Report of the Brazil Ad Hoc Committee

J. Roberto de Marca, FIEEERegion 9 Meeting9 Abril 2011Salvador, BA, Brazil

Brazil Ad Hoc Committee

J. Roberto de Marca, ChairAntonio C. FerreiraEdson L. Leal Henrique A. C. Braga Luis Pilloto Luiz K. Tomiyoshi Nelson Segoshi Renato Silva e Silva Ricardo Reis

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My past (and present) as a volunteer

President, IEEE Communications Society (2000 -2001)IEEE Division III Director (2004-2005)IEEE Secretary (2006)IEEE Vice President, Technical Activities (2008)IEEE Presidential Candidate (2009)MGA Board member (2010 – 2011)

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Brazil Ad Hoc Committee2010 Activities

Supported the development of and provided input into an environmental scan of BrazilCoordinated an extended visit with key constituencies for IEEE Corporate Staff and Tania Quiel (R9 Director) Established a list of recommendations for how IEEE can move forward to increase its visibility, engagement and impact in BrazilDeveloping business cases for three lines activities

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About Brazil

Source: IEEE Environmental Scan of Brazil, 2010

Brazil’s EconomyBrazil is the

7th largest economy in the world(ahead of India, Korea, Canada, Russia and now Italy)

Brazil is one of the fastest growing emerging economies in the world.Brazil economy remains strong,

despite the recent globalrecession.

Brazil stock exchange is second largest in the world behind Hong Kong and ahead of Chicago.

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Brazil’s Economy Brazil is a leader in science and technology in Latin America Brazil is a global leader in biofuels, agricultural research, deep-sea oil production, and remote sensing. Brazil has one of the most advanced industrial sectors in Latin America, including automobiles, computers and aircraftBrazil has a diverse and sophisticated services industry including developed telecommunications, banking, energy, commerce, and computing sectors The country’s financial sector is both stable and secure (has the five largest banks in Latin America)

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World Internet Users

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Source: http://www.internetworldstats.com/stats.htm

(79.8%)

(50.1%)

(70.6%)

(67.1%)

(25.3%)

(7.0%)

(34.0%)

(27.1%)

(67.7%)

(77.3%)

(74.1%)

(74.0%)

(Users in millions, Numbers in the parenthesis percentage of nation’s population who use internet)

WORLDAT YOUR

FINGERTIPS

Brazil’s Statistics (Cont.)

Brazil is ranked 5th in the world in terms of Internet users (behind China, US, Japan and India)Brazil has also the 5th largest population in world (behind China, India, US and Indonesia), about 35% of Latin America.Brazil is ranked 5th in the world in number of cellular subscribers.

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Government Science, Technology and Innovation Action Plan 2007-2010

Main targets in the plan for 2010:– Investment in R&D: increasing overall investments in

internal R&D from 1.02% of GDP in 2006 to 1.5%– Innovation in business: increase private enterprise

participation from 0.51% in 2006 to 0.65% of GDP, in terms of total investments in R&D

– Training human resources: increase the number of masters and doctoral scholarships granted from 100,000 in 2007 to 150,000 by 2010, with an emphasis on engineering and Policy for Productive Development priority areas

– Science and Technology for Social development: Establish 400 technology vocational centers Establish 600 new telecenters Enlarge the Mathematics Olympics by 2010 with participation of

21 students and granting 10,000 scholarships for secondary education

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Source: PACTI 2007-2010, Ministry of Ministry of Science an Technology

Education Brazil has over 200,000 electrical engineers and a large number of computer professionalsIt is estimated that over 30,000 engineers graduate every year in the country. Brazil gives more than 100000 master and doctoral degrees each year. (engineering+CS about 10% of this number)Brazil is ranked 15% in the world in number of scientific papers published.Engineering has been considered a high priority area for the future. Expected number of new engineers will grow faster in the next five years.

