REPUBLI OF TURK PRIME M - JOI · 2012-08-06 · REPUBLI OF TURK PRIME M Investment Promotion...

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REPUBLI OF TUR K PRIME M Investment Promotion A DECEMBER 2009 INDUSTRY REPORT TURKISH INFORMATION AND COMMUNICATION TECHNOLOGIES REPUBLIC OF TURKEY PRIME MINISTRY Investment Support and Promotion Agency of Turkey

Transcript of REPUBLI OF TURK PRIME M - JOI · 2012-08-06 · REPUBLI OF TURK PRIME M Investment Promotion...

REPUBLIOF TURKPRIME MInvestment Promotion ADECEMBER 2009

INDUSTRY REPORT

TURKISH INFORMATION ANDCOMMUNICATION TECHNOLOGIES

REPUBLIC OF TURKEY PRIME MINISTRYInvestment Support and Promotion Agency of Turkey

DISCLAIMER

This Document is one of a series assembled by the Republic of Turkey Prime Ministry Investment Support andPromotion Agency (“ISPAT”) with the assistance of DRT Kurumsal Finans Danıflmanlık Hizmetleri A.fi. (“Deloitte”)for the sole purpose of giving investors a sector synopsis of key priority growth sectors in Turkey.

This Document has been prepared for information purposes relating to this sector. This Document does notpurport to be all-inclusive nor to contain all the information that a prospective investor may require in decidingwhether or not to invest in this sector. No representation or warranty, express or implied, is or will be madein relation to the accuracy or completeness of this Document or any other written or oral information madeavailable to any prospective investor or its advisors in connection with any further investigation of the sectorand no responsibility or liability is or will be accepted by ISPAT or Deloitte or by any of their recipient orrespective officers, employees or agents in relation to it. Each of ISPAT and Deloitte and their respectivesubsidiaries and associated companies and their respective officers, employees and agents expressly disclaimsany and all liability which may be based on this Document or such information, and any errors therein oromissions therefrom. The information contained herein was prepared based on publicly available informationsources at the time that this Document was prepared. In particular, no representation or warranty is givenas to the achievement or reasonableness of future projections, targets and estimates, if any. ISPAT and Deloittehave not verified any of the information in this Document. Recipients of this Document are not to construethe contents of this Document as legal, business, tax or other advice. Any recipient or prospective investorshould not rely upon this Document in making any decision, investment or otherwise and is recommendedto perform their own due diligence and seek their own independent advice.

This Document does not constitute an offer or invitation for the sale or purchase of securities or any of thebusinesses or assets described herein or to invest in the respective sector and does not constitute any formof commitment or recommendation on the part of ISPAT or Deloitte or any of their respective subsidiaries orassociated companies.

Neither ISPAT nor Deloitte accept any liability in relation to the distribution or possession of this Document inand from any jurisdiction and neither ISPAT nor Deloitte shall be liable for any violation by the recipient of anysuch registration requirements or other legal restrictions.

Under no circumstances should this Document itself or any modified version be published or reproduced orsold by any third party in return for a fee or membership. The intellectual property rights of this Documentare owned by ISPAT.

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CONTENTS

1. Executive Summary 4

2. Sector Overview 5

2.1 Global Sector 5

2.2 The Domestic Sector 7

2.2.1 Overview 7

2.2.2 Main Players 14

2.3 Sector Outlook 16

2.4 SWOT Analysis 18

2.5 Investment Opportunities 18

2.6 Sector Establishments and Institutions 20

List of Figures 21

Abbreviations 22

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1. Executive Summary

The Turkish ICT sector is a fast growing sector with a CAGR of 14% between 2005 and 2009. Future trends,global and local developments present more opportunities each year. Since 2005, many large internationalplayers have invested in Turkish ICT sector companies.

