REPRESENTATION An Introduction. Representation This unit is all about the way different groups are...

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REPRESENTATION An Introduction

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Representation Nothing in the media is REAL. It is all a SIMULATION of reality. Media texts are composed, lit, written, framed, cropped, captioned, branded, targeted, censored… Media texts are codified into a series of signs and symbols that we then interpret.

Transcript of REPRESENTATION An Introduction. Representation This unit is all about the way different groups are...

Page 1: REPRESENTATION An Introduction. Representation This unit is all about the way different groups are represented in the media. REMEMBER!!! Nothing in the.

REPRESENTATIONAn Introduction

Page 2: REPRESENTATION An Introduction. Representation This unit is all about the way different groups are represented in the media. REMEMBER!!! Nothing in the.

Representation

• This unit is all about the way different groups are represented in the media.

REMEMBER!!!

• Nothing in the media is REAL. It is all a SIMULATION of reality.

Page 3: REPRESENTATION An Introduction. Representation This unit is all about the way different groups are represented in the media. REMEMBER!!! Nothing in the.

Representation

• Nothing in the media is REAL. It is all a SIMULATION of reality.

• Media texts are composed, lit, written, framed, cropped, captioned, branded, targeted, censored…

• Media texts are codified into a series of signs and symbols that we then interpret.

Page 4: REPRESENTATION An Introduction. Representation This unit is all about the way different groups are represented in the media. REMEMBER!!! Nothing in the.

Representation

• Who produced it? • What/who is represented in the text? • How is that thing represented? • Why was this particular representation (this

shot, framed from this angle, this story phrased in these terms, etc) selected, and what might the alternatives have been?

• What frame of reference does the audience use when understanding the representation?

Page 5: REPRESENTATION An Introduction. Representation This unit is all about the way different groups are represented in the media. REMEMBER!!! Nothing in the.

Women in AdvertisingMitchell & Webb Spoof (2009)

Lynx (1999)

Goodyear (1970)

DeBeers (2003)

Hasbro (2007)

Folgers (1960)

http://www.youtube.com/watch?v=M9fFOelpE_8
http://www.youtube.com/watch?v=5VGhICaSFS8
http://www.youtube.com/watch?v=td6m3OhO5zE
http://www.youtube.com/watch?v=sXnDAPOxIKw
http://www.youtube.com/watch?v=qVgHrV9H-8k
http://www.youtube.com/watch?v=Avsp_UJ3mrY
Page 6: REPRESENTATION An Introduction. Representation This unit is all about the way different groups are represented in the media. REMEMBER!!! Nothing in the.

Men in AdvertisingGuinness (1997)

Gillette (1989)

Camel (1949)

John Smiths (2007)

http://www.youtube.com/watch?v=zcdDg30VBgo
http://www.youtube.com/watch?v=LgdnJM13bE8
http://www.youtube.com/watch?v=ow30eEkR8_Q
http://www.youtube.com/watch?v=m7Zct9faY5c
Page 7: REPRESENTATION An Introduction. Representation This unit is all about the way different groups are represented in the media. REMEMBER!!! Nothing in the.

Homework

Music VideosFind four or five music videos that clearly

represent the traits of men and women

FilmMake a shortlist of four or five films you have

seen that represent young males

Page 8: REPRESENTATION An Introduction. Representation This unit is all about the way different groups are represented in the media. REMEMBER!!! Nothing in the.

Representation of Race• How do the following clips represent race?

Mind Your Language (ITV, 1976)

EastEnders (BBC, 2001)

Chris Rock: Never Scared (HBO, 2004)

The Simpsons (Fox, 1994)

http://www.youtube.com/watch?v=oCrLj_pl9uY
http://www.youtube.com/watch?v=DoQQii7xork
Page 9: REPRESENTATION An Introduction. Representation This unit is all about the way different groups are represented in the media. REMEMBER!!! Nothing in the.

Films – Representation of Youth

• As we watch these trailers, make a note of the way in which young males appear to be represented.

• Do stereotypes exist? • What cultural differences exist? • Do you think the non-diegetic sound (music,

voiceover etc.) contributes to the effect?

Page 10: REPRESENTATION An Introduction. Representation This unit is all about the way different groups are represented in the media. REMEMBER!!! Nothing in the.

