REPORT ON TEXTLIE LAWN PRINT

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REPORT ON TEXTLIE LAWN PRINT:

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ASIM JOFA

About asim jofa:

a renowned Pakistani jewelry artist who happens to be a tasteful entrepreneur. A certied daimondJewelry designer from the US, Asim has absorbed from across the Atlantic most contemporary

trends in jewelry design and fabrication techniques. As a designer, Asim soon becamerecognized by the name of Jofa, the alias coined to re-ect µJewelry of Asim¶. Thus in the name

of Asim Jofa was born a unique brand of daimond jewelry collection, adored by connoisseursand fashion-conscious alike. Pursuing his blood traits of entrepreneurship, Asim Jofa has

diversied inherited business into varied elds. The broader array of services borrowed the nameJofa, and has since successfully upheld the prestige associated with the brand.

Asim Jofa is a priceless window to age long legacies. Adorned with the intricate and nest

embroidery of pure and white gold and embedded with precious stones along meticulous motifs,Asim Jofa signature prêt wear is nurtured by generations and cherished for lifetime.

Conceptualized and designed by Asim Jofa ±a premium Jewelry expert, the line is a re-ection of taste long associated with the name Jofa, an alias for µJewelry of Asim¶.

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About jofa groups:

The jofa groups is a joint venture in large investment in food distribution,jewelry.textile

construction.automobiles and power generation in pakistan.About JOFA Group of Companies JOFA

Group is a broader umbrella overlooking a cluster of companies operational in various sectors, including

jewelry, diamonds, high value textiles, premium food distribution, executive office construction andarmored security services within Pakistan. Each of the individual business entities under the JOFA Group

share a common set of business values and philosophy, which has enabled the JOFA Group to succeed in

virtually every field it has endeavored in.

Today, JOFA Group comprises of eight business holdings serving a premium clientele in Pakistans major

megacities. The group has introduced to Pakistani market several lines of refined products, like the

premium global Ice Cream brand Mövenpick from Switzerland. JOFA International, a division of JOFA

Group of Companies has the right posture in terms of finances and capacity to serve the finest ice cream

brand in leading hotels, gourmet restaurants and kiosks in major urban centers of Pakistan. JOFA Foods

independently works on its own vast network of food supply network to distribute Pakistans leading

refreshments brand Rooh Afza. The leading market share of the drink year after year is a standing

testimony of JOFA Groups capacity to mould and work to its best advantage in diverse fields.

JOFA Jewelry:

Jofa jewelry and Gold Mark are becoming increasingly finding recognition among the citys finest jewelry

wearers and connoisseurs for its premium design and make. Catering a customer base from a trendy,

more fashionable clientele to full-blown Eastern bridal jewelry, JOFA has become synonymous with high

value design in jewelry at par with international standards. Carrying on its strong tradition of surprising

jewelry lovers, JOFA Group launched a dedicated Diamond Gallery in Karachi, catering to the most

exclusive and picky among the citys dwellers. The gallery offers a unique blend of fabulous Italian-

mixed-Indian style of cut and crushed diamonds.

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Toeing its magnificent JOFA jewelry lineup is the upcoming JOFA Premium Lawn from JOFA Textiles. The

Lawn Collection was launched for the first time in the spring of 2010, with the jewelry wearers in mind.

The plush fabrics, smooth curves and intricate design makes for a marvelous combo with JOFAs

premium jewelry collection.

JOFA Constructions:

It has been involved in the development of multiple megaprojects in Karachi. Its lead project: JOFA

Towers has been planned keeping the most executive class of business operations in mind. While

construction is underway, the complex is designed as a modern marvel of design, functionality and class.

JOFA Armored Security has been launched to fill up a crucial gap in the nations current business

environment. The JOFA armored division provides trustable premise and personal security for

businesses and homeowners. The security personnel has been professionally trained in handling modern

surveillance equipment like sensors, motion detectors and CCTVs. The Company manages a fleet of modern escort vehicles, 4x4s and an arsenal of automatic and semiautomatic weaponry.

JOFA Group is spearheaded by Mr. Muhammad Asim, aliased Asim Jofa a renowned Pakistani jewelry

artist who happens to be a tasteful entrepreneur. A certified Gems and Jewelry designer from the US,

Asim has absorbed from across the Atlantic most contemporary trends in jewelry design and fabrication

techniques. As a designer, Asim soon became recognized by the name of Jofa, the alias coined to reflect

Jewelry of Asim. Thus in the name of Asim Jofa was born a unique brand of jewelry and gems

collection, adored by connoisseurs and fashion-conscious alike. Pursuing his blood traits of 

entrepreneurship, Asim Jofa has diversified inherited business into varied fields, giving in his share

towards the developing economy of Pakistan. The enterprise has branched out into sectors like

premium food products, executive construction projects, diamonds, and security services; while

showing a strong interest in sectors crucial to Pakistans economy like renewable energy. The broader

array of services borrowed the name Jofa, and has since successfully upheld the prestige associated with

the brand.