The fact that the size of the Turkish ICT sector is still below EU averages gives Turkey great potential for growth.The overall size of the ICT market in Turkey is estimated as US$29 billion in 2009. The sector can be consideredto comprise four main categories: telecommunications, internet & broadband, hardware and software. TheTurkish ICT market is dominated by telecommunications, constituting approximately 73% of the total, withthe whole IT market comprising the other 27%. The IT market has experienced double-digit growth over recentyears ever since the 2001 financial crisis, but the share of software and services are significantly behind westernmarkets and CEE countries, signalling significant growth potential.

The telecommunications sector in Turkey has grown rapidly in recent years as a result of increases in thedisposable income level and government support for liberalization and privatization of the telecommunicationssector. However, Turkey still has low fixed-line, internet and broadband penetration rates compared to itsEuropean peers.

The large population in Turkey as well as the demand for high-tech telecommunication services are expectedto increase total IT spending to a level of US$9.1 billion in 2013 from US$6.1 billion in 20091. Mobile penetrationlevels are expected to increase further.

Turkey is an attractive market for the development of telecommunications with its young population and itsnetwork infrastructure covering the whole country. Turkey's fixed line operator is Türk Telekom which waswholly state owned until 2005. Türk Telekom was privatized and 55% of its shares were acquired by OgerTelekomünikasyon in that year, and the State's ownership was further reduced by a public offer in 2008. Mobilecommunications is the most competitive sub-sector of the Turkish telecommunications market. There are 65.8million registered mobile subscribers in Turkey as of 2008 year end. There are currently three licenced mobileoperators namely Turkcell, Vodafone and Avea. Average mobile penetration rate for EU countries was 119%as of October 2008 whereas Turkey's penetration rate is 92%. Similar to EU countries, the mobile penetrationrate is expected to increase further.

Multinational players constitute a large part of Turkey's technology sector. Companies such as IBM, HewlettPackard, Dell, Siemens, Cisco and NCR have local subsidiaries in Turkey. Recently, there has been a hugeincrease in the number of technology improvement areas and where the Turkish IT companies are located.Technology Development Zones (“TDZ”) have been established. Software houses benefit from significant taxand investment incentives provided by the government in these technoparks. The Turkish government hasimplemented new legal frameworks to encourage R&D and IT spending, which will support the growth of thesector. Income earned as a result of R&D activities by companies located in technology development zones isexempt from tax. Additional incentives include contributions to the social security payments of R&D employees.

Turkey has highly qualified human resources in the IT sector. Very competent, young and dynamic computerengineers and software developers have been trained and meet the increasing demand in the sector.

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1 Economist Intelligence Unit, Turkey: Telecoms and Technology Report, 2009

2. Sector Overview

2.1 Global Sector

Global IT spending reached a level of $2.4 trillion in 2008, from $2.2 trillion in 2007, with a growth rate of8%. The US is the largest IT spender in the world, with $810 billion of spending in 2008. The Western andCentral Europe region is the second largest IT spender, with $663 billion ( 483 billion) in 2008. Asia Pacific'sIT spending followed closely at $588 billion and is estimated to have grown at double-digit rates in 2008.Eastern European, Middle East and African IT spending was also growing at double-digit rates in 2006 and20072. In 2009, global IT spending is forecast to fall by 7.1% in US$ terms due to the global economicconditions3.

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2 Forrester Research, 20093 Economist Intelligence Unit, 2009

Figure 1 - Global IT Spending by Region

Within the global IT market breakdown, the largest category is IT staff costs with 30% share, estimated tohave amounted to $699 million in 2008. The second largest category in the global market is the IT servicesand outsourcing category with 22%. The global software spending is lower than the computer or communicationsequipment spending.

Figure 2 - Global IT Spending Breakdown

In 2008, the global telecommunications market size reached US$1,377 billion, up from US$ 1,246 billion theprevious year, a growth rate of 11%. Due to the global economic conditions, the global telecommunicationssector is expected to shrink by 5.3% from 2008 to 2009. The major telecommunication players in the worldhave been suffering from the unfavourable currency fluctuations and shortage of new growth opportunities.During the slowdown, customers in western markets have switched to cheaper tariffs and limited their usage

which placed serious pressure on the largest telecommunication operators. Accordingly, a movement towardsconsolidation is expected in global telecommunications markets. The global operators are actively seeking toacquire the few new licences and takeover targets left in under-penetrated emerging markets.

