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REPRESENTATION An Introduction. Representation This unit is all about the way different groups are...
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![Page 1: REPRESENTATION An Introduction. Representation This unit is all about the way different groups are represented in the media. REMEMBER!!! Nothing in the.](https://reader035.fdocuments.in/reader035/viewer/2022062504/5a4d1b8e7f8b9ab0599c0174/html5/thumbnails/1.jpg)
REPRESENTATIONAn Introduction
![Page 2: REPRESENTATION An Introduction. Representation This unit is all about the way different groups are represented in the media. REMEMBER!!! Nothing in the.](https://reader035.fdocuments.in/reader035/viewer/2022062504/5a4d1b8e7f8b9ab0599c0174/html5/thumbnails/2.jpg)
Representation
• This unit is all about the way different groups are represented in the media.
REMEMBER!!!
• Nothing in the media is REAL. It is all a SIMULATION of reality.
![Page 3: REPRESENTATION An Introduction. Representation This unit is all about the way different groups are represented in the media. REMEMBER!!! Nothing in the.](https://reader035.fdocuments.in/reader035/viewer/2022062504/5a4d1b8e7f8b9ab0599c0174/html5/thumbnails/3.jpg)
Representation
• Nothing in the media is REAL. It is all a SIMULATION of reality.
• Media texts are composed, lit, written, framed, cropped, captioned, branded, targeted, censored…
• Media texts are codified into a series of signs and symbols that we then interpret.
![Page 4: REPRESENTATION An Introduction. Representation This unit is all about the way different groups are represented in the media. REMEMBER!!! Nothing in the.](https://reader035.fdocuments.in/reader035/viewer/2022062504/5a4d1b8e7f8b9ab0599c0174/html5/thumbnails/4.jpg)
Representation
• Who produced it? • What/who is represented in the text? • How is that thing represented? • Why was this particular representation (this
shot, framed from this angle, this story phrased in these terms, etc) selected, and what might the alternatives have been?
• What frame of reference does the audience use when understanding the representation?
![Page 5: REPRESENTATION An Introduction. Representation This unit is all about the way different groups are represented in the media. REMEMBER!!! Nothing in the.](https://reader035.fdocuments.in/reader035/viewer/2022062504/5a4d1b8e7f8b9ab0599c0174/html5/thumbnails/5.jpg)
Women in AdvertisingMitchell & Webb Spoof (2009)
Lynx (1999)
Goodyear (1970)
DeBeers (2003)
Hasbro (2007)
Folgers (1960)
![Page 6: REPRESENTATION An Introduction. Representation This unit is all about the way different groups are represented in the media. REMEMBER!!! Nothing in the.](https://reader035.fdocuments.in/reader035/viewer/2022062504/5a4d1b8e7f8b9ab0599c0174/html5/thumbnails/6.jpg)
Men in AdvertisingGuinness (1997)
Gillette (1989)
Camel (1949)
John Smiths (2007)
![Page 7: REPRESENTATION An Introduction. Representation This unit is all about the way different groups are represented in the media. REMEMBER!!! Nothing in the.](https://reader035.fdocuments.in/reader035/viewer/2022062504/5a4d1b8e7f8b9ab0599c0174/html5/thumbnails/7.jpg)
Homework
Music VideosFind four or five music videos that clearly
represent the traits of men and women
FilmMake a shortlist of four or five films you have
seen that represent young males
![Page 8: REPRESENTATION An Introduction. Representation This unit is all about the way different groups are represented in the media. REMEMBER!!! Nothing in the.](https://reader035.fdocuments.in/reader035/viewer/2022062504/5a4d1b8e7f8b9ab0599c0174/html5/thumbnails/8.jpg)
Representation of Race• How do the following clips represent race?
Mind Your Language (ITV, 1976)
EastEnders (BBC, 2001)
Chris Rock: Never Scared (HBO, 2004)
The Simpsons (Fox, 1994)
![Page 9: REPRESENTATION An Introduction. Representation This unit is all about the way different groups are represented in the media. REMEMBER!!! Nothing in the.](https://reader035.fdocuments.in/reader035/viewer/2022062504/5a4d1b8e7f8b9ab0599c0174/html5/thumbnails/9.jpg)
Films – Representation of Youth
• As we watch these trailers, make a note of the way in which young males appear to be represented.
• Do stereotypes exist? • What cultural differences exist? • Do you think the non-diegetic sound (music,
voiceover etc.) contributes to the effect?
![Page 10: REPRESENTATION An Introduction. Representation This unit is all about the way different groups are represented in the media. REMEMBER!!! Nothing in the.](https://reader035.fdocuments.in/reader035/viewer/2022062504/5a4d1b8e7f8b9ab0599c0174/html5/thumbnails/10.jpg)
Film Trailer List
Slumdog Millionaire (2008)Kidulthood (2006)Adulthood (2008)Saving Private Ryan (199
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Title
• Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vivamus et magna. Fusce sed sem sed magna suscipit egestas.
• Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vivamus et magna. Fusce sed sem sed magna suscipit egestas.
![Page 12: REPRESENTATION An Introduction. Representation This unit is all about the way different groups are represented in the media. REMEMBER!!! Nothing in the.](https://reader035.fdocuments.in/reader035/viewer/2022062504/5a4d1b8e7f8b9ab0599c0174/html5/thumbnails/12.jpg)
Title
• Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vivamus et magna. Fusce sed sem sed magna suscipit egestas.
• Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vivamus et magna. Fusce sed sem sed magna suscipit egestas.
![Page 13: REPRESENTATION An Introduction. Representation This unit is all about the way different groups are represented in the media. REMEMBER!!! Nothing in the.](https://reader035.fdocuments.in/reader035/viewer/2022062504/5a4d1b8e7f8b9ab0599c0174/html5/thumbnails/13.jpg)
Title
• Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vivamus et magna. Fusce sed sem sed magna suscipit egestas.
• Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vivamus et magna. Fusce sed sem sed magna suscipit egestas.