REPORTING WRITING

DEFINITIONA report is a written and oral message planned to convey information or to present a solution.

EFFECTIVE BUSINESS REPORTAn effective business report is an orderly, objective presentation of factual information with or without analysis, interpretation and recommendations which is planned to serve some business purpose, usually that of making a decision.

CHARACTERISTICS OF A REPORTIs a management tool.May vary according to purpose, format, time prepared, subject matter, scope, length, readership, and other factors.May vary widely in form, length, and content.May merely report information, without analysis, or may report information and, in addition, analyze the information and include recommendations.May be planned only to analyze existing information.

Is usually written for one reader or for a small group of readers.Usually moves up the chain of command.Tends to be written in a style more formal than that used for other types of business communication.Ordinarily is assigned.May be prepared at specified, regular intervals or only for a special need.Requires careful planning and organization.Answers a question or solves a problem.

TYPES OF REPORTSFormal Letter or Memo.Informal Complete Format.Informational.Problem Solving.

STEPS IN WRITING A REPORTState the problem.Choose a method.Find Information.Organize Data.Evaluate Conclusion.Make your recommendations.No value judgements.

GATHERING INFORMATION FOR REPORTSSOURCES OF INFORMATIONBASIC SOURCES OF SECONDARY INFORMATION

The Card Catalog or Computer-Accessed Information Guides to Books.Encyclopedias and Dictionaries.Handbooks and Manuals.Yearbooks and Almanacs.Biographical Directories.Business Services.Guides to Periodicals and Pamphlets.Computer Databases.

METHODS OF PRIMARY RESEARCH OBSERVATION

EXPERIMENTATION SURVEYSCONSTRUCTION OF QUESTIONNAIRES

Write and Arrange Questions Carefully.Arrange Questions in an Appropriate Sequence.

INTERVIEWING IN PERSON AND BY TELEPHONEPersonal Interviews.Telephone Interviews.

FORMAT OF A FORMAL REPORT

ANALYSIS OF RADIO AUDIENCE PREFERENCESIN AMERICAN FORK, UTAH

Prepared forDr. Larry HartmanInterwest Broadcasting Group

By

John MunoaResearch Coordinator

April 8, 2009

FORMAT OF A FORMAL REPORT April 8, 2009

Dr. Larry Hartman Interwest Broadcasting Group Triad Center, Suite 5884 Salt Lake City, UT 844337

Dear Dr. Hartman:

Here is the report you requested about radio audience preferences in American For, Utah. A reference booklet about the area is included as an appendix, along with information about researchers and complete results of the telephone survey.

The research went very well. We believe the findings will assist you in setting up KFRK-FM.

If you need information about format specialists or advertising agencies in the Salt Lake area, I can make recommendations. If you would like to discuss the findings or recommendations of this report, please telepone me at 619-000-0000.

Sincerely,

Jhon Munoa Research Coordinator

mt

FORMAT OF A FORMAL REPORT

INTRODUCTION. 1CONCLUSIONS AND RECOMMENDATIONS... 12REFERENCES CITED.. 13APPENDIX A .. 15

CONTENTS

FORMAT OF A FORMAL REPORT

SYNOPSIS

FORMAT OF A FORMAL REPORTAN ANALYSIS OF RADIO AUDIENCE PREFERENCES IN AMERICAN FORK, UTAH

IntroductionBodyConclusionRecommendationsReferences CitedAppendices