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W INT ER T RAIN ING PROJECT
ON
TO CARRY OUT STUDY WHY SOME PEOPLE PRE
FER CONTACT LENS AND SOME PEOPLE PREFER
GLASSES
INSTITUTE OF PRODUCTIVITY A ND MA NA GEMENT, MEERUT
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ACKNOWLEDGEMENT
This work bears imprint of hard work, Help, Counseling guidance
and constant support of many people, who enabled us to complete
my summer training report.
I am grateful to Mr. v.s.solanki (faculty member of institute of
productivity and management, Meerut) whose help, guidance and
active co-operation enables me to gain knowledge about practical
aspect of research and enable me to compile this report
Last but not the least I am greatly indebted to my parents, friends
and well- wishers for providing me the opportunity to come a long
way in my life.
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CONTENTS
1. Product description 7-9
2. Objectives 11
3. Research methodology 12
4. Sources of data 13
5. Sample Unit of analysis 14
6. profile of respondent 16-20
7. Data analysis 21-27
8. Findings 29
9. Conclusion 30
10. Suggestions 31
11. Limitations 32
12. Bibliography 33
13. Questionnaire 34-35
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PREFACE
The perception of people about any product or toward the use of a
new product changes day by day. Instead of hiding their beautiful
eyes behind a pair of specs, many people are now opting for contact
lenses.
Contact lenses tend to be more comfortable, although they need to
be handled with utmost care. Not only have they emerged as the
best solution for various types of eye disorders, contact lenses have
also become a fashion accessory for the eyes.
In this project I have tried to find out the reason behind the
customer use, the level of satisfaction and dissatisfaction felt by the
consumer and the factors influencing their purchase.
The objectives of my project are as follows
To study the consumer profile of people using contact lens andglasses.
To study the level of satisfaction felt by customer. To study the awareness level of people towards the ill effect of
the use of contact lenses.
To study the factor influencing the use of colored contactlenses.
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PRODUCT DESCRIPTION
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PRODUCT DESCRIPTION
Contact lenses are small, ultra-thin, optical lenses worn directly onthe eye to correct vision problems (like nearsightedness,
farsightedness, astigmatism or presbyopia). Contact lenses can be
hard or soft, can replace glasses or bifocal glasses and can also
enhance or change the color of your eyes.
Most contact lenses are soft, or hydrophilic, meaning they are
made of water. (This is how soft contact lenses stay soft.) Soft
contact lenses are extremely thin and are manufactured from
materials that allow oxygen to pass through them and reach the eyesurface.
Almost everyone can wear contact lenses even some babies are
fitted with contact lenses when they have eye problems! Most
people start wearing contacts in their early teens, but even childrenas young as 8 years old can learn to wear (and take care of) contact
lenses. A contact lens is a prescription device and it must only be fit
and prescribed by an Optometrist. Borrowing contact lenses, or
obtaining them without a prescription, could lead to serious visionproblems.
Although all eyes look pretty much the same, in reality everybody's
eyes are slightly different. Eyes come in a variety of shapes and
sizes. That's why it's important to have us fit your contact lenses
for your particular eye shape and size. Even if you've been wearing
contacts for years, it's a good idea to have your prescription
checked to make sure that your lenses offer the best possible fit for
your unique eyes.
In order to take good care of eyes, one should visit specialist once a
year. Yearly visits can detect vision changes as well as early signs of
some other related problems.
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There is an extensive range of contact lenses that includes:
Daily disposable contact lenses - wear them a day, then throwthem away! No cleaning, no solutions, no hassle. Great for
holidays, camping trips or occasional wear. Two weekly disposable contact lenses Monthly wear disposable contact lenses Bifocal contact lenses - no need to wear reading glasses or
bifocal spectacles! Multifocal contact lens - see at any distance, anywhere,
anytime!
Disposable Colored contact lenses to enhance or completelychange your eye color.
However colored and without colored, weekly disposable contact
lens are mostly used by people.
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GLASSES
Glasses also called eyeglasses, spectacles, or specs are
frames bearing lenses worn in front of the eyes, normally for vision
correction or eye protection. Safety glasses are a kind of eye
protection against flying debris or against visible and near visible
light or radiation. Sunglasses allow better vision in bright daylight,
and may protect against damage from high levels of ultraviolet
light. Other types of glasses may be used for viewing visual
information or simply just for aesthetic or fashion values.
Modern glasses are typically supported by pads on the bridge of the
nose and by temple arms (sides) placed over the ears. Lenses
An unpopular aspect of glasses is their inconvenience. Even through
the creation of light frames such as those made of titanium, very
flexible frames, and new lens materials and optical coatings, glasses
can still cause problems during rigorous sports. Visibility can be
significantly reduced by becoming greasy, trapping vapour when
eating hot food, swimming, walking in rain or rapid temperaturechanges (such as walking into a warm building from cold
temperatures outside). Scraping, fracturing, or breakage of the
lenses require time-consuming and costly professional repair,
though modern plastic lenses are almost indestructible and very
scratch-resistant.
