A

SUMMER TRAINING REPORTON

“BRAND AWARENESS AND PREFERENCE

REGARDING GREEN CFL”

AT

Havells India Ltd.

Submitted in partial fulfillment

for the

Award of degree of

BACHELOR Of Business Administration

Session: 2010-11

Submitted by:-

Devesh Dubey

BBA Part-III

1J11µ

Submitted To:

University of

Rajasthan

Acknowledgement

At the outset

I wish to thank the respected HOD, Mrs Mahima Rai of the APEX College,

JAIPUR, for their useful guidance, encouragement and needed support to take the

project up titled as

I would like to thank Mr.R.N.Rohila for providing me enough

facility and inspiration for the fulfillment of this project at his

Company. Here I have prepared my Project on “Brand

Awareness and Preference regarding Green CFL”

It was most difficult project which I have taken for the first time in my still

career. I express thanks to my guide Company members at Havell’s Pvt. Ltd. for

their valuable guidance and suggestions and also providing me with essential

facilities for completing and presenting this project to carry out this project

successfully.

Wish to not only get the blessings of the above seniors but also the grace of

Almighty God to do more projects and learn more and more.

DEVESH DUBEY

(signature)

Declaration

This is to declare that the 45 days Training work on

“Brand Awareness and Preference regarding Green CFL”,

during the period 10 May to 25 June 2010 is done by me, being submitted for

BUSINESS ADMINISTRATION. (B.B.A.).

Mr.Devesh dubey

B.B.A. IIIyear

Apex Collge,Jaipur

CONTENTS

1. PREFACE

2. ACKNOWLEDGEMENT

3. INTRODUCTION

4. HISTORY

5. MISSION AND VISION;-

6. OBJECTIVE OF STUDY

7. VALUES

8. RESEARCH AND DEVELOPMENT

9. CORPORATE GOVERNANCE

10.PREFERENCE REGARDING GREEN CFL

Objectives of study.

Research methodology

11. LIMITATIONS OF THE STUDY

12. DATA ANALYSIS AND INTERPRETATION

13. CONCLUSION OF THE STUDY

14. BIBILIOGRAPHY

15. ANNEXURE

+

Officers and directors

Qimat Rai Gupta Executive Non-Independent Chairman of the Board,

Managing Director

Rajesh Gupta Director Finance, Non-Independent Executive Director

Sanjay Kumar

Gupta

Company Secretary, Compliance Officer

Anil Gupta Joint Managing Director, Non-Independent Executive

Director

Age: 40

Surjit Gupta Non-Executive Non-Independent Director

Niten Malhan Non-Executive Non-Independent Director -

Representative of Warburg Pincus

Age: 38

Abid Hussain Non-Executive Independent Director

Avinash Prakash

Gandhi

Non-Executive Independent Director

INTRODUCTION

Company profile

Havells India Ltd. is a billion-dollar-plus organization, and is one of the largest &

India's fastest growing electrical and power distribution equipment manufacturer

with products ranging from Industrial & Domestic Circuit Protection Switchgear,

Cables & Wires, Motors, Fans, Power Capacitors, CFL Lamps, Luminaires for

Domestic, Commercial & Industrial applications, Modular Switches, &

Bathfittings covering the entire gamut of household, commercial and industrial

electrical needs.

Havells owns some of the prestigious global brands like Crabtree, Sylvania,

Concord, Luminance, Linolite, & SLI Lighting. over 50 countries across the

globe, the group has achieved rapid success in the With 91 branches /

representative offices and over 8000 professionals in past few years. Its 8 state-

of-the-art manufacturing plants in India located at Haridwar, Baddi, Noida,

Sahibabad, Faridabad, Bhiwadi, Alwar, Neemrana, and 7 state-of-the-art

manufacturing plants located across Europe, Latin America & Africa churn out

globally acclaimed products. Havells is a name synonymous with excellence and

expertise in the electrical industry. Its 20000 strong global distribution network is

prompt to service customers.

The company has acquired a number of International certifications, like BASEC,

CSA, KEMA, CB, CE, ASTA, CPA, SEMKO, SIRIUM (Malaysia), SPRING

(Singapore), TSE (Turkey), SNI (Indonesia) and EDD (Bahrain) for various

products. Today, Havells and its brands have emerged as the preferred choice of

electrical products for discerning individuals and industrial consumers both in

India and abroad.

In an attempt to transform itself from an industrial product company to a

consumer products company, Havells launched consumer electrical products such

as CFLs, Fans, Modular Switches & Luminaires. The company has been

consistent in its brand promotion with sponsorship of Cricket events like T20

World Cup, India-Australia Series and IPL Season 1 and 2. The company has

also taken the initiative to reach directly to the consumers through "Havells

Galaxy" – a one stop shop for all electrical and lighting needs.  

Social and environmental responsibility has been at the forefront of Havells

operating philosophy and as a result the company consistently contributes to

socially responsible activities. For instance, the company is providing mid-day

meal in government schools in Alwar district, covering 15000 students per day.

