reputation, image + competitiveness,from africa, for africa.

the african initiative to drive africa’s

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16 September 2010Sandton Convention CentreJohannesburg, South Africa

organised by

www.brandsouthafrica.com

hosted by

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Welcome to the inaugural Brand Africa FORUM 2010.

The Brand Africa FORUM 2010 aims to address the issues, challenges and opportunities which impact the

image, reputation and competitiveness of Africa. The FORUM also provides us with an opportunity to reflect on

the successes and lessons of the 2010 FIFA World Cup South Africa. The FORUM engages business, media and

nation branding organisations such as Brand South Africa to drive dialogue and ideas that will inspire change

and influence perceptions and competitiveness of brand Africa.

Brand Africa FORUM is the first such platform where brand Africa is not on a broader agenda or a plenary – but

is the agenda – for investment, tourism and citizenship.

We are delighted and humbled that many of Africa’s - and diasporan African - business, media and nation

branding decision makers who are passionate about the future of Africa, have agreed to be part of the FORUM

as speakers, panellists and/or delegates.

The partnership between Brand Leadership Academy, organisers of the Brand Africa FORUM and the

International Marketing Council of South Africa, custodians of Brand South Africa, is founded on the mutual

passion to proactively create a better Africa.

The realisation of the inaugural FORUM is due to the commitment and partnership of CNBC Africa, the Mail &

Guardian and African Business and ID Holland who have dedicated their resources and energies to make it a

reality.

We trust you get out of the FORUM the insights, energy and inspiration to build Africa collectively and one nation,

one business, one brand and one individual at a time.

Thank you for attending the FORUM. We look forward to seeing you at the next.

Sincerely,

Miller Matola

Chief Executive Officer, International

Marketing Council of South Africa

Thebe Ikalafeng

Founder & Chairman

Brand Africa

Introduction

Brand Africa is an independent pan-african brand-driven initiative for African thought leaders, decision makers and leaders of Africa’s leading corporations and economies, media and nation brands, to proactively drive Africa’s reputation, image and competitiveness. Brand Africa aims to create opportunities for strategic dialogue and platforms to share insight, thought leadership and best practices in building sovereign nation brands and the collective African brand reputation.

What distinguishes the Brand Africa initiative is that it focuses on Africa not as a topic but as the agenda, and leverages the power and discipline of branding as a vehicle to shape the reputation, image & competitive positioning of Africa.

Brand Africa is an initiative for Africa by Africans, who are confident in and passionate about Africa.

“Brand Africa, with its simple message of ongoing catastrophe, is promoted by aid agencies, international organisations, donor governments and aid celebrities like Bob

Geldof and Bono . . . not as 53 countries in various stages of development and struggle for independent existence and identity, but as a uniform,

hopeless basket-case,”

Simon Anholt, World Economic Forum on Africa, 2006.

“Only a united Africa can redeem its past glory and renew and reinforce its strength for the realisation of its destiny. We are today the richest and yet the

poorest of continents, but in unity our continent could smile in an era of prosperity and power,”

Kwame Nkrumah, 22 March 1965

The image of Africa does not reflect its economic diversity, entrepreneurial aspirations or the optimism that goes with rising investment, growth and greater stability.

FORUM EXPO QuarterlyREPORT

Brand Africa Show

Brand Africa Network

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Programme Director:Fenly Foxen,

Anchor, CNBC Africa

Accreditation

Welcome Address

Opening Keynote Address

Media

Chair:Anton Harber,

Caxton Professor of Journalism,

University of the Witwatersrand

Economics & Business

Chair:Nic Dawes,

Editor, Mail & Guardian

Nation Branding

Chair:Moky Makura,

MD, MME Media

CNBC Africa Live Panel Debate

Chair:Lerato Mbele,

Anchor, CNBC Africa

Closing Remarks

Anitha Soni, Chairman,

International Marketing Council of South Africa

Dr. Irvin Khoza, 2010 FIFA World Cup™ South Africa LOC

Trevor Ncube, Executive Deputy Chairman,

Mail & Guardian Media Group

Anver Versi, Editor, African Business & African Banker, UK

Nduka Obaigbena, Chairman, This Day Group, Nigeria

Gary Alfonso, Managing Director, CNBC Africa

Mondli Makhanya, Editor in Chief,

Avusa Media & Chairman of SANEF

Q&A session

Tea break

Dr. Dambisa Moyo“Branding Africa: Taking Ownership and Responsibility”

