Google Confidential and Proprietary

Reporting UpdatesAdWords API Workshop v201302

Google Confidential and Proprietary

● 11 reports added, 1 report has been deprecated

● Stats improved in Display Network

● New report for ○ Feed services○ Shared Budget○ Campaign negative locations

● Additional reports for beta○ Reports for Shared sets○ Reports for Dynamic Search Ads

● conversionTypeId has been deprecated

Summary

Google Confidential and Proprietary

● 11 reports are newly added ○ Audience Performance○ Budget Performance○ Campaign Negative Locations○ Campaign Shared Set Beta feature

○ Display Topics Performance○ Keywordless Category Beta feature

○ Keywordless Query Beta feature

○ Placeholder Feed Item○ Placement Performance○ Shared Set Criteria Beta feature

○ Shared Set Beta feature

● Deprecated report○ Managed Placements Performance

Reports added and deprecated

Google Confidential and Proprietary

When ads are targeted for Google Display Network, up to one matching criteria for each dimension will receive stats while only one criteria across dimension received stats previously

ExampleIf an ad is targeted for a placement and two verticals as below, the ad will be attributed both to the placement "pets.com/dogs" and to the vertical "pets > dogs" (the most specific criteria in that dimension)

● Placement○ pets.com/dogs

● Vertical○ Pets○ Pets > Dogs

Improved stats for Display Network

Google Confidential and Proprietary

Update Details - Display

● MANAGED_PLACEMENTS_PERFORMANCE_REPORT is being replaced by PLACEMENT_PERFORMANCE_REPORT

● The reports now match the display tab stats○ PLACEMENT_PERFORMANCE_REPORT○ AUTOMATIC_PLACEMENTS_PERFORMANCE_REPORT○ URL_PERFORMANCE_REPORT

● Interests & Remarketing tab stats matches AUDIENCE_PERFORMANCE_REPORT

● Topics tab stats matches DISPLAY_TOPICS_PERFORMANCE_REPORT

Google Confidential and Proprietary

● PLACEHOLDER_FEED_ITEM_REPORT is added to provide performance data for Feeds

● You can edit your extensions without resetting stats

Update Details - Feed

Google Confidential and Proprietary

● This is a report matching the stats for shared budget in "Campaign - Shared library - Budgets"

● You can retrieve budget's metrics just like in the Shared Budget's screen table:○ BudgetId○ BudgetName○ BudgetStatus○ Amount○ IsBudgetExplicitlyShared○ BudgetReferenceCount○ etc.

Update Details - Budget

Google Confidential and Proprietary

Update Details - Campaign Negative Locations

● CAMPAIGN_NEGATIVE_LOCATIONS_REPORT is newly added○ It matches the excluded locations in Campaign

● You can retrieve the following values○ CampaignId, Id, IsNegative

● This is a structure-only report○ No stats (impressions, clicks, etc.)

Google Confidential and Proprietary

Beta features

● Campaign Shared Set○ Shows which campaign has which shared set.

● Shared Set Criteria○ Shows keywords in the shared set

● Shared Set○ Shows shared set status such as Name, Status, ReferenceCount, etc

● Keywordless Category○ Category report for Dynamic Search Ads

● Keywordless Query○ Query Report for Dynamic Search Ads

Google Confidential and Proprietary

Others Updates

● conversionTypeId has been deprecated. Use conversionTrackerId in reports that already have conversionTypeName instead.

● Affected Reports● ADGROUP_PERFORMANCE_REPORT● AUTOMATIC_PLACEMENTS_PERFORMANCE_REPORT● CAMPAIGN_PERFORMANCE_REPORT● CRITERIA_PERFORMANCE_REPORT● DESTINATION_URL_REPORT● KEYWORDS_PERFORMANCE_REPORT● MANAGED_PLACEMENTS_PERFORMANCE_REPORT● SEARCH_QUERY_PERFORMANCE_REPORT● URL_PERFORMANCE_REPORT

Google Confidential and Proprietary

● Release notes http://goo.gl/lCRvd

● Migration Guide (v201302)http://goo.gl/f0BOU

● Report Types http://goo.gl/qupJG

● Reporting Basics (Optional. This isn't mentioned in the deck)http://goo.gl/Pn9XC

● Code Exampleshttp://goo.gl/AdGJu

Resources

Q&A