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4 Economist Intelligence Unit, 20095 Economist Intelligence Unit, 2009

Figure 3 - Global Telecom Revenues

The internet market has been facing difficulties in 2008 however the number of people with internet accessis expected to reach c.31% of the global population in 2009, up from 28% in 2008. Broadband, which as yethas a small base, is also growing rapidly. Total broadband subscribers globally are projected to reach c.396min 2009. However, the growth rate is expected to be higher in emerging markets than in the developedsaturated markets4.

Worldwide fibre-based broadband subscribers are expected to reach 44.7m by the end of 20095. Most of thegrowth in this area is expected to arise in the Asian and US markets, where leading fixed-line operators areexpanding their networks in the major cities. South Korean and Japanese markets, which are already strongin broadband, are expected to continue to grow in this area. The emerging markets are suffering from theweak investment in broadband services.

Figure 4 - Global Internet & Broadband Penetration

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6 The Semiconductor Industry Association, a US lobby group that tracks global markets and Economist Intelligence Unit, 2009

The hardware segment was heavily impacted by business spending cuts during the financial crisis in 2008.However it has started to recover from the effects of the crisis, and personal computer sales have started togrow above expectations. Chip sales in the US have been increasing consistently for several months in 2009and the Q3'2009 sales were 19.7% higher than Q2'20096. However, these figures are still 10.1% lower thanin the previous year and hardware spending is expected to contract by more than 12% in 2009 after a slowgrowth rate of 4% in 2008.

Figure 5 - Global Hardware Penetration & Expenditure

2.2 The Domestic Sector

2.2.1 Overview

The Turkish ICT sector is a fast growing sector with a CAGR of 14% between 2005 and 2009. Future trends,global and local developments present more opportunities each year. The fact that the size of the Turkish ICTsector is still below EU averages gives Turkey great potential for growth.

The overall size of ICT market in Turkey is estimated to be US$29 billion in 2009. The Turkish ICT market isdominated by telecommunication, constituting approximately 73% of the total, with the entire IT marketconstituting the other 27%. The IT market has experienced double-digit growth over recent years except duringthe 2001 financial crisis.

Figure 6 - Turkish ICT Market 2005-2009

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7 Undersecretariat of Foreign Trade - Export Promotion Center (IGEME)8 Economist Intelligence Unit, 2009

The size of the IT market and the share of software and services are significantly behind western markets andCEE countries, indicating significant growth potential.

Figure 7 - Turkish IT Market vs. Europe

The export and import volumes in ICT sector have reached a level of US$4 billion and US$10 billion respectivelyas of 20087. The foreign trade volumes in Turkish ICT sector are as follows:

Figure 8 - Turkish ICT Foreign Trade

The sector can be broken down into four main categories as follows:

• telecommunications,• internet & broadband,• hardware and• software.

The four categories are further analyzed in the following sections.

TelecommunicationsTurkey is an attractive market for the development of the telecommunications sector with its young populationand its network infrastructure covering the whole country. The liberalisation of the telecommunications sectorin Turkey has led to higher quality services offered at more suitable prices. Total telecommunications revenuein Turkey, comprising both fixed line and mobile, reached US$ 13 billion in 2008 and is expected to reachUS$16.9 billion in 20098. In 2008, 33% of total revenue consisted of fixed line revenues whereas 67% wasmobile revenues. In parallel with the revenues sector, investment in electronic communications is also growing.

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9 Information and Communication Technologies Authority, 200810 Türk Telekom, 2009

Total investments for fixed and mobile operators reached to US$ 3.2 billion in 2008 with an increase of 68%compared to the previous year. Mobile sector investments amounted to c.62% of the investment total in 2008.The fixed line penetration rate reached a peak in 2001 at 28.5% and has been slightly decreasing startingfrom 2004 due to the growth of mobile usage9.

