Report of Branded Companies of Computers 66

8/2/2019 Report of Branded Companies of Computers 66

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RESEARCH PROJECT

ON

COMPARATIVE STUDY OF BRANDED

COMPANIES OF COMPUTERS

Submitted to:

Kurukshetra University

Kurukshetra

In Partial Fulfillment of Requirement Of

M.B.A.

Session 2011 2012

Under the guidance of Submitted by:-

Mr. sunil sharma Megha Singla

(Faculty member) MBA 4th SEM

Roll. No. 1710140

HARYANA COLLAGE

OF

TECHNOLOGY & MANAGEMENT


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ACKNOWLEDGEMENT

The project entitles comparative study of branded company

of computers is an outcome of my research at Haryana

collage of technology & management, kaithal.

I am very thankful to Mr. Sunil Sharma those give me right

direction towards my research project and provide me full

information which is helpful in making project.

I would like to sincerest thanks to Dr. Rajesh Goaswami for

hisvaluable guidance suggestions helpful in making report.

I also thanks to my college staff members those help me inI also thanks to my college staff members those help me in

doing my research project.doing my research project.

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MEGHA SINGLA

MBA 4th SEM

PREFACE

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PREFACE

The days cutthroat competition is prevailing in the market. There

are various competitors in every field of marketing. Every producer,

manufacturer, businessman wants to get the maximum share of

marketing. Thus in such competitive market plays a crucial role for a

concern to survive in this area.

This report is based on comparative study of branded company

of computers. Moreover the report is written in such a manner that it

enable the reader to easily understand the vital aspects of this project.In the end of report references have been provided for the proof of the

abstracts taken from various journals, Books, Articles and Magazines.

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DECLARATION

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DECLARATION

I here by declare that the project entitled comparative study of

branded company of computers submitted in the partial fulfillment of

the degree of master of business administration (M.B.A.) is an outcome

of my own efforts. I have not submitted this report to other university

for the award of any degree.

MEGHA SINGLA

MBA 4th SEM

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CERTIFICATE

HARYANA COLLEGE OF

TECHONOLOGY AND INFORMATION.

This is certify that project work report titled Comparative study of

branded companies of computers submitted in partial fulfillment of

requirement of M.B.A. from S.D.D.I.E.T affiliated to Kurukshetra

University Kurukshetra is an exclusive record of research project carried out

by Megha Singla under the guidance of Mr. Sunil Sharma.

It is also certified that while carrying out this project work

Comparative study of branded companies of computers as constantly

in touch with faculty of M.B.A. department for necessary guidance and

essential direction.

This work is done by him/her has been found satisfactory wish him/her

great success in his/her carrier.

PRINCIPAL

Head

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Dept. of Management (Y.C.CHOPRA)

CONTENTS

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CONTENTS

INTODUCTION

INTRODUCTION OF THE COMPUTER

MAJOR TOP PLAYERS

COMPANY PROFILE

PROFILE OF THE DIFFERENT COMPANIES

MARKET SHARE

COMPANY GROWTH

INTRODUCTION TO THE TOPIC

COMPARATIVE STUDY OF THE COMPUTER

RESEARCH METHODOLOGY

OBJECTIVE

SCOPE OF THE STUDY

STEPS OF RESEARCH

RESEARCH DESIGN

SAMPLING

COLLECTION OF DATA

DATA ANALYSIS

SUGGESTION

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LIMITATION

CONCLUSION

ANNEXURE

QU

ESTIONNAIRE

BIB

LOGRAPHY.

INTRODUCTION

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Introduction

We live in the Computer Age. Most of our day-to-day activities are being influenced by the

use of computers. While in areas like science and technology improvements co-opt be

achieved without computers, it has become necessary for each and every one of us to have

a basic knowledge of corrupters.

In simple words, a computer is an electronic device which processes information based

upon the instructions provided, and generates the desired output. Like any other system, a

computer system also requires an input which is processed to get the desired output. In the

case of computers, two kinds of inputs are required. One, the basic or raw data, and two, a

set of instructions containing the methodology to processes this data. This set of

instructions is calledprogram or software in computer speak some people erroneously

believe that computers can only work on arithmetic operations, or a good background in

mathematics is a pre-requisite for learning computers. Nothing could be further from truth.

