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REPUCOM’S TOP 10 COMMERCIAL TRENDS IN SPORT -...
Transcript of REPUCOM’S TOP 10 COMMERCIAL TRENDS IN SPORT -...
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REPUCOM’S TOP 10 COMMERCIAL TRENDS IN SPORT - 2016
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REPUCOM TOP 10 COMMERCIAL TRENDS IN SPORT - 2016
THE WORLD OF SPORT IS GROWING – AND EXPANDING 01
‘PARTNERSHIPS’ ARE BECOMING MORE IMMERSIVE AND REWARDING 02
THE COMPETITION TO CAPTURE NEW AUDIENCES IS INTENSE 03
BROADCAST MEDIA: MORE VALUABLE THAN EVER BUT UNDER THREAT 04
EMERGENCE OF FAST-GROWTH SPORTS AND EVENTS 05
SPORT UNDER INTENSE SCRUTINY AND GOVERNANCE IS KEY 06
DIGITAL AND SOCIAL: THE REVENUE ROADMAP IS STARTING TO UNLOCK 07
NEW TECHNOLOGIES TRANSFORMING THE FAN EXPERIENCE – AT VENUE AND AT HOME 08
INCREASED FOCUS ON BUILDING STRONG FAN RELATIONSHIPS IS PAYING BACK 09
EVERYTHING IS MEASURABLE AND ACCOUNTABILITY IS MORE IMPORTANT THAN EVER 10
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THE COMPETITION TO CAPTURE NEW AUDIENCES IS INTENSE
03
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AUDIENCE ATTENTION IS BEING DILUTED...
People are intensely interested in fewer things
People are generally interested in more things
NUMBER OF INTERESTS
INTE
NSIT
Y OF
INTE
REST
8% increase
in number of categories people
are slightly interested in 2008-2014
15% decline
in number of categories people are very interested
in 2008-2014
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WE ARE SEEING INTENSE FOCUS NOW ON 2 KEY SEGMENTS: MILLENNIALS & WOMEN
$30 Trillion $2.5
Trillion
GLOBAL PURCHASING POWER 2016
MILLENNIALS WOMEN
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MILLENNIALS ARE POWERFUL, PRESENTING DIFFERENT OPPORTUNITIES AND CHALLENGES FOR BRANDS AND RIGHTS HOLDERS
» Loyal and publicly supportive of brands they are ‘friends’ with.
» Power to destroy brands that do not have their best interests at heart.
» 4 in 5 say they’d be more likely to purchase from a company that supports a cause they care about.
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WOMEN ARE A VALUABLE PART OF THE SPORTS ECONOMY
Source: Repucom FanDNA