Reputation Preservation and Crisis Communication summit NYC 2012

Get the global outlook on how your business can preserve reputation and lead crisis response p

Expert speakers, delivering best practice on an exclusively corporate focused agenda p

www.ethicalcorp.com/reputation

✔ Benchmark against leading American and European companies: Compare effective crisis response strategies andembed common traits into your organisation’s practices.

✔ Build corporate reputation: How to enhance your company’s perceived reputational value at local and global levels.

✔ Ensure long term relationships: Strategically engage withyour stakeholders to gain their loyalty and respect.

✔ Calm in a crisis: It’s a fact that bad things happen to goodcompanies. Discover ways to limit the damage when problemsstrike from leftfield.

The Reputation Preservation and Crisis Communication Summit USA

How to create and preservea strong reputation – so you can avoid crises,strengthen your brand andincrease your bottom line5-6 MARCH 2012 ➤ MANHATTAN, NEW YORK

✔ Innovation ✔ Best Practice ✔ Interactivity ✔ Focused Debate

ORGANISERS:

YOUR EXPERT SPEAKERS INCLUDE:

HEAR FROM THE FOLLOWING BUSINESS LEADERS:

AlcoaNicholas Ashooh, Global Vice PresidentCorporate Affairs

Dr Pepper Snapple GroupTina Barry, Executive Vice President,Corporate Affairs and Leadership Team

Caesars Entertainment Jan Jones, Senior Vice PresidentCommunications & Government Relations

Best BuyPaula Prahl, Senior Vice President,Communications, Public Affairs andCorporate Responsibility

AIGChristina Pretto, Senior Vice PresidentCorporate Communications, and member ofAIG’s Management Leadership Team

Practical advice, interactive discussions and in-depth case studies p

Got any questions? Get in touch on [email protected] or on +1 800 814 34 59

If corporatereputation isimportant toyou......then here is why youshould attend thisconference:

➜ Essentialmarketintelligence:Best practiceexamples and expert advice from20+ major US andEU corporates.

➜ Build valuablecontacts togrow yourcompany: The internationalmeeting place for CorporateCommunicationLeaders.

➜ Agenda focused on your needs as acommunicator:Extensive threemonth researchperiod withcorporates to get the most importantissues in reputationand crisismanagement.

Dear Colleague,

Today, the tiniest customer grievance can be played out in front of a global audience within a matter of minutes. New technology,

growing environmental and ecological concerns, and the recent explosion of social media have magnified corporate exposure to

reputational threats. Shortly after the advent of YouTube, footage of rats running across the floor of a KFC/Taco Bell in Manhattan

went viral in hours, and turned a local story into a global crisis management issue for the brand. And things are only going to get

worse. When every human being in the developed world has a global distribution tool in the palm of their hand, companies have

little choice but to start thinking differently about their reputation and reputation management strategies.

The Reputation Preservation and Crisis Communication Summit on March 5 & 6 in New York promises to address many of the

thorny issues surrounding risk and crisis management, including social media, and deliver the finest line-up of companies and

speakers to handle your questions and concerns. Big names already include, among others, Best Buy, Verizon and AIG. The truth is,

businesses are more vulnerable now to the threat of bad publicity than at any other time. A single post on Twitter can ricochet

around the world in minutes, with potentially damaging implications for unprepared businesses. At the summit:

· Find out how to tap into social media, and use it as a valuable resource to protect reputation.

· Measure and monitor what people are saying about your company and its leaders.

· Find out why it’s critical to answer questions before they are asked.

· Be prepared to defend or counter attack when the worst happens.

Better still – get ready to engage. Because if you’re not already embracing social media as a tool to connect with the people that

matter to you, your detractors certainly will be.

With more than 150million blogs, media sharing, consumer opinion and social networking sites to contend with, corporations are

waking up to the fact that they are no longer in full control of their media message. At the summit, we’ll examine how bringing the

public into your conversation is one of the best mechanisms for making allies out of opposition, and we’ll look at ways you can

dramatically improve your reputation and reputation management in a social age. We’ll also be covering the importance of full

engagement with employees, key stakeholders and customers to engender a healthy perception of company values and objectives.

Ultimately, we want you to discover new ways to preserve your reputation and prevent and manage your reputational risks.

In addition find out:

· Why building better stakeholder relations are key for long term success.

