BES’s INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH

REPORT ONNIRMAL LIFESTYLE Ltd

Submitted to Prof: - Dhanashree Pote

Submitted by: - Mohammad Azhar Khan

Date:-29/12/2010 signature________

ACKONWLEDENT

First of all, I would like to say Alhamdulillah, for giving me the strength and health to do this project work until it done Not forgotten to my family for providing everything, such as money, to buy anything that are related to this project work and their advise, which is the most needed for this project. Internet, books, computers and all that as my source to complete this project. They also supported me and encouraged me to complete this task so that I will not procrastinate in doing it.

Then I would like to thank my Prof: Dhanashree Pote for guiding me and my friends throughout this project. We had some difficulties in doing this task, but she taught us patiently until we knew what to do. She tried and tried to teach us until we understand what we supposed to do with the project work.

Last but not least, my friends who were doing this project with me and sharing our ideas. They were helpful that when we combined and discussed together, we had this task done.

INTRODUCSION

Nirmal Lifestyle Limited, in a first of its kind endeavor has announced a tie up with United States Tennis Association (USTA) to launch US open branded real estate development in India. The exclusive tie-up is pursuant to Nirmal Lifestyle’s promise of offering unique features in the twenty lifestyle cities announced by the realty major.

Dharmesh Jain, chairman and managing director, Nirmal Lifestyle, said, “our objective in typing up with the greatest sporting brand like US Open is to bring world class sporting infrastructure and experience to the nation. The US Open also exemplifies the values and lifestyle we want people to experience when they choose to stay in our international standard Nirmal Lifestyle cities.”

With the tie up, Nirmal Lifestyle will recreate a replica of US open clubs, villas, a world –class tennis academy and several other features that will translate the character and feel of the global sporting brand to Indian realty. In order to lend a sporting characteristic and flavors to each of its lifestyle cities, Nirmal Lifestyle has associated with Total Sports Asia (TSA) to bring leading sporting brands from all over the world to its Lifestyle cities.

SWOT analysis

StrengthsWell establishedHaving trust of peopleGood locationGood financeGood employer

WeaknessesAdministration Legal problemLook out problem

OpportunitiesNew marketInterested public

ThreatsGovernmentCompete tar

History

Nirmal Lifestyle, a leading property developer is identified as the front ranking property development companies in Mumbai. Having built more than 50 lac sq. ft. residential and commercial complexes, the group is a name to reckon with the real estate markets in Mumbai. While building and construction has been the core activity for the company, quality and innovation has by far been the soul for all its projects.

The group has been instrumental in promoting Mulund as a preferred destination for both residential and commercial spaces, hence branding Mulund as the “Prince of Suburbs”. Establishments in Mulund sparked thirty years ago with “Jahawar Talkies”, a renowned theatre in this corner of the city. Today, Nirmal Lifestyle has become synonyms to Mulund with its vision and unprecedented approach towards the city.

The company was initiated in the year 1975, by Late Mr. S. P. Jain a leading name in the Rajasthan community giving 30 years of excellence. His impeccable foresightedness and vision laid a strong foundation of four major projects in Goa in the early rising of the company. Mulund and Thane were soon under the influence of his developmental plans.

His virtues and vision was soon extended impeccably by his son Mr. Dharmesh S. Jain. At a very young age he took over as MD of the company and aggressively pronounced his achievements in the industry through his dedicated approach to make construction business a professionally managed company. Results soon followed his achievements and at a young age still, he was appointed as Managing Committee of Maharastra Chamber of Housing Industry. Considering his expertise and passion for the industry the Govt. of Maharastra appointed him as a Director on the Maharastra Police Housing & Welfare Corp.

He was also presented with the “Jain Ratna award” for his social accomplishments. He is also committed to social work and patrons of two charitable hospitals under the flagship of care Foundation. He is also the Managing Trustee of Care Foundation and Rotarat Charitable trust. Social contribution of the organization continues to tell many more committed stories.

Nirmal Lifestyle Limited enters into a first of its kind licensing pact with Discovery Channel

To launch Discovery branded Eco friendly realty in India. Common goals of bringing in ‘Green ovation’ to India and promoting a healthier

lifestyle

Mumbai May 28th, 2010:- Nirmal Lifestyle Ltd., India’s leading Real Estate Company, today entered into an exclusive licensing agreement with Discovery Enterprises International (DEI) - a division of Discovery Communications, the world’s number one non-fiction media company. The tie-up between Nirmal Lifestyle and Discovery will manifest itself in the form of well appointed “Green” offices, residential spaces and clubs which will provide Lifestyle, Entertainment & Education inspired from the tenets of the Discovery Channel.