Although it is correct that the computer internally processes all informations

mathematically, the user can work on any kind of data-text, numeric, alpha-numeric,

images, pictures, sound, video clippings, etc. In fact, most of the computer applications

nowadays are non-numeric. Neither is mathematical background essential for learning and

working on computers. After all, we drive vehicles very well, without knowing anything

about suspension, combustion, differential, etc. In simple words, a computer is an

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electronic device which processes information based upon the instructions provided, and

generates the desired output. The development of the modern day computer was the result

of advances in technologies and man's need to quantify. (The abacus was one of the first

counting machines. Calculating machines were sold commercially before the advent of

steel manufacturing technologies. Papyrus was something to write on, before we had paper.

Writing was a way to record mathematical calculations.)

The five major characteristics of computers which have made them so

powerful and useful are:

Speed:Computers work at an incredible speed. This can be gauged from the fact that the

speed of the computers is measured in terms of milliseconds, microseconds, nanoseconds

or picoseconds, i.e. one thousandth, one millionth, one billionth, and one trillionth of a

second, respectively.

Accuracy: In addition to being fast, computers are also accurate. They either give thecorrect answer or do not answer at all. However, it must be remembered that the computer

is capable of doing only what it is instructed to do. If faulty instructions are provided for

processing the data, obviously faulty answers will be given.

Consistency: Unlike human beings, computers being machines are highly consistent.They never get bored too! I am yet to meet a computer complaining of a monotonous job!

Hence, they are ideal machines for carrying out repetitive and voluminous work.

Storage Capacity:Today's computers cab. Store huge amounts of data. Once recorded,

a piece of information is never forgotten (unless some problem takes place) and any

information can be retrieved almost instantaneously.

Flexibility:A computer is a versatile machine and its use is limited only by yourimagination. In today's fast developing technology-world it would be very _difficult, in

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some cases inconceivable, to find an area where computers are not being used to a great

advantage.

MAJOR TOP PLAYERS:MAJOR TOP PLAYERS:

Dell

APPLE

HCL

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COMPANY PROFILE

HCL Profile

No

Ajay Chowdhry

Founder HCL, Chairman and CEO - HCL Info systems

HCL Info systems Ltd is one of the pioneers in the Indian IT market, with its origins in

1976. For over quarter of a century, we have developed and implemented solutions for

multiple market segments, across a range of technologies in India. We have been in the

forefront in introducing new technologies and solutions mark, Portugal, Russia, Czech

Republic, Hungary and Poland.

Enjoyed highest growth rates a

DELL PROFILE

Michael dell saul.

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EXECUSIVE SUMMARY

Dell, Inc. is a holding company that conducts its business worldwide through its

subsidiaries. It designs, develops, manufactures, markets, sells and supports a wide range

of products which are customized to individual customer requirements which include

mobility products, desktop personal computers...

Dell, Inc. is a holding company that conducts its business worldwide through its

subsidiaries. It designs, develops, manufactures, markets, sells and supports a wide range

of products which are customized to individual customer requirements which include

mobility products, desktop personal computers, software and peripherals, servers and

networking, services and storage. The company operates through four segments: Large

Enterprise, Public, Small and Medium Business and Consumer. The Large Enterprise

segment delivers innovative products and services through data center and cloud

computing solutions. The Public segment focuses on simplifying IT, providing faster

deployment of IT applications, expanding enterprise and services offerings, and

strengthening partner relations. The Small and Medium Business segment is focused on

helping small and medium-sized businesses get the most out of their technology by

offering open, capable, and affordable solutions, innovative products and customizable

services and solutions. The Consumer segment is focused on what customers want fromthe total technology experience of entertainment, mobility, gaming and design. It was

founded by Michael S. Dell in May 1984 and is headquartered in Round Rock, TX.

APPLE PROFILE

STEVE JOBS ERA

EXECUSIVE SUMMARY

Apple Computer is one of the pioneers of the technology industry. Headquartered in

Cupertino, CA, with development facilities and retail locations worldwide, Apple has over

10,000 employees. Apple was founded in 1976 by Steve Jobs and Steve Wozniak.