· How to preserve corporate reputation through engagement with your employees, customers and key stakeholders.

· How leading companies tackle the challenge of maintaining local and national brand reputation on the global platform.

· Best practices all companies should implement when responding to reputational risks.

· Why engagement through social channels is vital to business success.

Couldn’t we all do better? A recent US survey by Burson-Marsteller found that 95% of participating chief executives believed that

corporate reputation plays an important or very important role in the achievement of business objectives. Yet only 19% had a formal

system in place to measure the value of their corporate reputation. It appears that while businesses understand the importance of

corporate reputation, few are taking the necessary steps to safeguard it.

It’s a fact that bad things happen to good companies, which is why its more important than ever for companies to interact with their

internal, customer and stakeholder audiences.

The New York summit will outline the importance of upholding and improving your company’s key intangible asset – it’s reputation

– and examine what to do when calamity strikes. Harsh lessons learnt by Nestle in the palm oil scandal, and Exxon in the Valdez oil

spill crisis have recently demonstrated how a badly handled problem can have a catastrophic impact on consumer and stakeholder

confidence and, as in the case of Exxon, its share prices, which fell by over 20%. Such calamities highlight the growing importance of

having a clear reputation management strategy in place before crisis has a chance to penetrate psychologies and damage customer

and stakeholder confidence.

Attend to hear our comprehensive sessions – ones that will provide insights into the real life reputation challenges companies have

had to deal with, plus proven strategies to help with your risk and crisis management.

To avoid disappointment in what promises to be a major sellout event, reserve your ticket today.

I look forward to seeing you in New York on March 5 and 6 in New York.

Kind regards,

Hayley DunnEthical Corporation

P Top Executives handle your questions and concerns on reputation and crisis management

Group discounts available - Forward this brochure onto your colleagues!

Learn from 20+ executives who orchestrate crisis responseand reputation management at a group level:

★ Best BuySenior Vice President, Communications, PublicAffairs and Corporate Responsibility, Paula Prahl

★ AlcoaGlobal Vice President, Corporate Affairs, Nicholas Ashooh

★ Dr Pepper Snapple GroupExecutive Vice President, Corporate Affairs andLeadership Team, Tina Barry

★ AIGSenior Vice President, CorporateCommunications, and member of AIG’sManagement Leadership Team, Christina Pretto

★ Caesars EntertainmentSenior Vice President, Communications &Government Relations and Management Board,Jan Jones

★ Eli Lilly & CompanyVice President, Global Communications, JeffreyWinton

★ Verizon Communications IncCorporate Vice President, WorldwideCommunications, Torod Neptune

★ GAP IncVice President Global Communications andPublic Affairs, Bill Chandler

★ Southwest AirlinesVice President, Communication and StrategicOutreach, Linda Rutherford

★ Cardinal HealthVice President, Communications, Jill LaNouette

Director, Community Relations, Dianne Radigan

★ The Hershey CompanyVice President, Public Affairs, Andy McCormick

★ GE Energy EuropeDirector Communications & Public Affairs Europe (EMEA), Frank Farnel

★ Virgin AtlanticGlobal Communications and ManagementBoard, Greg Dawson

★ Chubb CorporationVice President, Corporate Communications, MarkSchussel

★ REIVice President, Public Affairs, Michael Collins

★ Proctor and GambleDirector, Corporate Communications. Paul Fox

★ Jaguar Land RoverVice President, Communications and PublicAffairs, Stuart Schorr

Get real-world, relevant advice frompeers, not thought leaders serviceproviders and consultants

Every speaker is a senior corporate communication leader at a large multinational. That's real 'skin in the game' experience for you to learn from.

No discussions on intangible, impossible, irrelevant ideas from though leaders,consultancies or agencies.

Instead, insight from business leaders working in this space, we guarantee youvaluable knowledge which has proven to effective.

We bring corporate speakers who have real life experience in maintainingcorporate reputation and managing reputation risk. We ensure you will leave the conference equipped with best practice which you can use back at the office.

Plus:➜ Practical insight from an exclusive corporate speaker

lineup with representatives from leading companies like Verizon, The Hershey Company, Eli Lilly & Company, GAP Inc, Cardinal Health andmore. We’ve also got world-class global leaders from Alcoa, Dr PepperSnapple Group, Caesars Entertainment and AIG.

