Repucom Insight of the Week | Canadiens and Canucks Fans
2
repucom.net Yoeri Geerits, Vice President, Repucom Canada | [email protected] LET’S GET CONNECTED Repucom insight of the week SPONSORLINK Yes we all know Canucks fans and Canadiens Fans are different, however, do you know what makes them different besides the colors of their sweaters? However, Canucks fans are 24% more open to consider purchasing their sponsors brand. However, interestingly this does not mean they are on Social Media more than Canadiens fans. Additionally Montreal fans are 32% more likely to read the sports section of the newspaper and 21% more likely to read up on sports online. 21% 32% There is more to a team’s fan base than the city they represent, and it is important to have a true understanding of who you are talking to before you try and reach them. When it comes to sponsors both teams are actually equally as loyal to their sponsor’s brand. However, when it comes to Social Media Montreal fans are more likely to be the ones creating the conversation and Canucks fans are the ones responding to sports conversations. To start, on average Canucks fans have a younger overall fan base.
description
SponsorLink is a quarterly national syndicated study for the sports & entertainment industry. It is the most comprehensive single-source research tracker in Canada measuring avidity towards sports and events, viewership/attendance habits, media usage, sponsor connection, purchase behavior, demographics and psychographics.
Transcript of Repucom Insight of the Week | Canadiens and Canucks Fans
repucom.net
Yoeri Geerits, Vice President, Repucom Canada | [email protected]’S GET CONNECTED
Repucom insight of the week
SPONSORLINK
Yes we all know Canucks fans and CanadiensFans are different, however, do you know what makes them different besides the colors of their sweaters?
However, Canucks fans are 24% more open to consider purchasing their sponsors brand.
However, interestingly this does not mean they are on Social Media more than Canadiens fans.
Additionally Montreal fans are 32% more likely to read the sports section of the newspaper and
21% more likely to read up on sports online.21%
32%
There is more to a team’s fan base than the city they represent, and it is important to have a true understanding of who you are talking to before you try and reach them.
When it comes to sponsors both teams are actually equally as loyal to their sponsor’s brand.
However, when it comes to Social Media Montreal fans are more likely to be the ones creating the conversation and Canucks fansare the ones respondingto sports conversations.
To start, on average Canucks fans have a younger overall fan base.
repucom.net
Yoeri Geerits, Vice President, Repucom Canada | [email protected]’S GET CONNECTED
The ultimate sports tracking study
» Quarterly national syndicated study for the sports industry
» The most comprehensive single-source research tracker in Canada measuring avidity towards sports and events, viewership/attendance habits, media usage, sponsor connection, purchase behavior, demographics and psychographics
SPONSORLINK TOPICS» Avidity towards sports & events» Media habits» Fan attitudes towards sports
Benefits of using sponsorlink data
» Sponsorship» Retail categories
(2 categories rotated per quarter)» Demographics
Getting inside the mindset of sports fans
Ongoing heartbeat
Customizable
Cost-effective
4,000surveyed annuallyin Canada
16-69 YO Nationally Representative
SPONSORLINK
…
Repucom’s unique behavioral segmentation to identify the fans most responsive to sponsorship
–Coming Q1 2015
Bilingual