Besides this company has acquired land for constructing a larger kitchen with all

the modern facilities to serve freshly cooked food to 50000 students in the area.

Havells runs a mobile Medical Van, equipped with a trained doctor and necessary

medicines in the rural areas of Delhi & NCR for the very poor and needy

villagers. We also set up free medical check-up camps. In the past also, the

company has generously contributed to the society during various national

calamities like the Bihar Flood, Tsunami and Kargil National Relief Fund etc.

Havells is a part of the Indian business group- QRG group. Established in 1958

as a trading company , Havells came into existence in 1983. The company is now

a Rs 1600 crore company with presence in all major electricalcategories. Havells

business is primarily focused on four key verticals.Switch Gear Lighting and

Fixtures Cables and Electrical consumer deliverable. What is interesting about

Havells is their penchant for advertising. The company had been making major

investments in promotions and has been using the recent IPL for brand building.

Havells shot into limelight with their campaign for Mini Circuit Breakers (MCB)

which are used to prevent short circuits . Most of the new homes/offices have it

butthese products were never advertised. Havells came out with a clutter breaking

humorous ad for their MCB which caught the consumer's attention. The product

ad had the famous tagline"Shock Laga Kya".The ad was a hit because of the

creative execution. I think the positive response from the consumers prompted

Havells to in vest heavily in brand promotions.Another classic ad was for Havells

CFL bulbs. The Rimpoche ad too was a highly interesting ad for a dull product.

Havells followed its ad campaigns with a touchy mother son campaign for its

cableproduc trange.I like this ad very much because it conveyed the " heat

resistant " feature of the product very smartly and touchingly.For its fan range,

Havells came out with another funny campaign. Recently Havells made use of

the Recession to come out with another creative one for its MCB range :

Havells also has been using the recent IPL for brand promotion. Whenever some

batsman gets out or when he scores a six, the two second message ad comes on

the scree Shock Laga Kya".These clutter breaking ads has significantly increased

the brand familiarity and liking of Havells brand. The brand is fighting very well

established players like Crompton Greaves, Usha,Anchor , Legrand etc. Havells

scored over these brands through its higher share of voice.

Regarding the branding campaign, Havells has been focusing more on product

advertising rather than building its corporate brand.

There is an interesting piece written about this in hindu : read here

If you see all these ads of Havells, the ads does not have a common thread . The

cable ad and the MCB ad and CFL ads are all very different. Although it all

comes from Havells, one cannot find a common thread. This is a problem for

Havells as a corporate brand. The company has so far not tried to bring in a

corporate brand theme. Havells does not even have at agline. Now everyone

associates Havells with the Shock Laga Kya tagline which is a specific tagline for

its MCB range. I am not sure whether this is a planned strategy where the

company tries to develop its corporate brand through product ads .

There is no doubt that these product ads are well crafted and has served the

purpose. But when we analyse the branding , Havells as a corporate brand has

built strong familiarity but no brand depth. If you ask me what Havells stands

for, I would say that it stands for " Shock Proof MCB". So Havells stands to be

identified for a single product rather than as an umbrella brand. One disadvantage

of developing a common corporate brand theme is that every Havells ad should

then have to align with that common thread which may constrain creative

thinking. But a brand should own a distinct place in the consumer's mind. Havells

corporate brand right now does not have than distinct space for it .

The logic of the current strategy is that through the product ads , Havells will

gain familiarity and thus brand equity. There is now flaw in this logic. But the

issue is abou the brand personality.A brand should have some core brand values

and manthra which makes it unique and distinct. This mathra has to be created by

the brand and communicated to the consumers.It is in this context that the current

strategy of product ads driving a corporate brand becomes ineffective.

Havells need not stop its product based advertising, what it can do is to develop a

brand manthra and a corporate tagline and when show the tagline in the product

advertisements. The individual product ads can retain their taglines like " Shock

Laga " . Thus Havells will be able to create a distinct corporate brand image

which will be highly beneficial in future.Labels: Business products, consumer

durable brands, corporate brand, electrical product

QRG Group, a billion-dollar-plus group which ranks among the top electric

product conglomerates in the world and is a major domestic and global player in

the production and sales of an impressive range of electrical products. The group

comprises of 4 companies – Havells India Ltd. (the flagship company with

Havells and Crabtree Brands), Standard Electricals Ltd., Havells-Sylvania and

QRG Healthcare. With 19 state-of-the-art manufacturing plants, 91 branch

offices and a strong backing of over 8000 professionals across the globe, the

group has achieved rapid success in the past few years. The flagship company,

Havells is acknowledged as a manufacturer & supplier of the widest range of low

voltage electrical equipment and has become a name synonymous with

excellence and expertise in the industry. Driven by a philosophy of dreaming big,

empowering team members, a culture based on transparency, honesty, a high

focus on ethical values and entrepreneurship at every level, the QRG Group of

today is literally a dream come true - a world class company which is one of most

admired organizations in India. With a number of strategic alliances in place,

QRG Group has shown phenomenal growth rate with the help of various joint

ventures, acquisitions, mergers and takeovers. The group, catering to the needs of

residential and industrial market globally, has 10 manufacturing units in India.