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OBJECTIVES OF THE PROJECT
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OBJECTIVES
TO STUDY THE CONSUMER PROFILE OF PEOPLE USINGCONTACT LENS AND GLASSES.
TO STUDY THE LEVEL OF SATISFACTION FELT BY CUSTOMER.
TO STUDY THE AWARENESS LEVEL OF PEOPLE TOWARDS THEILL EFFECT OF THE USE OF CONTACT LENSES.
TO STUDY THE FACTOR INFLUENCING THE USE OF COLOREDCONTACT LENSES.
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RESEARCH METHODOLOGY
Research methodology is a way to systematically solve the research
problems. When we talk about the research methodology we dont
talk about the research method but also consider the logic behinds
the method use in the context of research results are capable of
beings evaluated either by the researcher himself or by others. Here
I used descriptive research design. In this type of research method
researchers are supposed to describe the research, it is done for
existing products. It helps segment and target markets, in somecases describing the situation may provide information and
descriptive information is all that is needed to solve business
problems. Research design for such studies must be flexible enough
to provide opportunity for considering different aspects of the
problem under study. I collected data from following primary
sources. PRIMARY DATA For the purpose of collecting data I usedfollowing two methods
a) Questionnaire Method b) P ersonal Interview Methods
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TYPES OF DATA
In my project I have classified the data into two specific types:
1. PRIMARY DATA
2. SECONDARY DATA
1) PRIMARY DATA : As it is known that primary data are Collected a
fresh and for the first time and thus happen to be original in
character. So, in order to collect this type of
Data various methods are being used, such as:
QUESTIONNAIRE
INTERVIEW
2) SECONDARY DATA: Secondary data are those which Already
exist and which have been collected for some purpose. In this
project the vital sources for collecting
Secondary data are:
LIBRARY BOOKS
NEWSPAPERS
INTERNET
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DATA SOURCES
SAMPLE SIZE:
NO OF RESPONDENTS- 50
TYP E OF RESPONDENTS:
NON PROBABLITY SAMPLING
SAMPLE RESEARCH AREA:
AREAS OF: shastrinagar,begumpul
TIME FRAME:
3rd week of December to 1st week of January
SAMPLE UNIT
As population of Meerut is very large and to cover each and every
one in this study and within a limited time is very difficult, so I
decided to go for sample study.
RESEARCH TYPE: - I have followed a descriptive research
methodology.
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A nA l y s i s
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Occupation
a. agriculture b. service
c. business d. other(student)
RESPONSES (a) (b) (c) (d)
NO OF
RESPONDENT
1 21 15 13
percentage 2 42 30 26
Analysis and interpretation: - most of the respondent were servicemen then followed
by businessmen and then students.
Respondents0
20
40
60
a b c d
a 1
b 21c 15 d 13
a 2
b 42
c 30d 26
Respondents percentage
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AGE GROUPS OF THE RESPONDENTS
a. below 24 b. 24-31
c. 32-41 c. 41-50
Analysis and interpretations: - most of the people using contact lenses were below the
age of 24 and between the age group of 24-31 years then followed by people of age
groups 32-40 years.
9
2017
4
18
40
34
8
0
5
10
15
2025
30
35
40
45
a b c d
respondentpercentage
RESPONSES (a) (B) (c) (d)
NO OF
RESPONDENT
9 20 17 4
percentage 18 40 34 8
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Annual family income
a. Up to 1.5lakhs b.1.5Lakhs 3lakhs
c. 3Lakhs 5lakhs d. more than 5lakhs
RESPONSES (a) (b) (c) (d)
NO.OF
RESPONDENTS
8 25 17 0
Percentage 16 50 34 0
Analysis and interpretations:- most of the respondent were having the annual
monthly income between 1.5-3lakhs followed by income group of 3-5lakhs.
8
25
17
0
16
50
34
0
0 20 40 60
upto 1.5lakhs
1.5lakhs -3 lakhs
3 lakh -5 lakh
more than 5 lakh
percentage
no.ofrespondent
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GENDER
a. male
b. Female
RESPONSES (a) (b)
NO OF
RESPONDENT
34 16
percentage 68 32
34, 68%
16, 32%a
b
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Whether people use contact lenses or glasse
a. Contact lenses b. glasses
responses (a) (B)
NO OF
RESPONDENT
33 17
percentage 66 34
ANALYSIS AND INTERPRETATION:- most of the people surveyed,66% were
using glasses , only 34% were using contact lenses.
contactlenses,17, 34%
Glasses, 33,66%
contact lenses
Glasses
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Different ages groups using lenses
ANALYSIS AND INTERPRETATION:- the people under the age group of 24-31years
were the largest user of lenses, followed by the age group of below 24 years.
0
10
20
30
40
50
below
2yrs4
24-31 yrs 32-40yrs 41-50 yrs
Responses
percentage
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Percentage of male and female surveyed using lens.