Film Trailer List

Slumdog Millionaire (2008)Kidulthood (2006)Adulthood (2008)Saving Private Ryan (199

Page 11: REPRESENTATION An Introduction. Representation This unit is all about the way different groups are represented in the media. REMEMBER!!! Nothing in the.

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Module C: Representation and TextC+essay+approach.pdfModule C: Representation and Text . ... situation are represented through the form, ... Nam Le’s poignant short story, ...

Module C: Representation and TextC+essay+approach.pdfModule C: Representation and Text . ... situation are represented through the form, ... Nam Le’s poignant short story, ...

1 Data Representation How integers are represented in computers? How fractional numbers are represented in computers? Calculate the decimal value represented.

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Computational problems associated with a solution concept Why we need the compact representation of coalitional games Compactly-represented coalitional.

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Review of Visual Art Representation and Communication on ... · Review of Visual Art Representation and ... How can multimedia technologies ... art as represented in digital artist

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Modern Georgia REVIEW. Making sure voting districts are equal in population & representation so citizens are represented fairly is called A.Conservatism.

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Number Representation. Representing numbers n Numbers are represented as successive powers of a base, or radix.

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Bits, bytes, and representation of information digital representation means that everything is represented by numbers only the usual sequence: –something.

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Computer Eng 1hoangtrang/lecture note/ECE290... · INFORMATION REPRESENTATION - Signals Information variables represented by physical quantities. For digital systems, the variables

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or: values representation for functions€¦ · Closure conversion Closure conversion is nothing more than values representation for functions: it encodes the high-level notion of

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1 Knowledge Representation and Reasoning. 2 Knowledge Representation & Reasoning How knowledge about the world can be represented How knowledge about.

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Representation by Ternary Quadratic FormsEdna Jones Representation by Ternary Quadratic Forms 4/20 Introduction Counting Solutions (mod pk) Future Work Locally Represented De nition

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Geometric Modeling Using Octree Encoding - Fab …fab.cba.mit.edu/classes/S62.12/docs/Meagher_octree.pdf(6) Boundary Representation-Objects are represented by their enclosing surfaces

Geometric Modeling Using Octree Encoding - Fab …fab.cba.mit.edu/classes/S62.12/docs/Meagher_octree.pdf(6) Boundary Representation-Objects are represented by their enclosing surfaces

Chap 01FdI [modalità compatibilità] - Paviavision.unipv.it/reti-logiche/Chap_01-RETI-LOGICHE.pdf · INFORMATION REPRESENTATION - Signals Information variables represented by physical

Chap 01FdI [modalità compatibilità] - Paviavision.unipv.it/reti-logiche/Chap_01-RETI-LOGICHE.pdf · INFORMATION REPRESENTATION - Signals Information variables represented by physical

Region-based Image Representation - Unicampafalcao/mo445/Region... · Region-based Image Representation An image may be represented by connected regions, named superpixels, with a

Region-based Image Representation - Unicampafalcao/mo445/Region... · Region-based Image Representation An image may be represented by connected regions, named superpixels, with a

Unit 1ee.usc.edu/~redekopp/cs102/slides/CS102Unit1_DigitalRep.pdf · Unit 1 Digital Representation. 2 Information Representation • All information is represented as sequences of

Unit 1ee.usc.edu/~redekopp/cs102/slides/CS102Unit1_DigitalRep.pdf · Unit 1 Digital Representation. 2 Information Representation • All information is represented as sequences of

1 A Passive UHF RFID Tag IC CLASS REPRESENTATION: Represented by: Khalil Monfaredi Advanced VLSI Course Seminar.

1 A Passive UHF RFID Tag IC CLASS REPRESENTATION: Represented by: Khalil Monfaredi Advanced VLSI Course Seminar.

Indexing and Representation: The Vector Space Model Document represented by a vector of terms Document represented by a vector of terms Words (or word.

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Representation of Images You need to know: (k) explain the representation of an image as a series of pixels represented in binary (l) explain the need.

Representation of Images You need to know: (k) explain the representation of an image as a series of pixels represented in binary (l) explain the need.

More Digital Representation Discrete information is represented in binary (PandA), and “continuous”…

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Studying Representation: Age LO: To understand and be able to comment on how different age groups are represented within the media.

Studying Representation: Age LO: To understand and be able to comment on how different age groups are represented within the media.