History

YEAR

1983 - The Company was originally incorporatd as Havell's India Private

Limited on 8th August, under the Companies Act, 1956 and subsequetly the

name was changed to Havell's India Limitd vide certificate dated 31st March,

1989 - The company undertook addition to its tool room facilities by going in for

manufacturing of sheet metal and moulding tools in-house.

1991 - The company amalgamated with itself Elymer Havbell's Pvt. Ltd. which

had facilities for manufacture of HRC fuses with an installed capacity of 2,50,000

pcs.

1992 - For the manufacture of ELCBs, the Company signed another Technical

Collaboration with M/s Schiele

Industrieworke, Germany.

1994 - The company successfully launched the latest IEC design contractors,

relays, and motor starters for the first time India which have been well received

in the market. The company has finalized tie-ups in UAE, Oman, Kuwait and

Egypt for marketing its vast range of products in these countries.

1995 -The Company has introduced Product Managers and Industrial Teams to

emphasize the product mix and to strengthen its presence in all market segments.

1996 - Schiele industriwerke, Germany, who have been our collaborators for

ELCBs, have entered into a new technical collaboration with the company for

quality upgradation for its products in the controlgear division.

The company decided to enter into the manufacture of Three Phase Energy

Meters for industrial applications.

Keeping in view business synergy's with the Cable Industry, the Company has

entered into the manufacture of low tension power cables.

Havell's group signed a Joint Venture Agreement with Hanson Electrical, a

group company of the UK Pound 11 Billion Anglo-American conglomerate,

Hanson Plc., one of the top ten Companies of UK.

1997 - One of the biggest achievements during the year is that the JV partners

have tested the MCBs and have entered into an agreemen with the Company to

exclusively market the MCBs in the world wide markets. Havell's Dorman Smith

Pvt. Ltd., U.K. JV company, wherein Havell's India Ltd is a 25% shareholder,

with Electrium Ltd. UK with the introduction of state-of-the-art `DORMAN

SMITH' brand Moulded Case Circuit Breakers in India.Havell's group, has

signed a new JV agreement with Ampy Automation Digilog Ltd., UK.

1998 - Cable division at Alwar is now ISO-9001 certified. Havell's group has

signed a new JV agreement with the Deutsche Zahiergesellschaft (DZG),

Germany.The 50:50 JV company Havell's Dorman Smith Ltd. in which Havell's

India Ltd. is a 25% shareholder had launched Moulded Case Circuit Breakers last

year in the Indian market.

1999 - Electrical switchgear makers Havell's India has entered into a strategic

partnership with Cambridge Technology Partners India for implementing ERP on

a fast-track. The company has a 50:50 joint venture with DZG of Germany for

manufacture of high-end electromechanical and electronic energy meters.

2000 - Havell's entered into a technical collaboration with Geyer in 1998 to

manufacture miniature circuit-breakers.

For MCBs, the company has a technical collaboration with Geye AG of

Germany, with Schiele Industriewerke of Germany for RCCBs and with

Peterriens Schaltechik Gmbh for changeover switches.

The Company has entered into a joint venture agreement with Standard

Electricals Ltd., an unlisted company wherein the company hold 60%

shareholding.Havell's India Ltd has acquired a 60 per cent stake in Hyderabad-

based Duke Arnics Electronics Ltd.

2001 - The Company has been awarded the highest revenue payer award for the

year 2000 in the organised sector category Havell`s India Ltd has informed BSE

that the company had earlie acquired 60% shareholding of Standard Electricals

Ltd., Jalandhar, an unlisted company.

The company has acquired the entire 100% shareholding of Standard Electricals

Ltd., by purchasing balance 40% shareholding of the company. The Standard

Electricals Ltd., has thus become a 100% subsidiary of company w.e.f. December

31,2001.

2004 -Forays into the luxury bathroom fittings and accessories segmen under the

Crabtree Frattini brand name Havells India Limited has sold out its entire

shareholding of Standard Electricals Limited, an un-listed public limited

company which was a 100% subsidiary of the Company. Consequently, with

effect from such transfer, Standard Electricals Limited is no longer a subsidiary

of the Company.

2006 -Havells India Ltd has informed that Ms Sabina Geyer has resigned from

the Directorship of the Company with immediate effect.

2007 -Havells India Limited has appointed Mr.N Balasubramanian as additional

director of the Company who shall hold office upto the date of next Annual

General Meeting

VISION;-

To be a globally recognized corporation that provides best electrical &

lighting solutions, delivered by best in class people.

MISSION

To achieve our vision through fairness, business ethics, global reach,

technological expertise, building long term relationships with all our associates,

customers, partners, and employees

VALUES

Customer Delight :-

A commitment to surpassing our customer expectations.

Leadership by example;-

A commitment to set standards in our business and transactions based on mutual trust.

Integrity and Transparency :-

A commitment to be ethical, sincere and open in our dealings.