Oliver Schmitz, Managing Director, Brand Finance

Santie Botha, Group Chief Marketing Officer, MTN Group

Prof. Stella Nkomo, Professor of Human Resource Management, University of Pretoria, South Africa

Jay Naidoo, Chairman, Global Alliance for Improved Nutrition (GAIN)

Lumkile Mondi, Chief Economist, IDC

Q&A session

Lunch

Simon Anholt“Why it’s time to abolish ‘Brand Africa’”

Miller Matola, CEO, Brand SA

Mary Kimonye, CEO, Brand Kenya

Mathias Akotia, CEO, Brand Ghana

Q&A session

Dr. Dambisa MoyoSimon AnholtMiller Matola, CEO, Brand SA

Nduka Obaigbena, Chairman, This Day Group, Nigeria

Prof. Hellicy Ngambi, Executive Dean: College of Economic and Management Science, Unisa

Thebe Ikalafeng, Founder & Chairman, Brand Africa

Miller Matola, CEO, International Marketing Council of South Africa

Thebe Ikalafeng, Founder & Chairman, Brand Africa

Networking & Cocktails

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Dr Irvin Khoza is one of the most experienced and respected football administrators in South Africa, serving the game in various roles including Member of the 2010 FIFA World Cup Organising Committee, Member of the FIFA Strategic Committee, Chairman of the 2010 FIFA World Cup Organising Committee South Africa, Chairman of 2010 FIFA World Cup LOC Executive Committee, Vice President of the South African Football Association, Member of the SAFA Management Committee, Member of the SAFA Joint Liaison Committee, Chairman of the Premier Soccer League, Convener of the Premier Soccer League Sponsorship and Marketing Committee, Chairman of Orlando Pirates Football Club

Dr Irvin KhozaChairman, 2010 FIFA World CupTM South Africa LOC

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Anitha Soni, Chairperson of the International Marketing Council of South Africa (IMC) and MD of Utembezi Investment Holdings, has a diverse scope of experience. She has held executive management positions in the hotel and tourism sector in South Africa and the United States. She lectured at the Durban University of Technology, trained many of today’s leaders in the South African tourism industry, was co-author of South Africa’s first Tourism White Paper, and, subsequently led the strategic development of many of South Africa’s key Tourism institutions since 1994.

She served as a Special Advisor on tourism to the then Minister of Environmental Affairs and Tourism, Minister Valli Moosa, and subsequently acted in the capacity of Deputy Director-General in this department. In this position she developed the first Tourism Branch within the National Department of Environmental Affairs and Tourism.

Her role in tourism included contributing to interim structures in the early 1990’s which informed how Provincial legislation and structures would drive economic development in a democratic South Africa. These included the restructuring of the old SATOUR to the SA Tourism of today, the Kwazulu-Natal Tourism Authority, and Tourism Grading. She was also appointed by the Minister of Tourism, Minister van Schalkwyk to be part of the team that developed the Black Economic Empowerment Charter and scorecard for the transformation of the Tourism industry in S.A., and subsequently, as Deputy Chair of the Tourism BEE Council. Recently Minister van Schalkwyk appointed Anitha Soni to be part of the Expert Panel to develop the new Tourism Strategy for the country.

On a pan-African level Anitha initiated the Tourism Cluster initiative through the OECD. She developed the HRD strategy for Tourism in Mozambique through the Commonwealth Secretariat, and was part of the European Union consulting team developing the framework for the introduction of a UniVisa system for the SADC region.

In addition to her contribution to the development of the macro-economic environment in South Africa, Anitha manages a number of strategic investments and businesses. In recognition for this, Anitha was awarded Women of the Year - twice – in 1995 by the Foundation for Business Excellence, and the much-coveted and prestigious “2002 Business Women of the Year BBQ Award”, for her exceptional achievement in the field of Business and contribution to Pan-African regional integration in post-apartheid South Africa.