➜ Deal with the biggest issues facing your company todaywith a tightly focused agenda including: How to engage with yourstakeholders to enhance corporate reputation - Adapt to reputationvulnerability - Overcome reputational risks -Preserve reputation locallyand globally.

➜ Ask your biggest questions and get advice on yourbiggest concerns with an opportunity to network with globalleaders and practitioners, coming from a cross-section of industries inthis space.

➜ Guarantee you'll learn from your peers: 70% + past attendeescome from large multinational corporations.

➜ Practical measurable strategies that you can take back to the office.

DAY ONE: How to build reputation and prevent crises Agenda 5 March 2012

“I think social media as part of crisis response is not only necessary it is central to what everyone needs to do.” – Kathy Leech, BP

Building corporate relations for long-term success: Establishshareholder value and enhancecorporate reputationBest Buy is a multinational retailer of technology andentertainment products and services with a commitment togrowth and innovation. The Best Buy family of brands andpartnerships collectively generates more than $50 billion in annualrevenue. The company focus on building positive relations withtheir 180,000 employees and the communities where theiremployees and customers live and work, donating approximately$25 million to improve the vitality of these communities in 2011.Hear how this admired global company ensures long termcredibility and likeability with its external and internalstakeholders.

• Understand why your employees are your biggest asset: BestBuy address why their employees are priority and how thispositively impacts reputation.

• How Best Buy successfully engages with their externalstakeholders to build long term relations; recognise your keyexternal partners and why building relationships withbusiness groups is just as important as customer engagement.

• Why Best Buy fully integrate CR in to their business model toboost reputation; How responsible business can improvebusiness relations and ensure long term success.

Best Buy, Paula Prahl, Senior Vice President, Communications, Public Affairsand Corporate Responsibility

Alcoa is the world’s leading producer of primary and fabricatedaluminum, as well as the world’s largest miner of bauxite andrefiner of alumina. The company has 59,000 employees in 31countries, operating in businesses that serve the aerospace,automotive, packaging, building and construction, commercialtransportation, consumer electronics and industrial markets. Hear how Alcoa uses innovative and comprehensive stakeholderengagement techniques to preserve its reputation in a challengingarena. Plus, why its environment, health and safety practices help itto win the trust of internal and external stakeholders.

In this session find out:

• The importance of having regular dialogue and informationflow with customers, government agencies, employees,community members and NGOs to ensure issues and concernsare fully understood.

• How transparent business practices earned Alcoa the right tooperate in its host communities.

• Why and how credibility and reputation have helped togenerate new business opportunities for the company.

• The importance of trust – how Alcoa’s active engagement inhealth and safety risk monitoring have led to an increasedconfidence across its business activities, and given it acompetitive advantage.

Alcoa, Nicholas Ashooh, Global Vice President, Corporate Affairs

GE Energy Europe is the European division of GE Energy, one ofthe world’s leading suppliers of power generation and energydelivery technologies, supplying a quarter of the world’s energy. GEEnergy, a $38 billion company (2010 revenues) employs more than90,000 people worldwide, and operates in over 100 countries.

• Hear how GE Energy Europe has polished its reputationthrough developing powerful relations with key players,forming effective partnerships, and working with luminariesthat act as company representatives during times of crisis.

• Discover why and how GE Energy Europe builds customerrelationships through regular engagement and carefulconsideration of its objectives. And hear why it’s imperativethat customers become brand advocates.

• Transparency and openness are not token words for GE EnergyEurope – they are considered the only solutions for a well-maintained reputation. Discover why this ethos must filterfrom the top down – and how positive results can be realized.

GE Energy Europe, Frank Farnel, Director Communications and Public AffairsEurope (EMEA)

The thought process: analyse multiplereputational risks to prioritise anddeliver an appropriate responseAs the world’s largest consumer goods company and the owner ofmany of the world’s most iconic brands, Procter & Gamble iscredited with the creation of what we know as brandmanagement today. Serving around 4.4 billion of the world’sconsumers, P&G ranks top 10 on the ‘world’s most respectedcompanies’ and ‘Global most admired companies’ list (2011). Thecompany has a long history of earning the respect of its peers,however even this doesn’t stop P&G from reputational riskchallenges. Learn how the company filters through potentialthreats across the company and reacts accordingly to maintain itsbrand value. They will share with you:• How to prioritise responsibilities when issues arise; learn how

to understand multiple risks across your brands anddetermine which are most likely to impact your stakeholders.