Pursuit of Excellence :-

A commitment to strive relentlessly, to constantly improve ourselves

Havells India Ltd Share Price

Share Price : Rs.320.10

52 eek high/low : Rs.352.70 / Rs.100 53 PE Ratio:12.28

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the near future., our teams, our services and products so as to become the best in

class

MILESTONES

2009 : Set up of fully automatic 2nd unit for switchgear manufacturing

at Baddi.

 

Global consolidation of CFL manufacturing plant at Neemrana

for domestic and export purposes.

 

Launch of India's 1st HPF CFL

 

Launch of India's 1st BEE 5* Rated Fan 

2008 : First Indian CFL manufacturers to have adopted RoHS, European norms on Restriction of Hazardous Substances in CFLs.

 

Set up of Global Corporate office, QRG Towers at Expressway Noida

 

Investment of Rs.50 Crores in Global Center for Research and Innovation (CRI)

 

Set up of fully automatic plant for Havells Lafert Motors at Neemrana

 

Change in Corporate BRAND identity 

2007 : Set-up of Capacitor manufacturing plant in Noida, UP with the

capacity of 6, 00,000 kVAr per month.

Acquired the Lighting business of a Frankfurt based company

"Sylvania", a global leader in lighting business and now the

company's turnover crosses US$ 1 Billion.

Warburg Pincus, a global private equity firm and one of the largest

investors in India, invested US $110 million in Havells India Ltd.

Havells issued fresh shares to Warburg Pincus, representing

approximately 11.2% of the fully diluted share capital of the

company.

QRG Group entered healthcare business by acquiring a majority

stake in Central Hospital and Research Centre, Faridabad.

2006 : Crabtree India merged with Havells India.

Added CFL production unit in Haridwar manufacturing plant.

Expansion at Alwar manufacturing plant for increase of production

capacity.

Expansion at Baddi manufacturing plant and set-up of an Export

Oriented Unit.

First Company to get the ISI Certification for complete range of

CFLs.

Started mid-day meal program at Alwar, Rajasthan caters to 10,000

students from 77 schools.

2005 : Set up manufacturing plant in Haridwar, Uttaranchal for

manufacturing Fans.

Awarded the KEMA certification by The Dutch Council for

Accreditation, making QRG the only group to attain this

certification.

Set up of R&D Center in Noida H.O.

2004 : Set up manufacturing plant at Baddi , HP for manufacturing of

Domestic Switchgear.

Set up a manufacturing plant for manufacturing of CFL at existing

mnufacturing plant in Faridabad, Haryan.

Research and Development

Innovation is the hallmark of every vital development at QRG Group. New ideas,

inventions deepen scientific knowledge and give its work force a new impetus

towards technical progress.

QRG’s technological strengths and its endeavor towards continuous research &

development have allowed it to fulfill its responsibilities towards its customers.

The responsibility of providing its customers the best products and zero defect

services to enable them to be comfortable and secure in usage of electricity.

Havells has recently invested 50 crores in the QRG Center for Research and

Innovation, set-up at the company's Head Office premises in Noida, U.P.

 

The objective of this centre is to provide the theoretical & experimental

foundations for all segments of electrical engineering. The centre closely

cooperates with the various departments so as to provide the best and the latest in

terms of technology and design.

Quality Control

The essence of quality is closely wrapped in the way we think, plan and work. It

finds its true expression when we extend beyond ourselves to exceed our

customer’s expectations. To deliver products those are safer, faster and simply

better.Each time, every time. Building customer confidence through teamwork is

a top priority to provide a wide variety of products and services. Realising and

respecting the basic needs of customers to feel more secure, we've committed

ourselves to make our products better, safer and smarter than what he or she is

looking for. That's a passion that began 30 years ago and that's how it continues

to be even today. Our customers rely on us and it is our responsibility to give

them the very best. All our products are as per IEC standards. QRG has a simple

rule on quality. If it doesn't exceed customer expectation, it's not quality

performance.

 

Certifications:

Corporate Governance

The QRG Group defines corporate governance strategically, which encompasses

not only what we do as a company with our profits, but also how we make them.

It goes beyond philanthropy and compliance and addresses how our company

manages its economic, social, and environmental impacts, as well as its

relationships in all key spheres of influence: the workplace, the marketplace, the

supply chain, the community, and the public policy realm.

We as a company have been in lead in offering a portfolio of eco responsible

products and services that deliver powerful, sustainable, energy-efficient

solutions that don't compromise on capacity and security. Our eco responsibility

initiative also focuses on how we run our business, and includes efforts to

develop an alternative-energy strategy, and thus reduce the environmental impact

of our operations. We strive to bring corporate responsibility to every aspect of

our business. We're committed to managing a responsible and diverse supply

chain that's consistent with our high standards for environmental and business

practices.

Breaking down the barriers that constrain innovation is a challenge; we have

readily embraced right from the start. Our ability to build communities and

promote the exchange of ideas through assistive technologies, participation

programs, and standardization is transforming the way people experience our

products. We offer our customers holistic energy-efficient solutions, enabling

them to not only save money and protect their capital investment, but also lower

their energy usage and protect the environment, thus fulfilling our CSR

responsibility of sustenance of depleting environmental resources.