Figure 9 - Fixed Lines and Mobile Revenue

Turkey's fixed line operator is Türk Telekom which was state owned until 2005. In November 2005, TürkTelekom was privatized through a 55% shareholding being sold to Oger Telekomünikasyon (a consortium ledby Saudi Oger and Telecom Italia). Following that block sale, a further 15% of Türk Telekom's capital wasprivatized through a public offering on the Istanbul Stock Exchange, where Türk Telekom has been tradedsince May 15, 2008. Turkey's fixed line and mobile sector revenue level is below mature markets such asGermany, Italy, France and the UK.

Figure 10 - Telecoms Fixed Line & Mobile Revenue

Mobile communications is the most competitive sub-sector of the Turkish telecommunications market. Therewere 65.8 million registered mobile subscribers in Turkey as of 2008 year end. There are currently three licencedmobile operators namely Turkcell, Vodafone and Avea. Mobile Number Portability was introduced in Turkeyon November 9, 2008 to strengthen the free competition in the market.10

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Figure 11 - Market Shares of Telecoms in 2008

Figure 12 - Number of Mobile Subscribers and Penetration Rates

Average mobile penetration rate for EU countries was 119% as of October 2008 whereas Turkey's penetrationrate is 92%. The penetration rate in Turkey is expected to increase further towards the EU level.

Figure 13 - Mobile Penetration Rates in Turkey and EU Countries

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11 Türk Telekom, 200912 Economist Intelligence Unit, 2009

Internet & BroadbandAs shown in the graph below, the household broadband penetration rate in Turkey appears low comparedto EU average; however penetration rate in Turkey still exceeds some European countries such as Italy, Bulgariaand Romania, and is very close to the rates in Poland, Portugal, Hungary, Estonia and Spain. On the otherhand, the personal computer (PC) penetration level in Turkey in 2008 was only about 22.5%, compared to72% in the UK. Since internet usage depends on PC penetration, increasing PC usage and ownership in Turkeyshould create opportunities for the broadband market11.

Figure 14 - Broadband Penetration Rates in Turkey and EU Countries

After the migration from dial-up and cable Internet to ADSL, ADSL has become the most widely used Internetaccess tool in Turkey. The number of ADSL subscribers had risen to a level of 5.8 million in 2008 from 1.5million in 200511.

Figure 15 - Number of Internet Subscribers in Turkey

Considering internet usage in Turkey, the ratio of subscribers per 100 people is expected to reach 41% in2009, compared to 37% in Greece and 45% in Bulgaria. The number of internet users in Turkey has grownwith CAGR of 225% between 2005 and 200912.

Figure 16 - Internet Users per 100 People, Comparison

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13 Turkish Statistical Institute

The rates of internet access, the computer usage as well as internet usage have increased consistently between2007-2009 in Turkey13. As shown in the chart below, the internet and computer usage of the enterprises inTurkey has reached high levels between the same period.

Figure 17 - Internet usage of households and enterprises

Quarterly market shares of the broadband operators are indicated below. The market share of TTNet whichis owned by the fixed line operator (Türk Telekom) decreased slightly to 93.3% in the Q4'2008 and the sharesof alternative operators reached 5.6% of the market; however TTNet's dominance remains clear.

Figure 18 - Market Shares of Broadband Operators

HardwareThe stock of PCs in Turkey was at a level of 92 per 1,000 people in 2006 have grown rapidly and reached anestimated level of 225 per 1,000 people in 2008. Compared to European markets, this figure corresponds toc.500 per 1,000 people in Italy and c.720 in France and Germany. The value-added tax (VAT) reduction onconsumer durables, introduced in March 2009 in the Turkish market to counter the impact of the financialcrisis, has improved the sales of PCs and laptops in 2009.