Jofa groups profile:

Jofa Group of Companies is conglomerate of multiple concerns operational in different sectors,

including jewelry, diamonds, high value textiles, premium food distribution, executive office

construction and armored security services within Pakistan. Jofa group has partnered with

some of the leading businesses in Pakistan and abroad to offer high-end products to its

consumers. The group has also partnered with renowned real estate developers, architects and

engineering firms and is working on multiple mega land development projects in Karachi.

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The company holds royalty in the country for premium niched products including Mövenpick of 

Switzerland and Hamdard RoohAfza.Jofa Jewelry and Gold Mark has emerged as the most

trusted brands for high-end sophisticated jewelry and has successfully created a niche market

for jewelry in line with international trends.

Jofa Textiles launched its very first premium lawn collection in the spring of 2010. The idea was

to harmonize prêt wear with the elaborate designs of the Jofa jewelry collection and bring out

the very best of feminine look. The Jofa Premium Lawn has been the first in the market to have

AATCC (American Association of Textile Chemists and Colorists) certification by the SGS

Laboratories of Switzerland. Jofa reaffirms its customers of its superior standards of 

workmanship and materials in every product it offers, and Jofa Premium Lawn has been able to

draw fashionable elite of customers owing to its high quality plush fabrics, smooth lines and

intricate prints.

Jofa Group of Companies is headquartered in Karachi, Pakistan. The group of companies is

chaired by Mr. Asim Jofa a renowned Gems and Jewelry specialist and designer.

about jofa premium lawn collection:

A sizzling new blend of eastern design tradition and classy new color trends, printed on plush fabrics

using remarkable fade-resistant printing techniques on a state of the art textile fabrication plant this,

precisely, is what the new JOFA Premium Lawn can be defined as. The newest line of JOFA Premium

Lawn harmonizes Asim Jofas signature jewelry collection with the prêt wear requirements of a

contemporary woman. The term Jofa is an alias for Jewelry of Asim and was coined to reflect his

detailed and meticulous jewelry designs, the same that inspires Jofa Premium Lawn signature motifs and

patterns.

Albeit being the first Pakistani lawn to achieve AATCC (American Association of Textile Chemists and

Colorists) Certification by the SGS laboratories Switzerland, JOFA prides in the continual appreciation of 

its fashion-conscious clientele for its products. The First Spring collection of JOFA Premium Lawn was

launched in March 2010, and has since been assuming prized positions in wardrobes of Pakistans most

fashion-conscious ladies.

ASIM JOFA Premium offers a unique hot bed for innovation from both worlds in high quality,

fade-resistant fabric and design. Exotic colors, coveted fabrics and meticulous designs ±isn¶t thatthe sense of perfection?

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ASIM JOFA Premium Lawn Collection brings perfection to you.

The latest Lawn collection 2011 by Asim Jofa depicts the beauty of blooming colors andrefreshing start amazingly in its zesty, full of life lawn prints infused with a desire to stand out

elegantly.

Pakistani fashion designer  Asim Jofa is famous for his unique designs and color blend that is

clearly prominent in his latest arrival of  Asim Jofa Premium Lawn Collection 2011-12.Embellishment, large print, splash of colors and floral blocks over soothing hues has made Asim

Jofa¶s latest collection more trendy and stylish.

Asim Jofa Summer Lawn collection 2011 is brimming with all the shades of feminine delicacyin its long flowing frocks, graceful long shirts and exotic prints to fill your summer 2011 with

the colors of happiness.

Jofa Premium Lawn Prints 2010 is a classy compilation of fresh summer colors, youthful The

collection features an exotic blend of different colors, such as neutral tones sparked up withvivacious contrasts, bright youthful prints neutralized with darker tones giving it the perfect

grace and persona of medesty and elegance.

Asim Jofa Pret Line 2011 is a tranquil depiction of traditions in modish way flaunting utmostfemininity in formal women dresses.

In this latest collection, Asim Jofa has designed magnificent black and royal white attires withintricate embellishments at upper body along falling palettes downward pulling sequined trend

for 2011; also the pistachio and wine apparel being designed as party wear that are fully

endowed for special events.

The collection presented casts winter dreaminess to woman having them on.

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