Corporate Governance and Ethics

An implicit sense of ethical business conduct has been the cornerstone of the

QRG way on corporate governance. On issues ranging from customer care and

business excellence to financial propriety and more, explicit rules and regulations

supplement the traditional values on which our group companies have been

shaped. This is what we have endeavored to do in the 50 years of our existence.

Our values of understanding, trust, integrity and ethics have served us in good

stead.

Corporate governance as practiced by our Group translates into being fair and

civic-minded, fulfilling our duties to the entire spectrum of stakeholders, and,

most importantly, making integrity an article of faith across all our operations.

The group's adherence to ethical business conduct is rooted in the vision of its

Founder Mr Qimat Rai Gupta. We started on sound and straightforward business

principles, considering the interests of our shareholders and welfare of our

employees as foundation of our long term success.

The 'leadership with trust' philosophy that has come to play such a vital role in

how our customers perceive us is all the more remarkable given the climate of

unparalleled public distrust of people in positions of authority today both in

business and politics.

Employee Relations

Our people are the key to our success. Their skills, knowledge, ideas and

enthusiasm drive our business. We have high-quality, diverse workforce and

employees who fulfill their potential. We have achieved this by giving them

development and advancement opportunities along with competitive

compensation and benefits that appropriately reward performance

We communicate widely with employees to demonstrate how their efforts

contribute to our success and to listen to their concerns. We also encourage them

to align with our vision. We are committed to open communications and a

workplace where everyone's voice is heard.

We use several channels to communicate with employees, including an internal

web portal and company website along with communication sessions with the top

management of the company. These sessions provide assessment of employee

satisfaction and are inputs for business planning, management decision-making

and company strategy development. They also help employees implement

company policies, meet high standards of conduct and ensure their behavior

reflects company values and policies.

We seek to meet leading health, safety and wellness standards to enhance our

business performance while optimizing employee health. Our facility policies are

designed to continually reduce the risk of occupational injury and illness while

promoting employee health and well-being. We wish to be a company that is

known for its leadership in corporate ethics and responsibility. A company where

employees are proud to work, and customers, partners and suppliers want to do

business with.

 

Breaking down the barriers that constrain innovation is a challenge; we have

readily embraced right from the start. Our ability to build communities and

promote the exchange of ideas through assistive technologies, participation

programs, and standardization is transforming the way people experience our

products. We offer our customers holistic energy-efficient solutions, enabling

them to not only save money and protect their capital investment, but also lower

their energy usage and protect the environment, thus fulfilling our CSR

responsibility of sustenance of depleting environmental resources.

CSR INITIATIVES ;-

While it acquires companies and builds internally, QRG Group never loses sight

of its responsibility as a good corporate citizen. QRG believes that serving people

with meager or no means is the duty of every well-to-do person. It consistently

puts that philosophy into action and has initiated several projects for social

causes. This has greatly increased the number of children attending school

regularly and also alleviates hunger.

Corporate Social Responsibility (CSR) at QRG portrays the deep symbiotic

relationship that the group enjoys with the communities it is engaged with. As a

responsible corporate citizen, we try to contribute for social and environmental

causes on a regular basis.

QRG Foundation's Video

Kitchen With Modern Facilities

The company has acquired land for constructing a large kitchen with all the

modern facilities to serve the meal to around 40000 to 50000 students.

Mid Day Meal

Being a responsible and concerned corporate citizen, QRG also undertakes other

welfare activities in and around its plant locations, In Alwar region, the company

is providing mid-day meal close to 15000 students of primary schools.

Medical Check-up Camps

Blood Donation Camps

Contribution Towards Tsunami and Kargil National Relief Fund

 

Work Culture

QRG Group is continuously applying modern management techniques such as

Kaizen to enable employees to improve their day to day functioning in small

steps, one at a time. QRG has also implemented Japanese version of 5S which

stands for "a place for everything and everything in its place". The company has

introduced these techniques as it firmly believes that small changes add up to

large results and the only way for a corporation to grow, is to make its people

grow.

The Group is driven by qualified and experienced professionals backed by a work

force of over 8000 employees. All branches and manufacturing facilities are

computerized and networked with each other. An open door policy at all levels

encourages employees to be participative, innovative and creative. Empowering

employees helps the organization in harnessing individual talents to the fullest.

Emphasis is laid on building team spirit which helps employees to realize

collective potential.

Brands;-

Building Circuit Protection

Havells India Ltd has emerged as preferred choice for discerning range of

individual and industrial consumers. Havells is the largest manufacturer of MCBs

in the country and 30% of the MCBs sold in UK are Havells manufactured. Our

products are approved by international quality bodies such as KEMA,

UL,CE,CSA and VDE and are as per IEC standards.

