Report on google adsense analysis

REVENUE ANALYSIS REPORT(MAY 2014)

ANALYSIS ON THE BASIS OF 5 DOMAINS

SITES

COUNTRIES

PLATFORM

AD TYPES

AD SIZES

SITES (SOURCE GOOGLE ADSENSE DATA OF MAY 2014)

PAGE VIEWS

CLICKS PAGE CTR CPC PAGE RPM ESTIMATED EARNINGS

18,758,442 72,548 0.39% $0.07 $0.29 $5,378.92

PAGEVIEWS CLICKS PAGE CTR CPC PAGE RPM ESTIMATEDEARNINGS

18,758,442

72,548 0.39% $0.07 $0.29 $5,378.92

SITES

COMPARISON(SOURCE GOOGLE ADSENSE DATA OF APRIL,MAY & JUNE 2014)

PAGEVIEWS

MONTH PAGEVIEWS

APRIL 18,847,874

MAY 18,758,442

JUNE 10,055,439

ESTIMATED EARNINGS

MONTH ESTIMATED EARNINGS

APRIL $5,856.34

MAY $5,378.92

JUNE $2,936.66

PAGEVIEWS are maximum in the month of APRIL i.e 89,432 & 8,492,435 more than MAY & JUNE.ESTIMATED EARNINGS are maximum in the month of APRIL i.e$477.42 & $2,919.68 more than MAY & JUNE.

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

18,000,000

20,000,000

APRIL MAY JUNE

PAGEVIEWS

PAGEVIEWS

$0.00

$1,000.00

$2,000.00

$3,000.00

$4,000.00

$5,000.00

$6,000.00

$7,000.00

APRIL MAY JUNE

ESTIMATED EARNINGS

ESTIMATED EARNINGS

COUNTRIES(source google adsense data of may 2014)

COUNTRY PAGEVIEWS

CLICKS PAGE CTR CPC PAGE RPM ESTIMATED EARNINGS

INDIA 16,473,698 64,740 0.39% $0.06 $0.24 $3,899.36

UNITED STATES

3,39,512 1,625 0.48% $0.33 $1.58 $537.45

CANADA 1,29,305 325 0.25% $0.41 $1.04 $134.28

AUSTRALIA 1,07,422 265 0.25% $0.13 $1.02 $109.53

UNITED ARAB EMIRATES

2,44,061 850 0.35% $0.28 $0.44 $108.08

72..53% are estimated earnings only by INDIA itself.Maximum page CTR is by UNITED STATES.( i.e 0.09% more than INDIA).Maximum CPC is by CANADA.( i.e $0.35 more than INDIA).Page RPM is maximum in CANADA. (i,.e $1.34 more than INDIA)


PAGEVIEWS

COUNTRIES

APRIL MAY JUNE

INDIA16,639,560 16,473,698 10,069,162

US369,7843,39,512 257,706

CANADA138,3061,29,305 78,930

AUSTRALIA 104,1841,07,422 69,680

UAE213,2972,44,0,61 135,806

ESTIMATED EARNINGS

COUNTRIES

APRIL MAY JUNE

INDIA$4,297.22 $3,899.16 $2,154.77

US$578.58 $537.45 $301.13

CANADA$159.33 $134.28 $77.24

AUSTRALIA $113.62 $109.53 $56.59

UAE$107.99 $108.08 $55.43

0

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

JUNE PAGEVIEWS

MAY PAGEVIEWS

APRIL PAGEVIEWS$0.00

$2,000.00

$4,000.00

$6,000.00

$8,000.00

$10,000.00

$12,000.00

JUNE ESTIMATEDEARNINGS

MAY ESTIMATEDEARNINGS

APRIL ESTIMATEDEARNINGS

PLATFORM(source google adsense data of may 2014)

PLATFORM PAGEVIEWS CLICKS PAGE CTR CPC PAGE RPM ESTIMATED EARNINGS

DESKTOP 10,763,212 44,989 0.42% $0.08 $0.32 $3,392.78

HIGH-ENDMOBILE DEVICE

6,289,883 22,725 0.36% $0.07 $0.26 $1,609.58

TABLETS 7,47,213 3,573 0.48% $0.10 $0.48 $360.63

OTHER DEVICE

9,61,761 1,261 0.13% $0.01 $0.01 $12.99

TOTAL 18,762,069 72,548 0.39% $0.07 $0.29 $5375.99

63.10% estimated earnings from only desktop 57.63% pageviews are from desktop maximum clicks are from desktop i.e 62.01%. maximum CPC through tablets .Highest page RPM are getting through tablets.