As per this unique arrangement that is exclusive to India, Nirmal Lifestyle Limited will develop Discovery-branded residential apartments, offices spaces and lifestyle clubs that will focus on providing residents a complete and fulfilling life through innovations which will create benchmarks in development, never before seen in the real estate sector.

Speaking at this momentous occasion Mr. Dharmesh Jain, Chairman and Managing Director, Nirmal Lifestyle Ltd. said, “Our aim is to introduce the aspects of healthier living, cleaner & greener homes and environment, so that we and our children get to live in complete harmony with nature. Through our tie-up we will seek to integrate the Discovery experience in the 20 Lifestyle cities we have planned by 2020 as also in our other future projects.”

Commenting on the partnership, Nicolas Bonard, Senior Vice President, Discovery Enterprises International said “Green is a natural extension of Discovery’s mission and brand, and something we feel strongly is part of Discovery’s brand entitlement. We champion the visionaries who move our world forward in small and large ways and we found these values in Nirmal Lifestyle. This partnership will lend the Discovery brand to new initiatives in India that will encourage green-ovation – and a healthier lifestyle – to a growing population of consumers who care about the world around them.”

Under the agreement Nirmal Lifestyle will have exclusive use of the Discovery brand for the Indian market over the next 10 years. All projects under the Nirmal Lifestyle – Discovery tie-up will be green initiatives which will be Discovery certified.

Nirmal Lifestyle Mall The mall has been built on most challenging concept, ever built in the country. The open mall concept not only placed Nirmal Lifestyle on national platter, but has been successful in defying all myths associated with its popularity. It was voted as “Mumbai’s Favorite Mall” twice by a survey done by popular news dailies. The Glass dome is largest in the south East Asia, hence is one of the beautiful features of the mall. It also has the largest open space area, which complements beauty with hassle-free shopping. It has almost all famous brands under its wide stretch arena. While, constant efforts from our end make this also the most entertaining mall in the city, with most fun and entertaining features. The proposed plan of integrated projects in four phases would make it to be one of largest convention centers in this part of the globe.  

Mumbai: City-based real estate developer Nirmal Lifestyle on Thursday announced a tie up with United States Tennis Association (USTA) for using US open brand in its upcoming 20 ‘Lifestyle’ cities across the country. Chairman and Managing Director Dharmesh Jain said the tie-up was aimed at bringing world class sporting infrastructure and experience to the country. Nirmal Lifestyle plans to set up 20 lifestyle cities across the country by2020.

Shopping mall located in Mulund, a north-eastern suburb of Mumbai, India. With an area of one million square feet, it is the largest shopping mall in the suburbs of Mumbai and one of the largest in India. The Mall houses branded stores like Shoppers Stop, Fab India, Provogue, Wills Lifestyles, Health & Glow, Nokia Store, @ home and many small shops. Shoprite Hyper is a South Africa based hypermarket that is also located there.

Nirmal Lifestyles consists of two parts Commercial Mall and Residential Complex. Nirmal Lifestyles Residency consists of two phases Residency I which consists of 4 buildings of 16 storey’s each Emerald, Coral, Topaz, and Pearl and Residency II which consists of 4 buildings of 18 stores each Sapphire, Ruby, Onyx and Garnet.

Nirmal Lifestyle Residence

Nirmal Lifestyle, as part of its inevitable endeavor in imparting quality lifestyle and living has developed superior residence complexes in Mulund. Each housing complex is designed amidst beautiful landscapes with modern architectures. The company is committed towards providing not only beautiful homes, but also quality lifestyles. City of Joy, Nirmal Galaxy, Kalpnagri, Nirmal Nagar, Amethyst and Blue diamond are few of the most artistic structures built with best amenities to suit a modern living. A bouquet of such initiatives with innovation and creativity has carved Mulund in the map of the city.  

Nirmal lifestyle is proud to announce its alliance with the US open. This new association presents to you India’s first Sports Lifestyle Apartments. A lifestyle that bridges the gap between superior living standards and healthy living.  From now on, you will be able to

experience world-class sports amenities from the comfort of your own home. Come with us as we walk through this unique branded lifestyle living, complete with US open themed construction and exclusive features.

Walk into the US Open Apartments and experience a fascinating mix of aesthetics and state-of-the-art infrastructure. Touch and feel your fitness centre, jogging & cycling track, baseball court, swimming pool, and badminton court.