ANALYSIS AND INTERPRETATIONS: - 52.38% of the people surveyed were using
lenses while 47.68% of the male surveyed were using lenses.
male,47.6,48%female,
52.38,52%
male
female
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What is the level of satisfaction felt by people
a. Highly satisfied b. satisfied
c. dissatisfied c. highly dissatisfied
respondent a) b) c) d)
No of
Respondents
21 29 __ __
percentage 42 58 0 0
ANALYSIS AND INTERPRETATIONS: - 42% of the people surveyed were highly satisfied
by the use of lenses while 58% of the people were satisfied.
Respondents0
20
40
60
a b c d
a 21b 29
c 0 d 0
a 42
b 58
Respondents percentage
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Discomfort felt by people
a) Yes
b) No
Responses Yes No
No of
Respondents
18 32
Percentage 36 64
ANALYSIS AND INTERPRETATIONS:- most of the people surveyed, 64% were not having
any type of discomfort while 36% of the people said that they felt some discomfort while
the use of lenses.
Yes36%
No64%
Yes
No
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REASON FOR NOT OPTING FOR CONTACT LENSES
a)High priceb)Inconveniencec)Both
ANALYSIS AND INTERPRETATIONS: - most of the people were not contact lens
because of inconvenience and then some people were not opting for it because
of high prices. Some people were not using it because of both high prices and
inconvenience.
48.27
34.48
17.24
0
10
20
3040
50
60
percentage
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Factors influencing people to use colored lenses
a) Friends b) family members
c) Looks d) fashion
ANALYSIS AND INTERPRETATIONS: - most of the female were using contact
lens because it gives them goods looks while most of the male were using
colored lens after influencing from their friends.
male0
20
40
60
80
a b c d
a 50
b 20 c 10 d 20a 9.09 b 9.09
c 72.72
d 18.18
male female
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Findings
Following major findings emerged from the survey of resident ofMeerut.
1.Most of the people were using glasses as compared to contactlenses. They were giving preference to glasses over contact
lenses.
2.It was found that most of the people were using contact lens tolook attractive.
3.People using contact lens have to take a lot of care of theirlens.
4.Most of the people were not using contact lenses because ofhigh prices and inconvenience.
5.Those People who were using colored lens were influence byfashion and their friends to use colored lens.6.Most people using colored lens find more clear vision & comfort
as compared to glasses.
7.Some of the people using contact lens find some difficultieswhile using them.
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Conclusion
1.People prefer to use glasses as compared to contact lenses.2.People between the age groups of 24- 32 were using lenses
more as compared to people of other age group.
3.High percentages of female were using contact lenses ascompared to male.
4.Most of the people were not aware of the harmful effects ofusing contact lens.
5.Most female were using contact lenses to have a goodlooks.
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SUGGETIONS
Contact lenses with good quality must be provided, whichshould be safer to use.
Proper guidance should be given to the people for the safe useof lenses.
Promotion of the contact lenses should be done to increasesales.
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LIMITATIONS
Though every effort is made to make the report as accurate and
appropriate but, yet it has some limitations because situation and
environment are not in control. Moreover human error is somewhat
said to be inevitable.
Study is limited in terms of number of respondents that has been
covered, which is just 50 in numbers. As most of the time people
were busy in some way or other so, only verbal interaction and thatto for few seconds could be possible. Respondents may not always
follow what they have stated in their response and that cannot be
always taken as accurate and sound
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Bibliography
BOOKS:Marketing Management: Philip Kotler
Research Methodology: C.R Kothari , 2ND
EDITION.
PAGE NO:- 1-29
Websites:
http://en.wikipedia.org/wiki/Contact_lens
http://www.spectacles.com/
www.wikipedia.
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QUESTIONNAIREI am a student of 1
styear at institute of productivity & management. I am conducting this study as
part of my curriculum. You are requested to take out a few minutes and help me in getting the survey done
Thanking you.
Sunita kumari
QUESTIONAIRE
Q1. What is your educational qualification?
Up to matriculation senior secondary graduation
Post-graduate professional degree
Q2. What is your occupation?
Agriculture service business others
Q3. Your age ?
24-32 33-41 42-50 50-60
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Q4.- Annual family income?
Up to 1.5lakhs 1.5 -3lakhs 3-5lakhs above 6lakhs
Q5. Gender
Male female
Q6.whether you use contact lens or glasses?
Contact lenses glasses
Q7.What is the level of satisfaction felt by you?
Highly satisfied Satisfied dissatisfied Highly dissatisfied
Q8.Is there any discomfort is felt by you?
Yes No
Q9.why dont you go for contact lenses?
High price inconvenience
Q10. In future would you go for lens?
Yes No
Q11. How do you rate the following for using contact lens on a scale of 1 to 10?
a) Beauty( ) b) convenience( ) c) looks( ) d) comfort( )
Q12. What influence you to use colored lens?
Friends Family member attractive looks Fashion
Q13. Earlier were you using contact lens?
Yes no
Q14. Good thing about it (if any)
__________________________________________________________________________________
__________________________________________________________________________
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Q15. Bad thing about it(if any)
________________________________________________________________________________________
__________________________________________________________________________________
Name _____________ contact no________________________
Address___________________________
__________________________________