UPDATER E P U TAT I O N

www.reputationcph.com

It’s no exaggeration to say that FBI (Funny Business Incorporated) are the cream of Danish stand-up comedy. Which is why when asked to assist FBI and their agents on various missions, we really couldn’t say no. Our first assignment is the promotion of FBI’s traditional Christmas Show, where all profits go to support children with cancer. Other pipeline missions remain top-secret. We could tell you but then we would have to kill you. The choice is yours.

Comedians Christian Fuhlendorff and Thomas Hartmann will host this year’s COMEDY AID show. For more info about the show, see www.fbi.dk. Tickets available at Billetnet.

REPUTATION are now associates of the FBI

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Boliglån i banken…? Så tror jeg efterhånden mere på julemanden

Har du også fået nok? Se om det kan blive bare en anelse bedre.

- frem for alt fair

money’s worth – Online campaign from Eik Bank

Our recent Eik Bank campaign aimed to voice the dissatisfaction with banking institutions shared by many people these days. No more golden promises and impersonal corporate talk. A bank like Eik Bank with its pay-off ”First and foremost fair” needs to be frank. And the campaign seemed to hit a nerve. The results are – with all due modesty – simply great:

This particular banner actually exceeded the average click rate by 475%. It reads: “Mortgage from the bank? I’m more likely to believe in Santa Claus.”

The call-to-action statement reads:“Had enough? See here if it can get just a little bit better.”

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Average banner click rate dramatically exceeded average click rate for financial products by more than 400%. Significant increase in mortgage applications during campaign period and a noticeable increase in general new customer leads.

Impressive cost per click rate (cPc) - 20% lower than average cPc for financial products.

!

!

!

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Is Fashion really for Idiots?

. . . or just witty, self-deprecating supporters of style? We like to think it’s the latter, which is why we decided to take our message of individuality and differentiation straight to the fashpack at the recent Copenhagen Fashion Week, via our cargo-bike driven t-shirt, poster and sticker campaign.

“We’re all slaves to fashion. We’re all fucking idiots. Sometimes. Mary had a little lamb but like the rest of the flock it ended up at the slaughter house...only dead fish follow the stream...blah, blah, blah. But true. Mass uniformity will never get us noticed, admired or desired. Individuality is what turns heads... gets us laid... brings home the bacon. blah, blah, blah. But true. Let’s dare to go green when the rest go red. Let’s dare to use a different compass to navigate us to a different conclusion. Let’s dare to stand out. Let’s do it now!”

We slapped on stickers and tickled the curiosity of fashionistas and civilians at parties and shows all over Copenhagen, with all proceeds from the campaign go to to La Fundación Cran. This Colombian non-profit institution seeks to care for children up to seven years of age whose rights have been infringed due to problems related to maltreatment, abandonment or situations of risk. www.cran.org.co.

So far, support for the campaign has been tremendous; t-shirt stocks sold out, the “Fashion is for Idiots” Facebook group is growing exponentially and we have had a number of local and international celebrities interested in the campaign including native Dane, Helena Christensen. Expect bigger and bolder activities at the next Copenhagen Fashion Week.

T-shirts are available

from our offices at

Bredgade 15, or by

contacting

tf@reputationcph.com.

Join our group on

Facebook

“Fashion Is For Idiots”

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Origio - Life begins anew

Step 1

Creating a distinctive name that embodies the company

Exploring different directions Choosing and optimising the logo Final logo

Developing the Origio logo

Using moodboards to decide a visual approach that

reflects the values and ethos of the company.

Step 3

Step 2

What happens when three very different fertility companies merge together? New beginnings all round, for one thing and the creation of a joint strategy, identity and name for another. Building on our relationship with MediCult, leading creator of culture media for the Assisted Reproductive Technology (ART) market, we were happy to help when they united with Humagen Micropipets and MidAtlantic Diagnostics to form a veritable ART superpower – Origio.

Assisting with the naming process, developing a fresh identity and facilitating the creation of new corporate values, strategy and materials were all part of the unique birthing process of Origio. Although Origio is not marketed directly to patients undergoing fertility treatment, we took a “professional-emotional” approach, to bring a human touch to this traditionally very scientific field. With all that in place, we see bright futures with Origio.

o-ri-gi-o pronounced [awr-i-ji-o]

something from which anything arises or is derived, source, the first stage of existence; beginning and original. From origin.

Latin. origo, -iginis, fr. oriri to rise, become visible

1 2 3 4

MIDATL ANTICDE VICES

MEDICULTMEDIA

HUMAGENPIPETS

9

1,800 the approximate number of

ORIGIO quality control tests performed each

week. That’s quality you can depend on.

Quality, the story of our lifeCertainty…in an uncertain world.

In a world with infinite variables, simplicity and reliability are keys.

That’s why ORIGIO has a no-compromise approach to quality for

every product. For you, this means products you can simply rely on

for better success rates. ORIGIO quality makes life easier, its the

cornerstone of our success.

A journey of integrityFrom design to production, MidAtlantic, MediCult and Humagen products have

a long standing reputation for quality. ORIGIO brings only reputable products to

market and does not stop there. We continuously explore methods to improve

consistency and quality. Our goal is nothing short of perfection.

