Reputation Monitoring and Management Through Search - SMX West 2008

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Online reputation monitoring and management through search engines.

Transcript of Reputation Monitoring and Management Through Search - SMX West 2008

  • 1. Reputation Monitoring & Management Through Search SMX West Santa Clara 2008 Presented by David Wallace CEO, SearchRank w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m

2. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m

    • It is inevitable that people will talk about you.
    • Sometimes the conversation is not so good.
    • Internet - allows people to communicate to the masses.
    • Blogs, review & comparison sites and forums give the consumer more power than in past times.

Your Online Reputation What Does Your Online Reputation Say About You? 3. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m

  • What do the first three pages in search results say about you?
    • Most companies hold # 1 spot with corporate web site when searching for brand name. What about 2-30?
    • Why do you even need to worry about it?
    • How can you gain better control over the first 3 pages of search results?
    • Multiple domains/sites, shopping feeds, review sites or
    • Social Media/Networking Sites!

Managing the SERPs 4. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m

    • Facebook
    • MySpace
    • LinkedIn
    • Twitter

Where To Start? There are literally hundreds and hundreds of opportunities to create user accounts at social media and social networking sites.

    • Flickr
    • YouTube
    • Mashable
    • MyBlogLog
    • Del.icio.us
    • Digg
    • StumbleUpon
    • Technorati

Additional Social Media Sites: http://vandelaydesign.com/blog/social-media/list-social-networks/ http://arsenalmarketing.com/blog-marketing/social-bookmarking-list-over-120-sites-with-page-rank 5. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m

  • Most social media sites allow you to write something about yourself. This is what is referred to as your profile.
    • Use company name as your user name.
    • Add brief description of your company.
    • Link back to your web site and if possible, multiple sites and/or pages.
    • Add contacts and/or join groups.
    • Link to other social media profiles.
    • Get involved!

Setting Up Profiles 6. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m

  • Social media profiles will not help in online reputation management unless they are indexed by search engines.
    • Add your social media profiles to your About Us page ( example ).
    • Add your social media profiles within your blog or blog posts.
    • Adding contacts in social media sites will help with indexing.
    • Link to social media profiles in online press releases.
    • Buy paid links and point them to your social media profiles.
  • The main idea is to link to them from pages that are already indexed!

Getting Profiles Indexed 7. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m 8. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m 9. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m 10. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m 11. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m 12. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m Summary: Control 27 search results, 18 of which are direct result of social media. 13. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m

    • Branding Opportunities
    • Build Link Popularity
    • Attract Traffic
    • Interaction With the Public
    • Networking Opportunities

Additional Benefits Besides helping you to control online reputation management, social media sites offer the following benefits: 14. w w w . s e a r c h r a n k . c o m SMX West 2008 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m Thank you! David Wallace - CEO, SearchRank [email_address] 623-551-3742 Thats All Folks!