• How P&G think about scenario and escalation planning. • The process to determine which communication channels to

use when engaging with different stakeholders; DiscoverP&G’s decision making process when a crisis occurs, whichstakeholders are involved and how to communicate to thesemost effectively.

P&G Paul Fox, Director, Corporate Communications

The rewards of ‘corporate listening’for a leading consumer cooperative How REI engages with customers andemployees to build and strengthen itsreputation American consumer cooperative, REI, employs over 10,000 people.Ranked 9th in FORTUNE’s 100 Best Companies to Work For, with 14consecutive years of recognition as an employer of choice, REI hasmore than 4.4 million active members and customers, with anannual turnover of more than $1.6 billion.

Discover how REI engages with its customers and employees tosupport the brand and uphold its reputation. • Learn how REI aligns its corporate objectives with customers’

expectations, and engages with employees, customers andkey stakeholders to deliver its business and mission results.

• Hear how REI carefully monitors and uses its brand to addressactive members and customers. Discover how to transposeREI’s experience of successful engagement into your owncompany, and activate customer buy-in and support of yourbrand and its values.

• Authenticity in action: REI believes that being authentic iscritical to maintaining credibility in stakeholder relationships.Find out why such a message is a communication priority –one that must filter from the top down.

REI, Michael Collins, Vice President, Public Affairs

Sweeter reputation: How Hershey’sengagement across the supply chainhas amplified solid credentialsThe Hershey Company is the leading North-Americanmanufacturer of chocolate and non-chocolate confectionery andgrocery products, employing approximately 13,700 people. ThisFortune 500 Company exports to over 90 countries and has netsales of over of $4 billion.

Companies sourcing cocoa from West Africa have fallen underthe ethical spotlight in recent years. Hershey’s, however, launcheda company sustainability program using mobile technology toimprove farming methods and increase family incomes. TheHershey “CocoaLink” program demonstrates that innovation at theearliest stages of supply chain development drives both innovationand reputation objectives.

In this session find out:• How Hershey’s has responded to the cocoa sourcing agenda – their

commitment to consumers, community and children – by activelyengaging in programs to enhance their corporate reputation.

• How Hershey engages customers by encouraging feedback onthe company’s operations and production methods.

• Why transparency matters: When dealing with emotive issuessuch as child labor, Hershey’s has found that invitingcustomers, communities and stakeholders into open dialogueis good for business and great for reputation.

• How Hershey’s implemented a controlled response to mediascrutiny and criticism. Discover how the company turned theexperience into an opportunity to improve its reputationmanagement practices.

The Hershey Company, Andy McCormick, Vice President, Public Affairs

Changes at the top: How Dr PepperSnapple Group preserved its reputationwith stakeholders during a companyownership change A Fortune 500 company, Dr Pepper Snapple Group is one ofNorth America’s leading refreshment beverage companies. With abrand heritage spanning more than 200 years, DPSG markets morethan 50 brands of beverages. DPSG became a stand-alone, publicly-traded company on the New York Stock Exchange in 2008 andovercame the challenge of maintaining the DPSG brand reputation,which dates back three centuries. From the Dr Pepper Snapple Group,hear about the role its key communicators played during theorganisational shift. And gain insight into how it’s possible to honecommunication capabilities to positively impact the future of yourbrand’s reputation.

The DPSG session will cover: • How the company addressed its stakeholders, and responded to

concerns that arose during the transition process.• The importance of keeping your key stakeholders in the loop,

ensuring consistent information flow and active engagement tomaintain value and preserve reputation.

• How to transform anxieties about change into opportunities forsuccess: Discover how DPSG took hold of uncertainty and invertedit, improving its standing with employees, customers,communities and other key stakeholders.

Dr Pepper Snapple Group, Tina Barry, Executive Vice President, Corporate Affairsand Leadership Team

Engage in social media as a PR tool andbuild your corporate brandJaguar Land Rover is a billion dollar automotive company, sellingvehicles under the Jaguar and Land Rover marques. The company hasa remarkably rich history and both brands rank high in consumerappeal and aspiration. Hear how Jaguar Land Rover invests in theirbrands with social media and public relations to drive reputation andawareness to drive sales. Also understand how to successfully engagein social media to build strong relationships with various stakeholdersand thus strengthen your brand reputation. You will learn:• The opportunities social media can bring to your organisation;

How Jaguar Land Rover has engaged its stakeholders throughsocial media.

