Using the marking criteria award the essay the most appropriate grade. Be honest!

• Using the language from the marking criteria to write down why you have awarded them

these marks.

• Write down one way they could improve (look at the level above the awarded mark).

Learning Objective

• To explore how different audiences respond to representations differently and why.

Match the images with the correct representational theories…..

• Positive

• Negative

• Active

• Passive

• Progressive

• Problematic

• Tokenism

What example of tokenism for teenagers can you think of?

• Clue: PSB/Alternative Representations.

Skins

• Who is the target audience? (Age Range)

• How do you think most teenagers respond to Skins? Do they enjoy it? Positive? Negative?

• Why is it so popular with young people?

• How would adults respond differently to Skins than teenagers.

BBC News

• Who is the target audience? (Age Range)

• Why do adults watch The News?

• How do teenagers (youth audience) respond differently to BBC News than the target

audience?

Active Audience

• Texts are interpreted differently by the active audience, bringing their own experiences, values, ideologies and identities to each

media text.

• How does this affect representations then?

How do you feel about this image?

How do OAP’s feel about this image?

Uses and Gratification Theory

• Actively choosing media texts to meet an audiences needs.

Why do people watch The News?

• Uses and Gratifications

Information, Learning, Personal Identity, Social Interaction, Entertainment, Provide a sense of humour, reward from work, escapism, focus to

discuss current affairs, moral/social issues.

Choose a Media Text

• Using the uses and gratification theory – why do audiences consume the text?

Question

• Representations are there for a reason and responded to accordingly. Using what you

have learnt today, discuss.

Homework• Choose a representation you can base your case study. You will use this information to answer MEST 3: Section B in your exam.

• A range of different media products from the three platforms

• Detailed examples from particular media products

• Evidence of research into media debates and issues and relevant wider contexts

• Theory used to explain and support

• A real interest in the case study they had chosen to do, evidenced by engagement with the products and issues and their own opinions.

• Don’t write everything they know about their case study but focus the questions.

• Detailed examples to support the points made, with detailed referenced to particular media products – rather than just general examples.

• They show range in their answers – genres, platforms and institutions.

• Have a clear focus – use one case study (not lots!).

• Applying media issues and debates, what does their case study suggest are the current issues in the media?

• Applying relevant media theories to their case study and media products - don’t just list theories.

• Up to date issues and theories.

• Candidates rewarded for using their own case studies.

Examples• Person, Place, Event

• Refuges in British Newspapers and British TV.• LA in Hollywood Films and TV

• Celebrities in Newspapers and Magazines• Teenagers in TV Soap Opera’s

• How the Travelling Community is represented.

• Try to avoid Clichés (women/masculinity etc)• Pick something which interests you.

• (Social Group/Place is represented across Print, Broadcasting and E-Media)

Homework

• Decide on a representation case study for next MEST 3 Section B Lesson.

• (10th October).