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The original Apple product line consisted of computer hardware, mostly Macintosh

Computers and accessories. Since then, Apple has crafted an image of itself as the ultimate

in cool, with a focus not only on powerful computer hardware and software but also on

entertainment media as well. The iPod line of MP3 players is the world leader, and the

iTunes music store provides an easy shopping interface for legal music downloads.

Apple Inc. (NASDAQ: AAPL) formerly Apple Computer, Inc. is an American

multinational corporation that designs and sells consumer electronics, computer software,

and personal computers. The company's best-known hardware products are the Macintosh

line of computers, the iPod, the iPhone and the iPad. Its software includes the Mac OS X

operating system; the iTunes media browser; the iLife suite of multimedia and creativity

software; the iWork suite of productivity software; Aperture, a professional photography

package; Final Cut Studio, a suite of professional audio and film-industry software

products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS,

a mobile operating system.

As of July 2011, Apple has 357 retail stores in ten countries,[5] and an online store.[6] It is

the largest publicly traded company in the world by market capitalization,[7][8]

overtopping ExxonMobil by some $60 billion, as well as the largest technology company

in the world by revenue and profit, worth more than Google and Microsoft combined.[9][10] As of September 24, 2011, the company had 60,400 permanent full-time employees

and 2,900 temporary full-time employees worldwide;[4] its worldwide annual salestotalled $65.23 billion, growing to $108.249 billion in 2011.[3]

Fortune magazine named Apple the most admired company in the United States in 2008,

and in the world from 2008 to 2011.[11][12][13][14] However, the company has received

widespread criticism for its contractors' labor, and for its environmental and business

practices.[15][16]

Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977,

[17] the company was named Apple Computer, Inc. for its first 30 years. The word

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"Computer" was removed from its name on January 9, 2007,[18] as its traditional focus on

personal computers shifted towards consumer electronics.[19]

Market Share

The Indian PC market registered an impressive growth of 30 per cent in 2005-06 over the

previous fiscal, according to an IDC report released today. In terms of unit shipments, the

market grew 30 per cent over 2004-05 to exceed 4.6 million, according to IDC's IndiaQuarterly PC Market Tracker. In the overall Client PC (sum of notebook and desktop PC)

market, the rankings remained unchanged. HP retained the top slot with a market share of

18 per cent, followed by HCL (14 per cent) and Lenovo (nine per cent) in terms of unit

shipments. In terms of total desktop PC shipments HCL led the market, followed by HP

and Lenovo. In terms of total notebook PC shipments HP was the top vendor. During the

year, while consumer desktops grew by 33 per cent, commercial desktops went up by 15

per cent.

APPLE COMPUTERS

On January 17, 2011, Jobs announced in an internal Apple memo that he would take

another medical leave of absence, for an indefinite period, to allow him to focus on his

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health. Chief operating officer Tim Cook took up Jobs' day-to-day operations at Apple,

although Jobs would still remain "involved in major strategic decisions for the

company."[102] Apple became the most valuable consumer-facing brand in the world.

[103] In June 2011, Steve Jobs surprisingly took the stage and unveiled iCloud. iCloud is

an online storage and syncing service for music, photos, files and software which replaced

MobileMe, Apple's previous attempt at content syncing.[104] This would be the last

product launch Jobs would attend before his death. It has been argued that Apple has

achieved such efficiency in its supply chain[105] that the company operates as a

monopsony (one buyer, many sellers), in that it can dictate terms to its suppliers.[106][107]

Briefly in July 2011, due to the debt-ceiling crisis, Apple's financial reserves were greater

than those of the US Government.[108] On August 24, 2011, Jobs resigned his position as

CEO of Apple.[109] He was replaced by Tim Cook and Jobs became Apple's chairman.

Prior to this, Apple did not have a chairman and instead had two co-lead directors, Andrea

Jung and Arthur D. Levinson, who continued with those titles until Levinson became

Chairman of the Board in November.[110]

On October 4, 2011, Apple announced the iPhone 4S, which includes an improved camera

with 1080p video recording, a dual core A5 chip capable of 7 times faster graphics than the

A4, an "intelligent software assistant" named Siri, and cloud-sourced data with iCloud.

[111][112] One day later, on October 5, 2011, Apple announced that Jobs had died,

marking the end of an era for Apple Inc.[113][114] The iPhone 4S was officially released

on October 14, 2011. On October 29, 2011, Apple purchased C3 Technologies, a mapping

company, for $240 million. C3 is the third mapping company Apple has purchased so far.