Miniature Circuit Breaker

Miniature Circuit Breaker

Changeover Switch

Residual Current Circuit Breaker

Fans

Havells entered fan business in mid-2003 and has emerged as one of the fastest

growing fan brand in the Indian market. Havells has captured the customer's

fancy with innovative designs and excellent finishes. From premium fans in

exquisite antique finishes to fans specially designed for kids to dual color fans

and super speed fans. Havells offers a complete range to meet varied individual

needs.

Ceiling Fans

Premium Underlight Fans,Special Finish Fans,Decorative Fans,Energy Saving

Fans,Standard Fans,High-Speed Fans Table Fans

Pedestal Fans

Air Circulator Fans

Ventilating Fan s

Lighting

Lighting is important and the quality of light affects every walk of modern life. A

better understanding of light will enable you to use it more effectively.

LED Lighting

LED Lighting

Consumer Lighting

Commercial Lighting

Landscape-Bunker Lighting

Foot Mounting

Havells is manufacturing three phase LV Motors at Neemrana (Rajasthan). The

motors are manufactured in technical collaboration with Lafert (one of the largest

motor manufacturer in Europe) who are now the owners of AEG Electric Motors.

All the motors are being manufactured conforming to the relevant Indian and

international Standards and are robust in electrical and mechanical design to,

cater under severe environmental conditions for every application such as 

Pumps

Conveyors

Fans

Compressors

Cranes

Blowers

Hoists

Vibrators

 

 

The plant has a capacity to manufacture over 250000 nos. energy efficient motors

per year ranging from 0.12HP to 300HP extendible to 500HP in near future. The

complete range of motors from frame 56~315 are manufactured in-house and the

plant and machinery has been procured from AEG Electric Motors.

 

The motor manufacturing plant comprises of :

Fully automatic winding lines

Automatic impregnation plant

Ultra-Violet impregnation plant

Fully automated temperature controlled paint stations

Fully equipped Mechanical Test Lab

Modern Type Test Plant having 9 test beds with Power Analyzers

 

Service Centers

Motor Efficiency Calculator

Saving= KWxLxHr.xCx{1/(standard η)-1/(EE η)} Where,

L    = Load factor (percentage of full load/100)

Hr. = Annual operating hours

C   = Average energy cost

Simple

Payback

(years)

=

Price Premium

 

          Annual savings

 

Simple

Payback

= 3390 = 6 Months

Period 

9877

Life Cycle Cost Saving = Rs 1,30,500/-

 

Considering life of 15 Years

Cables and Wires

Set up in the year 1996, Havells Cables plant (an ISO: 9001-2000 certified unit)

is located in Alwar, in the state of Rajasthan, India. Since inception, Havells has

invested heavily in the manufacturing infrastructure, which has today become

one of the largest in India. All wires & cables are manufactured on most modern

laser controlled automatic machines, using best raw material from primary

manufacturers ensuring perfect quality.

Power Cables - Aluminium

Havells Galaxy

On 11th of January, 2010 Havells launched their 2nd Havells Galaxy in Mumbai and 33rd in India!

.

The uniquely tailored space has been created to perfectly suit the style, culture

and wide portfolio of Havells. The Interior design has been crafted to include all

their products which include fans, lighting, motors, bath fittings, switches, and

many more.

This time again, Havells has won my heart. Earlier it was their Go green

initiatives and now their “one stop shop” galaxy. Truly, Havells have led the

way…After going through the prior day’s sales figures, I walk through the store

greeting employees and pointing out problems, if any. I do a regular check if

there is possibly any unnecessary use of electricity. I remind my employees that

“The consumer is looking for value and is looking for service.”

Greet customers, assist with sales and handle the phones. Mornings may bring

fewer customers so this is a good time to receive merchandise, check in vendors.

This is also an ideal time to complete as many items on my daily task sheet as

possible.

At mid-day walks in our regular visitor, Mr. Rajeesh, the local builder. Today he

is not alone, looks like his client has accompanied him. While his client walks to

our Bath fitting section, he comes up to me and starts chatting up about how

customers are these days. “They want to know everything. It’s so much easier

now to get them to one shop for it all. Previously, I had to take them with me to

so many places on the one day that they had time.” It’s always nice to hear a

customer say that we make their life easier. With the urban culture rising, people

like to buy from specialized stores and Havells Galaxy caters to this rising need

of the customers by providing a one-stop-shop for their entire electrical needs.

These days, it’s good to be careful about everything from the cables to the MCB

you use. Leaving it to the local electrician is not the best idea. The products we

are offering combine the attributes of elegance, technological advancement and

convenience in one. The concept of Havells Galaxy, a One Stop Shop is dynamic

and differently positioned from the retail format existing in the country and we

are glad to serve end-users directly through this store.

Havells plans to open many such galaxies. Currently, there are 31 such display

centers spread across the country including cities i.e. New Delhi, Noida,

Faridabad, Mumbai, Surat, Lucknow, Kanpur, Chennai, Kolkata, Baroda, Jaipur,

Bangalore, Udaipur, Sri Ganganagar, Aligarh, Himmatnagar, Kolhapur, Udaipur,

Bhuvneshwar, Ernakulum, Madurai, Kuch, Karur, Raipur and Bokaro. You can

find the Galaxy in your city here.