Fenly Foxen has been with CNBC Africa since its launch in 2007.

She has presented weekday shows Regional Round Up, Markets Africa, Africa This Week and lighter weekend viewing like Women In Business and Business Spotlight focusing on government initiatives.

Some of her highlights at CNBC Africa include interviewing some of the continents top businesswomen and a one on one interview with Morgan Tsvangirai.

Foxen is from Tripoli, Libya and has worked for the SABC and national South African radio stations like SAfm and 5fm. She also has experience in motoring journalism field having presented a show on cars in the past.

Anitha Soni

Fenly Foxen

Chairman of International Marketing Council, custodian of Brand South Africa

Anchor, CNBC Africa

Prof. Anton Harber

Anton Harber is the Caxton Professor of Journalism at the University of the Witwatersrand in Johannesburg. He was the co-founder and co-editor of the Weekly Mail (now the Mail & Guardian), CEO of Kagiso Broadcasting (Pty) Ltd and an executive director of Kagiso Media Ltd. He was co-editor of the first and second editions of The A–Z of South African Politics (Penguin), What is Left Unsaid: Reporting the South African HIV Epidemic (Jacana) and Troublemakers: The best of SA’s investigative journalism (Jacana, due out Sept 2010). He was an executive producer of the television series Ordinary People and Hard Copy. Harber writes a column in Business Day and a blog at www.theharbinger.co.za.

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Trevor Ncube,Executive Deputy Chairman, Mail & Guardian Media Group

Trevor Ncube is the Executive Deputy Chairman of the Mail & Guardian Media Group (South Africa). He is also the founder, owner and executive chairman of Alpha Media Holdings, Zimbabwe which publishes NewsDay daily newspaper and two weeklies namely the Zimbabwe Independent and The Standard.Alpha Media also owns Munn Marketing , a magazine and newspaper distribution company in Zimbabwe and StrandMultiprint a commercial and newspaper printing company.Ncube is currently the co-chair of the Africa Media Initiative (AMI) a pan African organization focusing on removing economic , political and legal constraints to a vibrant media

Ncube was the President of Print Media South Africa and Chair of the Newspaper Association of South Africa from 2004 – 2008. He was chair of the board of the Southern African Regional Poverty Network (2004-7) and the Institute for War & Peace Reporting (2004-8). Ncube also served on the international board of the World Association of Newspapers (2004-8) based in Paris. Ncube has a BA Honours (first class) in economic history (University of Zimbabwe). He completed the Said Business School, University of Oxford, Advanced Management and Leadership Programme in June/July 2009. He was born in Bulawayo in 1962. Ncube was awarded a Print Media S.A. Fellowship in 2006. He was awarded the International Publishers Association Freedom Prize Award 2007. He has also won the German Africa Award 2008. He has undertaken speaking engagements across the world.

Anver Versi,Editor, African Business & African Banker, UK

Anver Versi, the editor of the London-based pan-African business monthly, African Business, was born in Kenya but has been based in London for the last two decades. African Business, established 40 years ago, is the world’s widest circulating and most influential economics/business publication specialising on Africa. It is distributed in 104 countries globally with a total readership of around half a million.Versi began his career with the Nation Group of newspapers in Nairobi, Kenya, before moving to the US where he worked for several broadsheet newspapers before moving to pan-African publications.

He has also edited the London Art Council’s Artrage magazine, Drum and the WHO’s Entre Nous publication. He is the founder editor of African Banker magazine.

Versi has written over a thousand articles for a variety of publications including The Times, The Independent, The Wall Street Journal, The Chicago Tribune and The International Herald Tribune. He regularly writes for the Kenya Airways inflight magazine, Msafiri, including a column on improving business performance. He also regularly appears on BBC TV and Radio and participates in a large number of conferences, forums and public discussions as speaker or chair.Awards include the 2005 Diageo African Business Reporting Award as Best Journalist as well as winning the editing award for Best Publication. He was also given an award for Outstanding Services to Journalism by the Boston University based APARC organisation.Publications include Search for Africa’s political identity published by Mcmillan and the best-selling Football in Africa

(1986) published by Collins.