[115] On January 10, 2012, Apple acquired Anobit, an Israeli hardware company that

developed and supplies a proprietary memory signal processing technology that improves

the performance of flash-memory used in iPhones and iPads for $390 million.[116]

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On January 19, 2012, Apple's Phil Schiller introduced iBooks Textbooks for iOS and

iBook Author for Mac OS X in New York.[117] This was the first major announcement by

Apple since the passing of Steve Jobs, who stated in his biography that he wanted to

reinvent the textbook and education.

Company Growth

Desktops

Company 2004-2005 Units 2005-2006 Units

20

H P

2 0 %

D E L L

4 %

AC E R

1 4 %H C L

1 7 %

L e n o v o

1 0 %

o t h e r s

3 5 %

M A R K E T S H A R E

H P

D E L L

A C E R

H C L

L e n o v

o t h e r s


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HCL 476354 633300

HP 427620 608899

Lenovo 203658 293000

Dell 104930 159940

Acer 109065 151433

LG - 142915

Zenith 126699 139335

PCS 112569 128191

Wipro 86434 94610

Syntech - 12525

Intex - 7880

Accel 4225 7278

Apple 25000 -Sahara - 103000

Total Branded 1676554 2482306

Assembled 1680870 1569935

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Notebooks

Company 2004-2005 Units 2005-2006 Units

HCL 2925 13400

HP 75058 230963

Lenovo 61848 116000

Dell 23425 42085

Acer 20243 83939

LG - 8308

Zenith 7200 26657

PCS - 4250

Wipro 2294 2877

Toshiba 20106 40598

Apple 500 -

Sahara - 15550

Samsung 5827 2000

Others 568 1965

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INTRODUCTION TO THE

TOPIC

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INTRODUCTION TO TOPIC

The Computer Clubhouse, first established in 1993,1 is a project of the

Boston Museum of Science in collaboration with the MIT Media Lab. The

Computer Clubhouse model emphasizes young peoples ability to build

comfort and competence with a range of technology tools through

expressive and creative uses of technology and provides an innovative

approach to technology development in underserved communities. In

Computer Clubhouses, the acquisition of technical skills or content

knowledge, which is often seen as the primary goal in after school

technology programs, is embedded in a design-based process that engages

youth in creative play and self-expression. The key principles that guide the

philosophy and practices of Computer Clubhouses are 1) learning through

design, 2) building on youth interests, 3) cultivating emergent community,and 4) creating an environment of respect and trust.

Intel is disseminating the Computer Clubhouse model by developing a

network of 100 Clubhouses in the U.S. and abroad. The Intel Computer

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Clubhouse Network is part of Intels Innovation in Education initiative, a

suite of education programs designed to address the following goals:

Improving math, science, technology, and engineering education

worldwide.

Improving science and math education in K-12 education.

Improving the effective use of technology in the classroom.

Increasing access to technology.

Encouraging women and minorities to enter technical careers.

The Intel Computer Clubhouse Network is a unique partnership that brings

together corporate, research, community-based, and museum interests in aneffort to increase youth access to technology and to contribute to the quality

of technology programs for diverse communities nationally and abroad. This

Network is based at the Boston Museum of Science, which assists in the

selection and installation of Clubhouses in addition to providing ongoing

staff support and training for the program. With support from the MIT

Media Lab, the Boston Museum of Science Computer Clubhouse also

develops new projects to share across the Network.

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RESEARCH

METHODOLOGY

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OBJECTIVES

There are some objectives of research project such as:

Find out the market value of companies in Kaithal.

To find out the effect of the brand image of the company in Kaithal.

To know factor affecting the buying decision.

Determine the influence of reference group in the purchase decision

of the computer.

Find out the attributes which the consumer look in Computers of

different companies.

Main purpose of the project is to find out the comparison between the

branded companies of computers.

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SCOPE OF THE STUDY

The study pertains to the geographical area of panchkula region.

Whole the study in based on the empirical work.