A store that has all your electrical needs – from Fans, which are not only amazing

but also energy-efficient and decorative, to Lights and CFLs, Capacitators,

Modular plate switches, Circuit protection and more.

There are just a few simple ways you can do the same!

Use a pressure cooker to cook food instead of a microwave oven. It is more

efficient and saves on energy considerably.

Use CFLs in your kitchen as it gives brighter light than a Tube light and

consumes lesser energy.

Avoid grinding dry items in your grinder or mixer as it takes longer time

than liquid grinding and hence consumes more energy.

After using your blender/mixer/oven, make sure you unplug the device as

while plugged it still consumes little energy.

Clean your gas stovetop after cooking so as to ensure that your gas jets will

work efficiently. That also heats food evenly and in a timely manner.

Use moderate flame settings in order to conserve LPG while cooking on a

gas burner. Use small burners for small vessels as a higher flame will cause

waste.

Do not leave the refrigerator door open for longer time as the cold air will

escape and then it will use more energy to develop cold air again.

Do not let the water run while washing dishes by hand as it leads to waste.

Avoid it by using sink stoppers and dishpans.

Water that is used to wash vegetables can be re-used to water plants.

Do not heat the food immediately after taking it out of the refrigerator as it

requires more time to get heated, which wastes a lot of gas. Keep it out for

some time and then place it on the stove.

When cooking food, make sure that you use a lid. Circulation of the heated

air helps cook food faster. This helps to save LPG.

Replace a leaking tap immediately and ensure that it is fully turned off, as it

wastes a lot of water in the entire day.

Our range of fans that will give you the “Ultimate Aaram” :

Ceiling Fans

Table Fans

Wall Mounting Fans

Pedestal Fans

Air Circulator Fans

Ventilating Fans

Havells is one of the leading players in the Indian electrical products industry.

The company is known for its safety electrical appliances, award winning

products and clutter-breaking advertising campaigns like ‘Shock Laga Kya?’ and

about how not to be a ‘Bulb’. Havells is a name synonymous with excellence and

expertise in the electrical industry. Its 20000 strong global distribution network is

prompt to service customers.

Havells is a part of the Indian business group – QRG Enterprises. Established in

1958 as a trading company, Havells came into existence in 1983. The company is

now a US$1bn plus company with presence in all major electrical categories.

With 91 branches / representative offices and over 8000 professionals in over 50

countries across the globe, the group has achieved rapid success in the past few

years. Its 8 state-of-the-art manufacturing plants in India located at Haridwar,

Baddi, Noida, Sahibabad, Faridabad, Bhiwadi, Alwar, Neemrana, and 7 state-of-

the-art manufacturing plants located across Europe, Latin America & Africa

churn out globally acclaimed products.

Havells business is primarily focused on 10 business verticals:

Industrial & Domestic Switchgear

Lighting and Fixtures

Cables & Wires

Fans

CFL

Motors

Capacitors

Modular Plate Switches

Digital Dimming & Energy Management

Bathfittings

Social and environmental responsibility has been at the forefront of Havells

operating philosophy and as a result the company consistently contributes to

socially responsible activities. For instance, the company is providing mid-day

meal in government schools in Alwar district, covering 15000 students per day.

Besides this company has acquired land for constructing a larger kitchen with all

the modern facilities to serve freshly cooked food to 50000 students in the area.

Havells runs a mobile Medical Van, equipped with a trained doctor and necessary

medicines in the rural areas of Delhi & NCR for the very poor and needy

villagers. They also set up free medical check-up camps. In the past also, the

company has generously contributed to the society during various national

calamities like the Bihar Flood, Tsunami and Kargil National Relief Fund etc.

!

If you stop for more than 30 seconds turn off your car engine because

restarting uses less petrol.

When buying a new vehicle, buy an energy-efficient one by comparing the

energy requirement/consumption of various models.

Plan and combine your errands such that they are accomplished on the

same trip.

Keep your car windows open instead of the air conditioner in more

moderate weather.

Driving fast wastes precious fossil fuel as well as time and money at the

petrol pump.  So reducing your speed is one of the simplest ways to save

energy on the road.

Ensure your vehicle’s air conditioner is serviced by a certified technician

who recaptures the CFC and recycles it instead of letting it loose into the

air as CFC’s (chlorofluorocarbons) are mainly responsible for ozone layer

depletion.

Park the car in a shady spot in hot weather so as to keep the air conditioner

cool.

Accelerate and apply the brakes of your vehicle gently as quick starts and

stops can decrease mileage up to 12 percent.

Use alternative forms of transportation like public transportation, bike or

walk.

Old, dirty oil and clogged filters rob your engine of energy efficiency and

increase air pollution. So ensure that your car is properly tuned, spark

plugs are firing right and the oil and air filters are clean.

I hope after going through these tips you will make conscious efforts to conserve

our precious energy by not only implementing them but also spreading the

message among others and help them to avoid being a ‘Bulb’.