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Figure 19 - Hardware Penetration in Turkey

Major multinational institutions, such as IBM, Hewlett Packard, Dell, Siemens, Cisco, and NCR, account for aconsiderable share of Turkey's technology market. These multinationals typically have local subsidiaries, whichassemble PCs and other IT hardware components imported from overseas. Sales are realized both domesticallyand for export to the EU, Eastern and Central Europe, and the Middle East.

Figure 20 - Hardware Expenditure in Turkey

SoftwareThe Turkish software industry is a dynamic and fast developing sector. However, the software market is notbig as other developing countries such as India, Ireland, Israel, Brazil and China. Turkey has implemented anew export promotion system which is in line with the rules set out in international treaties. There are currently10 different state aid programs. Four of these programs target only SMEs. Recently, there has been a hugeincrease in the number of “technology improvement areas” where the Turkish IT companies are located.

Technology Development Zones (“TDZ”) have been established. Software houses located in these technoparksand technology development zones benefit from significant tax and investment incentives provided by thegovernment. Law No: 4691, the “Technology Development Zones Law,” was enacted on June 26, 2001. ByNovember 2009, the number of companies located in TDZ's reached 1,217.

Figure 21 - Technology Development Zones in Turkey

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Today, there are about 40 Computer Engineering Departments in Turkey in various universities. In additionto that, it is estimated that around 15,000 graduates of other disciplines with IT knowledge enter the marketeach year. Moreover, the number of private computer training courses under the support of the Ministry ofEducation is 727.

Turkey has highly qualified human resources in the IT software sector. Very competent, young and dynamiccomputer engineers and software developers have been trained and fulfilled the increasing demand in thesector. It is believed that the rates of employee turnover are lower and loyalty is higher than in many of thelow cost base countries developing software around the world.

Software piracy is one of the biggest problems in the sector. The software piracy rate in Turkey is around 64%.The Turkish government is taking the necessary actions to prevent copyright theft. Turkish software companiesare increasingly obtaining various certifications which are mandatory for large scale projects.

The Turkish government is giving high priority to market friendly policies in order to improve the environmentfor foreign direct investors. Various incentives, tax exemptions and waiver mechanisms introduced in the lawcreate important potential opportunities and benefits to universities, academics and companies that have R&Dactivities and/or are developing software in technoparks. Accordingly, the participants are exempt fromcorporate taxes on the revenues generated by software development and R&D activities until December 31,2013. Additionally, the wages of R&D and software development personnel in the technopark companies areexempt from any taxes until December 31, 2013. The companies can also benefit from the other governmentsupport determined by the law.

2.2.2 Main Players

Reform of the communications market started in accordance with the Telecommunications Law in 2000. Thelaw established an independent regulator, “the Information and Communication Technologies Authority” andpredetermined full market liberalisation starting from January 2004.

Until 2001, the GSM operators Turkcell and Telsim enjoyed a duopoly in the mobile market. In 2001 thegovernment awarded two further GSM licences, to Aycell, owned by Turk Telekom and to Aria, owned byTelecom Italia. The two new mobile operators competed to gain market share and merged in February 2004.The ownership of Telsim was transferred to the government after its owners were convicted of fraud in relationto different areas of their activity. The operator was afterwards privatised in an international tender won byVodafone in December 2005. 3G mobile licences were awarded to all three operators in 2008 and servicescommenced in 2009.

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Figure 22 - Main Players in the Sector

2.3 Sector Outlook

The Turkish telecommunications and IT markets have grown rapidly in recent years as a result of increases indisposable income levels and the government support for liberalization and privatization of the telecommunicationssector. However, Turkey still has low fixed-line, internet and broadband penetration rates compared to itsEuropean peers. The large population level in Turkey as well as the demand for high-tech telecommunicationservices is expected to increase total IT spending to a level of US$9.1 billion in 2013 from US$6.1 billion in200912. Mobile penetration levels are expected to reach 115 per 100 people during the same period14. Increasingcompetition in the telecommunication sector is also expected to motivate operators such as Turk Telekom,Turkcell and Vodafone to continue looking for new business expansion and customer retention strategies tosustain and gain market share. These companies are likely to invest in new technologies such as WiMAX, IPTVand 3G, pushing the deployment of network infrastructure in the country.