Step 1Raw materials – we begin

with only the best materials,

bioburden, MEA and

endotoxin tested.

Step 3Stripper tips and Humagen

microtools are gamma radiated

to assure a sterility level of

10-6. That means only a one in

a million chance that product is

not completely sterile.

Step 2Filters are tested to

ensure sterile filtration of

culture media. Following

filter sterilization, all

batches are tested for

viscosity, osmolality, pH,

MEA, sperm survival test,

endotoxin.

Step 4Finished products – begin

with the best materials, highly

regulated during production

and tested in the end to bring

you our best.

0543

CertificationsEN ISO 9001 / EN ISO 13485

MDD 93/42/EEC Annex II

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Implementing the new visual universe in a range of materials.

Corporate brochure

Corporate stationery

Step 4

You haven’t met me, yet. But I’m

always on your mind. When I turn

up, I’ll turn your life upside down.

Stealing your time, your attention,

your sleep... and your heart.

““7

MIDATL ANTICDE VICES

HUMAGENPIPETS

MEDICULTMEDIA

New beginnings...

MIDATL ANTICDEVICES

MEDICULTMEDIA

HUMAGENPIPETS

for lifeORIGIO HUMAGEN PIPETS

• 2400 Hunter’s Way• Charlottesville, VA 22911• USA

for lifeORIGIO HUMAGEN PIPETS

• 2400 Hunter’s Way• Charlottesville, VA 22911• USA

Jens Hansen

Charlotte Anna Mikkelsen

Excecutive Vice President Sales and MarketingDocter Med

Sales and MarketingDocter Med

for life

for life

• ORIGIO MEDICULT MEDIA• Møllehaven 12• DK-4040 Jyllinge• Phone +45 46 79 02 00• Fax +45 46 79 03 00• Direct phone +45 46 79 02 36• Cell phone +45 27 80 02 99• E-mail jh@origio.com• www.origio.com

• ORIGIO MEDICULT MEDIA• Møllehaven 12• DK-4040 Jyllinge• Phone +45 46 79 02 00• Fax +45 46 79 03 00• Direct phone +45 46 79 02 36• Cell phone +45 27 80 02 99• E-mail jh@origio.com• www.origio.com

MEDICULT MEDIA

HUMAGEN PIPETS

MIDATLANTIC DEVICES

MEDICULT MEDIA

HUMAGEN PIPETS

MIDATLANTIC DEVICES

Jens Hansen

Charlotte Anna Mikkelsen

Excecutive Vice President Sales and MarketingDocter Med

Sales and MarketingDocter Med

for life

for life

• ORIGIO MEDICULT MEDIA• Møllehaven 12• DK-4040 Jyllinge• Phone +45 46 79 02 00• Fax +45 46 79 03 00• Direct phone +45 46 79 02 36• Cell phone +45 27 80 02 99• E-mail jh@origio.com• www.origio.com

• ORIGIO MEDICULT MEDIA• Møllehaven 12• DK-4040 Jyllinge• Phone +45 46 79 02 00• Fax +45 46 79 03 00• Direct phone +45 46 79 02 36• Cell phone +45 27 80 02 99• E-mail jh@origio.com• www.origio.com

MEDICULT MEDIA

HUMAGEN PIPETS

MIDATLANTIC DEVICES

MEDICULT MEDIA

HUMAGEN PIPETS

MIDATLANTIC DEVICES

Web entry and PowerPoint templates

REPUTATION REPUTATION is a eight-year-young advertising agency on the roll, and the creative comet in Denmark for Publicis and Leo Burnett. It is part of Publicis Groupe, Europe’s largest advertising corporation and a stable that includes Saatchi & Saatchi, Fallon etc. Specialising in reputation management and corporate branding, the agency currently has a 37-strong team, including experts in PR, HR, web and film production. The REPUTATION portfolio spans a broad spectrum of sectors, including culture, health, education, IT, consultancy and fashion around the globe. Our international experience extends to being the global lead agency for four companies, and the Nordic agency for three others.

REPUTATION · Bredgade 15 · DK-1260 København K · Tlf. 33 38 50 00

New arrivalsAnja Kastrup - Intern Anja joins us from the University of Southern Denmark. As a part of her studies in English & IT-based Communication, she will assist us at REPUTATION with market analysis and other bits and pieces until the end of the year. She is especially looking

forward to the insight in creative communication along with the opportunity to gain experience in coordination of campaigns.

Lea C. Hellmann – ReceptionistSince August, a new smile has been greeting clients and visitors at REPUTATION. Lea is our new ”receptionista”. She has just graduated from Virum Gymnasium and wants to gain insight into the advertising industry before she continues her

on her educational path. Lea is with us until April when she is off to Africa to volunteer as a teacher of English and Mathematics.

Question: What has the REP-crew been listening to this summer?

Answer:

REPUTATION Digital-AD Jakob Steen is also

a music composer and part of the DJ-collec-tive, Nobody Beats the Beat.

From his übercool collection of vinyl, he mixes up new exciting soundscapes. He teamed up with Swedish rappers Timbuktu and Promo to create ”City Lights”; a track that has been given daily airplay on major Danish radio stations this summer. Treat your ears at www.myspace.com/nbtb