Report on Titan

7/28/2019 Report on Titan

1/17

AReport on

Market ability and popularity of Titan Wrist Watches

Submitted toProf. Snehal Bhatt

Submitted byChavda Sangeeta 36Sharma Yogesh 37Parmar Rozar 39Parmar Umesh 40

Date : 1/10/2011

Anand Institute of Management

Defining Problem of Research


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Market ability and Popularity of Titan wrist watches.

Analysis of the data

The data has been analyzed by the Likert scale method.We have made different statements regarding the Titan watches to getthe clear idea about the Market ability and Popularity of it. Eachstatements were given 5 different scales to rate the statement inwhich 1 was for strongly agree, 2 for agree, 3 for neutral opinion, 4 fordisagree and 5 for strongly disagree.

Sample of statement sheet or questionnaire.


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Name :

Age :

Gender :

No. Statement 1 2 3 4 5

1 Titan is the most preferred brand in wrist watches.

2 Quality wise Titan watches are superior to other

brands watches.

3 Titan watches are easily available in the market.

4 After sale services of Titan watches are satisfactory in

nature.

5 The advertising of Titan watches are effective thenother brands.

6 Titan watches have good market share in wrist watchs

market.

7 Price of Titan watches are reasonable.

8 Titan has wide range of product design in market.

9 The brand name Titan is very impact full in the

market.

10 A Titan watch defines the class and status of the

buyer.11 The Titan watches are long lasting and durable.

12 Titan watches are best option for gift purpose.

Titan is the most preferred brand in wrist watches.


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40%

30%

15%

10%

5%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Storngly Agree Agree Neutral Disagree Storngly

Disagree

From different 20 samples;8 persons were strongly agree with the statement6 persons were agree with the statement3 persons having neutral opinion with the statement2 persons were disagree with the statement1 person was strongly disagree with the statement.

Quality wise Titan watches are superior to other brandswatches.


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30%

45%

10%

5%

10%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%


Disagree

From different 20 samples;6 persons were strongly agree with the statement9 persons were agree with the statement2 persons having neutral opinion with the statement1 person was disagree with the statement2 persons were strongly disagree with the statement.

Titan watches are easily available in the market.


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25%

55%

10%

5% 5%

0%

10%

20%

30%

40%

50%

60%

Storngly Agree Agree Neutral Disagree StornglyDisagree

From different 20 samples;5 persons were strongly agree with the statement11 persons were agree with the statement

2 persons having neutral opinion with the statement1 person was disagree with the statement1 person was strongly disagree with the statement.

After sale services of Titan watches are satisfactory innature.


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50%

25%

15%

10%

0%

10%

20%

30%

40%

50%

60%

Storngly Agree Agree Neutral Disagree StornglyDisagree

From different 20 samples;10 persons were strongly agree with the statement5 persons were agree with the statement2 persons having neutral opinion with the statement3 persons were disagree with the statement

Nobody was strongly disagree with the statement.


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The advertising of Titan watches are effective then otherbrands.

30%

40%

10%

15%

5%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%


Disagree

From different 20 samples;

6 persons were strongly agree with the statement8 persons were agree with the statement2 persons having neutral opinion with the statement3 persons were disagree with the statement1 person was strongly disagree with the statement.


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Titan watches have good market share in wrist watchsmarket.

35%

40%

5%

10% 10%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%


Disagree


7 persons were strongly agree with the statement8 persons were agree with the statement1 person having neutral opinion with the statement2 persons were disagree with the statement2 persons were strongly disagree with the statement.


10/17

Price of Titan watches are reasonable.

20%

35%

25%

15%

5%

0%

5%

10%

15%

20%

25%

30%

35%

40%


Disagree



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Titan has wide range of product design in market.

30%

40%

15%

10%

5%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%


Disagree


6 persons were strongly agree with the statement8 persons were agree with the statement3 persons having neutral opinion with the statement2 persons were disagree with the statement1 person was strongly disagree with the statement.


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The brand name Titan is very impact full in the market.

45%

25%

10% 10% 10%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%


Disagree

From different 20 samples;9 persons were strongly agree with the statement5 persons were agree with the statement2 persons having neutral opinion with the statement2 persons were disagree with the statement2 persons were strongly disagree with the statement.


13/17

A Titan watch defines the class and status of the buyer.

60%

20%

10%5% 5%

0%

10%

20%

30%

40%

50%

60%

70%


Disagree

From different 20 samples;12 persons were strongly agree with the statement4 persons were agree with the statement2 persons having neutral opinion with the statement1 person was disagree with the statement1 person was strongly disagree with the statement.


14/17

The Titan watches are long lasting and durable.

25%

40%

20%

10%

5%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%


Disagree



15/17

Titan watches are best option for gift purpose.

20%

30%

20%

25%

5%

0%

5%

10%

15%

20%

25%

30%

35%


Disagree



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Conclusion

After the detailed analysis of the data and with thehelp of Findings we can conclude that we are satisfied by theresults which we got after the survey. Our objectives ofresearch also fulfilled after the end of the survey.

By using Likert scale method for measurement we got bestresults for our survey.

At the end of survey we can conclude that Titan wristwatches are very much popular brand in the market.


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Bibliography

Marketing Research By Naresh Malhotra.

Report on Titan

Documents

Transcript of Report on Titan