• Build your brand to boost reputation; Hear how Jaguar LandRover uses non-traditional tools to manage both positive andnegative news stories – and used this new communicationchannel as a PR tool.

• The role social media communications play in the context of thecompany’s public relations and marketing departments.

Jaguar Land Rover, Stuart Schorr, Vice President, Communications and Public Affairs

One of America’s greatest business success stories, Southwest Airlinesis a national air carrier operating 550 Boeing 737 aircraft among 72 U.S.cities. Southwest operates more than 3,400 flights a day coast-to-coast,making it the largest U.S. carrier based on domestic passengers carried.Southwest Airlines ranked fourth on Fortune's World's Most AdmiredCompany list and is the highest ranking commercial airplane (2011).

Hear how Southwest Airlines has grown to be an admiredcompany across the world and where they are headed. Learn from thebest and build your corporate brand:• How to improve your online engagement and enhance brand

reputation: Why transparency is the key for Southwest to getcredibility in the online space.

• How to overcome the new speed of information and the challengeof customers knowing something before an employee does: HowSouthwest Airlines communicate internally, manage change andmaintain employee engagement to overcome this challenge.

• How to turn to social media to drive your messaging: Discover howSouthwest handles PR and reputational crises in the new world whereinformation flows multi-channel and at the speed of light.

Southwest Airlines, Linda Rutherford, Vice President, Communication andStrategic Outreach

DAY TWO: Practical steps on how to mitigate crisis and reputation risks Agenda 6 March 2012

Crisis communications has always been a challenge but social media has introduced level of complexity ...which companies ignore at their peril.” – Mark Eduljee, Microsoft

Global challenges: How to maintainlocal, national and internationalbrand integrity at times of highreputational impactA Global 500 company, Verizon is a worldwide leader in deliveringinnovation in communications, information and entertainment. Thecompany employs 195,900 with annual revenues of $106.6 billion(2010). Verizon has been placed on the CRO magazine’s ‘100 BestCorporate Citizens’ (2011). Hear how this leading company maintains itsinternational credibility through its strategic communication efforts.Discover:

• How Verizon addresses maintenance of its corporate reputationwith stakeholders throughout the world.

• The importance of preserving local national and global brandreputation, and how to deal with tough challenges when they arise.

• Why adherence to outlined reputation objectives is crucial in acompany-wide crisis. Find out how Verizon has led a numberof rapid responses to crises, and successfully maintained itsglobal credibility.

Verizon Communications Inc, Torod Neptune, Corporate Vice President,Worldwide Communications

Caesars Entertainment Corporation, a 74 year old company,is the world’s largest casino entertainment company. This Fortune300 Company employs 70,000 people at 52 properties in sevencountries on four continents. The company emphasises that theirbrands and reputation are their most valuable assets. Hear how thismulti-billion dollar company manages crisis and minimises riskimpact when operating in the regulated market.

• Caesars Entertainment is at risk of multiple crises from gamblingissues and crime on property to natural disasters. Theentertainment giant faces the challenge of separating these crisesand responding to them as distinct issues. Hear how CaesarsEntertainment has successfully overcome this challenge and howtheir experience will help you create a holistic crisis response plan.

• Lead your organisation through broad crisis potential; Caesarsshare how they protect brand reputation through supportingstakeholders involved in different crises and how they balancetheir efforts so all crises are addressed.

• Engage with your stakeholders through multiple crises and stillmaintain credibility in the industry; How Caesars engage withthe appropriate stakeholders for individual crises.

Caesars Entertainment, Jan Jones, Senior Vice President, Communications & Government Relations and Management Board

No right time for things to go wrong – the importance of identifyingreputation risks well in advanceFounded in 1876, Eli Lilly and Company is the 10th largestpharmaceutical company in the world, employing around 38,066people globally, and marketing products in 125 countries. Forbesranked Eli Lilly among the ‘Most Generous U.S Companies’ and ‘MostAdmired Global Companies’ in Med Ad News.

From Eli Lilly and Company learn about:

• How to identify reputational risks before they spiral out of control.

• The importance of vigilance and rapid response at the first signs ofcrisis, and understanding the importance of transparency,openness and responsiveness throughout the process.