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14 Economist Intelligence Unit, Turkey: Telecoms and Technology Report, 2009

Figure 23 - IT Spending Comparison: Forecast

Fixed-line penetration has been declining since a peak around 2001-2004 in Turkey, similar to most developedand developing countries. Accordingly, the penetration rate is estimated to have decreased to 24.5% in 2008,from around 28% in 2004. The penetration is low compared to EU countries, for example c.40% in France,45% in Germany, 55% in Greece and 33% in Hungary12.

Population growth and the increasing use of the Internet are the main demand growth drivers fortelecommunications services in the forecast period. Fixed-line penetration is expected to decline to under 20telephone main lines per 100 population by 2013, as more individuals choose to rely only on mobile telephony.Demand for broadband is expected to be the main revenue growth driver for fixed-line operators in the future.

Figure 24 - Telecoms Penetration Forecast

Turkish mobile telecommunications segment has achieved a considerable size with its share of c.60% withinthe total sector revenue in 2008 and is expected to continue growing. The mobile number portability (MNP)which was launched in November 2008, as well as the 3G mobile services which were introduced into themarket in July 2009, have accelerated the competition between the three market players. The mobile virtualnetwork operators (MVNO) are also expected to start operating in the market along with the three mobileoperators by the end of 2009.

The mobile-phone subscribers are expected to grow by an annual growth rate of 5.5% between 2009 and2013. This will increase the mobile-phone penetration rate in Turkey to about 115% in 2013, similar to mostEU countries, where penetration rates are generally around 100-120%15.

There were 24.5m internet users in 2008 in Turkey, compared to c.9.4m in 2004. The ratio of subscribers per100 people reached a level of 34.1% in 2008, compared to 13.6% in 2004. The ratio is still low compared toEuropean countries15.

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15 Economist Intelligence Unit, Turkey: Telecoms and Technology Report, 2009

Figure 25 - Internet Penetration Forecast

The stock of PCs increased with an annual growth rate of 38% between 2004 and 2008 and reached 16.2min 2008. Sales were supported in recent years by declining international PC prices and the strong Turkish Lira(particularly until October 2008), making imported PCs less expensive. The reduction in value-added tax (VAT)on consumer durables, introduced in March 2009 to combat the impact of the financial crisis, has lifted PCand laptop sales. The number of PCs per 100 population is expected to rise to 36 per 100 population in theforecasts15.

Figure 26 - Hardware Penetration Forecast

2.4 SWOT Analysis

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16 Deloitte, 2009

SStrengths

• Demand for high-tech telecommunication services,as well as the large Turkish population, are expectedto increase total IT spending

• Huge potential for growth considering the youngpopulation compared to Western developed countries

• Companies that have R&D activities in TDZs are exemptfrom income tax for these activities

• Government institutions are one of the biggest IT buyers

• Share of IT in total public investment is growing WWeaknesses

• High (though reducing) software piracy rate

• High taxation (VAT and Special Communication Tax)in the sector

OOpportunities

• Increasing budget allocation by government for publicIT investments

• Mobile phone subscriptions are expected to continueto grow

• The ability to train highly qualified, young and dynamiccomputer engineers and software developers in everincreasing numbers T

Threats• Undeveloped collaboration culture of R&D and

innovation in sector

2.5 Investment Opportunities

The ICT sector in Turkey has witnessed strong growth in recent years. The mobile penetration rate and internetusage are expected to continue to increase in line with higher demand in the country. Personal computerusage is also increasing, creating a sustained demand for the hardware sector.

The Turkish government has implemented new legal frameworks to encourage R&D and IT spending, whichwill support the growth of the sector. The income earned as a result of R&D activities for companies locatedin technology development zones is exempt from tax. Additional incentives include contributions to the socialsecurity payments of R&D employees.

