HANDLOOM INDUSTRY

BY :-

guruprasad

ON KHDCL

INTRODUCTION & INDUSTRY PROFILE• INTRODUCTION

• Handloom industry is largest direct employee more than 3

million weavers and 12.4 among traditional industry. It and is

the second largest employment generator after agriculture

• Art of weaving handloom is from ancient and tradional

technique

• It contributes about 14 per cent to industrial production, 4 per

cent to the gross domestic product (GDP), and 27 per cent to

the country's foreign exchange inflows.

COMPANY PROFILE

• KHDCl was established in the year 1975

• 13000 handloom weavers of Karnataka.

• Vision- Core values of the company fully embedded in the culture of the organization.

• Mission- improve the economic and social of the weaver by achieving and maintaining quality at all levels

PLAYERS IN MARKET

ALL India handloom pvt ltd

Handloom export promotional council

Institute of handloom and textile technology

Nirmal handloom house pvt ltd

PRODUCTION CENTER

KHDCL has 3 different

branches in Karnataka.

Bangalore branch

Hubli branch

Bagalkot

PRODUCT AND SERVICE PROFILE

ABOUT DEPARTMENT/FUNCTIONS AREAS

DEPARTMENTS NO OF EMPLOYEES FUNCTIONS

HR DEPARTMENTS 15 RECRUITMENT , SELECTIONT & D

FINANCIAL DEPARTMENTS 20 HANDLING ALL CASH BANK TRANSACTION

MARKETINGDEPARTMENTS

20 MARKETING LARGE NO PRODUCTS

PRODUCTIONS DEPARTMENTS

20 PRE LOOM HAVE LARGE NO SPINNING MILLS

INFORMATIONALDEPARTMENTS

03 LARGE NO OF DATA IS STORED

SWOT

• STRENGTHS

• WORKERS

• RAW MATERIAL

• QUALITY

• INCREASES IN GROWTH

• OPPORTUNITIES

• NEW PRODUCTS

• STRATERGEIS

• SHIFTING BRANDS

• WEAKNESS

• FINANCIAL CRISES

• INFRASTRUCTURE

• DELAY MARKETING SKILLS

• THREATS

• COMPETITION

• TECHNOLOGIES

• SIMILAR PRODUCT

PROBLEM ANALYSIS

PRODUCTION DELAY IN KHDCL

METHODOLOGY USED IS FISH BONE ANALYSIS

OBSERVATION WAS DONE FOR 15 DAYS

TARGET SET IS 13000 METERS OF

COTTAN PER DAY

MACHINE STENTER IS REACHING 10,000 TO 12,000 A DAY

IT IS LAGGING 3266.66 METERS PER DAY.

ORGANISATION IS MAKING A LOSS OF RS29,394 PER DAY

FINDING & SUGGESTIONS

• Target of 5 lakh meter every month . It is achieving up to 4 lakh meter.

• Financial crisis is more funds are not realized by the government.

• Working hour of employee is only for 7-8 hours

SUGGESTIONS

• To promote, aid and growth and development of the handloom industry .

• The company is focusing on four basic segments namely quality, customer satisfaction, on time delivery and price competitiveness.

• Increase the present turnover of rs.15.0 crore to rs.20.0 crore by 2014 turnover should be 25 crore

CONCLUSION AND LEARNING

• KHDCL Handlooms could be one of the leading the market in next 5 years

• Various products range for both male and female

• Introducing kids wear, Sherwin’s and casuals for men and new prints/ designs for women

• I had a great experience at KHDC Ltd, Bangalore. It was great knowledge base and an excellent training program we had in the company. The staff of KHDC is so co-operative and friendly in their approach of training.