Reputation Management. Consumer Buying Cycle Interest Partner Advertising: SEM, Email/Text...
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Transcript of Reputation Management. Consumer Buying Cycle Interest Partner Advertising: SEM, Email/Text...
Reputation Management
Consumer Buying Cycle
Interest
Partner Advertising:SEM, Email/Text Marketing, Display, Print Ads, Radio, TV, Loyalty programs, Deals.
Research
Search engines, online reviews, ratings, relevant articles, word of mouth. The business’s reputation is what consumers say it is.
Purchase
In-store experience: talked with salesperson in-store, read product brochure, tried sample product. The decision to purchase is made.
Experience
Post-purchase experience: Facebook post, tweet, write review, discuss with friends, blog, Consumer compares expectations and reality.
ZERO MOMENT OF TRUTH
Decisions are made before entering a store.
When purchase decisions are made by shoppers.
REPUTATION SOLUTIONSfor multi-location businesses
DIGITAL FOOTPRINTFrom 5 to 50,000 locations
Monitor visibility
Listing distribution
Monitor reviews for multiple locations based upon sentiment
Reputation Intelligence
Monitoring your Virtual Doorway 24/7/365 and reporting to you automatically….
BRAND OVERVIEW
Multi-Location ReputationDashboard
A bird’s eye view of the entire brand.
Drill down into regions and individual locations to see specific stats.
VISIBILITY
Monitor Location Visibility
We give the BRAND the
ability to look at ALL
Visibility issues for the
brand or to drill down
and look at regions and
individual locations
Listing Distribution
Building your presence everywhere, automatically…
These four major data providers are trusted to provide accurate business listing information to hundreds of sites including:
Search Engines
Review Sites
Social Sites
GPS & Vehicle Navigation
Online Directories
[24]7 411.ca 411info Access Together Acura Addresses.com Admedia Advameg Advertise.com Advice.com Agero Aisle50 Alk Technologies Allpages.com AlterGeo Alteryx AmericanTowns.com Answers.com anywho.com AOL Apartmentfinders.com apartmentguide.com Apple Maps App.net AroundMe.com Ask.com AT&T ATD Austin Atlanta NewHomes AYO Technology-WebSite Alive B2Byellowpages.com bckyrd.com beachcalifornia.com Belo Best Of The Web Local Bing Biz Scrambler Blackberry BMW Boorah BrightData Bundle.com Business Directories of Texas BusinessSearch.com Care.com Cars.com Centzy.com ChaCha Search challama.com Chamberofcommerce.com Chewsy Chrysler City-data.com City.com CityBot Citygrid CityMaps Citysearch.com CloudMade Cloudy Clutch Shopping Comcast.net Search Consolidated Communications Contextuads.com Contractors.com CoPilot Cornerstone Group Coupon Sherpa CouponMap CrowdSpot Databanq DataSphere DDC Dealsplus Denso Dexknows Directory Avantar Dirxion DoctorWait.com Dogpile Dogtime Media Driverside Earthlink.com Eating Places Echoer Edmunds eGood eGumball Elocal eLocal Listing eMbience eServiceLog ezlocal.com EveryScape.com EZToUse.com Facebook.com Family Finds FeedMe fetchtoto.com Fieldforce First Street Live Fivestar Software Fizzlocal Focus Local Foodie Ford Foursquare Free411.com gapNsnap Gas Station Checker GenieKnows.com Getlisted.org GiftCards.com GM GoLocal247.com GoodInfo Google Groupon Gvidi Harman HelloMetro.com Herald.com Hibu Hineighbor.com Homeplete.com Homesandland.com Homestore Honda Hoodoyou Hostway Hotbot.com Hotfrog.com Houzz.com HTC Hyundai iGoLocal.com Indeed.com Infiniti InfoSpace.com Infutor Innova Electronics Insiderpages Intel Intelius Intellistrand InTheMO.com Intuit Jetpac JiWire Judy's Book Justclicklocal.com Keen.com KGB Kia KSL.com Kudzu.com Larky Lexis Nexis Lexus Likeness.com LivingSocial Local.com Localedge.com localpages Localscope Localsearch.com LodgeNet Looksmart.com Lumatic Magicyellow.com MakeItLocal MamaAlwaysSays MapMyRun MapQuest Menu pages MerchantCircle Metroland Publishing metropolist.com Microsoft (Bing) MidwestYP.com MindMeld Mobifind MojoPages.com MyCity MyCityWay.com MyCoupons.com Mylocalheadlines MyLocally mymove.com Mywebyellow Nara News-Gazette Nissan Nokia Nomao OnMedia OnStar Oomea Openlist.com Paradine patch.com Patriot Phonebook Pelopidas Picksie Pioneer Pioneer Directories Place of Mine