THE LIST OF THE VISITED CITYS IS AS BELOW:

NAME OF PLACES NO. OF RESPONDENT

a) Pinjore 13

b) Kalka 14

c) Sec - 10 12

d) Sec - 11 13

e) Sec - 4 15

f) Old pkl 18

g) Abhaypur 15

TOTAL------------------- 100

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STEPS FOR RESEARCH

STEPS PROCESS OF RESEARCH

1. DEFFERENCING THE

RESEARCH PROBLEM

2. REVIEW OF CONCEPTS

AND PREVIOUS RESEARCH FINDINGS

3. FORMULATING

OF

HYPOTHESIS

4. RESEARCH DESIGN

5. DATA

COLLECTION

6. ANALYSIS

OF DATA

7.

INTERPRETATION

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FEEDBACK


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STEP WISE DESCRIPTION OF THERESEARCH

PROCESS

Step 1. Formulating the research problem:

There are two types of research problems.

Relating to state of nature.

Relating to relationship

between variables.

Step 2. Review concepts, theories and previous research

findings:

The researcher should go for literature survey connected with the

problem. He should consult journals, bibliography

Step 3. Formulation of working hypothesis

Working hypothesis is an assumption made in order to draw out

conclusion and test its logical or empirical consequences.

Hypothesis provides the focal point for the research colleagues and

experts,

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Research Design

To design means to plan. All the researches begin with the

preparation of a research design. A research design is the overall

plan or programmed of research. This is a method and procedure for

acquiring the informations needed and it is a framework of the study

i.e. used guidelines in collecting and analyzing data. It helps the

researcher to conduct the study by ensuring that economical

procedure is employed and probing in the relevant problem.

Research design has broadly been classified into three

categories:

Exploratory The exploratory design research attempts to

bring out new relationship.

Descriptive The study is typically concerned with

determining the frequency of a particular phenomenon.

Casual Research Design Casual research design is adopted

on order to discover and determine the cause and effect

relationship.

Since the present study is not building and any previous study; its

nature has to be essential descriptive. To the extent that the

research had t begin with certain factors, which were likely to

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influential to determining consumer buying behaviors towards

Machines, was in some major also casual at least initially.

SAMPLING

Sampling is defined as the selection of some part of the totality on the basis

of which the judgment or inference about the totality made. It is the process

of obtaining information about the entire population by examining only a part

of it.

What is the important of sample?

Sample study is less expensive and sells time consuming.

Sampling is conducting by trained and experienced person so it is more

accurate.

Sample study is advantageous when population is infinitely very large.

Sample enables us to estimated and rectify the sampling errors.

Sample size:

All the computers user of Panchkula is the universe size of my study. I have

taken 100 respondents as of survey population and to divide these

respondents quota sampling used

Sampling techniques:

There are two main categories of sampling techniques namely

probability and non probability sampling in each probability sampling, each

elements of population has known, non zero (0) chances of being selected

in the sample while non-probability sampling involves personal judgment.

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For the present study, the techniques of random sampling. A due

consideration should be given to the data collection so that the conclusions

come out to be accurate.

Data Collection (Primary & Secondary)

The information collected should be both accurate and relevant,

as per

the requirement of the researchers, who has to work out a

suitable data

collection method. Data used in the present study can bebroadly classified as:

Primary data: Primary data are those which are collected a

fresh and for first time. So, data directory collected by

researcher is known a primary data. The primary source of data

collection is calcified as:

Source of Primary Data

Interview method: In this method a respondent and a

researcher ca come into direct contact with each other the

technique of interview provide the research with an opportunity

to ask the respondent any additional relevant question.

Questionnaire Design: The questionnaire serves as a useful

guide for the communication process and used with survey to

the search in written form without a questionnaire the interview

has no structure.

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DATA USED

I used both Primary & Secondary data.

Types of Questions:

Multiple-choice Questions: Here the respondent have a fixed

number of choices, they have to rank the alternatives according to

their choices.

Dichotomous Questions: This is an extreme form of the

multiple-choice question, which allows only two responses such as

yes or no.

Secondary Data: Secondary data are those data, which is

not originally collected for use in the research project under

consideration, but rather for used by some other person or for

some other project.

Source of secondary information are:

Internet

Newspaper

All the record that has been used for the present study has

been acknowledged in the bibliography of the report.