Turkish companies operating in the ICT sector have great potential for growth. Of the top 500 IT companieswithin the Deloitte Technology Fast EMEA 2009 list, 30 companies were from Turkey, following the UK, France,Netherlands, Norway, Sweden and Germany.16

Since 2005, many large international players have invested in Turkish ICT sector companies. Below is a list ofM&A transactions by foreign investors in the Turkish ICT market between 2005 and 2009:

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Figure 27 - M&A Transactions by Foreign Investors in the Turkish ITC Sector (2004 - 2009)

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2.6 Sector Establishments and Institutions

List of Figures

FIGURE 1 - GLOBAL IT SPENDING BY REGION 5

FIGURE 2 - GLOBAL IT SPENDING BREAKDOWN 5

FIGURE 3 - GLOBAL TELECOM REVENUES 6

FIGURE 4 - GLOBAL INTERNET & BROADBAND PENETRATION 6

FIGURE 5 - GLOBAL HARDWARE PENETRATION & EXPENDITURE 7

FIGURE 6 - TURKISH ICT MARKET 2005-2009 7

FIGURE 7 - TURKISH IT MARKET VS. EUROPE 8

FIGURE 8 - TURKISH ICT FOREIGN TRADE 8

FIGURE 9 - FIXED LINES AND MOBILE REVENUE 9

FIGURE 10 - TELECOMS FIXED LINE & MOBILE REVENUE 9

FIGURE 11 - MARKET SHARES OF TELECOMS IN 2008 10

FIGURE 12 - NUMBER OF MOBILE SUBSCRIBERS AND PENETRATION RATES 10

FIGURE 13 - MOBILE PENETRATION RATES IN TURKEY AND EU COUNTRIES 10

FIGURE 14 - BROADBAND PENETRATION RATES IN TURKEY AND EU COUNTRIES 11

FIGURE 15 - NUMBER OF INTERNET SUBSCRIBERS IN TURKEY 11

FIGURE 16 - INTERNET USERS PER 100 PEOPLE, COMPARISON 11

FIGURE 17 - INTERNET USAGE OF HOUSEHOLDS AND ENTERPRISES 12

FIGURE 18 - MARKET SHARES OF BROADBAND OPERATORS 12

FIGURE 19 - HARDWARE PENETRATION IN TURKEY 13

FIGURE 20 - HARDWARE EXPENDITURE IN TURKEY 13

FIGURE 21 - TECHNOLOGY DEVELOPMENT ZONES IN TURKEY 13

FIGURE 22 - MAIN PLAYERS IN THE SECTOR 15

FIGURE 23 - IT SPENDING COMPARISON: FORECAST 16

FIGURE 24 - TELECOMS PENETRATION FORECAST 16

FIGURE 25 - INTERNET PENETRATION FORECAST 17

FIGURE 26 - HARDWARE PENETRATION FORECAST 17

FIGURE 27 - M&A TRANSACTIONS BY FOREIGN INVESTORS IN THE TURKISH ITC SECTOR (2004 - 2009) 19

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Abbreviations

ADSL Asymmetric Digital Subscriber LineBMI Business Monitor InternationalCAGR Compound Annual Growth RateCEE Central and Eastern European CountriesCMMI Capability Maturity Model IntegrationEIU Economist Intelligence UnitEMEA Europe, the Middle East and AfricaGDP Gross Domestic ProductICT Information and Communication TechnologiesICTA Information and Communication Technologies Authority, TurkeyIDC International Data CorporationIPTV Internet Protocol TelevisionISO International Organization for StandardizationMNP Mobile Number PortabilityPSTN Public switched telephone networkSME Small and Medium scale EnterpriseSPICE Software Process Improvement and Capability DeterminationTDZ Technology Development ZoneUS United StatesUS$ US DollarsVAT Value Added TaxWiMAX Worldwide Interoperability for Microwave Access3G 3rd Generation

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