PlaceIQ Planapple PlanetDiscover.com Pokitdok Porsche PowerProfiles PulseLA Radarfrog Radiate Media Radius Intelligence ReachLocal realtor.com Reply.com Restaurants.com RightWay RoadTrippers Rocket Fuel Saga Salespider.com Samsung Search Initiatives Searchbug.com SeccionAmarilla Seekitlocal.com Sense Network SEOmoz Shoptopia.com ShowMeLocal Smart Marketing Team Snoox Southern Directory Publishing (YPsouth) SpecialsAgent.com Speed Run SpeedSpot Spotcast spotlikes.com Spotzot Sprint Subaru SuperPages.com Surewest Switchboard.com TechnoCom Tele Atlas (TomTom) TeleNav Teleroute Therapists.com Theredbook.org Time Out New York Town Planner Toyota Trafficengine.net TravelShark Tribune Interactive TripAdvisor Trulia TruPro Twitter.com UpMeSocial.com Urban Mapping Urbanspoon usdirectory.com V-enable.com Vendasta Verizon Vernon Publishing VerveMobile.com Veveo Viewpoints Local VisiKard Voltari Walkable Restaurants WalkScore.com Walt Disney Weblocal.ca WeddingWire.com Where Inc. Whisper White Pages WhosCall Whowhere.com Why Wait Wimgo.com World Media xAd XO Group Yahoo Local Yellowbook.com Yellowbot Yellowmoxie.com Yellowone YellowPageCity.com Yellowpages.com Yellowusa.com Yellowzip.com Yelp YP Zenrin Zidster.com Zipcodez.com ZipLocal
Listing Distribution pushes to 300 plus sources
Plus we continue to monitor these sources to ensure data remains
correct
Reputation Intelligence runs 24/7/365 monitoring ourvisibility sources and reporting any changes immediately
Getting started is easy!
Just confirm the business listing is correct.
Business NameStreet AddressZip CodeStatePhone NumberWebsiteBusiness Category
Automatically corrects errors &adds missing info on each data
provider.
Progress can be monitored in Presence Builder.
Monitoring Your Virtual Doorway 24/7/365
Monitor your
listings foraccuracy
& presence.
Online Reviews = $$$
Customers who read consumer reviews to ensure they are purchasing the right product or service.
US customers who say their buying decisions are influenced by online reviews.
The amount of new business companies with positive reviews can convert when compared to companies with ZERO or negative reviews.
Consumers who consider user generated reviews important or extremely important.
70%
90%
183%82%
DAILY REVIEW UPDATES
MULTI LOCATION REPUTATIONfor multi location businesses
What are people saying about your BRAND today across all monitored review channels. Negative and Positive sentiment, and the ability to drill into individual reviews for locations
REVIEW DRILL DOWN
MULTI LOCATION REPUTATIONfor multi location businesses
We give the BRAND the
ability to look at ALL
REVIEW issues for the
brand or to drill down
and look at regions and
individual locations
Review response service claims the review sites for your
business...
Giving you the ability to respond to reviews immediately and tell your side of the story and serve customers virtually through
reveiw management
Engage the Reviewer.
Why engage?
What would you do if someone was in your store reviewing it right now?
Three steps to respond to a negative review.
Two steps to positive review success.
1 2ENGAGEThe Reviewer
Why Engage?
What would you do if someone was in your store
reviewing it right now?
HARVESTWord of Mouth
Encourage customers to leave online reviews.
Publish review highlights in your social marketing.
Think of reviews as management tools.
Intelligence to run your business better.
Good Reviews
AccoladesGoal Setting
Bad Reviews
Staff TrainingPolicy Issues
Email daily alerts to up to 6 key members of your management
team.
New Review Found!
District Manager
Store Manger
Assistant Manager
Assistant Manager
24/7/365 monitoring of your virtual doorway
Review site listing claiming and Positive and Negative
Response per location
Annual Listing Distribution service
Listings and Citation monitoring
Daily email alerts of key issues to up to 6 members of
your management team per location
Login for Reputation, and BRANDS service, one
dashboard to see the virtual doorway across multiple
locations and complete video training modules
OUR MONTHLY PLAN
Reputation Management RTOWN
Speak to an Expert
http://bit.ly/Contact_RTOWN PHONE
604-418-8146
SOCIAL
RTOWNIsYourTown RTOWN_
WEBSITE
rtown.ca