Nduka Obaigbena,Chairman, This Day Group, Nigeria

THISDAY Editor-in-Chief and Chairman Nduka Obaigbena, a prince of Owa Kingdom, Delta State was born in Ibadan, Oyo State on July 14, 1959 to the family of the late Prince Edwin Ukperi and Princess Margaret Obaigbena. With the sobriquet ‘Professor!’ at birth, Obaigbena attended the prestigious Edo College, Benin City, and the University of Benin where he took an honours degree in Creative Arts. Obaigbena is educated in the United Kingdom, the United States and South Africa. Obaigbena started his journalism career at Nigerian Observer in 1978 and later became co-ordinating Editor of The Dawn monthly magazine.

He had a brief stint with Newsweek Magazine in 1984 as a Special Section Representative before moving over the same year to TIME Magazine where he helped develop Special Surveys and Country Sections. He was later appointed TIME Magazine Representative for English-speaking sub-Saharan Africa. He developed several Country Sections for TIME Magazine in Nigeria, Kenya, Morocco and Zimbabwe during this time. He became founding Editor-in-Chief of THISWEEK magazine in 1987 and in 1991 ran for the Senate of the Federal Republic of Nigeria. In 1994, he was elected a member of the Constitutional Conference, which drafted the current Nigerian Constitution. He founded LEADERS & COMPANY LTD., publishers of THISDAY Newspapers in 1995. He has founded several cultural initiatives around the world including the THISDAY Music and Fashion Festival, now in its 4th year, The African Fashion Collective of the New York Fashion Week, as well as in London,

Paris and Milan Fashion Week. He recently founded ARISE Magazine, an African culture and style magazine, sold in 150 countries. The magazine has just hosted The ARISE AFRICA FASHION week in Johannesburg, South Africa. Obaigbena is also founder of THISDAY Awards now in its 14th year, showcasing the best and the brightest of corporate Nigeria.A highly respected media mogul, Obaigbena was co-chair of Africa Media Leaders Summit in Darkar, Senegal and is a member of the Nominating Committee of the Young Global Leaders Forum in Davos, Switzerland. He serves on several international boards and committees including The Cecelia Attias Foundation for Women founded by the former first lady of France. He is also publisher of AFRICAN MARKETS magazine – an IMF/WORLD BANK Annual Meetings publication.He is a keen sportsman and public affairs commentator.

Gary Alfonso,Managing Director, CNBC Africa

Managing Director, Africa Business NewsChairman - ABN Nigeria and ABN Kenya Gary Alfonso serves as Managing Director (MD) of CNBC Africa, the continent’s first and only 24-hour business news television channel. Responsibilities include executive management, building strategic relationships and creating commercial opportunities. Annual oversight includes auditing, corporate governance and Board policy implementation. Gary is responsible for the strategic growth of the company across Africa. Leading member of the Project Team that launched CNBC Africa in June 2007. Background in broadcasting includes more than 10 years with the SABC and 8 years with a local business news channel in South Africa. Qualifications include a journalism degree and an MBA obtained from Henley UK in 2006.

Mondli Makhanya,Editor in Chief, Avusa Media & Chairman of SANEF

Mondli Makhanya is the Editor-in-Chief of AVUSA Media and Chairman of South African National Editors’ Forum (SANEF). He is former Editor in Chief of the Sunday Times, which has the largest readership of any weekly newspaper in South Africa.. He is a regular commentator on current affairs programs. Makhanya previously served as Editor of the Mail & Guardian and as both Deputy Managing Editor and Political Editor on the Sunday Times. He has worked in a variety of journalistic positions on a range of newspapers, including the Weekly Mail, the Star, the Sunday World and Sunday Times. Makhanya is married and lives in Johannesburg.