PAGEVIEWS

PLATFORM

APRIL MAY JUNE

DESKTOP

11,573,536 10,763,212 5,818,245

MOBILE5,636,026 6,289,883 3,366,134

TABLETS709,941 747,213 407,787

OTHER DEVICES 931,329 961,761 464,963

ESTIMATED EARNINGS

PLATFORM

APRIL MAY JUNE

DESKTOP

$3,712.96 $3,392.78 $1,925.13

MOBILE$1,697.78 $1,609.58 $799.88

TABLETS$429.51 $360.63 $206.62

OTHER DEVICES

$16.16 $12.99 $6.63

0

5,000,000

10,000,000

15,000,000

DESKTOP MOBILE TABLETS OTHERDEVICES

PAGEVIEWS

APRIL PAGEVIEWS

MAY PAGEVIEWS

JUNE PAGEVIEWS

$0.00

$1,000.00

$2,000.00

$3,000.00

$4,000.00

ESTIMATED EARNINGS




Ad type(source google adsense data of may 2014)

AD TYPE AD REQUEST

COVERAGE

CLICKS ADREQUEST CTR

CPC AD REQUEST RPM

ESTIMATED EARNINGS

TEXT 1922676 100% 7696 0.40% $0.07 $0.30 $570.60

IMAGE 1276607 100% 4182 0.33% $0.08 $0.25 $322.00

RICH MEDIA

781773 100% 2337 0.30% $0.09 $0.27 $212.03

FLASH 558789 100% 1718 0.31% $0.08 $0.23 $129.18

ANIMATED IMAGES

209628 100% 756 0.36% $0.10 $0.35 $72.67

UNMATCHED AD REQUEST

2329707 0.00% 0 0.00% _ $0.00 $0.00

TOTAL 7079180 67.09 16689 0.24% $0.08 $0.18 $1306.49

43.06% highest estimated earnings which generate through text.Visitors are more do clicks on text ad i.e 46.07%CPC is majorly generated through animated images.


PAGEVIEWS

AD TYPES APRIL MAY JUNE

IMAGE 7,589,859 6,703,237 4,025,954

TEXT 5,334,022 5,711,383 3,023,738

RICH MEDIA2,595,255 2,697,722 1,828,980

FLASH 2,510,122 1,977,396 1,178,388

ANIMATED IMAGES 1,077,589 949,919 515,267

UNMATCHED 9,886,434 10,367,218 5,438,777

ESTIMATED EARNINGS

AD TYPES APRIL MAY JUNE

IMAGE $2,198.27 $2,298.26 $1,241.82

TEXT $1,717.68 $1,454.18 $748.81

RICH MEDIA$809.96 $803.75 $489.04

FLASH $746.57 $519.07 $293.44

ANIMATED IMAGES $383.95 $300.74 $165.13

UNMATCHED $0.00 $0.00

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

APRIL PAGEVIEWS

MAY PAGEVIEWS

JUNE PAGEVIEWS $0.00

$500.00

$1,000.00

$1,500.00

$2,000.00

$2,500.00




AD SIZES(SOURCE GOOGLE ADSENSE DATA OF MAY 2014)

AD SIZES AD REQUEST

COVERAGE

CLICKS AD REQUEST CTR

CPC AD REQUEST

ESTIMATED EARNINGS

728x904,802,53

299.83% 16,984 0.35% $0.09 $0.31

$1,507.0

3

300x2503,368,35

399.73% 13,252 0.39% $0.08 $0.31

$1,056.6

5

728x154,776,10

42.72% 8,363 0.18% $0.06 $0.11 $501.89

300x6002,409,26

099.65% 7,343 0.30% $0.06 $0.19 $447.17

180x905,694,81

40.71% 3,798 0.07% $0.06 $0.04 $219.83

Responsi

ve541,454 99.09% 1,314 0.24% $0.09 $0.21 $112.01

37.97% maximum estimated earnings through 728*90 AD SIZE. 21.62% maximum AD REQUEST through 728*90 AD SIZES. 32.09% maximum CLICKS through 728*90 AD SIZE.

COMPARISON(SOURCE GOOGLE ADSENSE DATA OF APRIL,MAY & JUNE 2014 )

PAGEVIEWS

AD SIZES APRIL MAY JUNE

728*90 6,053,757 4,802,532 2,646,894

300*250 3,654,040 3,368,353 1,936,601

300*600 2,295,991 4,776,104 2,501,496

728*15 4,468,426 2,409,260 1,308,941

180*90 5,539,858 5,694,814 2,948,562

RESPONSIVE 471,835 541,454 314,011

ESTIMATED EARNINGS

AD SIZES APRIL MAY JUNE

728*90 $1,905.36 $1,507.03 $909.45

300*250 $1,214.53 $1,056.65 $546.59

300*600 $412.47 $501.89 $234.59

728*15 $407.18 $447.17 $208.66

180*90 $189.06 $219.83 $99.26

RESPONSIVE $119.55 $112.01 $78.18

01,000,0002,000,0003,000,0004,000,0005,000,0006,000,0007,000,000

PAGEVIEWS

APRIL PAGEVIEWS

MAY PAGEVIEWS

JUNE PAGEVIEWS $0.00

$500.00

$1,000.00

$1,500.00

$2,000.00

$2,500.00

ESTIMATED EARNINGS




ASTROLOGY REVENUE(source google adsense data of may 2014)

• estimated earnings - $2,534.65

• page views – 8,086,973

• clicks – 34,853

• page CTR- 0.43%

• CPC - $0.07

• Page RPM - $0.31

estimated earnings

page views

clicks

page CTR

CPC

page RPM

OBSERVATION

On sites domain basically estimated earnings are more in the first week of may as compare to rest of the weeks because more visitors are from age group of 18-24,so they might be busy in their exams .

Raftaar.in is basically a hindi search portal so its estimated earnings is more in INDIA as compare to other countries. i.e 72.53%

Maximum estimated earnings are generated through desktop users. i.e 63.10%

Text AD TYPE is generated more easrnings as compare to other AD TYPE. i.e 43.06%

Report on google adsense analysis

Data & Analytics

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