVERAGE

T H E C R M E L C H M B E R O F C O M M E R C EO N O U RSREFRESHM EN TLO U N G E

In order to appeal to diverse tastes and age groups, a variety of simple foods items would be available for purchase. Water, juice, coffee and beer (in a separate enclosed area) would be made available for purchase. A common price would be applied to food and beverage and tickets would be purchased at the entrance. Suggested prices: Food and Beer 7 per ticket; 3 for 20 . Cash only. Water, juice and coffee: 2- separate ticket.

FoodFood would be contracted to single vendor or multiple vendors, who would provide not only the product, but also any necessarycondiments, food supplies such as plates , cups, napkins, garbage bins and waste removal. They would also provide at least onededicated on-site staff person.

Pricing for all items would be the same. For instance, 7 for: Coffee pastry; BBQ; etc. Snacks would be served from :30-3 :30. BBQ service from :30-3:30.

Beverages Beer service from 11:30-3:30 . Water, juices and coffee available :30-3:30. A single vendor with on-site staffing would supply beer. A separate vendor would supply water, juices and coffee.

Chamber Liaison- Maggie Hardy- 831.224.3134, aquaterra.strategies@gmail.com.

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T H E C R M E L C H M B E R O F C O M M E R C EO N O U RSREFRESHM EN TLO U N G

Maggie Hardy is an experienced event planner community leader past member of the Chamber and past chair of theCarmel Planning Commission. She has had broad experience in the public and non-profit sectors creating events and implementing communityprograms. She has worked with White House The Los Angeles Olympics The Statue of Liberty-Ellis Island Foundation and TheAcademy Awards creating and implementing special events . As the Chamber Liaison she would create plan implement the event and provide a post-event assessment. She will work with the City its staff Community Activities and Cultural Commission and Council as well as the hamberleadership and volunteers to seek approval of and implementation of the special event. Contact Information: 83 .224.3134 or aquaterra.strategies@gmail.com.