Step 6. Analysis of data:

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Collection of data is of use until it is properly recorded,

organized and deeply analyzed. Analysis of the data is done by

the tabulation and analysis and interpretation.

Step 7. Interpretation:

Collection is the last step in the research process in which

theory or thesis is formulated and final report is prepared using

the conclusion. The various suggestion and recommendationare presented in the final report.

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DATA ANALYSIS

&

INTERPRETATION

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DO YOU HAVE ANY COMPUTER

YES 65%

NO 35%

37

0%

10%

20%

30%

40%

50%

60%

70%

YES NO

Series1


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REASONS FOR PURCHASING:-

1) BURDEN OF WORK 45%2) STATUS SYMBOL 15%

3) EASE OF WORK 25%

4) LABOUR CONSTRAINTS 10%

5) ANY OTHERS 5%

38

35

30

15

20

0 5 10 15 20 25 30 35 40

To save time

Ease of work

Abide depended

CY of labour

Any others

Series1


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INFLUENCING FOR BUYING A COMPUTER:-

1) TO SAVE TIME 35 %2) EASE OF WORK 30 %

3) ABIDE DEPENDENCY

OF LABOUR

15%

4) ANY OTHERS 20 %

390

0.05

0.1

0.15

0.2

0.25

0.3

0.35

0.4

0.45

BURDEN OF

WORK

EASE OF

WORK

ANY OTHER

Series1

Series2

Series3


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RECOMMENDATION BY WHOM:-

FRIENDS 38 %RELATIVES 36 %

NEIGHBORS 10 %

ADVERTISEMENT 7 %

DEALER 5 %

ANY OTHER 4 %

400

0.05

0.1

0.15

0.2

0.25

0.3

0.35

0.4

FRIENDS NEIGHBORS DEALER

Series1Series2


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SOURCE OF INFORMATION TO PURCHASE:-

1) NEWSPAPER 4 %

2) RELATIVES 48 %

3) MECHANIC ADVI CE 12 %4) ADVERTISEMENT 22 %

5) DEALER/ SALESMAN 6 %

6) ANY OTHER 8 %

410

0.05

0.1

0.15

0.2

0.25

0.3

0.35

0.4

0.45

0.5

1 2 3 4 5 6 7

Series1

Series2

Series3


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PEOPLE SATISFIED WITH COMPUTERS:-

1) HIGHLY SATISFIED 50 %

2) SATISFIED 30 %

3) NOT SATISFIED 18 %4) NOT KNOWN 2%

42

0

0.05

0.1

0.15

0.2

0.25

0.3

0.35

0.4

0.45

0.5

HIGHLY

SATISFIED

SATISFIED NOT

SATISFIED

NOT

KNOWN

Series2

Series1


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MOST IMPORTANT FACTORS FOR PURCHASING

COMPUTERS

1) PRICE 40%

2) AFTER SALE SERVICE 20%3) BRAND 20%

4) HANGING PROBLEM 15%

5) ANY OTHERS 5%

43

0

0.05

0.1

0.15

0.2

0.25

0.3

0.35

0.4

PRICE BRAND ANY

OTHER

Series3

Series2

Series1


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LIST OF FEATURES WHICH WILL YOU FIND IN YOUR

COMPUTER

FEATURES VERY IMP FAIRLYIMP

SLIGHTLYIMP

NOT ATALL IMP

InbuitBluetooth

15% 28% 47% 10%

CrystalBright Screen

63% 12% 19% 6%

Wi FiTechnology

71% 14% 12% 3%

Combo Drive 19% 53% 17% 11%

Battery Cell& Back up 67% 16% 15% 2%

InbuiltModem

9% 19% 47% 25%

440

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

1 2 3 4 5 6 7

FEATURES

VERY IMP

FAIRLY IMP

SLIGHTLY IMP

NOT AT ALL IMP


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MODE OF PAYMENT TO PURCHASE A COMPRUTER:-

BY TAKING LOAN 68 %BY CASH 22 %

BY INSTALLMENTS 10 %

45

0%

10%

20%

30%

40%

50%

60%

70%

80%

BY TAKING LOAN BY CASH BY

INSTALLMENTS

Series1


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MOST PREFERRED OF COMPUTER

Price 45%After Sale Service 15%

Brand 19%

Hanging problem 16%

Any other 5%

46

12

34

56

S1

S20

0.05

0.1

0.15

0.2

0.25

0.3

0.35

0.4

0.45

Series1

Series2


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SUGGESTION

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SUGGESTION

The project report without the recommendation and suggestion is

meaningless. So I submit the project to the respective authority along with

the valuable suggestion for the computer industry which is the result of my

project research work. The company must give a glance at the following

points:

1. Since the scope and use of computers is increasing day by day. So

the company should give more attention to these media of

advertising along with banners and hoardings.

