Reports To BOOST Enrollment · PPC – Pay per click ! YOY – Year over year ! Landing pages . Why...
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Presented by Jenn Lyles Hosted by Leadsquared Reports To BOOST Enrollment
Transcript of Reports To BOOST Enrollment · PPC – Pay per click ! YOY – Year over year ! Landing pages . Why...
Presented by Jenn Lyles Hosted by Leadsquared
Reports To BOOST Enrollment
Jenn Lyles LEAD-GENERATING CONSULTANT
l 256-431-7532 l [email protected] l Connect with me on LinkedIn
Quick definitions
l ROI – Return on investment l CPL – Cost per lead l PPC – Pay per click
l YOY – Year over year l Landing pages
Why even pull reports?
l Evaluate performance l Distribute marketing budget l Find holes in your recruiting process
Reports tell a story
Reports tell a story
Where to pull reports
Leadsquared dashboard
Overview
l Weekly l Monthly l Quarterly / Annually
l After a class start l By admissions rep.
REPORTS TO PULL WEEKLY
Number of Leads by program (YOY)
l Know the trends of your programs
l Know the programs that might need a boost in your marketing spend
l Compare multiple campuses l I like to pull this report every
Monday morning, comparing Mon – Sun of previous week
Media Source of Leads
l Sources of leads will change your talk track for admissions
l See what’s working in your budget
REPORTS TO PULL MONTHLY
Number of Leads (YOY)
l Overarching glance of lead flow month-over-month l If campus 3 is declining YOY, how is your budget being
split up? Does your message need to be different in that market?
CPL by Media Source
l Lower the better l Is your cost going up? What’s changed?
– Landing pages
– Verbiage on ads
– Targeted demographics
l Indirect Marketing – not as easily measured
Landing Page Conversion Rate
Website Traffic
l Number of new visitors l Where are they coming from? l Average time spent on your page
l Most visited pages l Desktop vs. mobile users
Email Open Rates
REPORTS TO PULL QUARTERLY + ANNUALLY
Number of Leads (YOY)
l Again, compare your trends – You may need to spend more in certain months based on
search volume
l If Q1is behind in lead flow, you may have to pump more ad spend in Q2
l Gauge realistic start goals using your lead flow trends – don’t come up with a random number!
Media Source of Leads
Ad Analysis of Campaigns
l Which FB/Instagram ads are getting more clicks?
l Which demographics seem to be engaging with you more?
l Have you tried targeting military, moms, Gen Z – how did those perform?
REPORTS TO PULL AFTER A CLASS START
Time to Enroll
l Eye-opening for admissions
l Helps your team focus on old leads!
Media Source of Starts
l Know what actually worked!
l Referrals down? Could be a culture problem
REPORTS TO PULL BY REP
Contact Activity
l Calls l Texts l Emails
l Appointments and show rate
Conversion Rate
l You should have this number at the top of your head! – How many
enrollments by leads?
– Average is 12-15%
Jenn Lyles LEAD-GENERATING CONSULTANT
l 256-431-7532 l [email protected] l Connect with me on LinkedIn