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Source: Plexus

IEEE Today in Brazil

Customers and revenue

In 2009, revenue from Brazil was $1,729,931.01, up 13.5% from 2008. This constitutes about 1% of total revenue.The amount was spread over 2,777 transactions, up from 2,603 in 2008 (6.7% increase).This constitutes about 1% of total number of transactions.Average revenue per transaction was $622.95, up from $585.74 in 2008.In 2009, Brazil was ranked 20th among all the countries by revenue.

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Activities

In the years 2007/09, 70 IEEE sponsored conferences were held in Latin America, of which 30 were held in Brazil.A simple search in Xplore indicates annual numbers of about 150 papers in IEEE Journals.In July 2010, there were 7,674 visits to the IEEE main site http://www.ieee.org/ from Brazil, 1% of total visits. Brazil was ranked 17th among all the countries visiting the site.TryEngineering, an IEEE initiative, http://www.tryengineering.org/ is viewable in Português (Portuguese)

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Membership in Brazil has grown in recent years

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1,938 1,9552,094

1,8011,955

2,4342,356

2,712 2,721 2,790

0

500

1,000

1,500

2,000

2,500

3,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Brazil Council total members since Year 2000

Brazil Council membership demographics 31 Dec 2009

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Honorary0

0%Fellow

171%

Senior Member1946%

Member1,30741%

GSM51916%

Associates51916%

Student64620%

Honorary

Fellow

Senior Member

Member

GSM

Associates

Student

Having 17 fellows out of 28 in Latin-American is

significant

IEEE Visit to Brazil23 August – 2 September, 2010

IEEE’s Recent Visit to Brazil23 August – 2 September 2010

The ad hoc Committee hosted and coordinated a visit to Brazil by Jim Prendergast, Matt Loeb and Tania QuielCities visited– São Paulo, Porto Alegre, Brasilia, Rio de Janeiro

and Salvador– Meetings were held with leaders from industry,

government, academia and national societies

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IEEE’s Visit to Brazil23 August – 2 September 2010Industry– Eletrobas ; Cobei ; Coelba; Embratel;

CEITEC Semiconductors, Federation of Industries of Bahia (FIEB), FIERGS

Academic/Educational Institutions– Federal University of ABC Region

(Greater S. Paulo Region)– Federal University of Rio Grande do

Sul– Federal University of Bahia– CIMATEC/SENAI (Technology and

Manufacturing Integrated College)

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IEEE’s Recent Visit to Brazil23 August – 2 September 2010

Government– Ministry of Mines & Energy– CGEE/Ministry of Science and

Technology– Secretary of Industry, Trade and

technology, State of Bahia– FINEP (Brazilian Agency for Innovation)

National Societies– ABINEE– SBC

The committee met in Rio to discuss opportunities for IEEE going forward

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Summary of VisitIEEE has excellent volunteer leaders in Brazil with strong connections to industry, government and academia. Similar to other locations, these leaders are constrained by time available for IEEE volunteer activitiesCompanies and government agencies visited confirmed that the need for continuing educations resources and other valued services are in demandCompetition: Engineering and technology professionals are affiliating with other organizations/national societies in lieu of IEEE because those organizations are delivering value through programsIEEE relevance and value is challenged in Brazil– Academia knows IEEE– Few companies are aware of IEEE– Very limited IEEE visibility in government

Summary of Visit

There are immediate opportunities that justify investment in the country– Growing power/energy industry; increase in

power engineers offers opportunity to provide continuing education programs

– Great interest by the Brazilian government in fostering innovation in companies.

– Focus on continuing education programs, conferences and e-membership

Motion presented to IEEE BoD in November 2010 (passed)

Be it resolved that the IEEE Board of Directors receives the report and endorses the recommendations of the Brazil Ad Hoc Committee;Further, the IEEE Board of Directors recommends that the ad hoc Committee be reappointed for 2011.

