Reports - April - May 7th 2015 - DC West Community Schools by Stern PR Marketing

Reporting Dates: April 1 - April 30th 2015 Source: SOCS Traffic Analyzer | Dcwest.org

Reporting Dates: April 22-April 30th 2015

(HOME PAGE News)

Articles outlined in - Stern PR Produced

red

Page Visits

of 10 | Stern PR Marketing | DC West Schools

Reporting Dates: May 1-7th 2015

Reporting Dates: June 2014 - May 7th 2015

Source: SOCS Traffic Analyzer | Website: Dcwest.org

Compiled by Susan Stern, Stern PR Marketing

Source: SOCS Traffic Analyzer | Website: Dcwest.org

Note:

For M

ay 1-7

th On

ly

Summary: Website Visits increased since Stern PR came onboard on April 1, 2015

View the circled “visits” defined as article reads to compare month-to-month


Summary: 53% opened/read email letter. A successful campaign!

452 people out of 863 emails that were sent.

Email Marketing Letter CampaignSent: April 22, 2015


Stern PR creates easy-to-understand graphics for complicated issues.

Featured Noteworthy Facebook StatsPosts/Articles Written by Stern PR

Post Clicks, Likes, Comments or Shares

Reach: # people, fans & non fans who saw post


Newly Created Google+ PagesLast 30 Days | Stats


Newly Created Google+ PagesLast 30 Days | Stats

Note: Preschool stats not available due to Google requiring postcard be sent to a physical address rather than a P.O. BoxStern PR shall attempt to call Google direct to resolve listing verification..


Stern PR-produced News Release Generated News Coverage

After $45.8 million bond setback, DC West school district goes back to drawing board

Posted: Friday, April 24, 2015 1:00 am

By Julie Anderson / World-Herald staff writer

Officials with the Douglas County West school district are working on a new, pared-back set of plans for building improvements with the aim of putting another bond issue before voters through a mail-in ballot this fall.

A $45.8 million measure the district sought last fall failed at the polls by 132 votes.

Superintendent Melissa Poloncic said the district has contracted with an architect and a construction firm to go over its plans piece by piece and classroom by classroom. The goal, she said, is to determine what the district needs to do immediately, what it would include in a bond proposal, what it might do with other funding sources and what it can do without.

The district has not set a target amount. The goal, she said, is to prioritize needs related to the health, safety and security of students and staff while reducing the amount as much as possible.

“This time, we hope that with improved communication and a lower dollar amount that the majority of voters will see the value of updated school infrastructure for our neighborhood kids,” Poloncic said.

The school district inherited two campuses in two towns when it formed nearly a decade ago from the merger of the Valley and Waterloo school districts. The main buildings on those campuses range in age from about 40 to 60 years old and have had no major updates.

The last successful bond measures in the district were in Valley in 1991 and in Waterloo in 1977. The district’s property tax levy — $1.08 for each $100,000 of assessed value — is the third-lowest among the 11 districts in the Learning Community, behind Springfield Platteview and Bellevue.

One aim of a revised proposal would be to realign grades among the two campuses, bringing the middle and high schools together on the Valley campus and pairing the preschool and elementary schools in Waterloo. Currently, preschool and middle school are housed together in Waterloo and the elementary and high school in Valley.

Poloncic said realignment was the top priority to emerge from the yearlong facilities study that preceded the previous ballot attempt. The move would allow for more efficient sharing of middle school and high school staff. Staff members who have shared duties now drive between the two towns.

The schools need areas to serve as hardened storm shelters, required in new buildings. Buildings also need security updates, including identifiable, secure entrances, she said.

The district, which has 840 students in pre-kindergarten through 12th grade, also is looking for additional space, mostly for classrooms. Enrollment has been growing at 5 percent a year for the past several years. Buildings aren’t at capacity yet but will be soon if that rate of growth continues, officials say.

The school board probably will consider a new, smaller bond resolution this summer.


Summary: Stern PR Added these eye-friendly icons to a unique “News” page

and newly-designed social media sites. Susan Stern touted the DC West Mobile APPs & added link to sign up for Email Newsletter.


More Eye-catching Social Media Pages | One Example BelowCreated by Stern PR Marketing

Stern PR created a more succinct website summary to describe the school and the communications department’s role.

Why Communications Is KeyCreating Passionate Learners

April 03, 2015

Thank you for your interest in the DC West Community Schools that serve approximately 840 students. The district has a preschool, elementary, middle and high school with locations in Valley and Waterloo, Nebraska within western Douglas County, hence the name DC West. The Office of Communications is committed to maintaining open lines of communication with all stakeholders: students, parents/guardians, the media and the community at large.

The department supports the DC West Community School's mission of creating passionate learners by maximizing student achievement through dynamic learning experiences. The District's function is to inspire and provide a quality education for all students within a safe and community-supported environment.

ContactSusan SternCommunications Department ConsultantOffice: 402-212-7489Email: [email protected]: By Appointment | 8-6p M-F | Weekends, as necessary


Other Noteworthy NotesSusan Stern, Communications Consultant

n Dropped off 500 newsletter hard copies to Valley & Waterloo businesses.

n Buying goods at local businesses to build relationships & trust.

n Building positive relations with DC West teachers, admin & students

n Creating compelling copy, graphics, (bond issue & social media) video & photography

n Sending out positive communications to community via social media, website, newsletters, etc.

n Streamlining and professionalizing DC West Schools Image on & offline

n Building good relations with area reporters: WOWT, KETV, KMTV, Post-Gazette, OWH, KFAB & KPTM

n Building relationships with face-to-face visits to area stores and talking to the owners.


Reports - April - May 7th 2015 - DC West Community Schools by Stern PR Marketing

Documents

Transcript of Reports - April - May 7th 2015 - DC West Community Schools by Stern PR Marketing