Reputation Management for Healthcare and Hospitals
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Transcript of Reputation Management for Healthcare and Hospitals
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Online Reputation Management for Healthcare
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Table of Contents
I. TrendsII. About UsIII. Reputation for HealthcareIV. Reporting
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Trends: Patients are Increasingly Relying on Reviews
“Patients are increasingly turning to online physician ratings, just as they have sought ratings for other products and services.”
– Journal of the AMA, 2014
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What Patients See When ‘Mapping’ A Physician
Reputation Is Prominently Displayed Whether You Asked For It Or Not
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What Patients See When ‘Searching’ for a Category
Big or Small?Hospitals with enough reviews and positive rating appear as BIG DOTS
Visible listing?Hospitals with poor reviews or inaccurate listing information incur a significant visibility penalty.
Reputation.com CONFIDENTIAL & PROPRIETARY
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A stellar reputation is key to attracting new patients
PPC
All your marketing efforts lead patients to learn more
about you online
Your reputation stands between all your marketing efforts and new admissions
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Reputation Management Kit for Healthcare
Social MediaEngage and build social advocacy with patients
• Publish• Listen• Respond
Business Listings & Local SEOTake control of your listings in one location
• Audit• Correct• Improve
Actionable AnalyticsTurn your patient data into insights that improve customer satisfaction and sales
• Normalize• Analyze• Recommend
SurveysFully integrate CAHPS surveys into Reputation Management
• Solicit• Gain insights• Take Action
Online ReviewsEnhance your review volume and sentiment
• Monitor• Respond• Request
Mobile & Kiosk
• Collect• Process• Alert
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Table of Contents
I. TrendsII. About UsIII. Reputation for HealthcareIV. Reporting
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Automotive OEM
Select Customers
Real Estate
About Reputation.com
Automotive Dealers
RetailHealthcare
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• Our customers include health systems, university hospitals, physicians groups and senior care locations
• Our platform serves over 5,000 facilities • We work with more than 35,000 physicians and dentists
A comprehensive Online Reputation Management program is critical to managing feedback and attracting new
patients
Experts in Healthcare Reputation Management
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Table of Contents
I. TrendsII. About UsIII. Reputation for HealthcareIV. Reporting
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Reputation.com Platform Overview
The industry’s first and only fully-integrated online Reputation Management platform
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Reputation for Healthcare: Assess, Respond, Improve
Get alerted and respond to patient feedback quickly
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Reputation for Healthcare: Assess, Respond, Improve
Isolate issues based on real patient feedback
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Reputation for Healthcare: Assess, Respond, Improve
Improve your Reputation, giving patients the confidence to choose
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Example: Improve Patient Sentiment
Average Star Rating 2012-2013
Before After
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Benchmarking and Scoring: The Reputation Score
• Patented and the industry’s only algorithm • A reliable, weighted metric that summarizes the online
presence of all of your locations
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Business Listings
• Audit all location and practitioner directory listings• Correct and maintain listings for all locations• Enhance presence across the most important sites
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iOS and Android Mobile Apps
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Table of Contents
I. TrendsII. About UsIII. Reputation for HealthcareIV. Reporting
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Executive Reporting