• How the implementation of this strategy has enhanced Eli Lilly& Company’s communication and interaction with its globalaudience.

• Why two-way dialogue is critical in maintaining a position ofintegrity when responding to reputational hazards.

• How to effectively deal with stakeholders in the face ofmisinformation and destructive rumors.

Eli Lilly & Company, Jeffrey Winton. Vice President, Global Communications

There’s local, there’s national andthere’s social

Gap Inc. has a 43-year history, with iconic brands and a strong

culture of giving in communities around the world. In the days of

traditional media, it was enough to rely on loyal customers,

passionate employees, and television commercials to tell the

company’s stories. But, with increased use of social media platforms,

rapid news cycles, and a hunger for 2-way conversations between

customers and businesses, Gap Inc. has shifted gears.

Bill Chandler is leading Gap Inc.’s communications team at a

pivotal time. The company is growing around the globe with stores in

the U.S., Europe, Canada, Asia, Middle East, Africa, Latin America, and

Australia. Customers, stakeholders, and 134,000 global employees

want to participate in the conversation about the unique culture in

each brand – to the products and people behind them. They want to

post comments on corporate and brand blogs. They want to share

photos and style advice on Facebook pages. They want to receive

exclusive deals and notes about the company on Twitter.

• Hear how Gap Inc. uses social media as a key part of an overall

internal and external communications strategy to build trust

and passion for the company.

• Hear how Gap Inc. measures results and stacks resources

against these social communications initiatives.

• What methods, tools, and guidelines have enabled Gap Inc. to

embrace social media while tempering the “noise” and

mitigating potential risks of social media.

• Hear how the Gap Inc. communications team uses social media

for crisis response.

GAP Inc Bill Chandler, VP Global Communications and Public Affairs

Drive your company’s reputationthrough the good and bad: Handlevulnerability to reputational risks

Chubb Corporation, a 130 year old company, holds $50 billion in

assets and generated $13 billion in revenues in 2010. The company is

the 11th largest property and casualty insurer in the United States. A

Fortune 200 company, Chubb is ranked as one of America’s 100 Most

Trustworthy Companies. (2010)

• The value of helping customers with pre-emptive action: Hear

how Chubb engages customers in risk management – and the

benefits it has for their reputation and relationships

• How inclusion drives reputation – and the bottom line. Learn

how Chubb has championed diversity in the workforce, and the

financial and brand building benefits gained.

• Hear how Chubb drives corporate reputation through

vulnerable situations; using reputational risks as an opportunity

for brand enhancement.

• Why Chubb specifically focus on empathy, speed, fairness and

feedback during customer engagement and how this

strengthens the company’s defence when crisis hits; how

customer engagement improves your resistance to critical

situations.

Chubb Corporation, Mark Schussel, Vice President, Corporate Communications

Virgin Atlantic has carried around 58m passengers since 1984 and

now employs over 9000 people worldwide. The company also

recently announced the development of a world-first low carbon

aviation fuel with just half the carbon footprint of the standard

fossil fuel alternative. Learn how and why Virgin drive reputation

through vulnerable situations.

• Turning a weather crisis into a customer opportunity: Insight

into the benefits of social media investment in difficult times –

and the impact on both customers and marketing.

• Communications at the centre of the company: Using dynamic

news flow to drive corporate reputation and meet company

objectives.

• Why – and how – stakeholder engagement is key, and what

that actually means in your job as a communicator.

Virgin Atlantic Greg Dawson, Global Communications and Management Board

Recovery after crisis – how to restore acorporate identity

History repeatedly demonstrates that things can go awry for the best

and brightest firms. So when reputation breaks down due to

unforeseen circumstances, what can be done to salvage it?

In this session, discover ways to rebuild a damaged brand or

shore up a tarnished reputation, and regain trust from the people

that matter. Better still, discover how to turn a crisis on its head,

and attract new supporters. With more than 30,000 employees

worldwide, Cardinal Health is a Fortune 19 company that

improves the cost-effectiveness of healthcare. As the business

behind healthcare, Cardinal Health is a $103 billion company

providing pharmaceutical and medical products to more than

60,000 locations each day – in North America alone.