2. The company should increase the demonstration of its products, as

it is the most important media of advertising to make the people

aware of the products. The live demonstration programs must be

organized frequently.

3. The company should develop a new advertisement in which it is

shown that now there is no problem in the computers of the

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company. It will be beneficial for the company to get the trust of

customers again.

LIMITATION

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LIMITATION OF THE STUDY

1. The results have been drawn on the basis of information

given by respondents. Response might have crept in.

2. The study involves sampling method. The drop in or go

through error might have crept in.

3. Researcher limited experience may have led to some error.

4. Limited resources like limited time and money make my

survey difficult.

5. The sample size was only 100 so it was not possible to

show clear picture.

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CONCLUSION

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CONCLUSION

The research findings have provided me with the vital informationregarding the comparison of the companies and its role in Panchkula district

of HARYANA. Thus I can use the information for conducting to final

results. So by analyzing the above finds I come to following conclusions:

Through my survey I got that dealer and the buying behavior of the

people who purchase a computer are very cautious about their

consumption. Mostly they more cautious about your quality product.

And people also like to read catalog and ad through demonstration. In

demonstration they like Industrial Exhibition. They maximum know the

feature of the computer and their quality.

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ANNEXURE

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QUESTIONNAIRE

Name

Address

Age

Education level

Below Metric Metric

Graduate Post Graduate

1. Name of Company?

HCL.

LG...................................

SAMSUNG

COMPAQ..

INTEL

2. Do you have any type of computer?

Yes

No

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3. Which processor would you prefer to buy?

INTEL.

LG..

SAMSUNG.

COMPAQ.

HCL

4. Which technology would you prefer on your computer?

Celeron technology

Centrino technology

5. Why did you purchase a computer?

To save time..

Ease of work.

Abide dependency of labour.

Any other (pls specify..)

6. Who recommended you to buy a computer?

Friends

Relatives.

Neighbors

Advertisements...

Dealers

Sales person

7. From where did you come to know about the computer you purchase?

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Newspaper..

Relatives.

Dealers/Salesman...

Advertisement

Any other (pls specify)...

8. Rank the following brand according to your preference?

HCL..

COMPAQ

SAMSUNG..

LG.

INTEL

9. Which factor influences you to buy a computer?

Financial offer

Personal choice

Discount offer

Exchange offer

Company offer

10. Mode of payment to purchase a computer?

By taking loan

By cash

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By installments...

11. List of the features given below which will you find in yourcomputers? Please rank them according to your preference?

12. Are you satisfied with your computer?

FEATURES VERY

IMPORTANT

FAIRLY

IMPORTANT

SLIGHTLY

IMPORTANT

NOT AT ALL

IMPORTANT

Inbuilt Blue

toothCrystal

Bright

Screen

Wi Fi

Technology

Combo

Drive

Battery Cell

& Backup

Inbuilt

Modem

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If yes then (What are the positive aspects of your computer)

High speed.

Easy availability of spare parts..

High memory...

Good picture quality..

Any other (pls specify)...

If no then (What are the negative aspects of your computers)

Low speed

High maintenance cost.

Hanging Problem.

Any other (pls specify)..

13.According to you which factors are most important while purchasing

a computer?

Price.

After sale service.

Brand...

Hanging Problem

Any other (pls specify)....

Thanks for Your Kind Co-Operation

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BIBLIOGRAPHY

1. Kotler Philip (Marketing management).

2. Kothari C.R (Research methodology).

3. Newspapers

4. www.html.com

5. www.sharaindia.com

6. www.acerindia.com
http://www.html.com/http://www.sharaindia.com/http://www.mahindra.com/http://www.html.com/http://www.sharaindia.com/http://www.mahindra.com/

Report of Branded Companies of Computers 66

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