Report on iPad helpful

8/11/2019 Report on iPad helpful

1/9

Apple is an Americanmultinational corporation that designs, develops, and sellscons

electronics,computer software and personal computers. Its best-known hardware produc

theMac line of computers, theiPodmedia player,theiPhonesmartphone,and theiPad T

computer. Apple was founded bySteve Jobs,Steve Wozniak,andRonald Wayne on Ap

1976 to develop and sell personal computer. Apple is the most successfulstartup compaall time, bymarket capitalization,revenue,and growth. Its worldwide annual revenue in

totalled $170 billion.

PRODUCTS

o 1 Mac

o 2 iPad

o 3 iPod

o 4 iPhoneo 5 Apple TV

o 6 Software

Corporate identity

o 1 Logo

o 2 Advertising

o 3 Brand loyalty
http://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Macintoshhttp://en.wikipedia.org/wiki/IPodhttp://en.wikipedia.org/wiki/Mobile_digital_media_playerhttp://en.wikipedia.org/wiki/IPhonehttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/IPadhttp://en.wikipedia.org/wiki/Steve_Jobshttp://en.wikipedia.org/wiki/Steve_Wozniakhttp://en.wikipedia.org/wiki/Ronald_Waynehttp://en.wikipedia.org/wiki/Startup_companyhttp://en.wikipedia.org/wiki/Market_capitalizationhttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Apple_Inc.#Machttp://en.wikipedia.org/wiki/Apple_Inc.#iPadhttp://en.wikipedia.org/wiki/Apple_Inc.#iPodhttp://en.wikipedia.org/wiki/Apple_Inc.#iPhonehttp://en.wikipedia.org/wiki/Apple_Inc.#Apple_TVhttp://en.wikipedia.org/wiki/Apple_Inc.#Softwarehttp://en.wikipedia.org/wiki/Apple_Inc.#Corporate_identityhttp://en.wikipedia.org/wiki/Apple_Inc.#Logohttp://en.wikipedia.org/wiki/Apple_Inc.#Advertisinghttp://en.wikipedia.org/wiki/Apple_Inc.#Brand_loyaltyhttp://en.wikipedia.org/wiki/Apple_Inc.#Brand_loyaltyhttp://en.wikipedia.org/wiki/Apple_Inc.#Advertisinghttp://en.wikipedia.org/wiki/Apple_Inc.#Logohttp://en.wikipedia.org/wiki/Apple_Inc.#Corporate_identityhttp://en.wikipedia.org/wiki/Apple_Inc.#Softwarehttp://en.wikipedia.org/wiki/Apple_Inc.#Apple_TVhttp://en.wikipedia.org/wiki/Apple_Inc.#iPhonehttp://en.wikipedia.org/wiki/Apple_Inc.#iPodhttp://en.wikipedia.org/wiki/Apple_Inc.#iPadhttp://en.wikipedia.org/wiki/Apple_Inc.#Machttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Market_capitalizationhttp://en.wikipedia.org/wiki/Startup_companyhttp://en.wikipedia.org/wiki/Ronald_Waynehttp://en.wikipedia.org/wiki/Steve_Wozniakhttp://en.wikipedia.org/wiki/Steve_Jobshttp://en.wikipedia.org/wiki/IPadhttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/IPhonehttp://en.wikipedia.org/wiki/Mobile_digital_media_playerhttp://en.wikipedia.org/wiki/IPodhttp://en.wikipedia.org/wiki/Macintoshhttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Multinational_corporation


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Key concept: Regarding as IPAD

1.Disruptive technology

2.Brand loyalty

3.Smashing successor

4.lucrative Business

5.Time saving technology


3/9

Summary:

Having introduced in the market, IPAD has become popular all over the world. it has al

250000 apps available on apples apps store. The challenge for Apple is to convince pot

users that the a new ,expensive gadget with functionality that the IPAD provides. The I

has some appeal to mobile business users, but most experts believe it will not replace lap

or notebooks. IPAD sometimes spur people to watch TV on the go, rather their televisio

at home, and to read their books, newspaper and magazines on line rather than in prin

this time apple has introduced IPAD Air which has added 64 bit AppleA7 processor.


4/9

PORTERSCOMPETITIVE FORCES MODEL:

.

Compititors:

publishing andmedia industry

New marketentrants:samsung tab

Substituteproduct:

notebook,e reader

Customers:business man,potential

user

Suppliers:

samsung


5/9

I pad is a disruptive technology because it has created a dramatic chang

technology market . many existing media business are forced to change

business model . if the ipad becomes hit ,the potential user and platf

company will be the winner . on the other hand their competitor will be

loser because people sometimes does not switch to another company if

get desired facilities.

WINNER

apple

actual user

user


6/9

LOSER

Apples business model is based on pushing the value chain towards the dev

whilst processing transaction at marginal profitability for upstream con

providers . previously believed content was less important than the popularitits devices. Now apple understands that it needs high-quality content from

types of media it offers on its devices to be truly successful.

competitor

Switchinguser

platformcompany


7/9

CONCLUSION:

From this discussion I pad is a disruptive technology . Apple has rolled ou

highly anticipated I pad device which the company proudly proclaims as its m

advanced technology in a magical and revolutionary device at an unbeliev

price . it is a device that combines the best feature of a notebook or net book

an I pod touch ,wrapped up in gorgeous ultrathin light as a feather package.


8/9

RECOMMENDATION:

I pad does not support flash drives to expand storage and external hard drive

cloud storage cantbe used to store apps . so storage capacity should be expan

it has limited multitasking if you really need true multitasking , the I pad cprovide it. the price of ipad is higher than any other tablet. So the price shoul

consistent with competitor. Sometimes it cant possible to read well in d

sunlight in contrast to kindle e reader.


9/9

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