Reputation Management for Lodging Maine Innkeepers Association Part 2
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Transcript of Reputation Management for Lodging Maine Innkeepers Association Part 2
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Reputation Management- Monitoring
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Scott Thomas - AboutTheInn.com -2-
Finding out what is being said● Search the web● Monitor reviews ● Search for blogs● Search social media● Free tools to automate search● Non-free tools
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Search the Web
If you have accounts (such as gmail or a Google login), be sure you are logged out (or use private browsing, if your browser supports it), to get “generic” results
Search:– Your business name– Names of primary owners/employees– Social media usernames– Your web address(es)
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Search for blogsIn addition to blogs appearing in conventional search results, you can also perform a blog-specific search
– Google Blog Search– Technorati– Other blog search engines
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Monitor ReviewsIn addition to viewing your TripAdvisor page, you can sign up to be notified by email of new postings.
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Free Tools to Automate the Search➢ Search the Web➢ Search for Blogs➢ Search Social Media➢ ... and more.
Basics: - Enter search terms - Set delivery method (email/RSS) - Schedule delivery frequency
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Automating the Search – Web & Blogs
Alerts provide automated notifications when there are new search results
–Yahoo Alerts–Google Alerts
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Automating the SearchYahoo Alerts: alerts.yahoo.com
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Automating the SearchGoogle Alerts: google.com/alerts
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Automating the SearchGoogle Alerts: Results by RSS Feed
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Automating the SearchGoogle Alerts: Results by RSS Feed
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Automating the Search - SocialSocial Media mentions
– Hyperalerts.no (Facebook)– TweetBeep.com (Twitter)– SocialMention.com– WhosTalkin.com
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Automating the SearchSocialMention
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Automating the SearchWhosTalkin.com
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Automating the SearchWhosTalkin.com
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Viewing the Results- Email- RSS Reader- Custom dashboard
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Viewing the ResultsCreate a Dashboard
– www.google.com/ig
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Non-Free Tools
- HootSuite - $0 - $5.99 per month- Trackur - $18 – $377 per month- Reputation.com for business - $99 per month or more- RavenTools - $99 per month
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Non-Free Tools- BrandsEye - $199 - $2,000+ per month- ReviewPro - Request quote- Cymphony Maestro - Request quote- Sentiment Metrics - Request quote- Cision - Request quote
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Summary
- Use free tools to monitor - your brand on the web - TripAdvisor reviews - blogs and social media- Use pay tools to incorporate analytics or to
get more information than free tools can provide