Dr. Dambisa Moyo

Dambisa Moyo is an international economist who comments on the macroeconomy and global affairs.Ms. Moyo serves on the boards of Barclays Bank, the financial services group, SABMiller, the global brewer, and Lundin Petroleum, an oil and gas exploration concern. She was an economist at Goldman Sachs where she worked for nearly a decade, and was a consultant to the World Bank in Washington D.C..She is the author of the New York Times Bestseller Dead Aid: Why Aid is Not Working and How there is a Better Way for Africa. Her forthcoming book is entitled How the West Was Lost: Fifty Years of Economic Folly and the Stark Choices Ahead is scheduled for publication in January 2011.In 2009 Ms. Moyo was named by Time Magazine as one of the “100 Most Influential People in the World”, and was nominated to the World Economic Forum’s Young Global Leaders Forum. Her writing regularly appears in economic and finance-related publications such as the Financial Times, the Economist Magazine and the Wall Street Journal.She completed a PhD in Economics at Oxford University and holds a Masters degree from Harvard University. She completed an undergraduate degree in Chemistry and an MBA in Finance at the American University in Washington D.C..

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Nic Dawes,Editor, Mail & Guardian

Nic Dawes was born in Cape Town and finished his schooling in Canada. He studied Science and later English literature at the University of Cape Town before attending graduate school in the United States on a Fulbright Scholarship. On his return to South Africa he wrote as a freelance for a wide range of local publications, and become News and Finance editor at one of the country’s early web portals, World Online. He left World Online to become Managing Director at Maverick Interface Design, a digital communications agency that helped companies to develop their internet and mobile strategies, but ultimate decided to return to journalism. After a stint as Cape Business Editor, and political columnist at the now-defunct broadsheet This Day, he joined the M&G in 2004 as associate editor, focusing principally on public policy and economics. He was also heavily involved in the M&G’s investigations, and has won several awards for that work.

Oliver Schmitz,Managing Director, Brand Finance South Africa

Oliver is Managing Director of Brand Finance South Africa, a subsidiary of Brand Finance plc, the world’s leading independent brand valuation consultancy. Oliver recently moved back from the United Kingdom where he was with Brand Finance plc for 8 years, two years as Managing Director of the company’s head office in London.Oliver’s experience includes advising strongly branded organisations, both large and small, on how to maximise shareholder value through effective management of their intangible assets. Oliver helps clients value, articulate and build their intangible asset base using language and approaches understood by financial, marketing and investor audiences.

Oliver is the Global Account Director for Vodafone – a position held for five years. During this period Oliver has directed 20 strategic projects for the Vodafone Global Brand team including valuing the Vodafone portfolio (including Vodacom) in 72 markets for four consecutive years. Oliver also valued the Miller portfolio of brands following the acquisition of Miller by SAB plc for balance sheet recognition in May 2002.

Santie Botha, Group Chief Marketing Officer, MTN Group, South Africa

Santie Botha is the Executive Director of Marketing for the MTN Group, Chancellor of the Nelson Mandela Metropolitan University and non-executive director

of Tiger Brands. She was crowned 2010 Businesswoman of the Year at the Businesswoman Awards (BWA). Prior to MTN, Santie worked at Absa where she was the youngest person to be appointed to both Senior Management and the Absa Bank Board. Santie began her career at Unilever in 1987 as a marketing graduate and worked for Unilever in various marketing and sales roles both in Durban, SA and London, UK, culminating in the position of Commercial Sales Director of VdB Foodservice, UK, before returning to S.A. in 1996.

In a distinguished corporate career, Santie has been recognised with awards for Young Business Person of the Year (1998), Prestige Award by City Press/Rapport (2001), Fellowship of the Institute of Marketing Management (IMM) (2001), Marketer of the Year (Marketing Federation of South Africa) (2002), and Business Person of the Month (April) (Business Times) (2003). Her interests are travelling, reading, skiing, tennis (played Provincial and SA Universities).

Prof. Stella Nkomo,Professor of Human Resource Management, University of Pretoria, South Africa

Prof. Stella Nkomo is a Professor of Human Resource Management at the University of Pretoria, and has a B-rating from the NRF. She completed her doctoral studies at the University of Massachusetts in the United States of America. Prof. Nkomo has held teaching positions at the University of North Carolina, the University of Massachusetts, the University of South Africa and the University ofRhode Island. She has been a visiting professor/scholar at Dartmouth College and Harvard University. She has been widely acclaimed by her peers for her brave and novel approaches in respect of the risky topics of race, gender, power and inequality. She is a highly visible thought leader in the field. She is an associate editor for Organization: The Critical Journal of Organization, Theory and Society. She is the recipient of numerous awards, including the Sage Award given by the Gender and Diversity Division of the US Academy of Management, which recognises the contributions made through a scholar’s body of work and as joint recipient of the ‘Distinguished Woman Scholar in Social Sciences award.