During the past several years the healthcare industry has been

challenged by criminal attempts to produce counterfeit prescription

pharmaceuticals and medical supplies. Cardinal Health responded

quickly and robustly to limit the consequences. Hear how the

company’s experience has changed the way it works with

healthcare manufacturers, providers, and the wider community to

safeguard the supply chain. Plus, how Cardinal Health now gives

important information about prescription drug abuse to teenagers

and parents, turning an exercise in crisis management into a

campaign that is now changing lives – with the added benefit of

enhancing the company’s reputation. Hear about:

• The real wider community and company benefits of tackling

social problems head on, with a focus on rebuilding trust with

stakeholders.

• How to engender trust and inspire stakeholders through open and

proactive communication, and emerge as an industry leader.

Cardinal Health, Jill LaNouette, Vice President, Communications

Cardinal Health, Dianne Radigan, Director, Community Relations

American International Group, Inc. (AIG) is a leadinginternational insurance organization, serving customers in more

than 130 countries. AIG companies serve commercial, institutional,

and individual customers through one of the most extensive

worldwide property-casualty networks of any insurer. In addition,

AIG companies are leading providers of life insurance and retirement

services in the United States. AIG is a multi-billion-dollar concern

that employs more than 40,000 people worldwide. AIG has made

substantial progress in refocusing business growth and profitability

since the company faced extraordinary financial challenges in 2008.

Hear about:

• How AIG rose from the ashes of a major financial crisis, and dealt

publicly with intense questioning concerning its liquidity issues.

• The critical role its employees played in the reconstruction of the

company’s reputation, and how a refreshed corporate identity

has dramatically improved employee retention rates, and

boosted recruitment levels.

• Why skillful communication is essential, before, during and after

a corporate crisis. Plus how you can take AIG’s experience as a

real life example of what’s involved in transforming negative

perceptions about a brand into positive developments.

AIG, Christina Pretto, Senior Vice President, Corporate Communications, and

member of AIG’s Management Leadership Team.

Got a question? Call us on: +1 800 814 34 59

You'll meet and network with senior corporatepractitioners:

Organisation Type Seniority of Attendees

n Corporate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .77%

n NGO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4%

n Service Provider. . . . . . . . . . . . . . . . . . . .15%

n Academic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4%

n C-Suite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5%

n Vice-President . . . . . . . . . . . . . . . . . . . . . . . .8%

n Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34%

n Manager. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46%

n Executive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7%

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Meet our top line up of expert speakers who lead crisis communication and reputation management

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Payment Choose one payment option

n Credit Card (we’ll call to pick up your details) n Invoice NB: Full payment must be received before the event

Cancellation Policy: Places aretransferable without any charge.Cancellations after 23 January 2012 incuran administrative charge of 25%. If youcancel your registration after 6 February2012 we will be obliged to charge the fullfee. Please note – you must notify EthicalCorporation in writing of a cancellation,or we will be obliged to charge the fullfee. The organisers reserve the right to make changes to the programmewithout notice. For more details aboutprices please see terms & conditions onwww.ethicalcorp.com/reputation.

REGISTER NOW IN 3 EASY STEPSThe Reputation Preservation and Crisis Communication Summit 2012 March 5-6, the New Yorker

SPEAKING, EXHIBITING, SPONSORSHIP AND NETWORKING OPPORTUNITIES• Highlight your company’s work, raise your

profile and connect with Communications andPublic affairs professionals.

• Raise the profile of your service or product with focused group of senior decision makers in major corporations working in Public Affairs,Corporate Communications, External Relations,Corporate Affairs and Public Relations.

Contact Oliver Bamford NOW on +44 (0)20 7375 7518 or [email protected]

R E G I S T E R N O W

THE VENUE

This conference will take place at the NewYorker Hotel in mid-town Manhattan. We havesecured a reduced room rate for attendees andyou will be sent detailed info about this whenyour registration is confirmed. The hotel iswithin walking distance of Times Square, GrandCentral Station and the theatre district.

1 20+ Hours of Networking: Meet keyfigures from within the industry in person andmaximise your business contacts. The Summit isdesigned to maximise networking time – withhighlights including networking party on theclose of day one – 5 March. Over 20 hours ofapplied discussion time will take place over the two days. You’ll also have the chance to arrangemeetings with other attendees before the event.

2 Catch Every Presentation: It can bedifficult to catch every word of everypresentation – and with our speaker line upyou’ll want to. Register for a Premium Pass or aDiamond Pass to have access to recording ofevery presentation so you don’t miss a thing.