The US Open Apartment pampers you with a state-of-the-art fitness center on the 46th floor. If you ever wished you could lead an active life, consider all your wishes granted. This gigantic terrace with a high dome glass called Fitness 46 accommodates some of the world’s best facilities. Now, be it rain or sunshine, you’ll be able to stick to your daily regime.

Townships We propose to build cities, Spread across 300 - 1000 Acres area in Dombivali, Kalyan, Pune and Indore. Each of these cities promises to fulfill a common man’s desire to live in chaos free environment with prudent lifestyle amenities. A city amidst landscapes, gardens, lakes & more to suite a peaceful living

Hotels & Convention Center

Nirmal Lifestyle is on a rapid pace of building and developing one of India’s largest shopping and convention center with malls, five star super deluxe and deluxe hotels in Mulund. A non-static beginning to make the city’s most happening spots has already begun.

The development will feature two Sofitel hotels, with 250 and 200 rooms each, a Novotel hotel with 250 rooms, “Grand Mercure Residence” a serviced apartment product with 180 units and an Ibis hotel with 200 rooms. There will also be a state-of-the-art convention centre with a capacity of 4000 people. Other unique features of the hotel complex will be its proximity to a shopping mall and entertainment complex of over 3 mn sq ft, parking for over 2500 cars and a rooftop landscaped garden measuring over 7 acres.

The project promises one of the most sophisticated developments in the country. The integrated malls, hotels and convention centers brings uniqueness, hence also complements the vision and direction of the country and the city in specific. The proposed structure not only is a magnetic idea perfectly implemented, but also speaks loud about our company’s approach towards the industry. The integrated projects promise large pull-out of crowds to this corner of the city. This also complements our contribution to Mumbai’s vision of becoming a world class city. With the world eying towardsIndia

Mumbai’s acceptance to the world is rapidly rising.

Philosophy

To build a culture and encourage continuous learning and project Nirmal Lifestyle as a 'wonderful work-place'

To align HR strategies to business goals by developing core competencies of staff members.

Develop a sense of belonging among staff members by empowerment and a caring attitude.

Select right candidate for right job and evolve systems for their career progression and retention.

To institute fair and simple systems to reward staff members according to their contribution and value to the organization

To develop consistent and coherent policies, which promote commitment to the organization and unleash the latent creativity and energies of the staff members (who work and lead to development.)

To ensure both linear and lateral growth of staff members by involving in various multi-skill activities, thereby encouraging the talent / potential to utmost limit.

Culture & Values

Our culture is the total sum of the values, customs, traditions, and meanings that make a company unique. It is often called "the character of an organization", since it embodies the vision of the company’s founders, its values which influences the ethical standards of working, as well as managerial behavior.

Our Values

SIP which stand for “Simplicity, Integrity & Prosperity” is a representation of our cultural identity embedded in of our value system that aspired from vision of our company.

The idea is to unite, bond and entwine organizational behavior towards common objective and organizational development. It’s a mere reflection of what a set of people stand for with different approach, views and capacity, yet together.

 Every individual in Nirmal Lifestyle is crucial to what the company stands for.

Simplicity

“We bring steadiness, ease and usefulness in our approach and ability to make even most difficult tasks look simple and easy.”

 Integrity

We influx sense of belongingness within the people with utmost sincerity, honesty, trust and honor.” And help fellow colleagues in abiding this value system through their life.

 Prosperity

“We ensure success, affluence, performance and achievement of organizational vision, mission and goals for a recurring prosperity of organization and self with continued efficiency.”

Our Value System is a delineation of our cultural identity helps in building following points, which are practiced on day to day basis among the staff members:

Aspiration to Accomplishment

ME to US Chaos to System You to Your Goal Attempt to Achievement Sound to Symphony Practice to Victory

Our Values and Beliefs describe the standards and ideals that a company holds in high regard. They provide a framework for implementing strategic initiatives.

Values Integration

Value creation through innovation and change Attention to the basics Hands-on management Doing the right thing Freedom to grow and to fail Commitment and personal responsibility

Conclusion

Nirmal Lifestyle had made the place Mulund popular in Mumbai Nirmal lifestyle is one of mall in Mumbai with maximum visitor. Nirmal lifestyle is having a beginner luck that why the project of the Nirmal group have been successful in first in Mulund and now there business crossing the border of Mumbai Nirmal lifestyles have used many marketing concept to develop this business around. The Nirmal lifestyle is growing with high speed to get his goal and so on.

Bibliography

www.nirmallifestyle.com