Jay Naidoo, Chairman, Global Alliance for Improved Nutrition (GAIN)

Jay Naidoo is Chairman of the Global Alliance for Improved Nutrition (GAIN) and founder of the social development arm of an investment and management company, J&J Group, which he cofounded. He serves in an advisory capacity for a

number of organisations including the Global Health Advisory Panel of the Bill & Melinda Gates Foundation and was recently appointed to the Broadband Commission of the International Telecommunications Union (ITU) and United Nations Educational, Scientific and Cultural Organization (UNESCO).From 1994 to 1999, Jay was the Minister responsible for South Africa’s Reconstruction and Development Programme (RDP) and Communications Minister in Nelson Mandela’s Cabinet. He was the founding General Secretary of the Congress of South African Trade Unions (COSATU) where he served three terms (1985 to 1993). From 2001-2010, Jay was Chairperson of the Development Bank of Southern Africa (DBSA). Jay was the recipient of, among other awards, the Chevalier de la Légion d’Honneur (Legion of Honour), one of France’s highest decorations. He has recently returned to full time voluntary work, and publishes a blog at www.thejustcause.org. Jay’s recently published his autobiography, ‘Fighting for Justice’.

Lumkile Mondi, Chief Economist, Industrial Development Corporation of SA LTD (IDC

Lumkile Mondi is Chief Economist at the Industrial Development Corporation (IDC) in Johannesburg, South Africa. Mondi is also a fellow of the African Leadership Initiative (ALI), an Aspen Institute effort to influence leaders to be socially conscious in addressing community issues to meet the Millennium Development Goals by 2014.

He is also a Visiting Research Fellow at the Graduate School of Business at the University of Stellensbosch in Cape Town, South Africa. Before joining the IDC in July 2003, Mr Mondi was Group Economist at Transnet and a member of the Transnet Treasury Strategy Committee.

Mr Mondi has knowledge of treasury and financial markets gained at Standard Corporate and Merchant Bank where he worked as a Treasury Economist. His professional interests include financial economics, trade and political economy. He has written and presented at conferences on economic development problems faced by the South African economy. Mondi holds an MA Economics (Eastern Illinois University, Charleston, Illinois, United States of America) , B.COM. (HONS) Economics and BCom (University of the Witwatersrand, Johannesburg, South Africa), AMP (2006) INSEAD, Fountainbleau, France and Advanced Corporate Finance and Value Creation, University of Berkely Extension, 2000 among several other international qualifications.

Simon Anholt

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Moky Makura,MD, MME Media

Moky Makura was born in Nigeria, educated in England and since 1998 has lived in Johannesburg, South Africa. A TV presenter/producer, writer and a publisher and author of Africa’s Greatest Entrepreneurs and South Africa’s Greatest Entrepreneurs. Moky holds an Honours degree in Politics, Economics and Law from Buckingham University in the UK. With a wealth of marketing communications experience gained from over 18 years in the PR industry serving almost every aspect of specialist communications across the continent, Moky’s field of expertise extends across most market sectors and industries.

Moky formed her own agency - Red PR - early in 1999, with the vision of becoming the first pan-African PR network. In 2002, she sold her business to Draft FCB – then SA’s largest communications agency. Three years later she left to set up as an independent consultant and pursue her media passions. From 2001 to 2006, Moky was the African Anchor presenter and field reporter for South Africa’s award winning news and actuality show – Carte Blanche. She has presented numerous field reports on Africa; including stories on the Nigerian Film industry; Zimbabwean farmers in Kwara, People trafficking in Edo State, Child soldiers in the DRC and Democracy in Zimbabwe She has conducted interviews with Namibian President Hifikepunye Pohamba, Chinua Achebe, Femi Kuti, Danny Glover and Seal. In 2004, Moky presented an hour long interview format show called African Pioneers which was syndicated to commercial stations in 5 African countries. In 2005, she produced and hosted a 26 part marketing show on the South African business channel; Summit TV. In 2006, she played a lead role in the ground breaking and very popular M-Net Pan-African drama series; Jacob’s Cross.