3 Bring your team and save Big:Take advantage of our unique team discounts.Buy four passes and your fifth team membergoes free! Contact the team on: +1 800 814 34 59

STANDARD PASS

• Access to all super-panels,workshops and case studies

• Networking lunches and coffeebreaks

• Evening drinks reception

• Access to all presentation slidespost conference

+ Complete MP3 recordings ofevery session at the conference

+ 110 page social media impact report

Book by... 30th December $2955 SAVE $400!

27th January $3205 SAVE $150!

Full Price $3355





+ Complete MP3 recordings ofevery session at the conference



Full Price $2000







Full Price $1800

➥

A 110 page report into How to Measure yourSocial Media Impactand ROI Containing practical insightsand benchmarks from 20+leading corporate practitioners. Contributions from: Kodak,Siemens, Hewlett Packard,Adobe Systems and many more.

P Get the global outlook on how your business can preserve reputation and lead crisis response

P Expert speakers, delivering best practice on an exclusively corporate focused agenda

www.ethicalcorp.com/reputation

The Reputation Preservation and Crisis Communication Summit USA

How to create and preservea strong reputation – so you can avoid crises,strengthen your brand andincrease your bottom line5-6 MARCH 2012 ➤ MANHATTAN, NEW YORK

✔ Innovation ✔ Best Practice ✔ Interactivity ✔ Focused Debate

ORGANISERS:

Alcoa, Nicholas Ashooh, Global Vice President, Corporate Affairs

Dr Pepper Snapple Group, Tina Barry, Executive Vice President, Corporate Affairsand Leadership Team

Best Buy, Paula Prahl, Senior Vice President, Communications, Public Affairs and Corporate Responsibility

AIG, Christina Pretto, Senior Vice President, Corporate Communications, and member of AIG’s Management Leadership Team

Caesars Entertainment, Jan Jones, Senior Vice President, Communications & Government Relations and Management Board

Eli Lilly & Company, Jeffrey Winton, Vice President, Global Communications

GAP Inc, Vice President, Bill Chandler, Vice President Global Communications and Public Affairs

Cardinal Health, Jill LaNouette, Vice President, Communications

Cardinal Health, Dianne Radigan, Director, Community Relations

The Hershey Company, Andy McCormick, Vice President, Public Affairs

Verizon Communications Inc, Torod Neptune, Corporate Vice President, Worldwide Communications

Southwest Airlines, Linda Rutherford, Vice President, Communication and Strategic Outreach

GE Energy Europe, Frank Farnel, Director Communications and

Public Affairs Europe (EMEA)

Virgin Atlantic, Greg Dawson, Global Communications and

Management Board

Chubb Corporation, Mark Schussel, Vice President, Corporate

Communications

REI, Michael Collins, Vice President, Public Affairs

Proctor and Gamble, Paul Fox, Director, Corporate Communications

Jaguar Land Rover, Stuart Schorr, Vice President, Communications

and Public Affairs

EXPERT SPEAKERS YOU WILL MEET:

Join the conversation! You can follow us at:

#reputationandcrisis Facebook.com/reputationandcrisis Linkd.in/reputationandcrisis

✔ Action-packed summit: Key reputation preservation and corporate crisis managementconcerns are tackled in our tightly focused agenda.

✔ From both sides of the Atlantic: More than 20 preeminent thinkers on reputation andcrisis management will be at the summit to impart their knowledge, and invite you to sharetheir real life experiences.

✔ Meet leading executives and make new contacts: Benefit from powerful networkingopportunities with delegates.

✔ Best practices, best protection: Discover fresh ways to preserve your image, understandand manage reputation risks, and turn a crisis minus into a plus.

HEAR FROM THE FOLLOWING BUSINESS LEADERS:

AlcoaNicholas Ashooh, Global Vice PresidentCorporate Affairs

Dr Pepper Snapple GroupTina Barry, Executive Vice President,Corporate Affairs and Leadership Team

Caesars Entertainment Jan Jones, Senior Vice PresidentCommunications & Government Relations

Best BuyPaula Prahl, Senior Vice President,Communications, Public Affairs andCorporate Responsibility

AIGChristina Pretto, Senior Vice PresidentCorporate Communications, and member ofAIG’s Management Leadership Team

Reputation Preservation and Crisis Communication summit NYC 2012

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