1. Investoreports Consistently lead the way in online reporting over the last yearsStandard Bank ...they provide value added guidance for our sites...Datatec ...valuable insights and strategic direction...CALBank Within 4 weeks we had a modern, bespoke investor relations website....8

2. InvestoreportsWe innovated, the rest followed...and now its time for another major shift that will change the way SA issuers report online...its based on hard facts, cold logic and will require you to challenge your assumptions and practices 3. Primary disconnects Issuer --- > to broad swathe of stakeholders Impersonal, complex, verbose Issuer ---- > to 21st century In the age of Youtube, Twitter and Snapchat the primary communication vehicle is a 100 - 300 page printed report? 4. Summary of this presentationBiggest waste of time and resources ? Creating HTML reports in the expectation that they will be used by analysts, fund managers and other investment professionalsThe silliest idea ? Copying print reports to HTML websites 5. Summary of this presentationThe new best idea ? Create online reports that are:Crafted for the web Meet the requirements of the target audience Are engaging, thought provoking online experiences That create a sense of issuer/stakeholder community 6. Biggest waste of time and resources ?Analysts and fund managers dont want HTML or e-books. They want print for their libraries and PDFs for researchLike PDFs for detail, prefer PDF to e-books as I know how PDFs work. Not aware of HTML version reallyBNP Paribas Cadiz - Nic Dinham 7. So who are these people who consuming all these pages ?Retail shareholders Staff Customers NGOs and government departments And yes ...investment professionals 8. The silliest idea ? Online reports should be copied from printed reports 9. The past generation of online reports are: Created on the assumption that users are going to READ onlineUnusable Over complex Verbose Boring Packed with content few are ever going to look at (put it in a PDF or Word file) 10. International research supports this premise 11. International research supports this premise 12. Best practice examples 13. Best practice examples 14. Best practice examples 15. A starting point.. 16. How have changed to deal with this new era? Pushing clients to rethink their content strategies and work with us to create true web reports (not just accepting what we are given by the print agencies) Restructured to resource a high level of interactive programming Prepared a video hosting environment and established relationships with various levels of suppliers Added in our own print design and setting resource 17. Anglo Platinum will be the first client to engage the new eraContent and images have been interrogated for web relevance Video and interactive elements are being created Simple one page interface ...Liberty to follow... 18. Where to beginStrategise for the online reports at the start of the process Interrogate content and images for relevance Plan video and interactive elements early Style copy where it is wordy and verbose focusing on those pages with more than 200 page-views Work on corporate storytelling, what are the engaging stories that support our strategy ?