Simon Anholt

Simon Anholt is the leading authority on managing and measuring national identity and reputation, and the creator of the the field of nation and place branding. He is a member of the UK Foreign Office’s Public Diplomacy Board, and has advised the governments of some 40 other countries from Chile to Botswana, Korea to Jamaica, and Bhutan to the Faroe Islands.

He is Founding Editor of the quarterly journal, Place Branding and Public Diplomacy, and author of Another One Bites The Grass, Brand New Justice, Brand America and Competitive Identity – The New Brand Management for Nations, Cities and Regions.His latest book is Places: Identity, Image and Reputation. He publishes two major annual surveys, the Anholt-GfK Roper Nation Brands Index and City Brands Index. Anholt was awarded the 2009 Nobels Colloquia for Economics.

For further information, please see www.simonanholt.com

Miller Matola,Chief Executive Officer: International Marketing Council of South Africa

Miller Matola joined the International Marketing Council of South Africa as Chief Executive Officer on 1 April 2010, bringing with him dynamic strategic and operational skills. Matola began his career in education, and went on to project management which fuelled his interest in tourism. He joined South African Tourism in 1996 where he developed frameworks for hospitality service areas; he also led its Business Tourism Unit and later the Americas portfolio. Matola later became CEO of KwaZulu-Natal Tourism, and then took over the reins at the International Convention Centre Durban in 2006. He holds MA and MBA degrees and has completed the Wits Business School management advancement programme. He is currently completing a postgraduate Diploma in Company Direction.

Mary Kimonye,CEO, Brand Kenya

Mary Kimonye is Chief Executive of Brand Kenya Board, responsible for leading the strategic positioning of Brand Kenya for investment, tourism and citizenship. She is a seasoned scholar with special interest and a distinguished career in marketing, brand and organisational development. She brings to Brand Kenya a successful career and accomplishments in academic, consulting and advisory across the private and public sector. Ms Kimonye holds a BCom and MBA from the University of Nairobi. Concurrent with her responsibilities for leading Brand Kenya, she’s pursuing a PhD in Business Administration at the University of Nairobi, and is an active member of and participant in all matters related to marketing, branding and nation branding.

Mathias Akotia,CEO, Brand Ghana

Mathias Akotia has over two decades management career which begun with Unilever through to British American Tobacco where for ten years in Ghana, West Africa and Kenya he was in marketing management. Having left BAT as Marketing Director of West-Africa Central operations, Mathias joined Pioneer Aluminium Company as the Managing Director. A member of the Chartered Institute of Marketing, Mr. Akotia has won several “excellence” citations, culminating in the award of BAT’s prestigious Sir Albert Levy Award for Marketing Excellence. With research interest in marketing strategy, Mathias joined the faculty of Ghana Institute of Management & Public Administration where he taught Marketing and Entrepreneurship, until his appointment as CEO of Brand Ghana Office. Mr. Akotia holds an MPhil in Marketing and is completing a PhD progamme at the University of Ghana in Internal Branding and Performance Culture.

Lerato MbeleAnchor, CNBC Africa

Lerato Mbele has been with CNBC Africa since its launch in 2007.During her time with CNBC Africa Mbele has hosted shows such as The Other Dimension, Business AM, CNBC Specials and the World Economic Forum.

Her daily role includes activities on an editorial level: research and presentation elements of Business AM, the channels morning show.

She has had the privilege of interviewing a range of leaders including 3-Nobel Prize winners (Kofi Annan, FW De Klerk & Mohammed Yunus) and also has met and interviewed leaders such as Graca Machel, Donald Kaberuka (President African Development Bank), Morgan Tsvangirai (Prime Minister of Zimbabwe) and Jacob Zuma.

Some of her highlights at CNBC Africa include the hosting of the presidential debate on the launch night of CNBC Africa in 2007 and the live CNBC Africa Debate at the World Economic Forum on Africa in 2009.

Mbele was previously a prime-time news anchor with the SABC, the co-editor of Designing Democracy, an Anti-Poverty Ambassador for the Southern Africa Trust and a recipient of literature awards from the World Association of University Women.