Williams, George Alfred (1916). "Robert Havell, Junior, Engraver of

Audubon's The Birds of America". The Print-Collector's Quarterly VI (2):

226–257.

Wood, Christopher (1995). Victorian Painters. Antique Collectors' Club.

ISBN 1-85149-171-6.

Havell's India Limited  

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▲▼ Company name▲▼ Price▲▼ Change▲▼ Chg %▲▼

517354 Havell's India Limited 515.35 -13.25 -2.51%

532351 Aksh Optifibre Limited 17.30 0.00 0.00%

523539 Precision Wires India ... 70.10 +0.95 1.37%

526027 Cubex Tubings Ltd. 17.70 +0.50 2.91%

517564 GR Cables Ltd(NDA) 2.17 -0.08 -3.56%

500077 Cable Corp. of India Ltd 19.90 +0.25 1.27%

590028 Nicco Corporation Ltd. 5.07 -0.12 -2.31%

504920 Jhagadia Copper Ltd 4.60 -0.05 -1.08%

522281 Ram Ratna Wires Limited 37.60 -1.60 -4.08%

IRC IRCE S.p.A. 1.41 +0.01 0.71%

Havell's India Limited... Havell's India Ltd. (P... %

Havell's India Limited discussions  Description

Havells India Ltd. (Havells) is an electrical and power distribution equipment

manufacturer. The Company’s products include industrial and domestic circuit

protection switchgear, cables and wires, motors, fans, power capacitors, compact

fluorescent lamps (CFLs), luminaries for domestic, commercial and industrial

application, modular switches and bath fittings covering the entire gamut of

household, commercial and industrial electrical needs. Its brands include

Crabtree, Sylvania, Concord, Luminance, Linolite and SLI Lighting. Its

manufacturing plants are located in Haridwar, Baddi, Noida, Faridabad, Bhiwadi,

Alwar and Neemrana. The Company’s subsidiaries include Havell’sCyprus

Limited, Havell’sHoldings Limited, Havell’sMalta Limited, Havell’sNetherlands

Holding B.V., Havell’sNetherlands B.V., SLI Europe B.V., Havells

SylvaniaHoldings BV1 Limited, Havells SLI Lighting Products Inc., Flowil

International Lighting (Holding) B.V. and Sylvania Lighting International B.V.

LIMITATIONS OF THE STUDY

Responsible managers & personals in the HR department of

Havells india Ltd. provide necessary assistance to me Finance

Straitegy of Havells”. They discussed different aspects &

functions of marketing as practical Havells India Ltd . Almost all

the necessary information was provided to me in the support of

this project report.

However there are some problems, which cannot escape from.

The limitation faced, felt or expressed by me are as follows –

Due to lack of time (i.e., Two & half month) it is not

possible to reach all respondents.

The lack of availability of time on the respondent’s part.

Some respondent’s was biased.

I tried to overcome on these limitations.

CONCLUSION OF THE STUDY

I have studied and analyzed the Havells india Ltd on different

aspects of the , Finance, outlets, distribution & consumers. The

survey was conducted in various areas of Alwar city with great

enthusiasm. This project report Concludes that Havells india Ltd

brands are easily available in various parts of Agra because of that

the local distribution channel of the Havells india Ltd is much

strong and 100% is tough job & the most important thing,

which I feel to improve is “ the availability to retailers &

consumers”.

The retailers & consumers both promotes either HAVELLS or

any other of it’s brands (eg. Mountain Dew) for could be with

regard to order processing, warehousing, inventory management

& transportation; besides that shop covering, time of enter &

exit from the market by the salesmen, cooling appliances, glow

shine board, schemes, incentives, prizes, gifts , discount, proper

billing , returning of defective goods, proper supply should be

improved.

My job was to make HR managers aware of all the problems

so that a proper course of action be required to be

undertaken .

The only competitor of Havells is no local brands can bea

Havells.

BIBILIOGRAPHY

BOOKS:

Khan M.Y. and jain P.K., FINANCIAL MANAGEMENT, 4th Ed., New delhi: Tata Mc Graw – hill publishing company limited,2005.

Pandey I.M., financial management,9th Ed., new delhi:vikas publishing house pvt.ltd.

Chandra prasanna, financial management,6th Ed.new delhi: Tata Mcgraw hill publishing company ltd.2005

WEBSITE

www.google.com www.havells .com ANNUAL REPORT OF HAVELLS INDIA LTD.

References Bryan, Michael (1926–34) [1903–04]. Bryan's Dictionary of Painters and

Engravers. Bell.

Hunnisett, Basil (1980). A Dictionary of British Steel Engravers. F. Lewis.

ISBN 0-85317-067-3.

Goddu, Joseph (Nov 2002). "The making of Audubon's The Birds of

America". Magazine Antiques.

Mallalieu, H. L. (1986). The Dictionary of British Watercolour Artists up to

1920. Antique Collectors' Club. ISBN 1-85149-036-1.

Turner, Jane (editor) (1996). The Dictionary Of Art. Grove. ISBN 1-884446-

00-0.