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Recommendations made to IEEE BoD as part of November report

Develop a business plan with aggressive, measurable goals to improve IEEE visibility, further engagement and maximize impact in BrazilBusiness plan, including establishment of a local office, should be presented not later than the June 2011 Board Series – This provides time for collaboration with the VP, MGA

Current ActivitiesBusiness Plans are being developed for the following activity/product lines: – Continuing Education (live and virtual

short courses, webinars), primarily focusing in industry participants and leveraging the IEEE brand. Local presenters will be used.

– Certification (training for) initially for programs already being offered by Computer Society. Partnering with local organizations in aggiornamento of engineers in mid-career.

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Current Activities: Business Plans (Cont.)

– Small, Focused Workshops in topics of interest to Brazilian community. (including possibly Schools which have a lot of value for the academic segment)

– Other activities will be considered later such as translation of standards and launching of IEEE books in Portuguese or English by Brazilian authors.

Business Plans will be presented at the the June IEEE BoD meeting.

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Thank You! Gracias! Obrigado!

Questions? Perguntas? Preguntas?

My Personal Views

IEEE must improve its visibility in Brazil.IEEE must be able to engage in its activities and direction setting more Brazilian professionals and students.IEEE must deliver value to Brazil by offering activities that are relevant to the different sectors of Brazilian economy: industry, services, government and academia.IEEE must increase the number of events that held in Brazil, working in partnership with the existing national professional and scientific societies.

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My Personal Views (Cont.)

IEEE must create mechanisms for timely information and activities of IEEE Standards AssociationThe likelihood of success in continued education activities will increase if the material is produced in Portuguese and delivered by local experts

There is no way volunteers can do what it necessary to be successful achieving the actions above. A physical presence using professional staff is required.

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Society Membership in Brazil - Ranking (1-8)Section C COM PE IA CAS SP CIS CS

Bahia 37 36 31 17 4 6 21 7

Brasília 27 41 22 7 7 13 8 9

Minas Gerais 20 22 32 15 3 5 9 7Rio De Janeiro 62 63 76 18 18 34 14 21

South Brazil 210 142 140 58 82 54 55 54

Total 356 304 301 115 114 112 107 98

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1. C = Computer Society2. COM = Communications Society3. PE = Power and Energy Society4. IA = Industry Applications Society5. CAS = Circuits and Systems Society6. SP = Signal Processing Society 7. CIS = Computational Intelligence Society8. CS = Control Systems Society

Society Membership in Brazil - Ranking (9-16)Section PEL IE RA E ED MTT AP IM

Bahia 12 14 10 8 16 5 4 6

Brasília 10 7 8 6 4 8 4 4

Minas Gerais 4 6 10 4 3 4 2 3Rio De Janeiro 12 8 8 7 0 6 5 9

South Brazil 38 31 30 36 29 29 30 22

Total 76 66 66 61 52 52 45 44

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9. PEL = Power Electronics Society10. IE = Industrial Electronics Society

11. RA = Robotics and Automation Society12. E = Education Society13. ED = Electron Devices Society14. MTT = Microwave Theory and Techniques Society15. AP = Antennas and Propagation Society16. IM = Instrumentation and Measurement Society

Society Membership in Brazil - Ranking (17-24)Section EMB MAG VT SMC AES SSC IT EMC

Bahia 5 2 1 8 0 2 5 3

Brasília 8 2 3 3 3 4 5 2

Minas Gerais 3 3 1 3 2 0 1 1Rio De Janeiro 5 3 3 2 4 1 4 1

South Brazil 18 23 22 14 20 22 12 20

Total 39 33 30 30 29 29 27 27

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17. EMB = Engineering in Medicine and Biology Society18. MAG = Magnetics Society19. VT = Vehicular Technology Society20. SMC = Systems, Man and Cybernetics Society21. AES = Aerospace and Electronic Systems Society22. SSC = Solid-State Circuits Society23. IT = Information Theory Society24. EMC = Electromagnetic Compatibility Society