She is a Chevening Scholar and a regular speaker and moderator at conferences around African Development. In 2009 she hosted the Promise of Leadership Summit with President Paul Kagame, for the Nelson Mandela Foundation.

Thebe IkalafengFounder & Chairman of the Brand Africa Initiative.

Arguably one of Africa’s foremost brand authority and founder of the award-winning Brand Leadership Group and the Brand Leadership Academy, he has been recognised as one of the Top 10 Thinkers in Marketing in an Ipsos survey among business decision makers in Southern Africa. A seasoned entrepreneur and businessman, he is a non-executive director of Mercantile Bank Holdings. He has held directorships at Foodcorp Group and Durban University of Technology council.

He is a member of the Vega School of Brand Communications advisory committee. He has been recognised globally with a Marquette University/American marketing association “Award for Marketing Excellence” and “Global Brand Leadership” by the Asia Brand Congress. Ikalafeng has had a distinguished corporate career which started at Colgate Palmolive in New York, USA, and highlighted by his leadership of NIKE Africa to over 75 local and global awards, including the 10 Cannes Lions and the Institute of Marketing Management’s Marketing Company of the Year Roll of Honour.

He has served on all notable industry bodies, including as chairman of the industry’s highest advertising awards, the Loeries (1998 - 2002) and Financial Mail AD Focus (2003-4), and as a member of the Sunday Times Marketing Excellence council, and the boards of the South African Advertising Research Foundation, Direct Marketing Association and Marketing Federation of Southern Africa. Thebe advices, teaches and speaks globally in personal, commercial, political and nation branding and related matters. Thebe is founder and chairman of the Brand Africa and the Public Sector Excellence initiatives. www.ikalafeng.com

Prof Hellicy C. NgambiExecutive Dean: College of Economic and Management Science, Unisa.

Professor Hellicy Ngambi is the Executive Dean of the College of Economic and Management Sciences at Unisa. She served as the Executive director and CEO of Unisa’s Graduate School of Business Leadership from 2005 -2007 in South Africa, where she has also been lecturing since 1994. She was previously the Principal and Managing Director of the Academy of Business Management in Botswana from 1988 to 1994.

She started her lecturing career in 1984 at the University of Zambia. She has also lectured at University of South Florida (USA), the University of Botswana and Unisa’s graduate School of Business Leadership (SBL). She holds the following degrees: a Doctorate in Business Leadership (DBL), Unisa, RSA; a Master of Science in Management (MSM, Cum Laude - and obtained the Beta Gamma Sigma Award), USF, USA; a Master of Business Administration (MBA), BSU, USA; a Bachelor of Arts degree with merit (BA-Econ) UNZA, Zambia; Chartered Institute of Marketing Certificate (CIM) and International Teachers’ Programme (ITP) certificate, LBS-UK, and an American Council on Education (ACE) fellowship. She has appeared in various print, radio and TV media including top cover of African Decisions and CEO Magazines.

She was one of the three finalists in CEO Magazine top South African women of the year in government and Business 2008/9 awards. Her research has been in the fields of leadership and organization effectiveness (with an emphasis on the African context) and has been published in several journals and book chapters. Professor Ngambi is a sought after speaker and has made numerous local and international presentations.

live panel debate CNBC Africa

Dr. Dambisa Moyo

Simon Anholt

Miller Matola

Nduka Obaigbena

Brand Africa FORUM is a Brand Leadership Academy initiative in association with Brand South Africa. The initiative is supported by:

FORUM2010

TMacknowledgements

organised by

www.brandsouthafrica.com

hosted by

Brand Leadership Academy™ is a centre of excellence in brand-driven, customer-centric leadership development in an information and borderless world. Working collaboratively with distinguished global and local scholars, decision makers and thought leaders in business and society, the Brand Leadership Academy™ aims to inspire emerging and established leaders, companies and institutions by strengthening their marketing and brand building capabilities with cutting-edge, cross-disciplinary, world-class insights to help them realise their potential and build great brands in Africa and the world. Brand Leadership Academy is a division of Brand Leadership Group.

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